The Wanderlust Retreat Hotel

BUSINESS PLAN

JAGLOT, GILGIT BALTISTAN

ENTREPRENEURSHIP PROJECT
SUBMITTED TO: SIR. NOMAN SHAFI
SUBMITTED BY: THE WANDERLUST RETREAT HOTEL TEAM
TEAM MEMBERS:
ADNAN AKRAM, 04172014030

SIR SYED AHMED, 04172014005

AROOJ SAHIBZADA, 04172014024

IRFAN BALGHARI, 04172014036

 TABLE OF CONTENTS

01: Executive Summary

02: Mission and Vision statement

03: Business overview

Business Name, logo and basic introduction

Core team

Company's Existence OR market position

Form of business

Competitive edge

04: MARKETING PLAN

Market survey

Market potential

Competitors

Target segments and key success factors per segment

Marketing Mix

o Product or service
o Pricing
o Procurement
o Promotion

05: PRODUCT AND SERVICE PLAN

Features

06: Operations Plan

Process identification and map

Location
 Layout

Resources:

Machinery and facilities

07: MANAGEMENT AND HR PLAN

Organizational structure

Job descriptions.

HR Policy: selection, management, compensation

08: FINANCIAL PLAN

Opening day balance sheet

1 year Income statement

Cash flow statement

Project financing: needs and sources

09: CRITICAL RISK AND CONTINGENCY PLAN

10: Appendices
 Executive summary:

The Wanderlust Retreat Hotel, which is set in the stunning scenery of Gilgit-Baltistan,
combines modern amenities and eco-friendly activities with the rich cultural legacy of Gilgit.
Not only it is a hotel, but we also serve as a starting point for an incredible journey across the
country of towering peaks, stunning glaciers, and friendly people. It has something for every
taste, from warming soups and substantial Hunza bread to crisp salads and decadent sweets. So
that customers can savor the lively ambiance of the restaurant or treat themself to the cozy,
round-the-clock in-room eating experience.
The hotel located in Gilgit Baltistan -Juglot combines outstanding services with
distinctive characteristics to give it a competitive advantage in the hospitality sector. It is
conveniently located in the intersection of Gilgit Baltistan, offering quick access to well-known
tourist spots as Fairy Meadows, Rama, Deosai, Hunza, Skardu, and Ghizer valleys.
Apart from its strategic position, it places a high value on hygiene and keeps a
comfortable, orderly, and homely atmosphere. This focus on the little things guarantees that
visitors will have a relaxing and pleasurable stay. In addition, it has thoughtfully integrated
traditional Gilgit architecture into the layout of the hotel, resulting in a quaint and genuine
ambiance that totally immerses visitors in the way of life here.
Juglot is emerging as an important investment destination for new hotels & tourism
industry development. Thanks to the breathtaking landscape, distinct culture, and array of
adventurous activities of the region, the whole Gilgit Baltistan is seeing a steady increase in the
number of visitors. Both domestic and international, it have been noticed in recent years that a
lot of people from different countries are looking forward to planning their vacations and get
aways in the Himalayan areas of Pakistan. This surge in the number of tourists is making a lot of
room and market potential for businesses such as hotels, resorts, guest houses and other
related ventures. With major initiatives towards promoting the hospitality industry, the country
expects tourism to contribute more than USD 3.5 billion over the coming period. This expansion
of the hotel industry in Gilgit Baltistan is adding to the tourism, and as the global hotel chains
are increasing their investment in the region, it is creating new market opportunities for the
tourism and hotel industry in Pakistan.
The main products and services offered by The Wanderlust hotel are accommodation,
food and beverage services, and many customized amenities in various fields of adventure
tourism created in collaboration with regional companies and entrepreneurs. Moreover, it has
a conference room with a maximum capacity of 50 persons for MICE segment. The hotel also
includes 28 rooms and 2 suites. The hotel's restaurant serves healthy local foods with an
emphasis on seasonal regional cuisine. The hotel's infrastructure contains both outdoor and
indoor areas. The hotel staff would gladly organize any type of guided trip to discover and
experience Gilgit based on the visitors' choices. The hotel also provides free parking and wi-fi
access across the whole property.

MISSION AND VISION STATEMENTS:

At Wanderlust Retreat Hotel, we're dedicated to becoming one of the best
hospitality properties in Juglot, Gilgit by providing top-notch services and catering
to each guest's unique preferences. We're all about uniting like-minded travelers
who share a passion for nature, adventure, and local experiences. By partnering
with local businesses and suppliers, we're committed to supporting the regional
economy and contributing to its social development.

Mission statement
“To create authentic, personalized experiences that exceed guest expectations and long
lasting memories, all while fostering a supportive environment for our team and
contributing positively to the local community.”

Key Points of the statement:

 Authentic: Emphasize unique local talents, specialties, hospitality and other

aspects.
 Personalized: Cater to individual guest needs and preferences.
 Exceed Expectations: Go beyond the ordinary with exceptional service and
thoughtful details.
 Long Lasting Memories: Create genuine connections that guests will cherish.
 Supportive Environment: Foster a thriving workplace where staff are valued and
empowered.
 Community Contribution: Be a responsible and engaged neighbor, positively
impacting the local ecosystem.
Vision statement:

“To be the heart of our community, renowned for heartfelt hospitality, and inspiring
experiences that connect travelers to what truly matters.”
Key points of the statement:
 Heart: Become a central hub for community gatherings and activities.
  Heartfelt Hospitality: Deliver genuine warmth and care that resonates with
guests.
 Inspiring Experiences: Offer experiences that enrich lives and broaden
perspectives.
 Connect Travelers: Fill the gap between travelers and the local communities.

Business overview:
Name, Logo and introduction:

 Name: The name of our medium size business that we chose after a lot of
brainstorming, a name that reflects both our goal and customer’s need is
‘Wanderlust Retreat Hotel’.
 Logo:

Our hotel will be a medium-sized business that combines traditional Gilgit architecture
with modern amenities and sustainable practices. We will offer a range of
accommodation options, including standard rooms and suites with traditional furnishing
and comfortable bedding, as well as a variety of dining options, including a restaurant
and room service serving a variety of cuisine and beverages. Our hotel will also feature
meeting and event spaces equipped with necessary technological needs for
conferences, weddings and other gatherings, as well as a range of activities and
experiences for guests, such as hiking, and sports areas. And most important, a 24-hour
front desk and room service to cater the guests’ needs.

Company existence OR market position:

Our hotel, which is set in the stunning scenery of Gilgit-Baltistan, combines modern
amenities and eco-friendly activities with the rich cultural legacy of Gilgit. Not only are we a
hotel, but we also serve as a starting point for an incredible journey across the country of
towering peaks, stunning glaciers, and friendly people.
Our well-thought-out guestrooms and suites, embellished with exquisite woodwork and
regional fabrics, perfectly embody the spirit of Gilgit's historic architecture. However, they
easily incorporate contemporary facilities for guest’s convenience and pleasure. After a day of
exploring, they can unwind in luxurious bedding while admiring the breath-taking views outside
their window.
We have something for every taste, from warming soups and substantial Hunza bread
to crisp salads and decadent sweets. So that or customers can savor the lively ambiance of the
restaurant or treat themself to the cozy, round-the-clock in-room eating experience. Our
adaptable meeting and event facilities offer the ideal backdrop for any kind of event, be it an
intimate gathering, a dream wedding, or a corporate retreat. With our state-of-the-art
equipment and committed personnel, we guarantee the success of all sorts of events.
Gilgit-Baltistan's amazing scenery and limitless options for adventure are what make it
so magical. We handpick a variety of encounters to guide our guests toward understanding the
essence of the area. We support ethical travel that is good for the environment and for visitors.
Our environment friendly methods reduce our negative effects on Gilgit-Baltistan's fragile
ecology. We work to change things for the better by using foods that are acquired locally and
running our business efficiently. Our hardworking crew is committed to going above and
beyond visitor’s expectations. Our room service and front desk are open around-the-clock to
make sure that all of their needs are satisfied and that they get the famous Gilgiti hospitality.

Form of business:

Our business is a medium sized hoteling business. It’s a partnership between four people who
are the main investors of the business and also the core crew of the business. One of us is
actually from the local area, where we planned to implement our business idea and start our
business.

Competitive edge:
Our hotel in Gilgit-Juglot combines outstanding services with distinctive characteristics
to give it a competitive advantage in the hospitality sector. Our hotel is conveniently located in
the intersection of Gilgit Baltistan, offering quick access to well-known tourist spots as Fairy
Meadows, Rama, Deosai, Hunza, Skardu, and Ghizer valleys. We stand out from other hotels in
the neighborhood just by virtue of our position, which attracts guests.

Apart from our strategic position, we place a high value on hygiene and keep a
comfortable, orderly, and homey atmosphere. This focus on the little things guarantees that
our visitors will have a relaxing and pleasurable stay. In addition, we have thoughtfully
integrated traditional Gilgit architecture into the layout of our hotel, resulting in a quaint and
genuine ambiance that totally immerses visitors in the way of life here.
We provide a variety of lodging choices, from comfortable rooms to roomy suites, to
better fit the needs and budgets of our customers. We provide a wide range of delectable local
and foreign cuisines to cater to a wide range of palates.
Furthermore, we have adopted eco-friendly programs including waste management
techniques and energy-efficient systems since we recognize the value of sustainability [3]. In
addition to helping the environment, our dedication to sustainability attracts eco-aware
tourists.
We provide a range of amenities and activities to suit the requirements and tastes of
our visitors in order to make sure they have an unforgettable stay. We work hard to go above
and beyond what our customers anticipate, whether it's setting up transportation, planning
guided tours, or providing recreational amenities.
Our hotel distinguishes itself as a distinctive and alluring option for travelers visiting
Gilgit-Juglot by fusing old Gilgit architecture with contemporary conveniences, eco-friendly
practices, and a variety of services. To differentiate ourselves from other hotels in the vicinity,
we strive to give our customers an extraordinary and unique experience.

MARKETING PLAN
Market survey:

Juglot is emerging as an important investment destination for new hotel & tourism
industry development. The hotels in juglot, GB are witnessing a substantial increase in
occupancy and are expected to continue further in the upcoming years. In the long to medium
term, the market is expected to gain momentum, with the country emerging as one of the most
sought-after tourist destinations, making it an attractive tourist destination for travelers. With
major initiatives towards promoting the hospitality industry, the country expects tourism to
contribute more than USD 3.5 billion over the coming period.
The hostel industry in juglot is acting as a stimulant and the sector is continuously
growing and flourishing. Hotels are important in promoting tourism, with more hotels being set
up in the JAGLOT. 7STAR Hotel, ROYAL Hotel, ROYAL CROWN Hotel, UNITED Hotel, and
ARIZONA, RIVER TOP Hotel has emerged as the biggest luxury hotel chain in juglot over the
years. Online sales channels of Hotels in juglot have observed a continuous rise over the years,
making it feasible for foreign as well as domestic tourists to pre-plan their trips. This expansion
of the hotel industry in juglot is adding to the tourism, and as the global hotel chains are
increasing their investment in the region, it is creating new market opportunities for the
tourism and hotel industry in Pakistan.

MARKET POTENTIAL
Growing Tourism Industry:

 Thanks to the breathtaking landscape, distinct culture, and array of adventurous

activities, Gilgit Baltistan is seeing a steady increase in the number of visitors. Both
domestic and international, it have been noticed in recent years that a lot of people
from different countries are looking forward to planning their vacations and get aways
in the Himalayan areas of Pakistan. This surge in the number of tourists is making a lot
of room and market potential for businesses such as hotels, resorts, guest houses and
other related ventures.

Changing Traveler Preferences:

 With time and the advancements of everything and most especially awareness and
better living standards around the world, the preferences of tourists have also changed.
Tourists can not be satisfied with the old setting and services nowadays. And for that
new, eco friendly and sustainable ideas and practices has to be introduced. And this also
increases market potential for our resort as we are introducing quite a few new things in
the regions such as a luxury 4 star hotel experiences for our guests.

Limited High-End Accommodation:

 Although Gilgit Baltistan has inexpensive guest houses, the market for luxury hotels is
still unexplored. There are very few luxury hotels in such a big region. There is need for
more luxury hotels and resorts. The market here is not saturated at all and there is room
for new such ventures.

COMPETITIVE ANALYSIS:
Main Competitors:

 United Hotel, Junction Resort, and Royal Crown Hotel in juglot Gilgit Baltistan.

Competitive Advantage:

o Unique Selling Proposition: Eco-friendly procedures, genuine cultural immersion

opportunities, individualized attention, and stunning mountain vistas comprise
the unique selling proposition.
 Modern Amenities:

o Modern amenities include guided tours, adventurous activities, and luxurious

rooms with local cuisine served in the on-site restaurant.

Sustainable Practices:

o Sustainable practices include using of solar power, conserving water, procuring

products locally, and initiating community outreach initiatives.

TARGET SEGMENTS AND KEY SUCCESS FACTORS PER SEGMENT:

Following are the most important segments the hotels are going to be targeting for its services:

Leisure tourists; travelers who chose destination for the complex factors,
such as the authenticity, new destination aspect, variety of the natural
resources and cultural factors.

 Adventure tourists, focused of nature based adventures.

 Adventure tourists focused on natural resources.
 Adventure tourists focused cultural resources and traditional cuisines.
 MICE segment; meetings, incentives, conferences, and exhibitions.
 Long stay guests.
 Families with grown up kids.
 Adventure tourist who like to explore new destinations.

MARKETING MIX:
Product or service

The main products and services offered by The Wanderlust hotel are accommodation,
food and beverage services, and many customized amenities in various fields of adventure
tourism created in collaboration with regional companies and entrepreneurs. The hotel has a
conference room with a maximum capacity of 50 persons for MICE segment.
The hotel includes 28 rooms and 2 suites. The hotel's restaurant serves healthy local
foods with an emphasis on seasonal regional cuisine. The hotel's infrastructure contains both
outdoor and indoor areas. The hotel staff would gladly organize any type of guided trip to
discover and experience Gilgit based on the visitors' choices. The hotel also provides free
parking and wi-fi access across the whole property.
 Pricing

Pricing strategy of the hotel is based on the benchmark analysis of the level of prices key
competitors of the region and on the approximate pricing strategies of the similar hotels in the
neighboring cities, such as hunza and skardu. In terms of pricing strategy, it is important to
mention seasonality as a key aspect off hotel industry of Gilgit Baltistan. As climate of gilgit is
favorable for leisure tourist only during the months of high season (May – September), the time
the property will be open for leisure and adventure tourism segments is from April to October,
as some of the outdoor and water sports are not dependent on the climate conditions and will
attract amateur tourists despite weather fluctuations. Besides this, in accordance with the
market fluctuations the hotel will as well welcome leisure tourists during important holiday
periods of Punjab and Sindh – such as winter after Christmas holidays, Easter and others. For
other segments, hotel will be available upon request during the low season from October to
March.
In base of the pricing strategy are BAR prices which will be established for all room types for
high season (June – August) and medium season (April – May and September – October).

Place

Nestled in the breathtaking landscapes of juglot, Gilgit Baltistan, the Wanderlust hotel
will be a true gem of the region Surrounded by majestic mountains and lush greenery. This
majestic hotel will offers a unique blend of modern amenities and traditional architecture,
making it a perfect choice for travelers seeking an authentic experience. One such heaven-like
valley or town is juglot, located in the Gilgit district of Gilgit-Baltistan. You’ll love exploring
every part of this small town as it offers a lot. It is a small village situated in the Gilgit-Baltistan
region of northern Pakistan. The valley is 45 kilometers southeast of the capital city of Gilgit on
the Karakorum highway. This picturesque town is at the linking point of the three major
mountain ranges; the Hindukush, the Karakorum, and the Himalayas. This location makes it
even more attractive for tourists as one can enjoy the views of beautiful yet famous mountain
ranges worldwide. It is known as the gateway of Gilgit and Skardu due to its strategic location
between the two cities. Its lovely views and pristine surroundings have made it an ideal tourist
place.

Distribution channels of blue moon hotel include the following:

 Direct bookings through the web-page of the hotel;

 Destination management resources of the region.
 Travel agencies and tour operators Punjab and Sindh regions, specializing in adventure
tourism.
 Taking into account the tendency of increasing role of the Internet at all stages of travel
organization process and the trend towards decreasing usage of intermediaries such as travel
agencies, it is important to focus channel strategy on direct Bookings and OTAs, which remain
on the key channels for the travelers who organize journeys themselves.
Nevertheless, tour operators still play important role for the Northern sites. Travelers
coming from different regions of Pakistan prefer to use services of travel agencies when they
don’t have good understanding and knowledge of the far away destinations.

Promotion

As key target segment for the hotel are adventure travelers, communication strategy
will be aimed, first of all, at information sources related to this sphere in different geographical
markets. In terms of promoting juglot as an adventure and nature-based tourism destination it
is important to cooperate with regional tourism destination marketing organization to increase
interest towards Gilgit Baltistan. Regional Society of Gilgit Baltistan for Tourist Promotion in
Cooperation with the Government issued Marketing Plan for promoting Tourism which has the
aim of increasing awareness and popularity of Gilgit Baltistan as an adventure and nature
oriented destination. By sponsorship and cooperating with this organization, hotel
management will contribute into the increase of popularity of juglot GB as a destination and be
promoted as a landmark hotel of region. In cooperation with the Government hotel will host
important social events of the region, including charity events, local sport competitions, and
exhibitions of local art.
Apart from contributing will also focused to communicate the unique selling points of
the hotel through different media resources. Key of such resources is the following:

 Official web page of the hotel, which will contain information about hotel and services,
information about juglot GB natural and cultural resources, blog and booking engine.
 Advertising and articles in different online media in the sphere of tourism and adventure
travelling –the north.pk travelers, Gilgit Baltistan tourism club.
 Presence in specialized social media – posts in Instagram accounts, Blogs and YouTube
channels related to adventure and cultural tourism and travelling.

Product and service Plan

The Majestic Mountain Lodge will be a small, environmentally aware hotel tucked away
in Pakistan's stunning Gilgit Baltistan. Aimed at adventure seekers and cultural explorers, it
promises to provide a distinctive experience combining contemporary comfort with regional
charm and eco-friendly tourism methods.
Given the expanding Gilgit Baltistan tourism sector, it has the potential to be a profitable
commercial endeavor. By emphasizing its USP, eco-friendly operations, and individualized
treatment, the hotel can meet the changing demands of contemporary tourists without
compromising the environment or local culture. The Majestic Mountain Lodge may obtain a
competitive edge and meet its financial targets by putting the marketing and sales strategies
into practice successfully.
The main products and services offered by The Wanderlust hotel are accommodation,
food and beverage services, and many customized amenities in various fields of adventure
tourism created in collaboration with regional companies and entrepreneurs. The hotel has a
conference room with a maximum capacity of 50 persons for MICE segment.
The hotel includes 28 rooms and 2 suites. The hotel's restaurant serves healthy local
foods with an emphasis on seasonal regional cuisine. The hotel's infrastructure contains both
outdoor and indoor areas. The hotel staff would gladly organize any type of guided trip to
discover and experience Gilgit based on the visitors' choices. The hotel also provides free
parking and wi-fi access across the whole property.

Features
Lodgings:

 Generous and cozy rooms featuring balconies and expansive views of the mountains.
Various room classifications to accommodate families, groups, and lone travelers.

Eating:

 Restaurant with a focus on using fresh, in-season ingredients, serving a combination of

regional and international cuisine.
 Rooftop terrace eating with breathtaking views.
 24 hours room service
 Tour guides to guide our customers around the city and even out of the locality.

Planning outdoor Activities:

 Trekking and hiking excursions, stargazing sessions, mountain biking, Jeep safaris, and
visits to cultural villages. All these activities can be arranged if the guests desires to
through different tourism companies.
 Cultural immersion includes encounters with locals, cooking workshops, and traditional
music and dance performances.
 Sustainable initiatives include composting, solar energy, and local job programs.
Procuring resources from the local area and community involvement.

OPERATIONS PLAN
Process identification and map:
 The operations strategy relies on a strategic analysis of market trends and international
hotel service quality standards, as well as the identified valued customer and value proposition
concepts. Process identification is often separated into two essential phases:
construction/preparation for property launch and operations process following hotel opening.

Construction and launch preparations:

This project development phase will contain critical business procedures that will follow
or run concurrently. Because creating a property plan entails building, the process will begin
with the selection and acquisition of land. The square meter of land sits near the major juglot in
Gilgit and boasts views of the Himalayas. Because the area currently has access to power and
water, development will begin once the acquisition deal is completed. Property development
will take around one year, according to estimates. The hotel's management staff will be
established after the first stages of construction is completed. During the final stage of
construction and equipment purchasing, which also includes interior design approval and the
beginning of furniture purchases, Sales and Revenue Managers begin to establish contacts with
travel agencies and online resources in accordance with the promotion and procurement
strategy.

Hotel operations following the hotel's opening

As our hotel takes a personalized and custom approach to each client, a critical
component of the operational process is the guest relations function, which in many cases
serves as a link between the client and the primary operational departments - Front Desk,
Housekeeping, and Food and Beverage.
Following the property's opening, process identification encompasses the following areas:

GUEST RELATIONS:
Pre Arrival:

 When a reservation is made, a guest relations representative sends the customer a pre-
welcome letter with a link to a voluntary online survey to determine future guests' food
and beverage preferences and allergies, special wishes about accommodation type, and
favorite outdoor activities (for bookings made 3 days in advance). The Guest Relations
manager communicates information regarding food and beverage preferences and
requirements to the F&B and other departments if needed.

During the stay:

  A Guest Relations representative is stationed in the hotel lobby and is available to help
visitors. Communicates with guests during their stay to assess their degree of
satisfaction. At check-out, communicates about the stay to get an oral or written
appraisal of the stay from the visitor.

After the stay:

 The guest relations staff sends a thank you email, and if the visitor opted to subscribe
to exclusive offers newsletters, they will receive frequent information on exclusive deals
and events happening at the hotel.

FRONT DESK:
Check-in procedure:

 The visitors will be greeted warmly upon their arrival. In the event of a queue and the
need to wait, visitors are provided a welcome drink in the lobby bar. Check-in is carried
out in accordance with the Hotel Management System method. The following
information is to be collected during the check-in procedure:
o Full name
o Passport data
o Credit card information in order to secure payments
 Reception employee provides guests with information about the:
o Hotel schedule
o Contact information of the guest relation representative
o Brief information about the stay

Check-out procedure:

 During the check-out procedure, the front desk employee analyzes payment status
information and asks customers about their experience at The Wanderlust hotel.

Housekeeping:

Housekeeping In hotel accommodation type buildings, rooms are cleaned every day if
the Do not disturb option is not used; Additional cleaning is also available for a fee of 200
rupees per day.

Food and Beverages:

 Breakfast is offered daily from 7 a.m. to 11 a.m. in the lobby restaurant. After breakfast,
the restaurant is open until 1:00 a.m. for a la carte orders, as well as special lunch menus and
half-board dinner selections. The lobby bar is open from 7:00 a.m. until 12:00 a.m. or until the
last guest leaves. Snacks are available at the Lobby bar beginning at 11 a.m.

Location:

Hotel blue moon is located in juglot in the Gilgit District of Gilgit−Baltistan, Pakistan. It is
situated 45 kilometers (28 mi) southeast of the capital city of Gilgit on the Karakoram Highway.
Closest villages are Damote, Manote, Bargin Chakarkote Gahaso Lake and Sabil which are
known as popular touristic spots of the region. This town's location is so ideal that it serves as
an essential link between regions such as Hunza and Gilgit-Baltistan. Also, it attracts thousands
of tourists from all over the globe every year.

LAYOUT:
Layout of the property is based on the land with the surface of 5 Kanals square meters
and includes following buildings and facilities.

Number of Rooms and Floors:

 Considering a medium size and diverse target audience, aim for 20-30 rooms spread
across 3-4 floors. This allows for a manageable scale while offering variety.
 Floor Breakdown:

Ground Floor:

 Entrance Lobby: Spacious and welcoming with traditional Gilgiti design

elements and comfortable seating.
 24-Hour Front Desk: Efficient and staffed with multilingual personnel.
 Luggage Storage: Secure room for guest luggage.
 Restaurant: Featuring delicious local and international cuisine with
indoor and outdoor seating (weather permitting).
 Gift Shop: Displaying local handicrafts and souvenirs.
 Meeting Room: Multifunctional space for small conferences, meetings, or
private gatherings.
 Public Restrooms: Accessible and conveniently located.
 Kitchen: Modern and well-equipped, catering to the restaurant and room
service.
 Staff Quarters: Dedicated space for staff with restrooms, and break area.
 Loading Bay: Discreet access for deliveries and waste disposal.

First Floor:

 Standard Rooms:* 20 rooms- Majority of rooms with comfortable beds,

traditional furnishings, and en-suite bathrooms.
 Guest Laundry: Washing machines and dryers and irons for guest
convenience.
 Housekeeping Office: Centralized point for housekeeping staff with
storage and equipment.

Second Floor (and potentially Third Floor):

 Deluxe Rooms: 8 rooms; Larger rooms with upgraded amenities like

bathtubs, mini-fridges, and possibly a nice view
 Suites: 2 Spacious and luxurious rooms with separate living areas, ideal
for families or groups.

Top Floor:
  Sky Lounge: Panoramic rooftop bar with stunning mountain views,
offering light snacks and drinks.
 Event Space: Large and versatile hall for weddings, conferences, or large
gatherings. Equipped with necessary technology and cartable.
 Outdoor Terrace: Open space with comfortable seating and breathtaking
views, ideal for enjoying the fresh mountain air.

Additional Considerations:

o Accessibility: Ensure all floors and facilities are wheelchair accessible.

o Elevators: Install at least two elevators for efficient guest movement.
o Emergency Exits: Clearly marked and easily accessible from all areas.
o Cultural Sensitivity: Integrate local art, music, and design elements throughout
the hotel.

RESOURCES:
Machinery and Facilities

Most important machinery and facilities needed for the hotel are following; as it has
been already mentioned, piece of land, selected for the project, already has water and
electricity communications. Nevertheless, in terms of maintenance, it is reasonable to
implement electricity generator for the emergency malfunction cases. Other important and
most significant machinery items are;
o Kitchen and restaurant equipment
o Laundry and dry-cleaning equipment, located in the basements
o Emergency generator, located in the basement
o Internet and wi-fi router system with coverage on the territory of the
property
o Two hotel cars for the transfer needs etc.

MANAGEMENT AND HR PLAN

Organizational structure

Organizational structure is demonstrated in the following table. This plan shows the company's
primary HR setup, which included workers and no outside assistance. The structure will adapt
to the growth of the property.
 General Manager

Administration Operations Sales and Marketing Food and Beverages

Financial Director Housekeeping and Sales Marketing Food and Beverages

maintanence Manager Manager

Purchasing Manager
Guest Relation Public Relation
Manager Manager Kitchen Head Chef
HR Manager
Front Desk Manager

Functions represented on the plan above will include more employees who will work with
managers:

 3 housekeeping staff members will be supervised by the housekeeping and

maintenance manager. In times of heavy occupancy, housekeeping staff could be
increased by additional workers. Furthermore, the Manager will oversee 2 maintenance
employees.
 Front Desk Manager will have 2 employees working at the reception, a reservations
receptionist and reservation agent.
 Food and Beverage Manager will have as part of his department 3 waiters and 1
bartender. Similar as with Housekeeping, in case of necessity, additional staff could be
hired temporarily.
 Kitchen Chef will have 3 kitchen employees under his guidance.

JOB DESCRIPTIONS.
In accordance with the above structure, managers will be responsible for following functions.

General Manager:

Working with the public relations manager, will represent the Wanderlust Retreat hotel
and its values internationally. his responsibilities includes managing, coaching, and overseeing
hotel managers through frequent meetings, collaborating with the financial director to develop
a revenue management plan and approve the budget, Taking part in the creation of the sales
and marketing strategy, as carried out by the manager of sales and marketing, Through
individual meetings and online resources, as a brand ambassador, communicate with direct
customers and tour operators, and analysis of risk management and report to owners with
action plan.

Financial Director:

Financial Director: Developing the company's financial strategy, including developing and
approving the budget, analyzing the financial performance, financial forecasting, Cost-control
measures, and creating financial KPIs, tax administration, reports to the general manager.

Purchasing Manager

Duties include collaboration with the departments responsible for operations to identify
the required purchases and approve the requirements for the goods and services, Selecting
suppliers and building a pool of them for every type of service that is acquired, contract
management, budget compliance control methods, And Reports to the General Manager and
the Financial Director.

HR Manager:

Developing and approving The Wanderlust Hotel's HR strategy and policies, searching
and selecting the staff, cooperation with universities and hospitality schools on internships, HR
administrative processes (pay, taxes, paperwork, etc.), Employee comments and personal
development reports, and reports general management.

Maintenance and Housekeeping Manager:

Overseeing the housekeeping staff's job, arranging the housekeeping staff's timetables,
creating reports on cost and budget compliance of housekeeping and maintenance, managing
the maintenance staff's workload, preparing requests and estimates ready for the purchasing
manager, coordinating concerns from visitors about maintenance and housekeeping and
reporting to the general manager.

Front desk manager:

Duties include controlling and carrying out the reservation process, overseeing the work
of the receptionists and reservation agents, and overseeing rooming procedures. Cooperating
with the managers of guest relations, and sales & marketing, and reports to the general
manager.
 Guest Relations Manager:

The duties include gathering and analyzing information on incoming guests,

communicating with them prior to their arrival, responding to their complaints, and handling
their requests and inquiries while they are there (concierge assistance). Requests for feedback
from visitors while they are there, correspondence with visitors during their stay, and reports to
the general manager.

Food and Beverages Manager:

Responsibilities include creation of the unique offers and menus for the kitchen, timetable for
staff-development and approval, overseeing visitor feedback in the area of food and beverages,
working on f&b special deals, group meals, and other initiatives with the managers of sales,
marketing, and public relations, planning the budget, analyzing and requesting purchases,
working with the purchasing manager, and reporting to the general manager.

HR POLICY: SELECTION, MANAGEMENT, COMPENSATION

The Human Resources Policy is based on the idea of prioritizing employees. The hotel's
staff plays a crucial role in the satisfaction and perception of its guests, as a massive portion of
its offerings is centered on the local experience and Gilgiti hospitality. The hotel's HR policy
prioritizes horizontal hierarchy over vertical hierarchy, meaning that staff members collaborate
as a single unit. Additionally, for low turnover rate, contracts for indefinite employment will be
granted which will also specify non-working months based on seasonality for employees.

Selection:

Locals who know the area and who reside in Gilgit will be given preference during the
selection process. The Human tools Manager bears the responsibility of overseeing the
selection process, which will be carried out in collaboration with the Government and local
authorities, using specialized online HR tools. The HR Manager works with the General Manager
to draft and approve comprehensive job descriptions and requirements for potential applicants
prior to the selection process. These documents serve as the foundation for the employee
selection process. However, the company's HR policy might be characterized as accommodating
and receptive. It implies that candidates will be assessed based on their motivation and attitude
toward the post they are applying for in every case.
One of the HR Manager's tasks throughout the hiring process is to make sure that
candidates understand the nature of the work, the hotel's atmosphere, the working
circumstances, and any unique aspects of the hotel strategy. To prevent disappointment and
failing to live up to the expectations of future employees, it is essential that they have a clear
understanding of the fundamentals of work and a clear vision.
 The following are rolling steps in the selection process.

 Publication of the position

 Collection of applications
 preliminary CV selection
 HR and department manager interviews (with the general manager for department
managers)
 If necessary, general manager interview.
 Signing Contract.

Training:

The basis of our hotel's human resources management will be continuous

communication and cooperation between the HR Manager, departments, and employees. The
HR manager will create a personal professional development plan for each employee and
oversee plan follow-ups. Individual and group training sessions will be scheduled by the HR
manager based on the employees' requirements and preferences.

We will be organizing the following kinds of trainings:

 Operational training provided by the outsourced businesses to ensure that the service
meets worldwide standards for quality.
 Mentoring of new hires and on-site instruction, which will enable them to gain real-
world knowledge and seamlessly blend into the workflow.
 Cross-departmental instructions, arranged by HR - will aid in deepening departmental
cooperation and raising the degree of support and confidence between various
departments.

Compensation:
The Human Resources Manager will oversee the compensation methods and process,
which will be structured in compliance with local and federal regulations on social security,
insurance, maternity and paternity breaks, etc. Additionally, employees will get yearly bonus
payments equal to up to 10% of their annual salaries, based on the KPI fulfillment
achievements.
Every October, during the round table meetings with the HR Manager, the HR Manager,
and the managers and directors of other departments, will discuss bonuses. So incentives will
be distributed prior to the season's end in October, if there are exceptional circumstances.
Financial Plan
Financial Analysis:

DATA:

 Total Budget: 100 million PKR

 You’re Investment: 75 million PKR (75%)
 Bank Loan: 25 million PKR (25%)
 Loan Interest Rate: 22% per year
 Loan Repayment Period: 10 years
 Annual Cashflow: 30 million PKR
CALCULATIONS:

Net Present Value (NPV):

To calculate NPV, we need to consider initial investment, annual cashflows, bank loan, and its
interest rate. We can use the following formula:
( Cashflow ∈ year t )
NPV =Σ −Initial Investment
( 1+ Discount Rate )t
Where;

 t is the year ( from 1 to 10)

 Discount rate is the interest rate on back loan
Assuming a discount rate equal to the bank's interest rate (22%), the NPV can be calculated as:

NPV = ( 30 million
1.22 ) +
( 30 million
2
1.22 ) +…+
( 30 million
10
1.22 )−100 million
NPV ≈ 11.49 million PKR

Internal Rate of Return (IRR):

The IRR is the discount rate at which the NPV becomes zero. It is the return on
investment that compensates for all the costs associated with the project. And represents the
expected profitability of the project. In this case, the IRR is approximately 24.3%.

Break-Even Point:

The break-even point is the point at which the total revenue equals the total costs
(fixed and variable). In this case, the fixed cost is the loan repayment amount, calculated as:
 Break even point= ( total cost +bank loan +intrest on loan
annual cash flow )
Breakeven point¿ 75 million+ 25 million+5.5 million/30million

Break even point ≈ 3.51 year

INTERPRETATION:

 This illustrates that it will take 3.6 years almost to complete its all initial costs and will start
generate profit
 An IRR of 24.3% is higher than the bank's interest rate of 22%, which suggests that the
project is a good investment compared to alternative options with similar risk.

BALANCE SHEET:

WANDERLUST RETREAT HOTEL

Critical Risk Management Plan

Risk management is critical for firms to perform effective commercial operations over
time in a susceptible and rapidly changing economic, social, and political environment. Risk
management tasks are assigned to the General Manager in the Wanderlust Retreat Hotel
organizational structure, who is responsible for analyzing potential risks and determining
measures to mitigate negative consequences if risk scenarios occur.
Key areas of risk that may have an impact on the business can be categorized into the following
groups:

Economic Risks

This kind of risk is linked, first and foremost, to the country's deteriorating financial condition.
Because most of our target market comes from all over the country, the national economic
condition is extremely important to The Wanderlust Retreat Hotel.
To mitigate the potential negative consequences of such changes, our contingency plan
includes efforts aimed at acquiring new geographical market segments, such as overseas
customers who are also part of our target market, to compensate for reduced domestic visitor
flow. This could include redirecting sales efforts on other markets, developing new products
aimed at various geographic segments, and revising pricing strategies to reflect changing
economic realities.

Political Risks

Risks which are related to the change of the political system or unstable political system in the
country are characterized as political risk. These risks are very significant to keep in mind as
they have a huge influence on the business sectors of the country. Especially when the target
market is located in those parts that are affected the most. Such as in Pakistan, for the past few
years, out political situation has been really bad and unstable, widely affecting business sector,
particularly in the main cities of the country (Peshawar, Islamabad, Karachi Lahore etc.) where
most of the domestic target market is located.
In terms of contingency plans, actions to be taken depend on the effect caused by the political
situation change. In case of economic effects same actions as for the above mentioned
economic risks can be taken in order to stabilize demand.
Appendices
Official Website of the
wanderlust retreat
hotel:

http://aroojsahibzada.website3.me
MAP OF THE AREA