--------- Taxi

Taxi Aggregator
Aggregator Market
Market ---------

The cab rental services has witnessed phenomenal growth over the past 6-7 years and
has become one of the important business in India. They are usually referred to as Taxi
Aggregators, Cab Aggregators or Radio Taxi. Taxi aggregators are not the
owners of the cabs which provide service to you, but they simply organise different cab
operators to provide service under their name using the technology like GPS / GPRS
(Global Positioning System / General Packet Radio Service). The Indian radio taxi
market alone is pegged anywhere between $6-$9 billion by different
estimates, and is forecasted to grow at 17-20% annually.

Taxi Market (*As of 2016)

Taxi Market ($12 billion)*

Organised Market Unorganised Market

($1.2 billion)* ($10.8 billion)

Owners Affiliates Aggregators

• Easy Cabs • Savaari • Meru Cabs
Individual Owners Small Operators Taxi Stands Prepaid Taxi
• Mega Cabs •
• Taxi Guide OLA
• TAB Cabs • Uber
• Cab 24 × 7 • Book My Cab
• taxipixi • Taxi for Sure

Market Size
India Radio Taxi Services Market Size, By Volume (Thousand Units) 2011-2015

400

300
288.8

200

170.0

100
90.0
64.0
28.5
0
2011 2012 2013 2014 2015

Source: TechSci Research

Major Players in the Taxi Market

The key players in the Indian market are as follows:

Overview of the top Indian Taxi Aggregators

Mega Cabs CARZONRENT Meru Ola Uber
(Easy Cabs)

Founder Founder Founder Founder Founder

Kunal Lalani Rajiv K. Vij Neeraj Gupta Bhavish Aggarwal, Travis Kalanick and
Ankit Bhati Garrett Camp

Launch Year Launch Year Launch Year Launch Year Launch Year
2001 2000 2007 2010 2009, Entered India in
2013

Current Fleet Size Current Fleet Size Current Fleet Size Current Fleet Size Current Fleet Size
2500 6500 20000+ 700000 -

Headquartered Headquartered Headquartered Headquartered Headquartered

Delhi New Delhi Mumbai Bangalore US, San Francisco

Provides services in Provides services in Provides services in Provides services in Provides services in
Delhi, Kolkata, Delhi, Mumbai, Mumbai, Delhi, Bangalore, Delhi NCR, Bangalore, Delhi,
Bengaluru, Chandigarh, Bengaluru & Hyderabad Hyderabad, Jaipur & Mumbai, Pune, Mumbai, Kolkata,
Pune and Amritsar Ahmedabad, Chennai, Bengaluru Chennai & Goa Hyderabad, Chennai,
Gurgaon, Jaipur, Pune, Jaipur,
Kolkata, Noida, Pune, Chandigarh,
Ghaziabad & Faridabad Ahmedabad, Kochi,
Ajmer, Udaipur,
Jodhpur, Surat,
Vadodara,
Bhubaneshwar,
Guwahati, Coimbatore,
Indore, Mysore, Nagpur,
Vishakhapatnam, Nashik,
Thiruvananthapuram,
Mangalore, Bhopal,
Ludhiana, Lucknow

No of cities No of cities No of cities No of cities No of cities

7 4 24 110 29

Taxi booking through Taxi booking through Taxi booking through Taxi booking through Taxi booking through
App, Website & Phone Website, Phone App, Website, Facebook, App, Website, Phone, App, Website, Phone,
Google Maps & Phone Google Map Google Map

Market Share of Top Cab Aggregators

As of July As of June
2015 2017
Market Market
Composition Composition

80% 4% 4% 12% 4.50% 4% 44.20% 1.30%

Ola + TFS Others Uber Meru ixigo Cabs Uber Ola Meru

Business Flow for Online Cab Booking

Customer Downloads app

Selects pick up
& drop location

Selects Cab type

Driver accepts Customer confirms

the trip booking

Chooses
payment method

Details are sent Cab details are

Start ride
to driver sent to customer

End ride

Commission to
admin

Payment

SWOT Analysis

Strength Weakness
• Well trained drivers • Lack of suitable and educated
• Clean and air-conditioned cabs drivers
• Ageing cabs
• Ease of booking
• High cab maintenance costs
• GPRS and GPS enabled vehicles
• Reasonable fares
• Easy availability and reliability

SWOT
Threats Opportunities
• Varying government regulations • Growing urban population
• Ceiling on the number of permits • Increase in disposable incomes
• Rising competition • Increased influx of tourists
• Price wars • Increasing internet penetration &
smart phone users

Acquisition Deals

OlaCabs Bought TaxiForSure for about $200 Million

2015

Wings Travels Acquires Bookmycab for an Undisclosed Amount

2016

Decimal View
The radio taxi market is growing at very rapid pace and has a huge headroom for growth. Given the rising demand for taxi services across the country, the
market is forecast to grow at a CAGR of over 17.0% during 2016-2021. Further, revenues of the radio taxi services market are projected to grow at a CAGR of
over 25% during the period of 2014-2019. Also, there has been huge investor activity in the segment, which has helped the service providers to upgrade their
technology as well as their footprint across the country.

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