Professional Documents
Culture Documents
How to help your Servicing pickleball Use our guide What will top pros
players survive an players will expand to find the perfect wear and play with
on-court meltdown your business stringing machine at the US Open?
CROSS-COURT
August 2021 / Volume 49 / Number 8 / $5.00
WINNERS
As participation in racquet and paddle
sports increases, tennis venues are adding
complementary facilities and programs.
COMPLEMENTARY SPORTS
The USTA National Campus
in Orlando, Fla., recently
added pickleball and
padel courts.
1
.4
A pg
SPT
U
ating
r
orpo
Inc
Experts in Overlay Renovation Technology, NGI Sports offers
All-Weather, Clay, and Synthetic Grass Tennis Surfaces to help
players work harder in all conditions.
INDUSTRY NEWS
7 US Open to be at
100 percent fan capacity
7 Pro pickleball tour signs
data, video partnership deal
7 Longtime Head CEO
Eliasch to step down
7 Junior wheelchair tennis
tourney series debuts
8 USTA, PHIT America
team up to get kids active
8 Short Sets
10 Better Bubble can keep P. 25
play going year-round
10 USTA Mid-Atlantic teams
with TopCourt for e-learning
Racquet Sports Facilities
10 People Watch
EXPANSION GEAR STRINGS CULTURE
11 ITF announces wheelchair
tennis player council Cross-Court Professional Invest in The Art
11 One-On-One Doubles Winners Standards Your Success of Tennis
offers tournament licenses
12 WTT set for full capacity at With enthusiasm on What will the top A stringing machine The Hall of Fame
Indian Wells Tennis Garden the rise for racquet pros be wearing and is an investment that recently expanded
C OV E R P H O T O C O U RT E S Y U S TA ; T H I S PA G E C O U RT E S Y CA RY T E N N I S PA R K
and paddle sports, playing with at the can pay big dividends its art collection with
12 'Jenga-like' skyscraper design venues are adding Open? Check out our for your business. pieces from renowned
stacks eight tennis courts complementary chart of their apparel, Determine your needs tennis journalist
13 Tennis Channel unveils facilities and programs. shoes and racquets. and find the right unit. Gianni Clerici.
updated website, new app P. 25 P.28 P. 31 P. 36
PLUS
43 From the CEO
p.41
45 Vice President's Message
47 USPTA Hall of Fame
43 45 49 56 49 Member Feature
The Nitty Proud of My Best Practices How to Improve
Gritty of the Time as USPTA for Engaging Decision-Making 53 USPTA World Conference
Events, Specialty Courses
USPTA World President Non-Players for Different
Conference Game Situations 54 Member Feature
56 Member Feature
Read more articles online at www.ADDvantageUSPTA.com 60 Membership Update
®
OFFICIAL
SURFACE OF
ART DIRECTOR
CRHISTIAN RODRIGUEZ
D
SPECIAL CONTRIBUTOR
BOB PATTERSON
on’t sweat the small stuff. The court manual’s joint editorial board CONTRIBUTING EDITORS
That phrase was coined has regular calls to update each chapter, CYNTHIA CANTRELL, PEG CONNOR,
DAVID LASOTA, JUDY LEAND, KENT OSWALD,
in the early 1980s and it and I’m continually blown away by the CYNTHIA SHERMAN, MARY HELEN SPRECHER
was the title of a popular conversations and debates these experts
book 25 years ago. I’d like have. It’s remarkable being able to hear CONTRIBUTING PHOTOGRAPHERS
BOB KENAS, DAVID KENAS
to think that I try to adhere to that as best their back and forth and their reasoning
as I can, but the fact is, I often do tend to for why they feel something needs to be ASSOCIATE EDITOR
sweat the details. changed or updated in the next edition. TIM McARTHUR
In this industry, though, there are I’m certainly no construction expert, but EDITORIAL DIRECTION
members of one group who are experts at I’ve learned a ton from these individuals 10TEN MEDIA
sweating the small stuff. I’m talking about over the years, and I feel privileged to be
court builders and contractors—a group in on these calls. RACQUET SPORTS INDUSTRY
that doesn’t often get the credit they I also need to give a shout-out to the 250 Park Avenue, Ste 825, NY NY 10017
deserve. None of us would be working in members of the JEB for this 2021 edition 646-381-8735
this industry if this group didn’t sweat of the Tennis Courts book. Fred Kolkmann info@tennisindustrymag.com
the details when it comes building and is a Certified Tennis Court Builder (CTCB)
renovating courts and facilities. who owns Fred Kolkmann Tennis & Sports
ADVERTISING DIRECTOR
I’ve been honored these past 25 years to Surfaces in Wisconsin; David Moore, JOHN HANNA
be working closely with this group of men CTCB, is a senior vice president with Cape 770-650-1102, x125
and women (and yes, it’s predominantly and Island Tennis & Track in Massachu- hanna@knowatlanta.com
male, but I’ve clearly seen that changing setts; Randy Futty is a regional general
over the years). This group doesn’t seek manager for Laykold Sports Surfaces; APPAREL ADVERTISING
the limelight, but we see first-hand the re- and David LaSota, who chairs the JEB, is CYNTHIA SHERMAN
203-558-5911
sults of their tireless and dedicated work founder of The Tennis Design Studio and cstennisindustry@gmail.com
every time we watch tennis or racquet president of DW LaSota Engineering.
sports, or step onto a court. Like their many colleagues around the
Racquet Sports Industry is published 10 times per
I’ve also been fortunate to be involved country, these four experts bring decades year: monthly, January through August with combined
in updating the massive Tennis Courts: of experience and passion to the court and issues in September/October and November/
Construction & Maintenance Manual for facility construction field. They’ve done
December, by Tennis Channel, Inc., 250 Park Avenue,
Suite 825, New York NY 10017. Periodical postage
the last three editions, working with a projects of all types and sizes—from single paid in Duluth, GA and at additional mailing offices
volunteer joint editorial board (JEB) com- residential courts to private clubs to large (USPS #004-354). August 2021, Volume 49, Number
8 © 2021 by Tennis Channel, Inc. All rights reserved.
posed of members of the American Sports public facilities, including both the USTA Racquet Sports Industry, RSI and logo are trademarks
Builders Association and the USTA. We’re Billie Jean King National Tennis Center of Tennis Channel, Inc. Printed in the U.S.A. Phone
advertising: 770-650-1102 x 125. Phone circulation
currently working on the 10th edition of and the USTA National Campus. and editorial: 646-381-8735. Yearly subscriptions
the manual, which should be published They truly do sweat the small stuff, and $25 in the U.S., $40+ elsewhere. POSTMASTER: Send
address changes to Racquet Sports Industry, 250
this fall. we’re all better for it. Park Avenue, Suite 825, New York NY 10017. Racquet
But what many people in this sport Sports Industry is the official magazine of the USRSA,
TIA and ASBA.
may not realize is the amount of detail, Peter Francesconi
knowledge and just plain dedication these Editor Looking for back issues of Tennis Industry/Racquet
court builders have to getting it right and Peter@TennisIndustryMag.com Sports Industry? Visit the archives at our website
supplying everyone—from pro players at TennisIndustryMag.com for free digital versions.
PROFESSIONAL TENNIS
Pro Pickleball Tour Signs
Data, Video Partnership Deal
US Open to Have 100 percent The Professional Pickleball Association
(PPA), the professional tour of the sport
Fan Capacity for Full Tourney of pickleball for men and women, has
announced a long-term partnership with
Genius Sports, the official data, technolo-
gy and commercial partner that connects
sports, betting and media. The partner-
ship will set the stage for regulated sports
betting on PPA events for the first time in
history.
Genius Sports has been granted the
exclusive rights to capture and distribute
live data and video broadcasts from more
than 1,200 PPA matches per year with its
global network of over 150 sportsbook
partners. Each PPA event will feature
eight courts of live streaming action per
day, via GeniusLive, offering unprece-
dented broadcast coverage of pickleball.
T
the brand to a highly profitable sports equip-
ment group with leading market shares in all
its segments.
he USTA announced in the pandemic were tough on us all, but “It has been a privilege to lead Head for
June that fan capacity for our sport came together like never be- the last 25 years, but now it is time for a new
the 2021 US Open will fore and tackled each challenge head on. challenge,” he says. “ISF has tremendous
be at 100 percent for the Interest in tennis has accelerated, with potential, and my new role as president will
two-week tournament, 4 million new and returning players be my focus. I leave Head in very capable
and that all ticket categories for the 25 taking to the court last year. Our sport hands with an exceptionally strong manage-
sessions—from reserved stadium seating surged in the toughest of times, and this ment team.”
to general admission grounds passes— year’s US Open promises to be an unfor-
will be available. gettable celebration of the game, those Junior Wheelchair Tennis
“We are extremely excited to be able who play it and those who revel in it.” Tournament Series Debuts
to welcome our incredible fans back to The tournament will be held at the The USTA launched a new USTA Junior
the US Open this year,” says USTA CEO USTA Billie Jean King National Tennis Wheelchair Tennis Tournament Series, a
Michael Dowse. “While we were proud Center in Flushing Meadows, N.Y., from group of eight nationally ranked tourna-
that we were able to hold the event in Monday, Aug. 30, through Sunday, ments taking place across the country.
2020, we missed having our fans on-site, Sept. 12. The US Open will continue to The series started in June in Virginia and
SHUTTERSTOCK
because we know they are a large part follow CDC Covid-related guidelines runs to December in Georgia.
of what makes the US Open experience that are in effect. The focus of the series, the first-ever
unlike any other. Tickets can be purchased by visiting unified structure of national junior wheel-
“Indeed, the challenges presented by USOpen.org and Ticketmaster. chair tennis events, is to provide junior
T
quet Stringers Association, RSI magazine
is seeking your expertise. “To inform our he USTA has partnered with kids’ fitness and mental health,” says
members, tennis providers and the general PHIT America, a national PHIT America founder Jim Baugh.
playing public of the latest in racquet, paddle charity focused on improving “To date, we’ve introduced over half a
and stringing technology and techniques, the physical and mental health of chil- million kids to regular physical activ-
we always welcome USRSA member and dren in the U.S. by providing increased ity in schools through [our] programs.
reader input,” says Bob Patterson, executive physical-activity programs. As part of Together with the USTA, we are build-
director of the USRSA. the partnership, the USTA will be the ing new opportunities for the tennis
“We’d love to hear your suggestions or presenting sponsor of the new PHIT pathway and getting kids active.”
receive submissions for RSI articles such as America “Play Tennis” program, de- For schools with PHIT America’s
Racquet Tech, Ask the Experts, Tips & Tech- signed to provide free tennis curricu- AMPED incentivized running/walk-
niques, Your Serve and Letters to the Editor, lum and equipment to after-school and ing program, the Play Tennis program
including ideas for longer stories, commen- out-of-school programs. introduces kids to the basics of tennis
tary and features.” “We are excited to partner with the in a fun, personalized way. Schools
To reach us, email bob@racquettech.com USTA to help increase our efforts at can apply for these free programs at
or info@tennisindustrymag.com. PHIT America on the importance of Tennis.PHITAmerica.org.
Short
Sets
After a Covid hiatus last year, the PTR tennis team, develop a gender equity plan at center court. AEW CEO Tony Khan says
$8,000 Wheelchair Tennis Championships and come into full compliance with Title IX he’s planning to hold a Grand Slam show
returns to Hilton Head Island, S.C., Sept. to avoid a sex discrimination class action every year after the US Open.
24-26. This year, it will be a USTA Level for depriving female student-athletes of
2 National event and will feature play in equal opportunities and treatment in its Tennis Channel’s coverage of the 2021
Open, A, B,C, D and Quad divisions. The intercollegiate athletics program. French Open led to the most-watched
tournament will resume its ITF Level II sta- match in network history. The men’s
tus in 2022. PTR also is offering an Instruct- All Elite Wrestling (AEW) is going on singles semifinal between Novak Djokovic
ing Wheelchair Tennis Workshop. Contact tour across the U.S., and its “Dynamite: and Rafael Nadal on Friday, June 11, gen-
843-785-7244 or visit ptrtennis.org. Grand Slam” live show will be at Arthur erated 511,000 viewers on the channel,
SHUTTERSTOCK
Ashe Stadium at the USTA Billie Jean King surpassing the 2019 Australian Open con-
The University of St. Thomas in St. Paul, National Tennis Center in Queens, N.Y. on test between Roger Federer and Taylor
Minn., has agreed to reinstate its women's Sept. 22. The wrestling ring will be placed Fritz, which led with 448,000 viewers.
B
delivery makes it easily accessible and
convenient.”
As part of the collaboration, TopCourt
etter Bubble is a new existing court and then inflated to will donate one-year paid subscriptions
state-of-the-art system provide column-free indoor space. to recipients of the USTA Mid-Atlantic Ju-
that can be placed over The Better Bubble system comes nior Player Scholarship program, which
any tennis or pickleball with the air-supported dome enclo- helps players at any level pay for tennis-
court to keep play going sure, heating system, LED lighting, related expenses. Scholarship awardees
year-round. The system, available in doors and more. For more informa- can use TopCourt to help develop their
different sizes to cover one or more tion, visit BetterBubble.com or email tennis skills and gain inspiration from
courts, is anchored directly to the ldaugherty@arizoncompanies.com. professionals and legendary coaches.
People
Watch
John Callen, currently the longest serv- Americas general manager. Grange, chief executive in IHRSA’s 40-year history.
ing USTA section executive director, an- who was most recently vice president of
nounced he will retire, effective Jan. 31, sales at K-Swiss, replaces Barney Waters, Milena Stephens has been promoted
2022. In 1989, Callen was named USTA who had been the brand’s president to Director of Education and Diversity
Southern Executive Director and now since 2016. Grange joined K-Swiss in for the PTR. In her new position, she’ll
also serves as its Chief Operating Officer. October 2020, after roles including VP design, implement and manage PTR’s
of footwear at Lacoste and VP of North education for Level One, Level Two and
C O U RT E S Y B ET T E R B U B B L E ; S H U T T E R S T O C K
Bill Scanlon, former World No. 9 and a America for Keds. specialty courses, and work with PTR’s
1983 US Open semifinalist, passed away diversity programs.
on June 2 at age 64, after a struggle with IHRSA, The Global Health & Fitness
cancer. During his 13-year career, Scan- Association, has named Elizabeth Clark as Adam Dalton has been hired as USTA
lon became the first man to complete a the association’s next president and CEO. Southern Manager for Junior Team Ten-
“Golden Set,” winning all 24 points in Clark, a seasoned association executive, nis. Prior to joining USTA Southern, he
the second set of a 6-2, 6-0 victory over previously led government relations and was managing director of the Macon
Brazil’s Marcos Hocevar in 1983. advocacy at the National Confectioners (Ga.) Area Tennis Association. In addi-
Association (NCA), the trade association tion, Francie Barragan of Cary, N.C., has
Dave Grange has been named inter- for the $44 billion candy industry. Begin- been hired as the section's tennis service
national K-Swiss brand president and ning August 16, she will be the first female representative for her home state.
ITF Announces Wheelchair “The game of One-On-One Doubles is “I’ve always been a fan of One-On-One
Tennis Player Council now ready for club players to compete Doubles,” says USTA Florida Adult Play
and enjoy in its round-robin format,” says Coordinator Andy Gladstone. “It’s fun to
Ed Krass, the game’s founder and former play and adds a new format to our game,
college coach at Harvard and Clemson. which can improve players of all levels.”
“The game's tournament format will help The tournaments are open to all levels
the 3.0 to 4.0 NTRP players become even and ages and can be licensed for $90 per
better.” tournament; USPTA, PTR and ITA profes-
College Coaches and tournament di- sionals and coaches receive a 25 percent
rectors can also run One-On-One Doubles discount. Contact (813) 478-3384 or
Tournaments at their facilities. oneononedoubles@yahoo.com.
WTT Set for Full Capacity tional Indian Wells Tennis Garden for the Sock, Kim Clijsters, Taylor Fritz, John Isner
at Indian Wells Tennis Garden 2021 World TeamTennis season," says WTT and Sloane Stephens. Ticket packages are on
World TeamTennis has announced it Chairman and CEO Eric Davidson, who sale at wtt.com.
will host fans at full capacity for the 2021 took over from former CEO Carlos Silva in
season at the Indian Wells Tennis Garden March. "We look forward to welcoming ‘Jenga-Like’ Skyscraper Design
in California. All matches during the Nov. not only our fans, but also an increasingly Stacks Eight Tennis Courts
13-28 campaign between the five teams talented group of players for the upcoming
will take place in the venue’s 8,000-seat season."
Stadium 2. Players who have committed to play
"We are thrilled to have the opportunity WTT in 2021 include Bob Bryan, Mike
to play in front of full capacity at the sensa- Bryan, Jennifer Brady, Jessica Pegula, Jack
LOVE LOVE
Club members and students will LOVE facing
off against the phenom. You will LOVE
offering the added advantage.
follow lobste
t rsports on
te play more. win more.
®
Carlo Ratti Associati (CRA) and Italo
For more information, please call 888.380.9460 or visit www.lobstersports.com Rota have unveiled conceptual designs
for the Playscraper, a Jenga-like sky-
scraper that stacks together eight tennis
#1
courts for a total of 60,000 square feet of
playing space.
Developed for RCS Sport, one of
Europe’s leading sport and media com-
panies, the 300-foot-tall Tennis Tower is
designed to be built with a lightweight
stainless-steel sandwich structure
developed by Broad Sustainable Build-
ing that takes inspiration from the outer
shell of a spacecraft and has been used in
prefabricated projects. The Playscraper,
developed with no proposed location,
would also incorporate electronic facades
to broadcast sports matches and other
digital content.
“This project would not just create
a new icon for sports lovers, but it also
CALL US TODAY: 1-877-5 RITEWAY (748-3929) experiments with a new type of public
RITEWAYTENNIS.COM | INFO@RITEWAYTENNIS.COM space, extending vertically instead of
horizontally,” says architect and engineer
Carlo Ratti, founder of CRA and director of
C O U RT E S Y C A R L O R AT T I A S S O C I AT I
• Easiest & quickest crack repair to install on the market. the MIT Senseable City Lab. “The tower is
easy to install and dismantle and can be
• NO deadspots, NO bubbles, NO hollow sounds. easily moved.”
Tennis Channel
Unveils Updated
Website and
New App
T
ennis Channel has a start-times function. The Live Scores the latest tennis news.
redesigned website and page gives users the opportunity to “Everyone who likes or works in
new app that offer more directly link to live coverage on the tennis is going to want to use this plat-
tennis-based stats and network or its Tennis Channel Plus form,” says Andi Chu, vice president
information in one streaming service. A link to on-de- and editor-in-chief of Tennis Chan-
place than ever before. Fans can ac- mand replays or highlights will exist nel. “There’s no more comprehensive
cess the site, Tennis.com, or down- next to completed-match scores. source of all the tennis information
load the new Tennis.com app on iOS Other features include a win- you’d want to know, whether you’re a
or Android platforms. probability gauge, head-to-head die-hard or casual tennis fan, sports
The site includes links to live player stats, tournament orders of fan, reporter, gamer, tennis player
matches embedded in scoreboards, play, player rankings, visual stories or someone who just wants to know
a comprehensive calendar, rankings, that showcase individual players when a match is going to start.
personalization features, gaming and through video and still images, and “Everything is in one place on
a first-of-its-kind estimated-match- live blogs that offer a cheat sheet on Tennis.com.”
Jack Hill
Elm Grove, Wis.
C O U RT E SY I N T E R N AT I O N A L T E N N I S H A L L O F FA M E
myself as president emerita, carried Durham, N.C. Teach them what they need to know so
out our members’ wishes to donate 100 they can do what they want to do, and
percent of our funds to a tennis charity. let them get on with their lives.
The ITHF serves the whole sport in Two-Year PTM
perpetuity, so we donated our remain- Programs Tom Odishoo
ing $5,368.67 to the Hall of Fame, buy-
ing a brick along the way (above). I found Denny’s “Your Serve” to be
As long as the grass grows in I just read Denny Schackter’s “Your well-written and timely—and it makes
Newport, members of the media will Serve” (The Old College Try) in the sense! I would hope that some forward-
clamor to cover it. Keep your eye out June issue, regarding junior college looking community-college educators
for us on the brick walk, and tip your involvement for training tennis teach- will give it a try.
straw hat to reporters and photogra- ing professionals. There are approxi-
phers capturing history! mately 550,000 boys and girls playing Bob Ross, USPTA
high school tennis—what a great pool Northbrook, Ill.
Liza Horan of candidates for our industry! There
Edinburgh, Scotland are also a substantial number of junior We welcome your opinions and comments.
Former USTWA President and technical colleges that could add Email info@tennisindustrymag.com.
Serving Pickleball
service for pickleball players that
you offer tennis players will pay
dividends and build relationships.
W
Start Servicing Paddles
I’ve spoken with several tennis shops
ith more than 40 for racquet/paddle technicians. recently that have added pickleball
years of stringing While many of the basic principles of paddles and equipment to their inven-
and customizing a tennis racquet can be applied to a tory. But they have yet to add any
tennis racquets, pickleball paddle, there are quite a few services to complement their equip-
I’ve accumulated stark differences. ment offerings—and I think that is
a lot of knowledge, experience and The most obvious difference is short-sighted.
expertise. But, as I always admit when there are no strings in a pickleball While there may not be the built-in
giving a workshop or presentation or paddle, and for me that simplifies repeat business of racquet restringing,
writing an article, I’m still learning. the process a little bit. Since a tennis there is certainly an opportunity in
No one knows it all in this business; racquet is composed of two compo- the pickleball arena for services both
there are always new techniques, new nents—the frame and string—there is before and after the sale. It should all
materials, new designs and new equip- much more to consider when it comes start with properly fitting the cli-
ment that change the equations. Also, to fitting a player with equipment that ent with the paddle that best meets
the game itself changes, and we as will give them optimum performance. their needs. Pickleball paddles have a
racquet technicians must adapt. You need to consider the frame and tighter window of specs permitted in
Over the last few years, I’ve been all its characteristics, the string and the rules, so this should make getting a
trying to apply my knowledge of ten- its characteristics, string tension, and proper fit somewhat easier, but doing
nis racquets to the sport of pickle- how string and frame interact. so takes some time spent with the
ball—and the learning curve is steep. With no strings to consider, fitting a player, and a basic knowledge of pad-
In many ways, this is a new frontier pickleball player with the right paddle dles. Taking a bit of time to interview
your client to ascertain what they may
need is a great first step in establishing
a relationship.
Offering a pickleball paddle demo
program takes the guesswork out of
the process and eases the angst of the
player in making their choice. Getting
their feedback on a paddle can help
you steer them to one that might be a
better fit, and will likely ensure that
they purchase from you rather than
online, or at another dealer. Once you
establish yourself as the “go-to” for
all things pickleball, you will have a
customer for life, and one that will be
recommending you to all their friends.
BUILDING COMMUNITY
Play It Forward!
NJTLs, CTAs, public parks and
schools are on the front lines when it
comes to growing our sport.
INTERMOUNTAIN
H
ow do you improve on a
picture-perfect location?
Since 1992, the Sierra
Junior Tennis Association
(sierrajuniortennis.org) in the Sierra
Nevada foothills near Lake Tahoe has
been answering that question by adding
tennis and pickleball as play options.
The SJTA has grown far beyond just
another youth sports option—it’s a hot-
house for developing and maintaining
a vibrant tennis community. Current
programs include intensive camps,
team tennis, pickleball instruction and
P H O T O S C O U RT E S Y E A S T S T. L O U I S C TA , S I E R R A J U N I O R T E N N I S A S S O C I AT I O N
MISSOURI VALLEY play, and multiple competitive tourna-
CTA Reinvigorates Tennis in East St. Louis ments. This NJTL chapter offers tennis
I
and educational instruction through
local schools, and this year debuted a
t’s been a long time since Jimmy with free-to-use racquets and balls, tennis-in-the-schools program.
Connors began his career on the the ESLCTA provides spring clinics Other offerings include Tennis Bud-
courts of East St. Louis, Ill.—long for juniors on Saturdays and free adult dies of Reno, an adaptive tennis program;
enough that when two bloggers instruction on Sunday. This summer, a “tennis week” as part of the local Boys
ventured there in 2012 to try and cap- juniors can also enjoy weekday clinics. & Girls Club’s summer program; and an
ture some of that spirit, they found no Success in just these few short years, annual tennis clinic with Big Brothers/
suitable 78-foot court to hit on. can be measured not just by noting Big Sisters of Northern Nevada.
That discovery, or lack thereof, how these volunteers picked up a Even as it honors members of the
sparked a tennis revival project. community’s historic tennis thread, tennis community in its Hall of Fame
The East St. Louis Community Ten- reinvigorated a high school athletic for past service, the SJTA has its eye on
nis Association accepted the challenge opportunity, brought the community the future, and works with the entire
to reclaim Connors’ legacy. With state together and provided health and community. Most recently, it has been
and USTA grants, the CTA opened up learning opportunities for the young- exploring partnerships with compa-
a new three-court setting in 2017 in est, but also by noting the accomplish- nies drawn to the area in the energy
Lincoln Park, which provided a home ment of two participants who used and manufacturing sectors to pilot
for the newly reestablished high school their time on these courts to gain workforce development programs, and
girls’ tennis team. Not only do mem- college tennis scholarships—just like develop a “tennis and tech” curriculum.
bers stock a “Little Tennis Library” Connors. —Kent Oswald —Kent Oswald
D
ners after every point! Use the British
three-second rule—the player who didn’t
ear Coach Pete: A. Let me ask one thing: How did her mess up runs to his or her partner within
While watching one of our partner react? While it’s true that three seconds to be supportive, positive,
travel team pickleball match- everyone has to develop their mental energetic and get the team moving to the
es, I witnessed a teammate and emotional game, in doubles it is the next point.
completely melt down. In a mixed doubles partner’s responsibility to keep building
match, the woman suffered the “yips” on up their teammate.
just about every serve, probably missing Sometimes, a meltdown like that
the last 10. Halfway through the rubber mushrooms from a simple disappoint-
match, the team took a time out, but it ment to a huge thing simply because In doubles, it is the partner's
didn’t help. She never again got a serve in, the partner didn’t do their job—either responsibility to keep
building up their teammate
and they lost the match. What can we do because they’re a nice person and just by being supportive, positive
when this happens? didn’t know what to say or do, or because and energetic.
SHUTTERSTOCK
safe and accessible is a family business. surfaces were fading from blue to gray
after only two to three years. Could a
By Cindy Cantrell new application be designed to prolong
the resurfacing process?
The resulting formulation has been
applied to 152 courts and counting at The
Villages this year alone, notes Righter.
“We did xenon arc testing to our
proprietary resin blend, and after the
equivalent of two years of Florida
sunlight exposure, there was no visible
color loss to the naked eye,” says Right-
er, noting that the application adds only
a few hundred dollars to the surfacing
cost while doubling resurfacing time
from approximately every four years to
eight years. “It’s not the best business
model in terms of our resurfacing busi-
ness, but we depend on word-of-mouth
instead of using commissioned sales
reps. And we’re getting great feedback.”
Residential pickleball courts have
been another area of growth during
W
the Covid-19 pandemic. According to
Righter, the company’s Novaplay sur-
hile many sports were mold/mildew resistant formulations facing system was developed to deliver
suspended during and unique low abrasive textured great performance, durability through
the pandemic, tennis surfaces. In 2015, Chief Chemist David high-solid acrylic blends and ultraviolet-
participation has been Commito developed a first-of-its-kind resistant color retention while provid-
on the upswing. And with pickleball also epoxy primer for concrete that not only ing a low abrasive texture to reduce wear
being proclaimed as one of the fastest controls vapor emission, but eliminates on shoes, balls and players.
growing pastimes, it’s no wonder that two previously necessary steps in the Righter says 70 to 80 percent of the
demand for Nova Sports USA all-weath- concrete coating process. emails he receives are about pickleball,
er sports surfaces is at an all-time high. A call in 2017 from The Villages, an including from homeowners. Munici-
“Business has exploded,” says Jacob active 55-plus retirement community palities are making similar accommoda-
Righter, who oversees marketing at the in Florida, spurred further innovation. tions. According to Righter, cities and
corporate headquarters and factory in Due to the intensity of the sunlight, the towns are either constructing pickleball
Milford, Mass., which produces indoor/ property’s hundreds of high-traffic ten- courts, or blending lines to create four
outdoor sport surfacing systems for ten- nis, pickleball and shuffleboard court standard pickleball courts within a
nis, pickleball, basketball, inline hockey, regulation-size tennis court.
shuffleboard, track surfaces, jogging “At a time when people need safe
P H O T O S C O U RT E S Y N OVA S P O RT S U S A
trails, walkways and playgrounds. “It’s and social recreation more than ever,”
great for us, obviously, but also for Righter says, “Nova Sports USA is proud
everyone in the sports industry.” to play such an important part in keep-
Founded in 1984 by Benjamin and ing tennis and pickleball accessible by
Ruth Righter, Nova Sports USA specializ- ensuring that surfaces are not only safe,
es in developing innovative products that but look great as well.” •
continually modernize the acrylic sport
surfacing industry across the globe. For more information, contact 800-USA-
The company’s early developments NOVA, 508-473-6540 or sales@novas-
include an elastomeric caulking system, ports.com, or visit www.novasportscom.
US .DUNLOPSPORTS .COM
™ ™ ™ ™
therabody.com | @therabody
For more information, please contact us at tennis@therabodycorp.com © 2021 Theragun, Inc.
RACQUET/
2021 PADDLE SPORTS
YOUR BUSINESS
Activity Council’s annual participation
Cross-Court
study. Industry experts also note that
enthusiasm for padel is rising interna-
tionally and, although there are cur-
rently fewer than 100 padel courts in
Winners
the U.S., the game’s popularity appears
to be catching on.
“Over the last few years, most of
the changes in racquet sports have
been on the retail side, particularly as
To leverage rising enthusiasm for racquet brands began pulling back from pro
shops and causing gaps in the busi-
and paddle sports, venues are adding ness,” explains Mickey Maule, the
USTA’s managing director of Engage-
complementary facilities and programs. ment & Services. “Pickleball helped
close those gaps and has become
By Judy Leand a revenue stream. This has helped
[racquet sports specialty retailers]
support teaching pros and programs,
and has led to more traffic in pro shops
From private tennis clubs to public categories of pickleball, POP tennis, and tennis centers.”
park & rec sites, and even extend- paddle/platform tennis and padel. The general consensus is that many
ing to the USTA National Campus in In 2020, there were 21.64 million tennis facilities have benefited by add-
Orlando, Fla., momentum is building tennis players (up 22.4 percent from ing complementary racquet sports.
to add complementary racquet and 2019), 4.2 million pickleball players Here’s a look at three venues and how
paddle sports facilities and programs. (up 21.3 percent), and 1.82 million par- their distinctive strategies are boost-
Fueling this trend is a sharp rise in ticipants in POP tennis/paddle tennis/ ing overall racquet sports awareness
racquet sports participation that, in platform tennis (an increase of 31.2 and participation, while also improv-
addition to tennis, includes the key percent), according to the Physical ing the bottom line.
beginner tennis play, which pickleball both sports. The venue is slated to
USTA National players also use—with more to come. host a variety of pickleball events this
Campus “We have land to the south of the summer and into 2022, including the
Orlando, Fla. facility and will develop a master State Games in pickleball, the Senior
plan with more tennis and pickleball Pickleball State Games in October,
The USTA National Campus offers 98
courts,” says Sean Ferreira, tennis and professional and amateur
lighted tennis courts, including two
services director for the Town of Cary. pickleball tournaments next May.
championship courts, and 84 of them
“The synergy of racquet sports provides “We want to advocate for tennis
feature live streaming. In May, the
huge benefits to the facility. This is a and pickleball and build something to
venue expanded its Nemours Family
trend, and the marketplace is dictating please everyone,” Ferreira says. “It’s
Zone, and in early June celebrated the
the expansion of racquet sports. It’s not now just a matter of time and funding.
grand opening of four padel courts
a negative for tennis—these sports can We want to start master-planning
and four pickleball courts.
complement each other.” the facility and be a leader in public
“The USTA’s goal is to provide new
Ferreira notes that prior to the racquet sports.”
pathways into tennis, and we want to
Covid-19 pandemic, Cary Tennis Park
create racquet sports research hubs,
added blended lines for pickleball and
such as the USTA National Campus,” Wayzata Country Club
color-coding to its 36-foot courts. The
says Maule. “New events such as
town is now making plans to build Wayzata, Minn.
pickleball tournaments help drive
six to eight more tennis courts and Since 1956, the private Wayzata
awareness, excitement and revenue to
up to 20 pickleball courts, and other Country Club has primarily offered
the National Campus. We’re already
sports such as padel are also under tennis, but there have been efforts
offering pickleball programming,
consideration. of late to think outside the box to get
and the PTR and USPTA are helping
“We’re just getting started with more members on the courts.
to leverage energy in both sports. By
pickleball and are in the early stages of “We started to expand three years
developing complementary racquet
expansion,” says Ferreira. ago with POP tennis, and we expanded
sports, we’ll be able to provide tools to
At this point, much of the teaching platform tennis last winter,” says
help facilities grow their business.”
staff at Cary Tennis Park is now Chris Franco, Wayzata Country Club’s
Maule also points out that more
certified to teach both tennis and director of racquet sports.
teaching pros are becoming dual-cer-
pickleball, and can run events for “Tennis wasn’t getting the attention
tified in both tennis and pickleball.
“On campus, we want to pilot some
hybrid tennis and pickleball programs.
There are lots of former tennis players
who’ve taken up pickleball, and it’s
estimated that 1 million pickleball
players play tennis as well,” he says.
“By attracting youth to racquet sports
in general, we’ll be creating a pathway
to tennis.”
PHOTO COURTESY CARY TENNIS PARK
FREE
iGenie
DEMO
TM
playmatetennis.com
(800) 776-6770
Stan Oley, Product Marketing Specialist
Professional
expect to see on court
this summer from
Alexander Zverev,
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Williams, Sofia Kenin
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*Tested by Yonex
GUIDE TO
STRINGING
MACHINES 2021
The String's
have machines that have been out of
production for a few years contact us
looking for parts or service options.
Well, unless the part you need can
the Thing
be made in a local machine shop or
retrofitted from parts from a different
machine, then your only option is to
look at a new investment.
Chances are you’ve been with your
A good stringing machine is an machine for a long time, and one
of the last things you want to do is
investment that can pay big dividends have to get used to a new one. While
abandoning your old workmate won’t
for your business. be easy, remember that it was also an
investment, and it served you well.
Risking downtime as your machine
By Bob Patterson reaches the end of its useful life can
Executive Director, USRSA put a kink in your investment return.
You may be able to sell the old
machine to someone for parts, or if it
is still operable, donate it—maybe to
an NJTL or school (with the hope that
it may inspire youngsters to get into
this industry, too). Then, it’s time to
consider your new investment.
What was it that you liked about
the old machine? What additional
features would you like to have? Start
making a list of “must haves” and
“would love to haves,” and then look
at what is available within your target
price range. Remember to consider
the price over the expected life of the
machine. Also consider the after-sales
service. If it is your only machine,
you can’t really afford to have it out
of commission for long, so what is the
company policy on service? Is it fast?
Do they cover shipping? Will they
provide a loaner if the repair takes too
long? These are all considerations—in
If you look through the Racquet top-end machines at thousands each, addition to features, looks, operation
Sports Industry magazine archives, it is an investment in your business. and all the normal things you need to
you’ll notice a recurring theme when But if you invest wisely, it will pay big make the investment work for you.
it comes to stringing machines: dividends over its useful life. On the following pages, we’ve
“Investment.” We constantly stress But when is it time to reinvest? How provided an extensive list of profes-
the importance of considering your do you make the call to give up your old sional stringing machines on the
SHUTTERSTOCK
stringing machine as an investment workhorse for something new? Can you market. From your notes on needed
because, well, that’s exactly what it is. get a few more months out of it? An- and wanted features, make a list of
A good machine will cost you a good other year? It’s often a hard call to make. machines that meet your criteria,
bit—whether a few hundred dollars for Lately, we at the USRSA have been then work toward getting your new
your one-person side gig, or several fielding a lot of questions related to machine working for you.
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Alpha • 800-922-9024 • www.alphatennis.com • info@alphatennis.com
Pioneer DC Plus $559 5 x x x x x x x x x x
Revo 4000 $779 5 x x x x x x x x x x x x x
Axis Pro $899 5 x x x x x x x x x x x x x x
Apex Speed $1,099 5 x x x x x x x x x x x x x
Ghost 2 $3,395 2 x x x x x x x x x x x x x x x
Dunlop • 888-215-1530 • www.dunlopsports.com
Stringing Machine 2.0 Linear Gripper 6,000 2 x x x x x x x x x x x x x x x x x x
Stringing Machine 2.0 Diablo Gripper 6,000 2 x x x x x x x x x x x x x x x x x
Gamma • 800-333-0337 • www.gammasports.com
X-2 $249 Life x x x x $139 x x x x x x x x
Progression 200 $229 Life x x x x x x x x x x x
Progression 602 $449 5 x x x x $139 x x x x x x x x
X-6 $469 5 x x x x $139 x x x x x x x x
Progression 602 FC $579 5 x x x x $139 x x x x x x x x
X-6 FC $599 5 x x x x $139 x x x x x x x x
Progression ST II $869 5 x x x x $139 x x x x x x x x x x
X-ST $899 5 x x x x $139 x x x x x x x x x x
Progression Els $1,369 5 x x x x $139 x x x x x x x x x x x
X-Els $1,399 5 x x x x $139 x x x x x x x x x x x
XLT $1,999 5 x x x x $139 x x x x x x x x x x x
5003 w/6pt QM System $1,195 5 x x x x x x x x x x x x x x
5003 w/6pt QM SC System $1,299 5 x x x x x x x x x x x x x x
5003 w/2pt SC System $1,399 5 x x x x x x x x x x x x x x
6004 w/6pt SM SC System $1,699 5 x x x x x x x x x x x x x x
6004 w/2pt SC System $1,699 5 x x x x x x x x x x x x x x
6900 Els w/6pt SM SC System $2,499 5 x x x x x x x x x x x x x x x x x
6900 Els w/2pt SC System $2,499 5 x x x x x x x x x x x x x x x x x
7900 Els w/6pt QM System $2,799 5 x x x x x x x x x x x x x x x x x x x x
7900 Els w/6pt QM SC System $2,999 5 x x x x x x x x x x x x x x x x x x x x
7900 Els w/2pt SC System $3,199 5 x x x x x x x x x x x x x x x x x x x x
8900 Els w/6pt SM SC System $4,199 5 x x x x x x x x x x x x x x x x x x x x
8900 Els w/2pt SC System $4,199 5 x x x x x x x x x x x x x x x x x x x x
9900 Els w/6pt SM SC System $4,799 5 x x x x x x x x x x x x x x x x x x x x
9900 Els w/2pt SC System $4,799 5 x x x x x x x x x x x x x x x x x x x x
Klipper USA • 800-522-5547 • www.klipperusa.com
Klippermate $249 Life x x x $175 x x x x x x x
Klippermate Badminton $269 Life x $175 x x x x x x x
Prince • 800-572-1055 • www.tennismachines.com
Neos 1000 $1,399 3 x x x x x x x x x x x x x
Neos 1500 $1,599 3 x x x x x x x x x x x x x x
Prince 7000 $4,999 3 x x x x x x x x x x x x x x x x
Pro Stringer • 404-926-6060 • www.pro-stringer.com
Platinum 2.0 $890 * x x x x x x x x
Stringway • 800-922-9024 • www.stringway.com
M100 - O92 - TH+TH18 $685 10 x x x x x x x x x x x
ML100con - O92 - TH+TH18 $753 10 x x x x x x x x x x x x
ML100 - O92 - T92 $995 10 x x x x x x x x x x x
ML100con - O92 - T92 $1,023 10 x x x x x x x x x x x x
ML120con - O92 - T92 $1,167 10 x x x x x x x x x x
MS 200con T92 $1,394 10 x x x x x x x x x x
MS140-L-Traveler $635 10 x x x x x x x x x
Tecnifibre • 888-301-7878 • www.tecnifibreusa.com
Ergo Pro ATP NA 3 x x x x x x x x x x x x x x x
Ergo 1 NA 3 x x x x x x x x x x x x x x x
Tourna • 800-554-3707 • www.uniquesports.com
600-ES $1,695 2 x x x x x x x x x #2 x x x x x x x x
300-CS $795 2 x x x x x x x #2 x x x x
600-EST $1,600 2 x x x x x x x x x x x x x x x x x x x
800-ES $3,490 2 x x x x x x x x x x x x x x x x x x x
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x x x x x x x x x x x
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x x x x x x x x x x x x x x
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x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x 16
x x x x x x x x x x x x x x x x x x x x x x x x x 16
x x x x x $29 x x x x x x x
x x x x x $29 x x x x x x x
x x x x x $29 x x x x x x x
x x x x x $29 x x x x x x x
x x x x x x x $29 x x x x x x x
x x x x x x x $29 x x x x x x x
x x x x x x x x $29 x x x x x x x x x
x x x x x x x x $29 x x x x x x x x x
x $35
x x x x x x x x x x x $29 x x x x x x x x x
x $35
x x x x x x x x x x x $29 x x x x x x x x x
$35
x x x x x x x x x x $29 x x x x x x x x x
x x x x x x $29 x x x x x x x x x
x x x x x x $29 x x x x x x x x x
x x x x x x $29 x x x x x x x x x
x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x 3, 12
x x x x x x x x x x x 4
x x x x x x x x x x x 4
x x x x x x x x x x
x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x 6
x x x x x x x x x x x
x x x x
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x x x x x
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x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x 2
x x x x x x x x x x x x x x x 2
x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x 3, 10, 11, 12
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Model Price Warranty
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(MSRP) (years)
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CUBE $3,795 2 x x x x x x x x x #2 x x x x x x x x x
700-ES $3,199 2 x x x x x x x x x #2 x x x x x x x x x
150-CS $550 2 x x x x x x x #2 x x x
Wilson • 800-272-6060 • www.wilson.com
Baiardo $6,000 3 x x x x x x x x x x x x x x x x x
Baiardo L. $3,750 3 x x x x x x x x x x x x x x x x x
Yonex • 800-449-6639 • www.yonexusa.com
Precision 9.0 $11,400 * x x x x x x x x x x x x x x x x
PT 8 Deluxe $9,499 * x x x x x x x x x x x x x x x x
Precision 5.0 $6,500 * x x x x x x x x x x x x x x x x
ST7000 $2,999 * x x x x x x x x x x x x x x x
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First Sight
The International Tennis Hall of Fame
recently expanded its art collection
with pieces from renowned tennis
journalist Gianni Clerici. the unique eye of a keen tennis expert
and thoughtful art collector, carefully
curated with consideration to how the
sport is depicted in each piece. The
This past May, the International was inducted into the Hall of Fame in pieces acquired by the Hall of Fame
Tennis Hall of Fame in Newport, R.I., 2006 in recognition of his immense include paintings, engravings, sculp-
significantly enhanced the museum’s contributions to the sport. tures and bronzes.
tennis-inspired art collection through Over the years, Clerici amassed “I am very happy to see these works,
the acquisition of 31 pieces from Hall an impressive collection of tennis- which I love so much, go to the
of Famer Gianni Clerici’s vast per- inspired art from the 17th century to International Tennis Hall of Fame,”
sonal collection. Clerici, a renowned the 21st century, including paintings, says the 90-year-old Clerici. “It seems
tennis journalist and historian from engravings, drawings, sculptures, to me the ideal destination so that
Italy, chronicled the sport in print and decorative arts, clothing and equip- they can be appreciated by tennis fans
broadcast for more than 40 years. He ment. His collection was built with for years to come.”
www.tennisindustrymag.com
August 2021 RACQUET SPORTS INDUSTRY
37
AskTheExperts
If stored properly, most
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despite your best efforts, some guards facturers sought to differentiate these
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Remember, too, that you can extend began to label them “co-poly.” to bob@racquettech.com.
R
worst in us, and club members see this
full spectrum. But watching their pros
compete makes members proud. Plus, it
acquet sports directors nities nearly anywhere in the country. helps us, too, in several ways:
have a challenging job. We This past April, for instance, I played
need to create revenue in the Minto US Open Pickleball Cham- • Lesson/clinic revenue: When
streams, meet and exceed pionships in my hometown, Naples, members watch us compete, they often
budget expectations, and, Fla. More than 2,100 players competed get inspired and want to work on certain
since we’re in the hospitality business, in 167 brackets. I played in the Pro skills they see in our arsenal to elevate
we need to constantly delight our mem- Women’s Split Division with my good their own games.
bers. In addition to on-court duties, we friend, Leslie Bernard, and we finished
spend many hours behind a desk, plan- with a 4-2 record, fourth out of 16 teams, • Networking: I like to invite pros from
ning club events, addressing member defeating the 2021 women’s pro doubles other local clubs. We set up exhibitions
concerns, and recruiting and training champion and her partner along the way. and chat about the latest industry and
the best staff possible. I also competed in Pro Women’s and Pro playing trends.
We frequently fall into a routine of Mixed events, finishing 4-4.
phone calls, emails and meetings, while The best part, though, was being • Vendor relationships: At the
managing lesson and clinic demands. able to connect with my club members tournament, I bought a pickleball
And often, deep into the season, stress outside of the club. Before my matches, I machine for the club, created a whole-
takes over and fills us with anxiety, bad texted them what court we were on, and sale account and purchased balls for a
eating habits and fatigue. they showed up and lived through the third of the retail cost.
How can we get our joy for playing ups and downs with us.
back? Consider making time in your Getting a win against any of these • Stress relief: Traveling to tournaments
schedule to compete in tournaments. pro teams is extremely tough. In Pro breaks up the daily grind and makes us re-
There are pickleball and tennis opportu- Mixed doubles, my partner and I rode a turn to work in a refreshed state of mind.
dlemperle@gmail.com.
43
45
47
49
52
56 2021 USPTA HOF Inductee, Stan Smith
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Member Feature USPTA
1
never before thought about stepping our sport. Great businesses have survived Bring the WOW Factor: The wow
on a tennis court? Early in my coaching through varying societal changes due to factor is commonly used in business
career, I should have thought more said company’s leadership that adapts and to depict what a company does to go
about that question. However, I am now attracts new customers. above and beyond customer expectations
continuously looking for ways to improve If you grew your current tennis player when delivering a great product and
this area, especially as things open up with participation in clinics each year by just service experience. Think about a wow
the global pandemic improving. a tiny percentage of non-tennis players, factor from a movie, restaurant, or concert
As tennis professionals, we certainly think about the potential ripple effect for you have attended. There was probably
wake up each day hoping to give the very your club and you as a coach. The trickle- something simple yet effective about
best lessons to our students. But, how down includes being a more value-added the experience. In this day and age of
much do we focus on the promotional side employee to your team while creating competing athletic options, clubs need
of tennis? Is there a way to fill those lessons ambassadors for the game. As a tennis to impress with their programming.
that we end up losing because of factors professional who has worked at both Examples that have been successful at
different clubs where I have
Photo credit : Puhha/Shutterstock
r acqu e t spo rt s d i st r i b u t i o n
2
Provide Instant Competition and Less Information: Through
various continuing education presentations, it has been
made clear that successful coaches take time to understand
generational differences in their students. Let’s take millennials; from
my experience, they tend to care less about being given loads of
information, partly because they know they can Google
it. They want quick results and instant gratification.
In a Forbes article titled, “Motivating Millennials
(And Everyone Else, for that Matter),” author
Jaime Notter points out, “We all want autonomy,
but millennials want it a little faster.” Notter
also states, “They [millennials] are used to
figuring how to do things by doing them rather
than by learning them in the abstract first and then
attempting to apply those lessons in the real world.”
Relating better to millennials can be summed up
in the principle of instant competition and less
information especially for those who have never
stepped on a tennis court. I have found that this
works well even for other age groups because if people
want more information, they tend to ask for it. It comes back
to the famous phrase in Shakespeare’s ‘Hamlet,’ Brevity is the
soul of wit.
Two occasions where you can get non-tennis players on court are
pickleball and cardio tennis. Within two minutes or less of explaining
pickleball, players from 2.5 to 5.0 can play with one another and have a great time.
More importantly, it is an excellent way for someone who does or does not play another
sport to try a racquet sport. Pickleball is now considered the fastest growing sport in
the world, while cardio burn events are significant for those gym enthusiasts who have
some tennis skills.
These types of events help occasional tennis players associate a positive experience
with the sport and create a buzz for your program. If these events give non-tennis
playing customers a positive experience, why not try them?
3
Create a Non-Tennis Personal Connection: Every time I hear tennis
players talk about a great tennis event, they typically refer to it as a great
experience. That’s because they had one unique and personal connection, which
made a big impression, triggering the desire to repeat the encounter. People are much
more likely to recommend a business or service if connected to some value they share
personally. This can be as simple as holding a round-robin that raises money for a
popular charity or conducting drop-in playtimes for members looking for a specific age
group or skill level. The bottom line is that we are in the personal connection business.
Most of us would agree that knowing three non-tennis facts about each student is vital
to sustaining a healthy relationship with that student.
While this topic is not always at the forefront of our thinking as tennis pros, making
it a priority will improve our industry and increase our business skills as coaches and
leaders. So, what are you doing today to hook that non-tennis or infrequent player into
the game of tennis? *
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PATENTED Thousands installed by schools, government operations, and private clubs over the past 7 years.
decisions are typical and necessary to a match play ball. As a player continues from 3-12 balls in a sequence or per point
become even an adequate tennis player. to improve and then can rally and play — feeding points that the player needs to
These skills in a dynamic environment full court, the pro should move back to work on. For instance, hit a few balls deep,
require multi-tasking or dual tasks and the baseline to simulate an actual game then hit short, forcing the player to hit a
are predominantly perceptual. situation. At this point, think realistically, transition shot — then move to the net for
So how does one become proficient does the ball always come in the same? a volley. The next point could keep them
in an open sport? As the new student Or from the same spot? Of course not. back behind the baseline, simulating a
needs to acquire a basic stroke with Pros should feed using different speeds, long rally. The important thing is to have
semi-appropriate proper technique, we spins, depth, and arc to simulate a match them play the ball. They could miss every
need to close the skill. The same applies experience. In addition, try feeding shot, and that’s okay. Use a variety of
to accomplished players when learning balls from various areas along the spins and speeds, anything a player
a new skill. This is where the dead ball baseline, including the corners. may see in a match. As a player
feed comes in. Dead ball feeding in Now we are giving our players becomes more proficient, the feed
recent years has been given a bad rap in an authentic match experience. placement can be dependent upon
everyone’s haste to “get playing,” using Another tip is not to hit the next ball the player’s shot. Ultimately, one can
the live ball feed and game-based play. until it passes the baseline. Again, this have them begin with a serve — the closest
Using the dead ball feed properly can be simulates match play. thing to playing points. This is where a
of great benefit to a player’s advancement. The best dead ball drill to simulate pros’ knowledge and experience come
match play is interval training. This drill into play, helping their player.
was presented by Dr. Jim Loehr years I have found that figuring a player’s
ago at an Area Training Center National percentage of good shots helps motivate
Coaches Workshop. When he introduced and gauge their improvement. When a
this, Dr. Loehr said this is how we train player consistently hits in the high 70
our nationally ranked players. It teaches to low 80 percent, I suggest making the
the brain to be on an even keel, not getting points more complicated, adding more
down after a poor attempt or overly spin, speed, and moving them around the
excited after an incredible shot. The court. In the last 30-plus years that I have
following year I saw Dr. Loehr and asked been doing interval training, I’ve only had
since this was to work on the mental eight players hit 90 percent at the top level
Quite simply, the pro controls the dead side of tennis, would it help 3.0 and 3.5 — and all have played collegiate tennis.
ball feed. Many pros will use a hand drop players? He said yes, that it should. Let’s And just one player hit 100 percent at the
feed with both beginning players and face it, players at every level have mental highest level. He played for a top DI school
accomplished players while working issues, even the pros, and they are among and was ranked No. 42 in the nation. I
on something new, different, or even a the most challenging areas to address for recently saw Dr. Loehr, and he asked me
specific skill set. a teaching pro. if I was still using interval training. My
As players learn how to judge the Therefore, interval training is vital answer was an emphatic, yep! It is the
incoming ball, the pro can move back, in learning how to cope with mental ultimate in dead ball training and is a great
adjusting the distance — while keeping toughness issues. A good program is to way to keep players adjusting to different
in mind, we want to simulate the arc of feed a total of 50 balls in a session, ranging shots in an open skill level game. *
AUTHOR BIO
Larry Haugness has been a USPTA member for 36 years. He is also a USRSA National Tester, an MRT, and a 28-year USTA volunteer. He has been
president of two USTA Sections and four USTA Districts. Larry’s accomplishments have been recognized by the USPTA, USTA, and TIA. He has
coached all levels of tennis, from red ball to touring professionals. In retirement, Larry is currently a volunteer coach at Boise State University. His
teaching, coaching, and management experience have given him the expertise for his tennis articles and presentations.
How to Improve
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Maria Sharapova
5x Grand Slam Champion
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