Nov/Dec '22 Racquet Sports Industry Magazine

MANUFACTURERS FACILITY PLANNING COURT CONSTRUCTION HEALTH & FITNESS
Selkirk Sport Don’t overlook key A creative project in Cardio Tennis Triples
cooks up innovation infrastructure when Birmingham means a checks all the boxes for
and excitement adding pickleball home for pickleball players and providers
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Contents Nov/Dec 2022

DEPARTMENTS
4 Our Serve
7 Industry News
14 Cardio Tennis
16 Paddle Tech
18 Facility Planning
20 Manufacturer Q&A: Selkirk
22 Pickleball Paddles & Balls
28 Court Footwear
34 Apparel
42 Your Serve, by Josh Cossitt
INDUSTRY NEWS
7 2022 US Open sets records
in attendance, viewership
7 Tennis-Point becomes PTR's
apparel, footwear partner
8 Kim Clijsters named
Hall of Fame president
9 ASBA announces 2022
Tech Meeting in Palm Springs
9 Tri-section CTA initiative
develops local leaders
9 USTA Foundation raises
record $3 million at US Open P. 22-40
9 National champions crowned
at HBCU Tennis Chps. Paddles, Balls, Shoes, Apparel
10 Madam Tussauds presents
Serena Williams wax figure
EQUIPMENT COURT SHOES APPAREL CONSTRUCTION
10 APP Tour to make 20 stops
for 2023 pickleball schedule Era of Foot Core Sweet Home
11 Peoplewatch Opportunity Traffic Strengths Alabama!
C OV E R P H O T O C O U RT E S Y P PA T O U R ; T H I S PA G E C O U RT E S Y P I C K L E B A L L C E N T R A L
11 Tennis Channel's Brett Haber
is Hall of Fame ambassador As pickleball Signs point to Apparel makers After years of creating
12 155 NJTLs to receive continues to play to continued strong continue to tailor makeshift courts,
$3 million from Foundation the masses, equipment sales for footwear, as and innovate to meet Birmingham’s
manufacturers and manufacturers add a growing demand Downtown Pickleball
12 WTT looks to add franchises retailers are rallying for tech and styling to for performance and Club now has a
ahead of 2023 season more sales.
sales appeal to every player. versatility. permanent home.
13 Short Sets P. 22 P. 28 P. 34 P. 38
PLUS
p.43 45 From the CEO
46 USPTA World Conference

53 55 57 61
Alex Gordon George Bacso Tim Heckler Hall New Master 50 President's Message
Pro of the Year: Lifetime of Fame Award: Professional:
62 USPTA Award Winners
Carrie Achievement: Dr. Jack Groppel Kyle LaCroix
Zarraonandia Alan Cutler & Dr. Jim Loehr
64 Member Feature
Read more articles online at www.ADDvantageUSPTA.com 68 Membership Update
2 RACQUET SPORTS INDUSTRY November/December 2022 www.tennisindustrymag.com

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Sometimes, all it takes is a seemingly CREATIVE DIRECTOR
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IAN KNOWLES
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opinion of your business. ED McGROGAN
ART DIRECTOR
CRHISTIAN RODRIGUEZ
F
SPECIAL CONTRIBUTOR
BOB PATTERSON
or tennis teaching profes- ees there bothered to help her or even to CONTRIBUTING EDITORS
KIM BASTABLE, CYNTHIA CANTRELL,
sionals, education is so make eye contact with me. She finally told PEG CONNOR, DAVID LASOTA, JUDY LEAND,
important in this indus- me to take my soup downstairs to one of KENT OSWALD, CYNTHIA SHERMAN,
try—whether you’re a the restaurants to figure it out on my own. MARY HELEN SPRECHER
seasoned veteran or just Thankfully, a restaurant manager, who CONTRIBUTING PHOTOGRAPHER

beginning your career. In September, I has nothing to do with room service, im- DAVID KENAS
had the pleasure of attending the USPTA mediately came out when summoned by
EDITORIAL DIRECTION
World Conference in New Orleans, which the hostess. He took my cold bowl, said 10TEN MEDIA
was a terrific event with a great lineup of he’d find the right person and get it fixed. RACQUET SPORTS INDUSTRY
speakers and sessions. Two minutes later he came back and said a 60 East 42nd St., Suite 740, NY NY 10165
Events like this—including the upcom- hot serving was on its way up to my room— info@tennisindustrymag.com
ing PTR International Tennis Symposium with a spoon. (It was delicious, by the way.)
Nov. 10-14 in Indian Wells, Calif.—are No matter what end of the business we’re ADVERTISING DIRECTOR
JOHN HANNA
always a great chance for us to get a ton in, we’re going to lose customers if we take 770-650-1102, x125
of ideas for stories and topics that we will them for granted and not do all we can to hanna@knowatlanta.com
cover in this magazine, and to catch up help solve problems. The first thing here is,
with longtime friends and colleagues. answer the phone! It’s unconscionable that SALES DIRECTOR
Many of the presentations at these any business ignore customer calls, let alone RORY ELLIS
914-715-8896
events have to do with the key area of a major hotel with hundreds of employees.
acellis@tennis.com
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reminded of how important customer the highest paid to the lowest—to help APPAREL ADVERTISING
service is not so much by any particular solve any problem a customer puts in front CYNTHIA SHERMAN
presentation, but by a frustrating interac- of them. “It’s not my job” will never cut it. 203-558-5911
tion I had with the hotel. Third, your employees are your team— cstennisindustry@gmail.com
The whole episode sounds silly now, but they should act in support of one another.
it wasted an hour of my time, could have We all understand that many businesses Racquet Sports Industry is published 10 times per
been easily resolved and, fairly or not, left are overworked and understaffed, but that year: monthly, January through August with combined
issues in September/October and November/
me feeling that I don’t want to go back to should mean the team needs to step up December, by Tennis Channel, Inc., 60 East 42nd St.,
this hotel or chain again, or recommend it. even more to build customer loyalty. Suite 740, New York NY 10165. Periodical postage
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Briefly, I needed to work through lunch, Make sure your staff knows how to (USPS #004-354). November/December 2022,
and ordered room service. Since this was deal with any customer service issue that Volume 50, Number 10 © 2022 by Tennis Channel, Inc.
New Orleans, of course I ordered the gum- comes up—and feels empowered to do so.
All rights reserved. Racquet Sports Industry, RSI and
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bo, but it came without a spoon. For 25 It can make the difference between being in the U.S.A. Phone advertising: 770-650-1102 x
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Yearly subscriptions $25 in the U.S., $40+ elsewhere.
phone lines—the food service people, that leaves a bad taste in their mouth. POSTMASTER: Send address changes to Racquet
front desk, even the concierge. I like to Sports Industry, 60 East 42nd St., Suite 740, New
York NY 10165. Racquet Sports Industry is the official
think I’m pretty low maintenance, but in Peter Francesconi magazine of the USRSA, TIA and ASBA.
frustration, I took my now cold soup down Editor Looking for back issues of Tennis Industry/Racquet
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IndustryNews
IndustryNews Information to help you run your business
Serena Williams’ run to the third round in

what was likely her final US Open boosted
tournament viewership, but even after her
exit, event engagement didn’t subside.
app on 13 million unique devices—

increases of more than 20 percent.
• Total interactions and views across the
US Open’s official social media channels
reached upwards of 1 billion over the
three weeks, including Fan Week.
Video views on the US Open’s official
Instagram page totaled over 250 million,
a near 250-percent increase from 2021.
• Francis Tiafoe’s Labor Day upset of
Rafael Nadal earned an average audience
of 2.4 million fans, peaking at 3.4 million.
The entire 11 a.m. window of nearly eight
PROFESSIONAL TENNIS hours delivered an average audience
2022 US Open Sets Records of 1.7 million viewers, up more than

double—113 percent—over last year.
For Attendance, Viewership • The US Open raised $2 million in crisis
J
relief for Ukraine.
ust two years ago, the US Open • Polish 21-year-old Iga Swiatek Tennis-Point Becomes PTR’s
was held without spectators. cemented her status as the world Apparel, Footwear Partner
This year, the event broke No. 1 by winning the women’s singles The Professional Tennis Registry and
records for attendance, view- title over Tunisian Ons Jabeur, who Tennis-Point have signed a multi-year
ership, engagement, and sales of food, became the first African woman to reach agreement making Tennis-Point the
beverage and merchandise. the US Open singles final. “Official Apparel and Footwear Partner
• The full, three-week attendance for • The Serena Williams vs. Ajla Tomlja- of the PTR.” Tennis-Point will provide PTR
the US Open, including Fan Week, was novic third-round match—Serena’s final members access to its large online selec-
888,044, eclipsing the previous record of match—was the most-watched tennis tion of tennis apparel and footwear at
853,227, set in 2019. The two-week main telecast in ESPN’s 43-years, averaging member-exclusive pricing.
draw attendance of 776,120 surpassed 4.6 million viewers, with 6.9 million in In addition to offering PTR members
the 2019 record of 737,872. the 10:15 p.m. quarter-hour. access to the latest styles, Tennis-Point
• The 2022 Open also marked the first • American Frances Tiafoe became the will offer PTR-endorsed apparel from
time in Arthur Ashe Stadium’s 25 years first African-American man to reach the K-Swiss, and members will have the
that every session in the stadium—now semifinals since Arthur Ashe in 1972. opportunity to take advantage of team
with a capacity of 23,859—sold out. • The US Open Wheelchair Tournament discounts through Tennis-Point’s Team
• Nineteen-year-old Spaniard Carlos had the largest Grand Slam field, with Program. Tennis-Point will actively sup-
Alcaraz defeated Casper Ruud to win the 56 players; was the first Grand Slam port PTR events, including Tennis Fest
men’s singles title, becoming the young- wheelchair event to award more than and the PTR Symposium.
est US Open men’s singles champ since $1 million in prize money; and was the “We are thrilled to be partnering with
Pete Sampras in 1990 and the youngest- first Grand Slam wheelchair event with a such a successful company providing
SHUTTERSTOCK
ever men’s world No. 1. Alcaraz’s 5-hour, junior competition. this new benefit to support the profes-
15-minute quarterfinal win over Jannik • The US Open’s digital platforms set sional image of our PTR Certified Coaches
Sinner set the US Open record for latest records, with more than 35 million total through an easy-to-use ordering portal,”
finish, at 2:50 a.m. visits to USOpen.org, and the US Open says PTR President/CEO Dan Santorum.
www.tennisindustrymag.com November/December 2022 RACQUET SPORTS INDUSTRY 7

IndustryNews
TENNIS PEOPLE
Clijsters Named
President of
Hall of Fame
K

im Clijsters has been named
Honorary President of the
International Tennis Hall
of Fame. She’ll represent
the organization in an ambassadorial
role publicly, and will also collaborate
with ITHF staff and tennis industry
partners on initiatives that support
the ITHF’s mission of preserving and
celebrating tennis history. This will
include a focus on connecting current
players with tennis history and with
the ITHF.
“I am thrilled and humbled by this
SHUTTERSTOCK
new opportunity to serve the sport,”

Clijsters said. “I look forward to ... con-
necting tennis fans around the world
with our sport’s incredible history.”
8 RACQUET SPORTS INDUSTRY November/December 2022

IndustryNews
Tri-Section CTA Initiative USTA Foundation Raises

Trains Local Leaders Record $3M at US Open Gala
A new initiative co-sponsored by the USTA The USTA Foundation, the charitable
Texas, Southern and Northern California arm of the USTA, raised a record-breaking
sections—the “CTA Leadership Develop- $3 million during its 2022 Gala—surpass-
ment Program”—brought together a group ing the $2 million raised in 2021. The gala
of community tennis association leaders was hosted on Opening Night at the 2022
from the three sections for a series of virtual US Open and co-chaired by sports broad-
and in-person education, collaboration and caster Bill Macatee and Tatiana Cancro of
ASBA Announces 2022 Technical networking sessions. Jersey Mike’s.
Meeting in Palm Desert, Calif. “With CTAs serving such an important Emceed by actor Anthony Anderson, the
The American Sports Builders Associa- role in delivering tennis at the local level, it Gala was attended by celebrities and long-
tion will hold its Technical Meeting Dec. only makes sense to invest in the leadership time supporters of the USTA Foundation,
2-5 at the JW Marriott Desert Springs Re- of these organizations,” says USTA Southern including Hugh Jackman, Rebel Wilson, Ka-
sort & Spa in Palm Desert, Calif. The meet- President Randy Jackson. “Our different sec- tie Couric, Mike Tyson, Anna Wintour, Vera
ing, which attracts members of the ASBA tions have much to learn from one another.” Wang, Gayle King, Francisco Lindor, New
as well as of the larger sports design and For five months the group convened York City Mayor Eric Adams, Gladys Knight,
construction industry from around the for webinars with business and non-profit Lindsey Vonn, Martina Navratilova, and
world, includes opportunities for learn- leaders. In addition, each section joined in USTA Foundation Chairperson Chris Evert.
ing, networking and business develop- online sessions to pose questions and offer
ment. It will feature 30 sessions selected resources. The group gathered in-person National Champions Crowned
by ASBA members across each division— in August at the ATP Winston-Salem Open. at HBCU Tennis Championships
Courts, Tracks and Fields. It also includes Next steps include building an alumni net- The Alabama State men’s team and Xavier
an expansive exhibit hall and trade show. work of CLDP participants. For info, contact University of Louisiana women took home
Visit www.sportsbuilders.org Andrew Feldman at feldman@sta.usta.com. the team titles at the 2022 HBCU National
HOLD ON WITH
TWO HANDS
NEW
412
PADDLE!
GAMMASPORTS.COM

IndustryNews
LOB_RSi_1/6_0922 final_red.qxp_Layout 1 9/6/22 11:58 AM Page 2
Introducing
the pickle
Over 50 years Tennis Championships in September.
It was the first HBCU National Title for
champion by
Lobster!
of innovation Alabama State and third for the XULA
and still growing women’s team.
The 21st annual event, played over
three days at the South Fulton Tennis
Center in Atlanta, featured 14 HBCU
® programs from across the country. It
also served as a showcase and edu-
play more. win more.
®
cational opportunity for high school
follow lobstersports on call 888.380.9460 or visit lobstersports.com players who aspire to compete at the
collegiate level.
Throughout the high school com-
bine, attendees heard from HBCU
head coaches as well as members of
the USTA on the collegiate process.
Additionally, representatives from
Albany State, South Carolina State and
Howard were in attendance.
Champion With a Champion
• Nets
• HarTru
• Windscreen
• Lights During the US Open, visitors had
• Fence a chance to take photos with Serena
C O U RT E S Y I N T E R C O N T I N E N TA L N E W YO R K T I M E S S Q UA R E ; T E N N I S C H A N N E L
Williams’ wax figure, courtesy of
• Rollers Madame Tussauds NY, in the lobby of
• Benches the InterContinental New York Times
• Brooms Square. Fans and pros stopped by,
and More... including eventual US Open champ
Carlos Alcaraz (above).
Welch Sports Surfaces™ USRSA Names New

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Tyler Croisetiere, Campbell, Calif
“The World’s Largest Builder of Har-Tru Clay Tennis Courts” Yencie Hendrawan, Indonesia
Anton Loef, Vero Beach, Fla.
HydroGrid | HydroCourt | DecoTurf
APP Tour to Make 20 Stops
EQUIPMENT & SUPPLIES for 2023 Pball Schedule
The APP Tour will make 20 stops
Most Ship Same Day! on its 2023 pickleball tournament
schedule, down from the 30 events
800-543-9111 from this year. The new format fea-
tures four majors and two champion-
www.WelchTennis.com/Site/Catalog ship events, and scrapped some of
the smaller events that were played

IndustryNews
People
Watch
Jeri Ingram is the new Director of Fame. Since 2008, Haber has frequently and RWQuarantunes received the Joseph
Development for the USTA Mid-Atlantic worked with the ITHF, and in 2014 began F. Cullman Award.
Section. In addition, Tina Carter joins the his tenure as Master of Ceremonies for
section as Director of Adult Programs, annual Enshrinement celebrations. In Donald “Don” Rubell recently received
and Shell Wood has been promoted to his role as ITHF Ambassador, he’ll also be the Intercollegiate Tennis Association’s
Senior Director of USTA Programs and host and emcee for various other events. highest honor—the 2022 ITA David A
Services. Benjamin Achievement Award. The
Kirsten Corio its new Chief Commercial award, in its 28th year, pays tribute to
Acrytech Sports Surfaces, a division Officer for the USTA. She’s been with past participants in varsity tennis who
of AT Sports, has hired Erin Johnson as the USTA for six years, most recently as have achieved excellence in their chosen
Regional Sales Manager. In this newly es- Managing Director of Ticketing, Hospital- careers. Rubell was an OB/GYN in New
tablished sales role, she will work closely ity & Media. York for 30 years, and he and his wife
with Matt Perry, National Sales Manager, founded the Rubell Museum in Miami for
to establish new business across the U.S. Journalist Jon Wertheim and RWQua- contemporary art. In addition, Charlie
rantunes, created by Richard and Demi Hoeveler, the founder of US Sports
Tennis Channel commentator and deco- Weitz, were honored by the International Camps, is the inaugural recipient of the
rated broadcast journalist Brett Haber Tennis Hall of Fame at the Legends Ball, ITA Chairman’s Award, which honors
will serve as an official ambassador and held in NYC during the US Open. Wert- an individual who has provided lifelong
voice of the International Tennis Hall of heim received the Eugene L. Scott Award service to the sport.

IndustryNews
World’s #1 selling
PICKLEBALL pickleball machines
TUTOR New Ultra models!
in 2022. The four majors will be in
Florida, California, Illinois and Texas;
BY SPORTS TUTOR the Championship events will be held
May 24-28 at the USTA Billie Jean King
National Tennis Center in New York,
and Nov. 29-Dec. 3 at Bell Bank Park in
Mesa, Ariz. The APP is scheduled to hit
Canada in June.
USTA Foundation Awards

$3 Million to 155 NJTLs
The USTA Foundation recently
awarded grants totaling nearly $3
million to 155 National Junior Ten-
Preset Shots & Programmed Drills
$1,699 nis & Learning (NJTL) chapters in 41
states and the District of Columbia.
The grants are designated to support
PICKLEBALL TUTOR
PLUS ULTRA PICKLEBALL TUTOR SPIN ULTRA under-resourced youth through tennis
Right & Left Side Spin and education programs designed to
Topspin
& Underspin improve health, build character and
SPORTS strive for academic excellence. In ad-
dition to these NJTL grants, the USTA
Optional
Multi-Function TUTOR Foundation awards individual player
remote! The Sports Machine Company grants, scholarships and additional
funding throughout the year.
sportstutorinc.com These grants, targeted toward com-
(800)448-8867 munity programs designated by the
155 NJTL chapters, are anticipated to
support more than 93,000 youth par-
ticipants at the selected chapters. In to-
tal, these chapters will offer more than
68,000 hours of education and 122,000
hours of tennis activities, including the
creation and expansion of after-school
and summer camp programs.
WTT Looks to Add Franchises

Ahead of 2023 Season
World TeamTennis is accepting
expansion proposals from prospective
ownership groups and markets inter-
ested in acquiring a WTT franchise.
The franchise fee is set at $1 million.
WTT, which played in single loca-
tions during the 2020 and 2021
seasons due to the Covid pandemic,
is also planning to return match play
to venues hosted by the individual
teams' markets in the summer of
2023. The league did not play in 2022.
"While hosting all of the WTT
matches at one site in 2020 and 2021
was necessary due to the pandemic,
our fans have missed the access that
the teams bring in their home markets
and we are excited to bring that model
back in 2023,” says WTT Chairman &
CEO Eric Davidson. For details, email
contact@wtt.com

IndustryNews
Short
Sets
The Pro Padel League (PPL), North Tennis Academy in Port Washington, The ITF has released an informative
America’s first professional padel league, N.Y. The Raskins are former graduates of and entertaining short film documenting
has officially launched in the U.S. and PWTA and former tennis professionals. the history of tennis, from its origins as a
Canada. US Padel Association President They’ve brought on the Sportime corpo- medieval game to the modern day. Search
Marcos del Pilar will serve as the com- ration and John McEnroe Foundation to for “The History of Tennis” on YouTube.
missioner of the league, which is a team run and operate the academy.
competition. Visit propadelleague.com Conga Sports’ new Tennis Ambassador
Cadillac began a multi-year sponsorship initiative has selected The Asbury Park
With a $1 million investment in its as the Official Vehicle of the US Open at Tennis Initiative of New Jersey as the
sports facilities, Wintergreen Resort in this year’s event. second monthly recipient of the Ten-
Virginia now features 31 courts, includ- nis Ambassador Equipment Package,
ing 12 outdoor mountaintop Har-Tru clay TopCourt, a go-to destination for profes- to acknowledge its efforts in providing
courts, eight outdoor pickleball courts, sional tennis instruction, has added pick- tennis, academics and life skills to under-
three indoor DecoTurf II tennis courts that leball to its portfolio. The instructional resourced youth. The yearlong initiative
convert to pickleball, and four poolside platform will partner with the Profession- will ship a Slinger Bag ball machine, junior
clay courts at Stoney Creek. al Pickleball Association and its athletes, and adult Head tennis racquets, a case of
including Ben Johns, the sport’s world Penn tennis balls; and a Billie Jean King
The members of the band The Raskins No. 1 player in singles and doubles, and Eye Coach Home Tennis Training System
plan to buy the historic Port Washington Jessie Irvine, a world top-5 player. each month to a pre-selected recipient.

Cardio Tennis
HEALTH & FITNESS of four. Triples events have six to eight
Triple the Action timed rotations. Teams are changed up

every rotation, so everyone plays with
and against everyone else.
A Cardio Tennis Triples event checks Pricing for a Triples event will be
market-dependent, but it most likely
all the boxes, benefitting players, will range from $15 to $40 per person.
It is meant to be an event for large
providers, facilities and the sport. numbers—18 to 96 players, and even
more if you have the courts. As an
By Michele Krause event, Triples is self-fed, so it does
L
not require a coach for each court,
keeping staff costs low. For example,
ooking for a game that Within the 30-minute Cardio Ten- five courts, eight athletes per court
will engage your play- nis Workout, Triples is one of three at $25 per person—that’s $1,000 for a
ers, keep them moving, different games played—and it’s always 90-minute event!
improve their skills and the last game in the workout. To learn how to deliver the best
help them achieve their But Triples also can be an event by Triples experience, visit cardioten-
health and fitness goals? How about if itself—an inclusive, fun, easy and prof- nisinstructor.com. Subscribe for free
this same game brought more people itable game that you can run on a court and you’ll have immediate access to a
to your courts, is a social magnet, in 90 minutes. free online course, “The Cardio Tennis
added revenue to your facility and Triples Experience,” which is for all
improved your bottom line, and cre- No Limits! tennis providers—teaching profes-
ated long-term players, customers and Anyone can play Triples, regardless of sionals, organizers, CTAs, parks staff,
consumers? age, skill or fitness. Beginners will be college and high school coaches, etc.
The game that fits all this is Cardio playing within 10 minutes; high-level Keep in mind, players don’t need to
Tennis Triples. Triples is fast-moving, players love the action. In a Triples take lessons to play Triples. The serve
engaging and accommodates six to event, everyone plays with everyone is underhand, and with three play-
eight players per court, who each re- else. The Cardio ball and two bounces ers on a side, the size of the playing
ceive tons of touches on the ball. equalizes the playing field. And the en- field essentially is decreased. Plus, the
As the name implies, Triples is 3 joyment on the court is off the charts. orange ball is a great equalizer, playing
vs. 3, with one player at the net and Putting together a Triples event is two bounces makes things fun and
two on the baseline. Athletes rotate easier than most other tennis events. easy, and scoring is much easier than
positions after every point. Triples is Numbers are never an issue, as you in either tennis or pickleball.
played with the orange Cardio/fitness can have teams of three or four, and a There are many providers in the U.S.
ball and with two bounces. team of three can play against a team and globally who run amazing Triples
COURTESY USTA

events. I’ve been organizing Triples the Teton County CTA in Jackson and ent vehicles to try and raise money
events around the world for over eight it is now a frequent part of their weekly through tennis, but Triples is so fresh
years, but in my hometown of Sara- mixer. “People have a blast and then and fun for all levels,” Stockton says.
sota, Fla., the game is its own success invite their friends,” Connor says. “The If you’re new to Triples, first go to
story. Through events, education, accessible nature of Triples allows cardiotennisinstructor.com and read
promotion and exhibitions, players organizers to offer drop-in events for “The Cardio Tennis Triples Experi-
now organize their own Triples play large groups without having to worry ence.” Then, plan a Triples “event,”
against other clubs, use Triples in about matching ability levels or exact which can be easier to start with and
charity events and have Triples parties numbers. Triples events have truly promote than a tournament or league.
with live music and food. been game-changers for several Wyo- The key is to use a Triples event to
Thiago Santos, the National Cardio ming communities and we’re looking introduce as many new people to the
Tennis Director for Genesis Health to expand this throughout the state.” sport as possible while retaining cur-
Clubs, has been running Triples At the Wellington Tennis Center rent players.
monthly for years. The events typically in Florida, Liz Stockton, a tennis Triples brings players of all ages and
have a theme tied to them, and they professional and dog rescuer, has been abilities to the court, to experience the
generate big numbers, averaging 50 to running a Triples charity event for the many benefits this sport offers, and it’s
60 players on six courts, with revenue last three years for X-port PAWS, a a proven money-maker. Experience a
of $1,500 to $1,800 for two hours. non-profit for dog rescue. She recently game that’s triple the fun of doubles!
USTA Wyoming Executive Director had 102 participants, who each paid
Peg Connor conducted a Triples event $60 to play—that’s $6,120 just in entry Michele Krause is a tennis fitness
for the Cheyenne CTA during National fees. XPP secured vendors, sponsor- integration specialist who works as the
Tennis Month, and from that one expe- ships and donations and brought in USTA Cardio Tennis Consultant. She
rience there is now an ongoing Triples more than $12,000. After expenses, manages the program in the U.S. and
League in Cheyenne. USTA Wyoming they cleared about $10,000 for X-port globally, driving coach education and
also recently hosted a Triples event for PAWS. “We’ve done so many differ- programming.

Paddle Tech
CUSTOMER SERVICE
weight of the paddle but will also pro-
Weights & Measures vide more depth on shots. It will also
greatly enhance the torsional stability
Help your pickleball players of the paddle, especially on off-center
hits. You can enhance this even more
improve their games by fine-tuning by adding a bit of weight to the tip of
the frame.
their paddle’s swing weight. As with any racquet/paddle custom-
ization, add weight in small incre-
By Bob Patterson ments to find the perfect amount to
enhance the feel and stability of the
Executive Director, USRSA paddle without negatively affecting
A
maneuverability. Adding lead tape to
the paddle head is allowed, as outlined
s pickleball continues in pickleball paddles tend to be more in 2.E.6.e. (“Removable Parts”) of the
to grow, players are consistent. official rules: “No removable parts
becoming more attuned Pickleball players should experi- except for paddle grip adjustments
with their equipment. ment with different swing weights— and/or grip wraps and lead tape on the
I’ve seen this evolution and you can help them out. For paddle edge.”
among the players I play with, as they instance, adding a bit of lead tape at 3 When adding lead tape, make sure
try out one another’s paddles, looking and 9 o’clock will increase the swing that it is uniform, and the tape is thin
for something different that enough to fit completely on the
may benefit their games. edge of the paddle.
The area that seems to draw In searching paddle manufac-
the most attention is weight—or turers’ websites, most appear to
at least that is what the player provide technical information
perceives, as they grasp the new on their products that include
paddle and swing it through the weight, but none that I have
air at imaginary balls. When I found list the swing weight. To
had a tennis retail shop, tennis address this, I’ve set up a paddle
players would do the same thing, lab in my office that includes a
taking a frame off of the wall swing weight scale capable of
display and swinging forehands measuring pickleball paddles—
and backhands as they tried dif- and my hope is that in the future,
ferent models. we can provide in-depth paddle
Now I find myself explaining information, as we’ve done for
to my pickleball friends, just like years with tennis racquets.
I did with my tennis custom- If you sell pickleball paddles,
ers, “It’s not so much the actual please encourage your manu-
weight, but the swing weight.” facturers to participate in RSI’s
As with other racquet/ reviews and data-gathering. I
paddle sports, swing weight— would love to hear from you with
or moment of inertia—is the any suggestions or other input—
most important characteristic and if you have specific questions
in determining the feel and or topics you would like to see
maneuverability of the paddle covered, please contact me at
during play. Like tennis rac- Bob@RacquetTech.com
quets, pickleball paddles with Being knowledgeable about
COURTESY BOB PATTERSON
a higher swing weight tend to pickleball paddles—and how

feel heavier and less maneuverable you as a technician can tweak their
than those with a lower swing weight. performance to help your players—
But, because of a pickleball paddle’s Like tennis racquets, pickleball will only serve to enhance your overall
shorter length, the maneuverability of paddles with a higher swing business. •
a heavier paddle tends to not be quite
so overwhelming as it would be with
weight tend to feel heavier and You can find the pickleball rules at:
a tennis or squash racquet, and the less maneuverable than those https://usapickleball.org/docs/ifp/
actual static weight and swing weight with a lower swing weight. USA-Pickleball-Rulebook.pdf

Pickleball
FACILITY PLANNING parking lot of a municipal park has
Park and Recreation caused friction, because people with

disabilities use that lot as an access
point to park amenities. Those who
In the rush to add pickleball, don’t stand to be affected say the lot is the
closest and most convenient place for
overlook necessary infrastructure, people with limited mobility to park,
such as the need to increase parking. and that taking it away will create
further barriers for them.
The rush to add pickleball courts—
By Mary Helen Sprecher and the resultant bypassing of
T
planning—is not limited to simply
overlooking the need for increased
he popularity of pickleball as well as safety hazards to children. parking. The following also needs to
is enticing an ever- The Trussville Senior Center, be taken into consideration:
increasing number of in Trussville, Ala., is adjacent to • If courts are planned for undevel-
clubs and parks to add the land where 12 pickleball courts are oped or underused areas, it’s worth
short-court game. How- planned. Users of the senior center asking why those areas have not been
ever, in their rush to build courts that have voiced their concerns about used until now. What problems may
attract players, owners often overlook the potential for parking problems, exist—crime, vandalism, access, etc.?
the need for infrastructure. Parking, despite officials’ belief that most play • Are restrooms nearby, or is the area
in particular, can be an enormous will take place in the late afternoon or plumbed so that restrooms can be
bone of contention. And it is a story evenings and on the weekends, when added when the courts are put in? Is
that is playing out nationwide. the senior center is closed. A nearby there water for drinking?
In Durango, Colo., owners of the disc golf course, however, is also in • Is there electricity for lighting,
Smith Sports Complex, which sees popular use, and users of that facility which can increase safety and alleviate
high usage for youth soccer and are already taking up parking spaces, congestion on the courts, since play
lacrosse, decided to add pickleball so users remain unconvinced. Local can take place into the night?
courts. Unfortunately, those courts residents worry that players will park • Are the courts able to be accessed
will come at the cost of 42 parking in nearby neighborhoods. easily, without users having to tra-
spaces. Parents are upset, saying that Parking is not the only problem, verse the area?
parking is already at a premium, and however. In Victoria, B.C., a plan • Can emergency vehicles reach the
they are worried about the congestion, to build pickleball courts on the courts easily, without driving through
areas where people might be picnick-
ing, or children might be playing?
• Are there trash and recycling cans
that will be emptied regularly?
• Are there adequate areas for players
waiting to get on court? Are there
benches and tables where players can
rest? Are there shaded areas?
• If leagues are planned, will there
be signage as to when those are in
session, and when drop-in play is
allowed?
If you’re thinking about adding
pickleball, consider consulting a
facility design professional. Planning
is essential to creating a facility that
receives use—as opposed to one that
gets complaints. •
SHUTTERSTOCK
Since pickleball courts take up less space

than tennis courts, there could be four
times the number of players coming to
your facility—and fighting for parking.

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PICKLEBALL
2022
MANUFACTURERS RSI: How is your business doing in
Into the Kitchen

light of pickleball’s explosive growth?
Barnes: Pickleball is showing no signs
of slowing down and we’re expanding
into a lot of new products and cat-
Pickleball continues to expand, and egories within the sport. The fastest-
growing portion of our business right
family-owned Selkirk Sport continues now is equipment. But we’re also
growing the media side of our busi-
to cook up innovation and excitement. ness quickly, and it’s a large focus.
For us, it’s not just about the equip-
By Judy Leand ment—you have to bring exposure to
pickleball and get in front of the mass
of consumers that haven’t even seen
As pickleball awareness and by brothers Rob and Mike Barnes, the sport. This includes Selkirk TV—
participation continue to rise, Selkirk who serve as co-founders and co- pickleball’s original and only free TV
Sport, a family-owned-and-operated CEOs, and their father, Jim Barnes, app. We also have one of the largest
company based in Hayden, Idaho, is at Selkirk’s production manager. RSI newsletters in the sport. We’re very
the forefront both in product develop- recently talked with Rob about active on social media to try to get
ment and in wide-ranging efforts to Selkirk’s market strategy, growth the sport more mainstream. In fact,
promote the game. initiatives and ongoing commitment [social media] has been a huge part of
The business was founded in 2014 to growing the game. pickleball’s growth.
RSI: What are your growth projec-

tions for the coming years?
Barnes: Our goal is to grow 90 to 100
percent in 2022. Over the next three
to five years, we don’t see our growth
dipping under 30 percent annually.
It’s a good indicator of how fast the
sport is growing.
RSI: What products and categories

are you targeting for expansion?
Barnes: We’re aggressively expand-
ing our softgoods category [clothing
and bags] over the next 12 months.
We’ve invested a lot on the cloth-
ing side, and we think it’s important
to offer performance apparel that’s
designed for pickleball—we see it as a
huge part of the sport’s growth. We’ll
also be expanding into nets this year.
We already sell our own ball and we
need to expand that portfolio. We are
also looking to expand more into the
PHOTOS COURTESY SELKIRK
junior category, such as paddles devel-

oped specifically for juniors.
Selkirk Sport, founded by brothers

Rob and Mike Barnes, is a family affair
based in Hayden, Idaho.
Pickleball superstar Tyson McGuffin
(above right) is a key member of the
TeamSelkirk Advisory Staff.

For us, it’s not just about the equipment—you have to bring exposure to pickleball and
get in front of the mass of consumers that haven’t even seen the sport.
[We recently introduced] our Van-

guard Power Air, a new performance
paddle technology in the sport that
we’re calling, “A new era of paddles.”
In July, our Selkirk Labs division
launched Project 003, which will be a
huge part of our growth this year. In
our eyes, this is the next evolution of
paddles and what paddles will be five
years from now, technology-wise.
RSI: Is your main growth strategy

more focused on product develop-
ment, or on expanding your sales and
retail network?
Barnes: It’s all of the above. We are
now arguably the largest manufactur-
er in the sport, by units. We have three
major divisions. SLK by Selkirk is for
entry-level players, and Selkirk is our
main brand that is all made and as-
sembled in the U.S. and is designed for
pickleball enthusiasts and pros that
love the sport and play it regularly.
Then we have Selkirk Labs, an
independent R&D division that runs
autonomously and is direct-to-con-
sumer only. Selkirk Labs allows us to
test products quickly, get products to
market within a couple of months in-
stead of years, and get quick feedback
directly from the consumer. We then
take that feedback and [integrate] it
in our Selkirk and SLK lines. It allows are starting to get more exposure in to-consumer and our pro shop and
us to develop products six times faster the sport. We’re also expanding our club retail network, plus key online
than we were previously able to do. Selkirk Sport Advocate program that partners such as Pickleball Central.
We also have one of the largest targets pickleball teachers and clini-
marketing teams within the sport. Our cians. The program allows teachers to RSI: What are your biggest chal-
tagline is, “We are pickleball,” so we’re get demos and products at a discount lenges?
not going to be involved in any other and also become affiliates and a part Barnes: The biggest challenge now is
sports. We’re expanding aggressively of Team Selkirk, which gives them that there are more than 400 inde-
in every category in the sport that we early access to the newest and coolest pendent paddle manufacturers in the
feel we can contribute to and help products. We’re also working with the space. I’d say we’re No. 1. Now it’s just
grow, and media is a big part of that. major tours to help promote the sport. about developing products, listening
We’re aggressively expanding our to consumers and making sure they’re
retailer network, too. We work with RSI: What role does the internet, and aware that the sport’s growing, and be-
Dick’s Sporting Goods, Academy, online sales, play in your business? ing able to serve our customers better
Costco; we control our sales through Barnes: We have an extremely diversi- with more innovative products.
Amazon; and we work with most of fied distribution network. We work The sport is moving very quickly, so
the smaller retailers in the space that with big boxes, smaller retailers, we’re very intentional about making
sell pickleball. Our goal is to be a one- online retailers and others, and we sure we are keeping up with all the
stop shop for them. have very robust direct-to-consumer product development and trends. We
We’re expanding our pro team very sales. We plan to build up all parts of also want to make sure we’re manag-
aggressively this year, because pros our distribution, especially direct- ing our growth appropriately. •

PICKLEBALL
2023 EQUIPMENT
RETAIL
Era of Opportunity
As pickleball continues to play to the media By
and the masses, equipment manufacturers and Kent
retailers are rallying for more sales. Oswald
P H O T O S C O U RT E S Y O F T H E M A N U FA C T U R E R S

Pickleball equipment manufacturers are responding to the demand
with investments in R&D, as well as more attention to styling.
Approaching age 60, pickleball sud-

denly seems to be an overnight sensa-
tion, at least as far as recent mainstream
media attention. The last few months
have seen features on the sport’s popu-
larity in The New York Times, The Wall
Street Journal, Good Morning America,
Forbes and the NBC Nightly News,
among many other notable outlets. On
social media, thousands of posts garner
millions of views. We’re certainly a long
way from that one hot afternoon de-
cades ago on Bainbridge Island, Wash.,
where it all began.
The result of all this, according
to USA Pickleball Chief Marketing
Officer Chuck Menke, is an explosion of
opportunity. USAP recently registered
its 10,000th facility and reports adding
about three new facilities every day to
the database (with facilities averaging
four courts of play).
To meet all this demand, equipment
manufacturers are responding with
investments in R&D as well as more at-
tention to styling. Here are some of the
newest in paddles and balls. (Prices are
suggested retail.)
Paddles
ProKennex Selkirk Adidas
prokennex-pickleball.com selkirk.com allracquetsports.com
800-832-9887 800-759-4326
•The newest in the line of products • The Vanguard Power Air ($250) is • The Adipower Attk ($190) is a compe-
known for being easy on the arm of available in three design options, the tition-level paddle created to generate
the most competitive players are two traditionally shaped Epic with its maximum power with a high-density
paddles from the Spin Series. The Ova- extended handle bringing power and polypropylene honeycomb core and
tion Spin-Blue ($250) with an oval head control, the short-handled S2 featur- sweetspot located higher up the mostly
delivering maximum power, and the ing a robust sweetspot, and the Tyson rectangular carbon aluminized face.
Pro Spin-Blue ($250) with its slightly McGuffin-inspired, elongated Invikta,
thicker poly pro frame and extended delivering power, reach and spin. In
handle, both feature visible “strings” on addition to the open throat design al-
the face that create additional spin in lowing for faster swing speeds, innova-
conjunction with greater racquet head tive technology for all models also in-
speed, as well as exceptional touch for cludes a unique blend of polymers and
kitchen play. Each also incorporates nanocarbon materials within the head
ProKennex technology designed to to deliver superior power and control
reduce arm fatigue. while also minimizing vibration.

PICKLEBALL
2023 EQUIPMENT
Paddles
Gamma Head Pickleball Central

gammasports.com head.com pickleballcentral.com
800-333-0337 800-289-7366 888-854-0163
• Designed for power, the 412 ($140) • The 2023 Gravity line includes the • Among the offerings of the one-stop,
features an extended grip and slightly Tour, Tour Lite, Long Handle and online pickleball shop are the new-
elongated composite face. The poly- Short Handle models ($190 each). This est house-brand paddles, the Versix
propylene core and honeycomb grip updated version of the forgiving stick Pickleball Strike 4F ($39.99) and the
reduce vibration and deliver a comfort- adds additional control with an even Versix Pickleball Ascent 5c ($59.99).
able feel, shot after shot. more robust sweetspot, combined with Focused on the new and intermediate
power achieved through a thick hon- player market, the thin and light Strike
eycombed polypropylene core. Players 4F offers both durability and an ease
looking for more touch will want to of maneuverability. The next step for
consider a paddle from the Extreme players moving up the game improve-
grouping, which includes the Tour, ment ladder will come with the Ascent
Tour Max and Tour Lite priced at $150 5C, with its slightly wider frame and
for competitive players, and the Pro sturdier head. The graphite playing
($110) and Elite ($70) models for those surface offers a large sweetspot.
finding their games.

PICKLEBALL
2023 EQUIPMENT
Paddles Balls
Wilson Head/Penn
wilson.com head.com
773-714-6400 800-289-7366
• These top-of-the line performance • The Pro Penn 40 Outdoor (3 for

paddles are the classically shaped $14) is a performance-oriented,
Echo Energy ($120), with its extended durable ball built to provide a con-
handle and angled throat, and Juice sistency of play for all levels.
Energy ($120), featuring a wider base
and a robust sweetspot. Both are built
with polypropylene honeycomb cores
and responsive fiberglass composite
faces.
Affordable. GAMMASPORTS.COM
Accurate.
Reliable.
GAMMA X-2
PROGRESSION II ELS
NEW
UPDATES
ON THE
X-ELS

Gamma Selkirk Wilson
gammasports.com selkirk.com wilson.com
800-333-0337 800-759-4326 773-714-6400
• Both the 26-hole indoor two-tone •The 40-hole SLK Competition Out- • The Tru 32 Pro (2 for $7.50) and Tru
purple and pink pickleball training ball door Ball (6 for $20) holds up game 32 (2 for $6.50) are both created for
(6 for $10; 12 for $15) and 40-hole red after game with a consistent bounce outdoor play and provide superior
and orange outdoor two-tone ball and flight. flight and consistent bounce. As sug-
(6 for $10; 12 for $15) are durable, bal- gested by the name, the balls have 32
anced and let players train with the holes, with the Tru 32 Pro offering ad-
benefit of easily picking up the spin as ditional response and flight speed.
they prepare their shots.

FOOTWEAR
2023
Foot
COURT SHOES Babolat
babolat.com
877-316-9435
• The redesigned men’s Propulse

Fury Strength ($139) will drop
Traffic
January and land on the feet
of Jack Sock and Benoit Paire,
among others. The shoe has been
updated to provide even more
support through the midfoot,
and an additional layer of atten-
Signs point to continued strong sales tion to the heel for comfort and
shock absorption. The outsole
for footwear, as manufacturers add tech continues to rely on Michelin
rubber technology for durability.
and styling to appeal to every player. Juniors looking for support and
maximum durability will fit into
the new Propulse Jr ($69).
By Kent Oswald
Moving into 2022 fourth quarter and on track. New challenges have arisen good news. Participation numbers are
Q1 2023, there is consensus that ten- with increased costs for materials and up for both sports. Unit sales con-
nis and pickleball footwear sales will shipping that are likely to continue tinue to be strong, and the news from
remain strong. Interestingly, there into 2023. There is also less brand Europe about the growth of padel is a
is also consensus that prices will rise loyalty in addition to less store loyalty. tantalizing glimpse of an even greater
but won’t dampen that trend. Press Finally, retailers and manufacturers growth in the racquet sports footwear
beyond that for predictions and you’ll are both reluctant to go long on prod- category. Finally, evidence supplied
likely receive that frustrating Magic 8 uct (which would reduce unit costs) by these products suggests players
Ball answer, “Reply Hazy, Try Again.” with world events and continued searching for new kicks for the next
Pandemic challenges have been public health concerns both resulting two quarters are going to find the tech
mostly overcome: Inventories have in visible clouds on the horizon. and styles that will entice them, which
been corrected and most manufactur- Despite concerns for the future, should also keep them coming back
ing and shipping schedules are back the present continues to be filled with for more. (Prices are suggested retail.)

Despite concerns for the future, the present continues to be filled with good news.
Participation numbers are up. Unit sales continue to be strong.
K-Swiss Lotto
kswiss.com / 800-938-8000 Lotto.sportlife.us / 484-261-2100
• November sees the launch of the men’s and women’s • The new Raptor Hyperpulse ($215) for men steps up the
Speedtrac ($140). Particular attention during the creative company’s game in terms of providing even more comfort,
process was paid to the midfoot-support system as well as support and stability in a lighter shoe. Built with 100 per-
delivering an outsole pattern aiding all-court coverage. cent synthetic materials, it includes a mesh upper deliver-
Two shoes debut in the pickleball line: The Supreme ing extra breathability, and also delivers greater energy
($125) is for competitive men and women desiring a light, return through the midsole. Receiving new colorways for
responsive and comfortable shoe, with a cushioning system 2023 is the light, flexible-but-stable Mirage 100 line
providing superior energy return. The Court Express ($120) for men and women, which is designed to deliver an
Pickleball ($65), built on the top-selling Express platform, agile ride in both clay court ($200) and hard court ($120)
launches in early 2023 for developing players looking for options.
comfort and support.

FOOTWEAR
2023
Fila Head
fila.com / 800-845-FILA head.com / 800-289-7366
• Technical upgrades to the Speedserve Energized ($130) • Both the Sprint Pro. 3.5 SF ($169), with its abrasion-
for men and women have increased its responsiveness. resistant upper, and the men’s and women’s Sprint Pro
There are also tweaks improving the cushioning at the 3.5 ($135)—both models offering exceptional lightweight
forefoot and heel, and enhanced traction and durability. performance—will receive updated colorways in the first
Two new colorways will be added to the line this spring. half of 2023. The all-court Revolt 4.0 ($139) for men and
The lightweight, responsive Axilus 2 Energized ($115) women and juniors ($79) that is a stalwart of the tennis
will have five new colorways in 2023 and continue to be a line has been given a cousin, the Pickleball Revolt Pro 4.0
key for the games of, among others, Diego Schwartzman, ($139), with both to feature new stylings. Similarly, the ten-
Reilly Opelka and Shelby Rogers. nis Revolt Evo 2.0 for men and women is now joined by the
Designed for all levels of pickleball players, the Volley Pickleball Revolt Evo 2.0 in new colors. There also will be
Zone PBF ($110) will debut in 2023 for men and women. new color choices among the Sprint Team 3.5 ($139).

Players searching for new kicks for the next two quarters are going to find the tech and
styles that will entice them, which should also keep them coming back for more.
Mizuno Skechers
mizunousa.com / 800-392-9899 skechers.com
• The company’s newest high-performance shoe, the Wave • The official footwear sponsor of the 2022 Minto US Open
Enforce Tour AC ($135), will launch in multiple colorways Pickleball Championships tops its line with the Viper Court
for men and women in April and feature the highest level ($95) for men and women, endorsed by Tyson McGuffin
yet for the line in terms of stability, comfort, maneuver- and Catherin Parenteau. The lightweight shoes with an
ability and durability. It will be joining the updated Wave extra-roomy toe box also feature an outsole developed in
Exceed Light AC ($105), with a new version of the all-court conjunction with Goodyear to provide enhanced traction,
shoe providing more robust security and stability through stability and durability.
the ankle and heel, and the eco-friendly Wave Exceed Tour
5 shoes ($130) for men and women that debut in December
featuring construction using recycled and undyed materi-
als in approximately 65 percent of the shoe.

FOOTWEAR
2023
Adidas Wilson
adidas.com / 971-234-2300 wilson.com / 773-714-6400
• Representing a new way of thinking about the connec- • Refined technology and new colorways have been adapted
tion between shoe construction and civic responsibility, throughout the Wilson shoe line, as are multiple tread pat-
the new men’s Adizero Ubersonic 4 Tennis Shoe ($150) terns for different surfaces. For attacking men and women
achieves its lightweight comfort with a reinforced, light- playing the power game, the Rush Pro 4.0, Rush Pro Ace
weight mesh upper delivering extra stability for slides (with an extra comfy toe box), and the mid Rush Pro Tour,
and small steps. The material is a high-performance yarn with extra ankle support, should all fit the bill. Players look-
combination with approximately 50 percent Parley Ocean ing for a more lightweight shoe and snug fit will appreciate
Plastic (i.e., reimagined plastic waste) and 50 percent the Kaos Swift 1.5 and Kaos Rapide SF.
recycled polyester.

Tyrol Prince
tyrolpickleball.com / 519-835-0339 prince.com / 800-2-TENNIS
• The Velocity V! ($140) for men and women comes with • The stalwart rides for men and women club players, the
the same Vibram rubber outsole that delivers durability T22 ($99) and the T22.5 ($99) will see new colorways. The
on previous models, but adds a one-piece knitted upper T22 offers an exceptional level of comfort, while its lighter
with no internal seams for ventilation and to create the cousin delivers more support, flexibility and breathability.
company’s lightest shoe yet. For marketing purposes, it
also comes with its own theme song, “What are Those,” and
video, which you can find on YouTube.
THERE IS ALWAYS TIME TO PLAY.
iGENIE Ball Machine
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iGenie
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Stan Oley, Product Marketing Specialist
HalfPage-InsideTennis.indd 1 11/17/19 2:19 PM

APPAREL
2023
It’s hard to believe that after World
Core
COURT WEAR
War I, French tennis star Suzanne
Lenglen set a revolutionary fashion
trend by donning a calf-length skirt
atop shiny white stockings and short-
sleeved cotton top, shocking spectators,
Strengths
who were used to more modest female
attire on the court.
In the 1970s, manufacturers real-
ized that women also sweat, and
started crafting skirts and tops in more
breathable fabrics. Along came bold
colors—and with rising participation,
Apparel makers continue to tailor and recreational players were clamoring to
buy what champions were wearing.
innovate designs to meet a growing Now, the biggest trend is court-to-
streetwear design, especially appealing
demand for performance and versatility. to the 18- to 25-year-old demographic,
notes Ashley Edwards, director of
By Cynthia Sherman marketing and merchandising for Tail.
She observes that the “golfcore” trend,
a dressier version of athleisure, has
filtered to court sports, with retailers
merchandising tennis wear into every-
day looks and calling it “tenniscore,”
which has been immensely popular.
While short lengths have been popular
for the past few years, she also sees a re-
turn to longer lengths in dresses, skirts
and shorts for tennis and pickleball.
Apparel manufacturers continue to
innovate and tailor their designs to a
growing demand for performance and
versatility. (Prices are suggested retail.)
Original Penguin by Munsingwear

Originalpenguin.com
800-775-1107
• Iconic American sportswear brand

Original Penguin by Munsingwear, a
division of Perry Ellis International,
has been around since the 1950s and
carries with it a tradition of classic
design coupled with visually arresting
colors and patterns. Featured on US
Open quarterfinalist Alja Tomljanovic
(left) is a classic drop-waist white
dress with contrast piping, shelf bra
and separate high-waisted shorts in
an easy-care moisture-wicking stretch
poly-Elastane fabric ($110).

The biggest trend in court apparel is court-to-streetwear design,
appealing to the 18- to 25-year-old demographic.
Bluefish Sport Club and Court ElevenByVenus

Bluefishsport.com www.clubandcourt.com Elevenbyvenuswilliams.com
561-231-1846 267-303-3599 855-880-7777
• For spring, Bluefish Sport capitalizes • The fresh look of Club and Court • ElevenByVenus thinks workouts
on the denim look with a streetwear- combines vintage fashion with modern don’t have to be boring. The 90s Girl
to-court collection that features a skort fabrics and silhouettes, soft palettes 7/8 legging ($108) sports a high waist
($90) and jacket ($130) in blue on a and bold prints. Technically savvy and sophisticated black and white
white base (also available in faded black performance fabrics easily slide from chain print in a soft luxe moisture-
and white). Fabricated out of polymide- pickleball and tennis to streetwear. wicking fabrication. The matching
spandex material, the UV50 fabric is The white with kelly green-trimmed sports bra ($88) features criss-cross
sun safe, and the Cosmo jacket incorpo- Maggie dress is made from their straps for extra support, in comfortable
rates stylish yet functional, breathable performance poly and spandex ($148); moisture-wicking four-way stretch. A
mesh in the design. accompanying Bloomers are $39. matching skort (not pictured, $88) is
Topped with the Luxe Terry Bespoke also available to add to your court and
Hoodie ($188) in Kelly Floral Folly active lifestyle.
print, the pair makes the perfect outfit.

APPAREL
2023
Fila Lucky in Love K-Swiss

Fila.com Shopluckyinlove.com kswiss.com
410-773-3000 305-638-5484 844-284-1292
• Karolina Pliskova’s winning outfit • Lucky in Love never disappoints, • K-Swiss’s collaboration with Lucky
(above) comes from Fila’s Back Spin with on-trend pieces focusing on In Love capitalizes on both brands’
collection, and boasts a multi-colored texture and ergonomic design. The signature styles. For spring, this mid-
print with a backdrop of white and upcoming season’s Tech Performance weight, modern Stamina dress ($118) in
navy. The halter tank ($75) features Collection highlights this lightweight a micro poly-spandex blend redefines
a self-binding back mesh insert and longer-length Cargo Mesh Skirt ($112) classic tennis fashion while keeping
color-contrast piecing in the front, paired with the Warp Speed Tank performance top of mind. It contours
along with Fila’s F-box signature logo. ($104) in a comfortable easy-care to the body yet allows movement and
The coordinating skort ($75) highlights poly-spandex blend. flexibility, and features an intricate
a tiered asymmetrical ruffle and picks color palette engineer-printed to bring
up the color-contrast piecing. The a vibrant, sophisticated look.
featherweight poly-spandex blend
also utilizes an Illusion tricot mesh,
ensuring stylish comfort.

Queen of the Court Sofibella Tail
Queenofthecourtbrand.com Sofibellawear.com Tailactivewear.com
503-869-1724 877-696-0424 888-906-1341
• Queen of the Court has a devoted • Sofibella shines with a breath of fresh • Tail joins the pretty-in-pink party
pickleball following. With its splashy pink, berry and white airy outfits for with a combo from its Belissa and Jovie
colorful prints and longer length, that first burst of spring with its early spring collection: the white Tropi-
this American-made brand features Serendipity and Bliss collection. cal Palms Print Belissa racerback tank
high-quality dri-fit skorts designed to Featured is the Bliss fullback sleeveless with curved hem and armhole inserts
be worn from court to street. Built-in tank with white rose embossed detail is made from a comfy poly-spandex
moisture-wicking shorts complete ($66), complementing the Airflow Glamor Jersey in UPF 50+ ($79). It
ASBA
these bright, edgy skirts. Featured here skort in a Serendipity print ($68). tops the luscious Palms print Jovie
is Cocktails on the Court ($75). skort with flounce hem inserts ($79).
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PICKLEBALL
2022
COURT CONSTRUCTION
ham-Jefferson Convention Complex, it
Sweet Home was clear that the fastest growing sport

in the U.S. would be an integral part of
Alabama
this project, which stretches for more
than 10 city blocks.
“When we started planning the
space with the Alabama Department
After years playing on makeshift courts, of Transportation, we held public
meetings to gather input from the com-
Birmingham’s Downtown Pickleball munity of what they would like to see,”
says Tad Snider, executive director and
Club now has a permanent home. CEO of the Birmingham Jefferson Civic
Center Authority, which manages the
By Bob Patterson space, called CityWalk. “It was appar-
ent that there was huge support for
pickleball and for a skate park.”
The 10 new courts, built by Lower
The new CityWalk in downtown group of city dwellers took rolls of Bros. Tennis Courts of Birmingham, are
Birmingham, Ala., features everything duct tape and portable nets to an open in two pods nestled under expansive
from dog parks and food trucks to a parking lot in the middle of downtown bridges, complete with LED lights.
world-class skateboard park. And now, to create makeshift courts. That got “The courts are definitely in a unique
it has a new, 10-court home for the the attention of city leaders, and when location,” says company president Linn
Downtown Pickleball Club. plans began to form for the creative Lower, a Certified Tennis Court Builder
I wrote about this band of “guerilla” new public space underneath the rede- and winner of RSI’s 2015 “Builder of the
pickleball players three years ago in signed interstate that crosses through Year” award. “We enjoyed being part of
RSI (November/December 2019). This downtown adjacent to the Birming- the building of CityWalk and seeing all
the interest and excitement from the
public during construction.”
Eight courts are in Block A, also
known as “Pups and Pickleball,” since
the space includes The Barkery, an
area with two dog parks. The courts
underneath the interstate bridges are
shaded and lighted when the sun goes
down. Two other courts are in Block G,
also known as “The Sports Challenge
Block,” because they’re adjacent to an
area designed for all types of fitness-
related activities, from yoga to sprints.
While the two courts are a few blocks
from the other eight, they also offer a
little different vibe, since they’re fur-
ther from the hustle and bustle of the
other courts and are directly under-
neath the main bridges of I-20 and I-59,
P H O T O S BY K AT Y K N A U S S / B J C C
which provide almost complete shade.

All the courts are self-regulated,
The new courts at CityWalk are self-

regulated, so players line up their
paddles in the rack outside the gate to
determine who is up next.

using the “paddle line” for players to along with about 50 local players. seeing thousands of visitors coming to
claim their spot on the next available “The courts at CityWalk will not only check out everything that is here.”
court. The rack just outside the gate provide a place to play for players living No one is happier to see the new
provides a place for players to line up downtown, but being adjacent to the courts than the dedicated founders of
their paddles for “next up” and encour- Convention Center, they will expose the Downtown Pickleball Club. The
ages open play and a chance for a lot of the sport to visitors from around the pristine courts are a tremendous im-
social interaction. world,” he says. provement over the asphalt parking lot
Recently, when I was at the new Toni Dennis, community liaison and with taped lines and portable nets.
courts, a group of NFL and college foot- outreach coordinator for CityWalk, “Our group grew so large that con-
ball players came by to check out the agrees. “We just wrapped up hosting tinuing to play in the parking lot was
CityWalk space. They were intrigued the World Games, where athletes from unfeasible, so most of the group began
by the activity on the pickleball courts more than 100 countries competed in to play out at Crestwood Park,” explains
and paused their workout to watch and a variety of events, and CityWalk was Carrie Smith, one of the club founders.
inquire. a gathering spot for both athletes and Crestwood is a community about 10
Jarick Rager, the USA Pickleball fans. Our plan is to keep that momen- minutes east of downtown with sports
ambassador for North Alabama, served tum going with a constant array of ac- fields and underutilized tennis courts,
as an advisor for the court development tivities throughout CityWalk. Although so pickleball players set up portable
and was on hand for the soft opening, we are just opening, we are already nets to play there.
The courts at CityWalk will not only provide a place to play

for players living downtown, but being adjacent to the Convention Center,
they will expose the sport to visitors from around the world.

The creative CityWalk public project
in the heart of Birmingham gives the
PICKLEBALL Downtown Pickleball Club a permanent
2022 home and is helping neighbors to
reconnect with each other.
The vibe of CityWalk is great. There is so much activity and

so many things to do here, but having pickleball back in downtown is the best,
and we’ve already seen a lot of new players.
“We lost some of the downtown play- pickleball back in downtown is the best, Toni Dennis says there will soon
ers, but then, we exposed a lot of new and we’ve already seen a lot of new be a system in place that will allow
players [at Crestwood], who discov- players.” coaches and instructors to sign up to
ered pickleball when we began playing The overhead bridges are integrated use the various facilities, including the
there.” Now, she adds, “Crestwood is so into the entire space. LED lighting pickleball courts. “We already have had
crowded it takes a long time to rotate underneath them provides bright illu- interest from yoga instructors, skating
in to play, so I am so glad to have these mination for the courts, while colored and fitness, so we hope to provide some
courts at CityWalk. Plus, it’s back in our lights give the bridges and supports a classes for pickleball, too.”
neighborhood, so it’s more convenient festive glow, creating a fun atmosphere The linear space spans more than 10
and will draw some of those players as the sun drops. Plus, the bridge design blocks and offers something for every-
back.” minimizes traffic noise. (When you one. Whether you want to skate, sprint,
Player Steve Duncan agrees. “Having consider most of the players began exercise with your dog, or just sit and
the courts downtown is great. We love playing in a parking lot adjacent to reflect near the water feature, you can
reconnecting with our neighbors here, constant train traffic, the noise of being do it here.
and the location is perfect.” His wife, under the interstate is nothing.) An- But for the Downtown Pickleball
Sonya, adds, “The vibe of CityWalk is other plus: The clacking sound of ball Club, it is all about reigniting their love
great, too. There is so much activity and on paddle is never a problem, since it’s for the game and the social interaction
so many things to do here, but having just absorbed by the sounds of the city. that it brings. •

Bring
the game
to all.
We oﬀer a range of tournament formats
to make the game accessible to all.
Let’s Tennis.
LEARN MORE AT
USTA.COM/STARTATOURNAMENT
© 2022 USTA. All rights reserved.
YourServe
DEVELOPING COACHES
• Give them an official title and introduce
Leading the Way them in that role, such as “Assistant 10U

Professional/Coach.”
• Take them to educational events so
As tennis providers, we want to develop they can learn the value of improving
themselves and can network with others.
lifelong players, but we also need to • Introduce them to a certification
pathway. Last year, I had six players in
develop future coaches and leaders. Orlando for World TeamTennis Junior
Nationals. On our off-day, USPTA CEO
By Josh Cossitt John Embree was kind enough to give
us a tour of USPTA Headquarters and
explain what they can do to get certified.
Two of those young athletes are now in
the process of getting USPTA certified.
• Introduce them to your peers and teach
them the value of networking in different
parts of the tennis industry, from racquet
reps to USTA leadership.
• As they get older, increase their respon-
sibilities and give them small classes to
run on their own. Build up their confi-
dence so they will learn by example to
build others up.
• Offer incentives to your young staff to
grow and retain students in their pro-
grams; don’t treat them as cheap labor.
An extra $10 can be a big deal, and the
additional 10 students that joined from
word of mouth or social media exposure
is a big deal to me.
• Have them use their social media to
promote the program.
M
Recently, my top two seasonal coaches
returned from college, and each men-
ost of us will assist own, they’ll be able to put their own tored and worked alongside a high
junior tennis players twist and style into their coaching. school-age coach. Two summers from
in reaching their goals How do you create for yourself this now, those high school-age coaches will
on the court and in de- pipeline of individuals who might be returning from college to do the same.
veloping a lifelong love consider a career in coaching? Here are Someday, I hope to look back and
of tennis. But how many of your juniors some tips I’ve used when coaching and remember all the great players I’ve been
will want to be like us, and make a career dealing with junior players. But also, privileged to coach. But also, I want to
out of coaching? keep in mind that these tips will help remember all the terrific coaches and
“The sign of a good leader,” said empower young athletes to succeed, leaders who were my players. •
Mahatma Gandhi, “is not how many fol- and they can help guide them forward
lowers you have, but how many leaders so that success continues in their ca- We welcome your opinions and comments.
you create.” That’s what it should be all reers beyond your program. Email info@tennisindustrymag.com.
about. As we bring up future generations • Start juniors on an informal coaching
of players, we need to constantly create track early. At age 15 or 16, have them Josh Cossitt is
leaders and coaches. assist in red, orange and green ball les- a USPTA Elite
Here in Wyoming, finding quality sons so they learn how to communicate Professional based
P H O T O BY CA N VA . C O M
coaches can be a challenge. I create my with children under 10. in Cheyenne, Wyo.
In 2021, he was
own pipeline of young coaches through • Introduce them to parents; they’ll
named USPTA
the pathway in my program. They not learn to professionally communicate Intermountain
only understand my philosophy and with adults. Professional of
techniques for teaching, but they know • Give them responsibilities such as tak- the Year.
that when they have programs of their ing attendance or collecting money.

RECAP

WINNERS

ADD_NovDec_2022.indd 43 9/22/2022 4:46:25 PM

USPTA From the CEO
44 - ADDvantage Magazine November / December 2022

From the CEO USPTA
minimized, because of the toxicity that
exists when dry wall gets wet in a land fill.
Recent trends in sustainable office space
include living, breathing walls of plants
that help contribute additional oxygen
into the office atmosphere. We showcase
a beautiful living wall that one cannot
help but notice when you walk in. Our
lighting is low voltage, meaning that it
only requires the power of a phone line to
light each fixture. That keeps our energy
consumption down. There are other
environmentally friendly features in our
office that are too numerous to mention in
this space but just know that they are real.
W hat a World Conference! By the

time you will be reading this, our
gathering in New Orleans will be in the
the transition from Houston. It was an
ambitious undertaking at the time, but
it has turned out to be a fantastic move,
But nothing will do more to reduce
our dependance on energy than the
installation of solar power. I am pleased
rear-view mirror. The staff will have taken especially since we were able to complete to announce that the Board made the
stock on what we did well and where we the entire project while being revenue decision back in April to invest in solar
can make improvements. But, on the neutral. which will make USPTA the very first
whole, we were thrilled that things went as August 22 of 2022 is also a date commercial building in Lake Nona to have
well as they did. worth noting because it is the five-year solar power. Tavistock boasts how Lake
The venue is a perfect setting for a anniversary of when we moved into our Nona is an innovative hub of health and
tennis event of this magnitude. Having new space. Time flies when you are having well-being, yet the USPTA is paving the
the indoor club adjacent to the hotel made fun! It is hard for me to believe that it was way when it comes to solar.
the on-court seminars comfortable to on this date that the city of Orlando finally Installation began in early August and
spectate. The social activities were top granted us our certificate of occupancy. was completed three weeks later, just as
drawer, and the “City that Care Forgot” What a relief that was since the staff had we celebrated our five-year anniversary.
never disappoints with options galore to been tripping over each other in a crowded Financial projections show that we will
enjoy. conference room that served as our reduce our energy costs by 50% each
The return to the Crescent City this temporary quarters for 4 months at a local month going forward.
year was meaningful on a variety of levels. innovation hub. We finally could get our USPTA takes great pride in being a
Sure, the city is a wonderful destination team set up to take advantage of all that leader in sustainability and technology.
for visitors (if you have never been, it is our modern building was able to offer. We are making a strong statement
quite a place!) and the roster of speakers For those of you who have been able to to our community about helping the
was world-class. But it holds a special come and visit us over the past half decade, environment. We truly are
place in the lore of the USPTA because of you have caught a glimpse of what we
the monumental decision that was made built to benefit our membership. Our goal
by the Executive Committee in September from day one was to construct a building
of 2015 when we were last there to start specifically for our members so that you
a new chapter in the illustrious history all can take great pride in your building.
of our association by relocating our We also wanted to make sure that the
operations from Houston to the epicenter office would be relevant for decades to
of tennis in the USA. come with a design that is innovative from
Over the course of the two years a technology standpoint while also being
following that World Conference, we sustainable environmentally. Immediately Come see it for yourself. *
were able to sell our building in Houston, upon entering the premises, one can see
purchase the land that our building sits how different the space is vs. other office
on in Lake Nona, design and construct a environments. The modular moveable
modern structure that is both tech savvy walls are sustainable and give us flexibility John R. Embree,
and environmentally friendly, hire our in case we wish to modify the footprint of USPTA CEO
new team of employees, and complete our office configuration. Dry wall has been
November / December 2022 ADDvantage Magazine - 45


Good Times

BLADE V8
RETURN TO THE WILD

The new Blade v8 celebrates the return to your
natural element of competitive tennis — renewed
and reconnected to the game you love.
20-1477_US_2021_Blade_v8_AD_FNL.indd
ADD_NovDec_2022.indd 48 1 9/1/21
9/22/2022 1:44
4:47:04 PMPM
8
1/21 1:44 PM ADD_NovDec_2022.indd 49 9/22/2022 4:47:10 PM

USPTA President’s Message
Reaccreditation & part of our fabric. Of course, we will

Certification Pathway continue to work on being the leader
As I hope many of you know, on June in education and certification. This
W hat a beginning to 2022

for the USPTA! The first
ten months of this year have been a
2, we informed the USTA that we would
not be filing for reaccreditation. This was
a very tough decision for the board and
strategic plan will also have a heavy focus
on marketing with the goal to attract and
retain new professionals as well as the
busy time for us in the USPTA. Not the Executive Committee; however, we professionals that have been part of our
only have we come out of a pandemic reached a unanimous decision to not file association for years. We will continue to
but we’ve seen a huge surge in for reaccreditation. The major reason emphasize diversity and inclusion, with
participation into tennis. for this action was that we felt until the goal of getting our membership to be
I know that many of us are working accreditation could affect the job market more of a reflection of our society. We are
hard to keep our staffing numbers and be a positive for all of our USPTA extremely excited about the future of our
at an acceptable level to handle the professionals, it was in our best interest association and we hope to reveal this new
new players coming in to our game. to go on our own path. This decision was strategic plan in 2023.
With the rise of Pickleball, Padel, and something that wasn’t made in haste, In Closing
Platform Tennis we are all working and was made with the best interest of This is a very important time for our
to figure how those sports fit into you, our members, in mind. With that association. We are excited about what is
what we already do at our clubs and being said, we had to redevelop our own coming in the future. Most importantly,
courts. With all of these challenges pathway. Under the direction of Sid this is your association! The division

in our industry, we are all trying to Newcomb, our Director of Certification boards, national board, and the national
get a look at what might be coming & National Head Tester, the National staff are here to help you. If you have
around the corner. The same can be Board, and the Testing & Certification ideas or concerns, please feel free to reach

said for what we are working on at the Committee, we feel as if we’ve created out to myself, board members, or any staff

USPTA. I’m going to highlight some a pathway that will shape the next member. We are here to represent you,

of the accomplishments that we’ve generation of teaching professionals. the members of this great association! *
had early in 2022, as well as what *Refer to the Certification Pathway
we are doing for the future of our graphic on the next page.
association. Strategic Plan
Our current strategic plan has
existed for the past eight years. The Rich Slivocka,
USPTA National President
National Board has been working hard
on developing our next strategic plan.
This plan will be focused on how our

association will incorporate alternative

racquet sports, as they have now become


USPTA
Vice President’s Message USPTA
LEVEL 2/ PROFESSIONAL APPLICANTS

CERTIFICATION PATHWAY
COMPLETE ALL LEVEL 1/

TENNIS INSTRUCTOR
REQUIREMENTS
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TEACHING PRIVATES

TEACHING GROUPS



Professional of the Year Award USPTA
T he USPTA is proud to announce

Carrie Zarraonandia as the 2022
Alex Gordon Professional of the Year.
From serving on the Northern California the standards of our
Board of Directors to being a certified teaching pros.
trainer for The Positive Coaching Alliance, Over the year, she
Carrie has had one of the most dedicated continued her work as
and productive years of her career. a speaker and trainer
Carrie is a long-time member of the for the Positive Coaching
USPTA Northern California family. Alliance, as well as a
She was raised in Northern California, faculty coach for USTA,
competed in junior tennis as well as working sectional and
becoming an All-American at UC Davis. local player
She proudly chose to continue to pursue development
her tennis career in Northern California, camps for
where she was tested by USPTA Northern Federation Pickleball Academy) training both high
California Hall of Famer, Dave Houston, 37 to represent Northern California as the performance and ROG
years ago. Head Pickleball Coach Developer. players. Carrie says creating
When she was asked to serve on As the Vice President of the Northern a positive culture in which her
the Diversity, Equity, and Inclusion California Board of Directors, Carrie “littles” gain confidence and feel free
Committee in 2021, Carrie jumped at spearheaded an extremely successful to make mistakes is truly her passion.
the chance. “As an openly gay teaching fall division conference – the division’s Carrie’s can-do attitude and passion for
professional, I took pride in taking part first in-person event since the pandemic not only tennis, but for our profession
of the productive conversations, SWOT hit. Not only did she arrange the guest does not go unnoticed. She is a remarkable
analyses, and helping put together some speakers, but she presented Northern professional, true to the creed of our
achievable goals for our division,” Carrie California division’s first Pickleball association. *
said. When asked to help, Carrie takes on demo session. One of the most enjoyable
every role with enthusiasm and a thirst to parts about being on the board for her Madison Faulkner,
learn. This past year, she also stepped up is learning how the Northern California Public Relations Coordinator
and jumped into the IFPA (International board members work together to elevate

career coaching for club professionals
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Lifetime Achievement Award USPTA
A lan Cutler was bestowed the

2022 George Bacso Lifetime
Achievement Award during our recent
year. He’s taken more than 40 specialty
courses, completed two specialist
degrees and co-authored both the
World Conference. He got his start in USPTA Computer Specialist degree and
tennis at age five and has been involved the USPTA Leadership Academy.
in tennis for as long as he can remember. He is a former division Professional
Alan’s first private lesson came from Ben of the Year and has presented at dozens
Press, another George Basco Lifetime of USPTA conferences. He has written
Achievement Award winner and Alan was more than 20 articles for ADDvantage
also fortunate to hit and learn from the Magazine and has been published
great Jack Kramer, a family friend. Alan more than 50-times nationally and
has spent 17 years in USPTA leadership. internationally. He also helped to
He is a former USPTA National Board develop and implement USPTA monthly
Vice President, and a past president of the educational webinars and helped to
USPTA Southern California division. initiate live streaming for USPTA World
Throughout his 42-year teaching career, Conferences.
Alan worked for numerous cities, country Alan has served more than 15-years
clubs and homeowner’s associations. He on the education committee, helped
taught at the City of Whittier for more develop numerous specialty courses
than a decade helping to develop more and lobbied for expanded continuing
than two thousand young athletes. Alan education for members. He’s the
says when he was coaching high school former chairperson of USPTA’s Tennis
players, he was most proud of receiving Across America and a longtime USPTA
the 2006 California Interscholastic Southern California division Board
Federation coaches award for having Member.
teams with high grade point averages. Even though Alan is now semi-retired,
During his years as a teaching pro, he living in Las Vegas, he continues to share
held just about every position from junior his love of the sport in parks throughout
professional to general manager, working the Las Vegas Valley. He’s currently
his way through nine different facilities. working on how to use virtual reality
Alan is also a USPTA Master to develop ways to practice things like
Professional having amassed more return of serve and shot placement.
than 3,000 educational credits, far He also volunteers in local parks and
more than the required amount. schools and enjoys providing rackets to
Over his 29 years as a certified as many interested people as possible.
USPTA professional, Alan’s Alan says, “I’m so lucky that I get to
averaged just over 105 hours share my love of tennis with others.” *
of continuing education each
Marisa Lampe,
Director of
Marketing & Communications

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HOF Award USPTA
Madison Faulkner, Public Relations Coordinator
A sport scientist, educator, author,

entrepreneur, consultant, and
coach, Dr. Jack Groppel has done it all.
From there, he continued to thrive
within the profession.
He dedicated 16 years of service to
He is considered an internationally the USTA as Chairman of the National
recognized authority and pioneer in Sport Science Committee. He received
the science of human performance. His the 1993 International Tennis Hall of
research has included performance Fame’s Educational Merit Award and was
analyses of over 25 sports, having inducted into the Midwest USPTA Hall
successfully worked with numerous of Fame in 1998. In 2007, Dr. Groppel was
world-class athletes such as the Chicago appointed to the USPTA National Board of
White Sox, the New Jersey Devils, Directors as a Vice President.
Olympic gymnast and bronze medalist Along with business partner and fellow
Wendy Bruce, NFL Pro Bowler Wes 2022 Tim Heckler Hall of Fame Award
Welker, and scores of world-ranked tennis recipient, Dr. Jim Loehr, Dr. Groppel
professionals, including Stan Smith and co-founded the Human Performance
Michael Chang. His scientific findings Institute in 1992. Dr. Groppel and Dr.
have appeared in numerous peer-reviewed Loehr based the business on sport science
journals, and he also served as an principles and applied them to leadership
instruction editor to Tennis and performance in high-stress arenas
Magazine and had a column in business, military, law enforcement,
entitled, “Ask the Professor” medicine, and sport. In 2008, the Human
in USPTA’s ADDvantage Performance Institute was acquired
magazine that ran for 25 by Johnson & Johnson, as part of the
years. company’s Health & Wellness Solutions
As a professional portfolio. While at Johnson & Johnson,
tennis coach, Dr. Groppel Dr. Groppel developed the Patient Athlete
is a certified Master program for joint replacement patients,
Professional of the to help them develop a new purpose in life
USPTA. In 1987, the same after joint replacement.
year he became a Master As a motivating and highly entertaining
Professional, Dr. Groppel speaker, Dr. Groppel has spoken at
was named the USPTA thousands of functions on six continents
Professional of the Year. for many different audiences. He has
%
shared the speaking platform with
numerous dignitaries such as Margaret
Thatcher, Muhammad Ali, President
l George HW Bush, former Secretary of
State Colin Powell, and many more.
Over his illustrious career, Dr. Groppel
has been a USPTA member for 40 years.
His countless accomplishments make it
only fitting that he is honored with the
Tim Heckler Hall of Fame Award. *

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HOF Award USPTA
Dr. Loehr believes the most key factor
in successful achievement, personal
fulfillment and life satisfaction is the
strength of one’s character. He strongly
insists that character strength can be
built in the same way that muscle is built:
through energy investment.
In 1992, Jim co-founded the Human
Performance Institute with friend, fellow
Madison Faulkner, Public Relations Coordinator business partner, 2022 Tim Heckler
Hall of Fame Award recipient, Dr. Jack
D r. Jim Loehr is the co-founder of

the Johnson & Johnson Human
Performance Institute, which helped train
Groppel. The institute has become the
pioneer in training business leaders
to expand and manage their energy so
and inspire more than 250,000 business, they can achieve high performance in
sports, medicine, and military leaders the face of intense stress, relentless
worldwide. He is a world-renowned competition, and unpredictable change.
performance psychologist, researcher, The training is the result of 30 years of
and author of eighteen books including proprietary research and working with
his most recent, Wise Decisions: A Science elite performers including Olympic gold
Based Approach to Making Better Choices, medalists, elite professional athletes,
and the national bestseller, The Power of military Special Forces, Hostage Rescue
Full Engagement. teams, surgeons, and Fortune 500 CEOs.
From the moment he started playing at Interestingly enough, both Pete Sampras
the age of fourteen, Dr. Loehr fell deeply and Jim Courier trained at the institute
in love with tennis. Even through his when they were World No. 1’s.
losses, he continued to love competing A USPTA Master Professional since
and didn’t want to stop. Dr. Loehr’s 1977 and a previous Alex Gordon
last championship tournament was Professional of the Year in 2003, it truly is
the Father-Son National Grass Courts an honor to enshrine Dr. Jim Loehr into
ON
Championships, where he and his son beat the USPTA Tim Heckler Hall of Fame. *
Michael Chang and his father.
Dr. Loehr has worked with numerous
world class tennis players, almost too
many to count. The first notable player
willing to go public with him was USPTA
Hall of Famer and legendary player,
Tom Gullikson. Back in the day, seeing
a psychologist was seen as a sign of
weakness, but Dr. Loehr helped break that
stigma. He went on to work with notable
names such as Novak Djokovic, Maria
Sharapova, and Jim Courier. He helped
Arantxa Sanchez-Vicario become the
World No. 1 in singles and Reilly Opelka
to become World No. 17. He focused on
perfecting between point performances
and encouraged doing the same rituals
to keep players in a good state of mind
because the mental aspect of tennis is
E ST incredibly important.
RT S From his more than 30 years of
ERS experience and applied research,

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New Master Professional USPTA
O nly 216 professionals all-time have

received the special designation
of USPTA Master Professional, with 149
career. Becoming a USPTA Master
Professional takes years of dedication and
patience.
currently active. We recently added one The following member has not only
more to this illustrious group. A Master met the requirements for becoming a
Professional is the highest recognition Master Pro, but he is a prime example of
offered by the USPTA. It’s reserved for going above and beyond the call of duty —
those members that have demonstrated exceeding expectations while providing
mastery of all aspects of tennis teaching fantastic service and teaching ability to his
and management, as well as many other students.
achievements over the course of their Kyle LaCroix of Delray Beach, Florida
has always been an enthusiastic supporter
of coaches and education. He’s an avid
learner and always wants to continue to
improve his skills.
Kyle’s served the USPTA in a large
capacity and given back to the industry
since he became a member back in 2003.
He always jumps at the chance to help,
becoming a member of numerous
USPTA national committees
including the Membership
Committee, Marketing, awarded the George Bacso National Tester
National College of the Year Award in 2014.
Curriculum and the Our new Master Pro is certified as a
Social Media Committee, USTA High Performance Coach, an ITF
as well as being the Level 3 certified coach as well as a member
Chair for the National of the Global Professional Tennis Coaches
U30 Professional Association (GPTCA). He has coached
Development Committee. players of all levels including professional
He was a prolific USPTA and collegiate athletes. He also works with
tester for the Florida coaching staffs as a facilitator and provides
Division for over 15 years, educational curriculum to federations
having tested, certified and and private coaches to enhance their
mentored more than 1,400 professional development.
professionals. Along with his Kyle is a graduate of the Professional
service to the industry, Kyle has Tennis Management Program at Ferris
been recognized with numerous State University; he also holds an MBA
USPTA awards including the from the University of Michigan and an
2022 USPTA Florida Industry M.Ed from Stanford University. Currently,
Excellence Award, a two-time Kyle is the Associate Director of Tennis
Florida District Professional at The Oaks at Boca Raton and the Chief
of the Year, a 3-time Florida Education Officer at SETS Consulting.
Division Tester of the Year Congratulations Kyle! *
and he became the youngest Marisa Lampe,
USPTA Professional to be Director of Marketing & Communications

Award Winners



USPTA Member Feature
In just over 500 pages, Fein has covered
a veritable cornucopia of information
complete with extraordinary photographs
and illuminating interviews with
outstanding players, coaches, and others
who have impacted our sport. More than
50 chapters cover a myriad of topics, from
how to execute different shots (technique),
to strategy and tactics, the geometry of
tennis, the use of various types of spin,
adjusting to the elements, and playing
against left-handers. The last section
of the book falls under the heading of
“Final Points.” In his foreword, legendary
Stanford coach Dick Gould calls this
instruction book “an engrossing potpourri
of lessons learned from some of the best
players and greatest matches at the most
prestigious venues of our time.” My
great fear is that I may fail to adequately
highlight why I believe it is the greatest
single work tennis has produced.
Insightful interviews with many top
coaches and players such as Allen Fox,
Gene Mayer, Patrick Mouratoglou, David
Macpherson, Nick Bollettieri, Rick Macci,
Pat Cash, Bob and Mike Bryan, and Harold
Solomon, plus in-depth quotes from
Martina Navratilova, Richard Williams,
and Doug MacCurdy to name only a few,
offer insights into their diverse approaches use of spin, momentum, and the art of
to achieving greatness. Under the heading closing out a match. In another section,
of “Technique,” Fein discusses how it the author delves into the art of doubles,
W hen I was approached to write

a review of Paul Fein’s new
book, “The Fein Points of Tennis,” I was
has changed, modern equipment vs. the
standard wooden rackets of an earlier era,
why today’s players use smaller grips, the
citing the Bryan brothers frequently and
addressing today’s differing formations,
when to use them, and how to best defeat
more than flattered. Almost all of us in debate between 2 hands vs. only 1, the them. “Miscellaneous topics” include
the tennis world know about Fein. Heck, “swing volley,” and playing defense. Subtle playing other sports to supplement tennis,
I have his books on the bookshelf in my observations include commentary on the the growing importance and impact of
office and have learned to appreciate what half-volley, touch and feel, the toss for the analytics on modern tennis, balance, all-
he has done, but I was not prepared for serve, deception, and the lob and overhead. time great tennis quotes, senior play, what
this great addition to the state of tennis Fein also explains why technique is even we can learn from watching the pros, and
literature and all that it contained. To say more important today than in yesteryear. how the U.S. can regain its once-proud
it is comprehensive is to say that Roger Fein even discusses whether or not to elect tennis prominence.
Federer is a pretty good tennis player who to serve first and all the complexities that As a long-time college tennis coach
has won many tournaments. Both are true accompany that decision. Analyzing one’s (the US Naval Academy, MIT, and
but quite lacking in true assessment. In opponent and the importance of unforced Notre Dame), I wish this book had been
fact, after looking thoroughly through the errors are discussed in terms a layman can available to me when I began my coaching
book, I asked for two weeks to finish my understand. career in the late 1960s. It would have
review, such were the depth and scope of Under “The Geometry of Tennis,” resulted in greater improvement in my
this work. Fein adds his thoughts on shot selection, players and made my life immeasurably
tactical mistakes, anticipation, depth, the simpler. What is remarkable about

Member Feature USPTA
“The Fein Points of Tennis” is the manner grips and polyester strings have brought
in which so much information is organized us to the point where it is not unfair to
and the ease of understanding it. Fein consider a mandatory change in frames
seems to anticipate all of our questions and/or strings similar to the ban in the
in advance and to somehow find a way 1970s without which would have, for all
to answer them. His writing style is easy purposes, eliminated the serve and volley.
to read and understand. His ability to Certainly, we are not far from seeing them
reinforce concepts with anecdotal stories only in our memories. Just as 1960s-era
makes technical information easier to tennis became boring to some because
comprehend. If ever there were a “one size of its tendency toward very short points,
fits all” book, this would be it. Numerous today’s tennis lacks the true, all-court
books offer ‘how to’ advice and an even play we all enjoy watching. He forces us to
greater number tell stories, but none in think out of the box about what is best for
my reading experience match “The Fein this game we all love.
Points of Tennis” in doing both. Additionally, I truly appreciated reading
I particularly enjoyed insights into how Paul Fein has blended and compared
why and how modern stroke mechanics today’s modern teaching concepts with
have evolved. That modern equipment is older, more traditional ones. He explores
approaching the “spaghetti stringing” of many, and sometimes conflicting, concepts
a bygone era when it was quickly banned and lets us know what he thinks while
is a concern. Fein suggests that today’s allowing the choice to be our own. He also
Bobby Bayliss, USPTA Elite Pro
lighter, stronger frames with smaller quotes and paraphrases many coaches

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Member Feature USPTA
I now better appreciate the importance

of analytics. I better understand today’s
training and have a greater appreciation
for the sacrifices made by today’s players.
I have an increased concern that modern
evolving equipment might make tennis
less fun to play and watch. My knowledge
of how different coaches changed some
of the techniques and patterns of play of
world-class players has been broadened.
It helps that Paul plays tournament tennis
himself. He can better understand why
some players choke and others thrive in
the biggest moments.
and players from different eras. This to write this review is that I now have my While I have enjoyed many books that
has been of particular interest to me. He own copy of “The Fein Points of Tennis.” cover tennis, I have yet to find one that
acknowledges that, while there may not I find myself re-reading parts of it almost covers the sport so well and so thoroughly.
be only one single most successful path daily. Not only did I learn a great deal, but It is thought-provoking, easy to read, and
to excellence, modern players, much like I now know the reasons why certain things truly an exceptional examination of all
Hansel and Gretel, have at least left us work when others do not. I thoroughly things tennis. *
some breadcrumbs to follow. enjoyed the depth of the interviews with
The best thing for me about being asked former players and prominent coaches. Bobby Bayliss, USPTA Elite Pro

USPTA What’s the Dill?
F or many tennis players, the tennis

court starts as a playground and
gradually becomes a sanctuary. The place
himself and others to overcome adversity
and develop mental toughness at such a
young age. While the value of collegiate
where you discover and develop your tennis continues to be a topic of debate in
abilities eventually becomes a unique our industry, listening to Logan’s testimony
respite from the rest of the world. For might turn any skeptic to an optimist.
a young Logan West, the tennis court to his students, but it also allows Logan
was where he could shed everything to grow as a coach and exercise all his
else and recharge with each satisfying coaching muscles.
strike of a tennis ball. Now a USPTA Elite Above all, Logan wants his students to
Professional, Logan has committed his make the most out of their day and get
career to creating that same sanctuary for whatever it is they come looking for in
students ranging from seven to seventy, his lessons. “They’ve chosen me to spend
teaching them life skills, strengthening their time with,” he told me. “My goal is
their game, and making sure they have the to make their day better and help them
time of their life. become the best version of themselves.”
Logan began playing at the age of three. His team’s home courts sit along the side
Like many players, he organically came to of a large hill, which his players must
the sport by picking up a ball and racquet climb up and over to get to team practice
and allowing his instincts to take over. sessions. Logan has made full use of this
Logan began hitting against his garage Logan is currently the Head Varsity metaphor by telling his students to leave all
door and eventually moved to public Boys & Girls Tennis Coach at Sidwell their distractions and frustrations on the
courts with his father. “Neither of my Friends School in Washington, DC and the other side of that hill. “Those two or three
parents were experienced players,” Logan Director of Tennis at Sleepy Hollow Bath hours at practice are meant to be that same
recently told me. “My dad just took me out and Racquet Club. He uses his history with sanctuary I experienced as a young player,”
there and it turned into a really enjoyable team tennis to enhance the experience of he told me. It is no surprise that Logan was
bonding thing between the two of us.” He his high school players. Logan said, “Playing named the 2018 State Coach of the Year by
quickly got involved in the junior tennis competitive tennis alongside others teaches the DCSAA and the All-Met Boys Tennis
scene, playing USTA events and playing a host of life skills- skills they can use in Coach of the Year by The Washington Post.
in high school, where he discovered his the courtroom, board room, or operating I love to hear our USPTA members speak
passion for team tennis. “It’s a lonely sport. room.” Logan is also the co-founder of Go with the passion that Logan has for our
Being on a team allowed me to grow in a West Tennis, a community tennis program sport. At the end of the day, Logan says
supportive and enjoyable environment in Falls Church, VA designed to provide “Remember why you started all of this: it’s
that you don’t always get when you’re on students of all ages with “Fun & Focus” and fun hitting a tennis ball.”
your own.” He eventually went on to play “help players get better.” Logan says he I can’t argue with that! *
Division I collegiate tennis at Dartmouth enjoys the variety of objectives that come
College, lettering all four years- a period with teaching players of all ages. Some Dillon Chustz
that he considers to be “the highlight of players just want a workout, some want a USPTA
Director of Membership
his tennis career.” Logan mentioned the mental challenge and some simply want to
fulfillment that came from relying on learn a new skill. Not only is it beneficial
NATIONAL BOARD OF DIRECTORS ADDVANTAGE MAGAZINE

President.............................................................Richard Slivocka Editor...............................................................................Marisa Lampe ADDvantage is published monthly by the
Managing Editor.......................................................Madison Faulkner United States Professional Tennis Association.
First Vice President................................................ Trish Faulkner
Layout/Design............................................................... Yaralismar Diaz The opinions expressed in ADDvantage are
Vice Presidents...................... Tracy Almeda-Singian, Mark Faber, Editorial Assistance .......................... Fred Viancos, Ellen Weatherford those of the authors and not necessarily those
Jason Gilbert, Kevin Theos, Jenny Gray of ADDvantage or the United States
Circulation..................................................................... Trevor Trudelle Professional Tennis Association.
Immediate Past President.......................................Feisal Hassan USPTA World Headquarters
11961 Performance Dr. Copyright© United States Professional Tennis
CEO...........................................................................John Embree Association, Inc. 2022. All rights reserved.
Orlando, FL 32827 Reproduction of any portion of the magazine
Legal Counsel........................................................George Parnell 407-634-3050 – www.uspta.com is not permitted without written permission
from the USPTA.

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MANUFACTURERS FACILITY PLANNING COURT CONSTRUCTION HEALTH & FITNESS

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Contents Nov/Dec 2022

p.43 45 From the CEO

46 USPTA World Conference

Read more articles online at www.ADDvantageUSPTA.com 68 Membership Update

2 RACQUET SPORTS INDUSTRY November/December 2022 www.tennisindustrymag.com

Sometimes, all it takes is a seemingly CREATIVE DIRECTOR

minor interaction to spoil a customer’s

opinion of your business. ED McGROGAN

seasoned veteran or just Thankfully, a restaurant manager, who CONTRIBUTING PHOTOGRAPHER

desk had no idea who to contact or what

4 RACQUET SPORTS INDUSTRY November/December 2022 www.tennisindustrymag.com

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Serena Williams’ run to the third round in

app on 13 million unique devices—

2022 US Open Sets Records of 1.7 million viewers, up more than

www.tennisindustrymag.com November/December 2022 RACQUET SPORTS INDUSTRY 7

new opportunity to serve the sport,”

8 RACQUET SPORTS INDUSTRY November/December 2022

Tri-Section CTA Initiative USTA Foundation Raises

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Champion With a Champion

Welch Sports Surfaces™ USRSA Names New

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USTA Foundation Awards

WTT Looks to Add Franchises

12 RACQUET SPORTS INDUSTRY November/December 2022

www.tennisindustrymag.com November/December 2022 RACQUET SPORTS INDUSTRY 13

Triple the Action timed rotations. Teams are changed up

14 RACQUET SPORTS INDUSTRY November/December 2022 www.tennisindustrymag.com

www.tennisindustrymag.com November/December 2022 RACQUET SPORTS INDUSTRY 15

a higher swing weight tend to pickleball paddles—and how

16 RACQUET SPORTS INDUSTRY November/December 2022 www.tennisindustrymag.com

Park and Recreation caused friction, because people with

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RSI: Is your main growth strategy

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Approaching age 60, pickleball sud-

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Nov/Dec '22 Racquet Sports Industry Magazine

Nov/Dec '22 Racquet Sports Industry Magazine

TEACHING PRIVATES

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