SELLING TECHNIQUES USED BY RETAILERS

BRANDING
putting a trade mark or name on a product to distinguish it from other manufacturer`s
product.
LOGOS
These are small images, emblems, symbols, or masks used to promote public
recognition of a company or organisation.
BAR ENCODING
Many goods sold today have bar codes on their labels. Bar codes are a set of black
parallel lines of varying widths with accompanying numbers underneath (usually 13
digits). They give information about the goods such as country of origin, the
manufacturer's name or brand and the price.
ELECTRONIC POINT OF SALE
Electronic Point of Sale is a computerized system that performs all the tasks of a store
checkout counter. The electronic till enables bar codes to be passed through a laser
beam and read by a computer. It allows payment by credit or debit card, verifies
transactions and produces itemized receipts
AFTER SALES SERVICE
This relates to services available to a customer after the purchase of a product, It may
include installing a television, fitting a carpet, delivery of bulky items or maintaining and
repairing products such as cars and motorbikes.
SELF-SERVICE
refers to the "do-it-yourself" shopping. Customers select what they want, place items in a
basket or trolley and make one payment for all purchases at the checkouts near the exit.
PACKAGING
most products are pre-packaged by the manufacturer, wholesaler or retailer before sale.
Retailers may repackage goods purchased. Product presentation and packaging design
have become crucial parts of retailing marketing.