Target Market:

Not only the luxury customers are targets for Bethel hotel, we see that Bethel has
diversified their brand and have multiple hotel brands in order to satisfy all kinds
of customers. Our hotel targets young adults to middle-aged people or those who
are practical in their budget. Like people in their 20s or Gen Z’s are surprisingly practical.
Our hotel targets those in their early 20’s, consider showing how much value our hotel
experience provides. We focus on the instagrammable moments at the hotel and/or in the
destination. Bethel would also consider people in their 30’-40’s in our target market since most
of them would be in the business industry and would do travels; our hotel would be perfect for
them to hold their conference and business meetings.

Marketing Mix:
Product:

Bethel Hotel is a hotel that offers deluxe rooms, restaurants and bars. Not just a
traveller’s paradise but it also serves as the one end solution for business meeting
and the events. We look for both travellers and business guests in our premises.
Bethel hotel is a perfect stop to conduct a business meeting and events. The rooms
are crafted with the modern diligence and advanced amenities. The exotic food and
drinks on the hotel Menus are one the best hospitality delight for its customers.
Bethel also provides its member with the exclusive membership discounts and
other facilities like free wi- fi, room options etc. Request on arrival room service is
a key feature for the unique room facilities and décor. Just book before you arrive
at Bethel and you will be glad to receive warm welcome followed by the
specifically designed services as per your need. It is an all-round service hotel with
restaurants, hotel, event celebrations, wedding and banquet facility giving a gala
experience to its guests.

Place:
Bethel Hotel is engaged in the deluxe experience of providing luxurious services in
Dumaguete City. It faces a beautiful stunning view of Dumaguete’s famous
boulevard.  The hotels’ presence entails both as the traveller’s delight and the
business destination. Besides, an establishment in the major vacation spots, Bethel
hotel is on a spot near malls, coastline, seaport, and restaurants which makes it
easily accessible for the Travelers and business people. In spite of the local
indulgence Bethel Hotel showers to the customized needs of the population. We at
Bethel choose surrounding in well- selected manner which adds to the experience
of the customers.

PRICE

As the hotel chooses to upgrade its repo with the top class and high-quality
amenities it adopts the premium pricing policies for its up- scale services. The
dedicated team of experts and researchers through a well-researched approach
decides on the pricing. Bethel only provides high-end customer services with not
just the sense of stay and dining but with a sense of status and Luxury.

PROMOTION

Bethel is a known name in the hospitality industry here in Dumaguete, which

chooses to select the unique promotional activities to help them stand out of the
crowd. Bethel provides for the exclusive membership to the people. Well-
dedicated team and staff focus on marketing strategies to bring about a new and
unique marketing indulgence. The best which is followed in marketing strategies
of Bethel is to keep track on the results of any strategy which has given a strong
feedback to the promotional strategies of Bethel.