I.

EXECUTIVE BUSINESS SUMMARY

Name of the Firm

Suites Mauveine is a hotel for the ones who love fantasies,

magical realism, science fiction and animation activities. It's
where we build our products of imagination into life and make
things realistic. It shows are desire in fantastic world that
give us power to create our own world and share the beauty of it
to others.

We came up with the name "Suites Mauveine" as being inspired by

the first synthetic dye's which is 'Mauveine’, its symbolize
power and nature of our hotel. Our hotel focuses on providing an
out of this world vibes in each room we have so that's why we
came with the word 'Suites' which also represent our number one
goals that is to give the best staycation for everyone. Also, the
color Mauveine represents the Toms River: A Story of Science and
Salvation, which is said “The deep reddish purple of Caesar and
Heracles, hue of power and wealth". Our hotel end with the name
"Suites Mauveine" as symbolizing the nature of our hotel.

Brief Description of the Project

Hotels business are all over the world but with our Suites
Mauveine will create new hotels that are more exciting either
with kids or elders because of the magical vibes it brings here
in the Philippines. Our hotel is mostly animated in terms of
furniture, materials, arts, design and more but it also has an
ambience that everyone will love. We have different themes for
each suite. Those styles will surely achieve the expectations of
our target market such as suites with marvel themes, princess
themes, jungle themes, moon space themes, animation themes, and
so on. We also have a classic room for those who want simple yet
elegant style. We also have rooms exclusively for kids where they
can dress as their favorite character while having fun. We also
have a swimming pool, restaurants, bars, event halls which are
also in a theme style according to the taste of customers and how
they want it to look like and more exclusively rooms where
everyone will enjoy and watch the scenery. We also offer
activities for those who like adventures, thrilled, and learning.
With the Services that we provided; we assure that they will love

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the experiences they'll get in our hotel. Suites Mauveine wants
to give you the best we can do and gives an unforgettable
experience for everyone.

Nature and Kind of industry

The Suites Mauveine is versatile in many ways as it also

functions as a theme suite. Suites Mauveine is a broad category
of fields within the service industry that includes lodging, food
and drink service, event planning, fancy theme, parks, and
recreational areas. It includes hotels, restaurants, and bars.
Our hotel helps to stem from a long history and development in
the field of hospitality provision. Our hotel can also hold
events, and can open for occasional programs. Thus, it is a
corporation that possesses a service, merchandising, and
manufacturing business industry which is why it feels like you
have entered another world because of its nature and constantly
competes with different activities. The improvement of Suites
Mauveine also helped in increasing employment for the sector and
with our hotels we can help the Hotel Industry play a major role
in Philippines Tourism industry as a tourist attraction and to
Filipinos as well to have amazing experiences.

A Highlight of the Findings

Filipino Pre-colonial History in Hospitality Industry

The Philippines has developed a rich and complex culture.

Many historical tourist attractions remain well-preserved. Some
of these attractions are ancestral houses, heritage hotels, and
historic-themed resorts. The Philippines is classified as one of
the most visited countries and a tourist attraction for local and
foreign tourists. The beauty of the serene environment,
landscape, and beaches are captivating and alluring which
attracts travelers to stay and witness the nature of Filipinos.
We had already realized the potential of the tourism industry as
an important element of the growth of the Philippine economy. We

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as a hotelier are extremely competitive in making it essential to
keep up with the latest hospitality technology trends. Technology
can help businesses streamline their processes, reduce costs,
lower staff workloads, increase revenue generation potential, and
improve customer experience delivery. The Hotels industry
improves as the years pass by, because we keep up with what is
trending at the moment to create new and exciting activities that
make us enjoy our stay in the place we are in and have more fun.
Now with the help of the hotel industry everyone can enjoy their
life more and have the best experiences everywhere because the
hotel industry makes you feel at home wherever you are. Hotels
are not just hotels, because hotels keep

your journey to be happiest. The Hotel Industry makes everyone

realize that life is not all about one thing, it helps us to be
connected in nature and learn wonderful things that the world has
given to us. Hotels give us home anywhere that helps us to find
our peace and comfort.

Establishing a Corporate Business Plan

The effectiveness and efficiency of this business in the

hospitality industry must immerse its productiveness in daily
operations. The business and corporations to be established by
this plan have passed through a crucial effect of researching and
are undergoing significant findings that are affiliated and lines
in this business to emphasize this section. Establishing a
corporate business plan is a tedious process and overall. It
encompasses each project in terms of business establishing
knowledge, skill, and research to achieve its feasibility in the
hotel industry. To justify the delicacy of Suites Mauveine in the
Hospitality Industry and to its Management we should consider all
the challenges we will encounter along the way in this business.
To accomplish it all and to make this business entirely
successful this business plan will demonstrate our understanding
on how we are dealing with internal confusion about difficulty
and responsibilities. Suites Mauveine will be done legally and
feasible in the market or in the whole organization. It should

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account for growth opportunities and will be very accessible to
all. Establishing Suites Mauveine will be done through all
findings on how it will stand in the business industry like how
it will handle uncertainties, its effective production, conduct
market research and identify industry trends, analyze its
competitors, personnel in charge, resources, and the impact of
organization has on the environment. We acknowledge all the
possibilities that will come to test the strength of Suites
Mauveine in the industry and encourage us to overcome
difficulties. We gather all the details we need either in a short
term or long-term run. The aim and goals will be done thoroughly,
and we make sure that Suites Mauveine will bring wonderful
enjoyment to all and have a great impact on our economy.

II. COMPANY DESCRIPTION

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Suites Mauveine is an innovative hospitality establishment that
specializes in providing extraordinary experiences through
customized fantasy themed rooms. We offer a range of immersive
and enchanting accommodations that transport our guests into
captivating realms, combined with a comprehensive selection of
recreational amenities, including billiards, pool, arcade games,
and a private bowling alley.

Consumers:

Families and Couples: Suites Mauveine caters to families and

couples seeking unique and memorable getaways. Our fantasy themed
rooms provide an immersive environment where guests can create
lasting memories while enjoying a range of recreational
activities.

Groups: We also target groups of friends or colleagues looking

for an exciting and entertaining experience. Our spacious suites
and array of recreational amenities make us an ideal choice for
group outings, celebrations, and special occasions.

Corporate Clients: Suites Mauveine appeals to businesses seeking

distinctive venues for team-building retreats, corporate events,
and meetings. Our combination of luxurious accommodations,
fantasy-themed environments, and recreational facilities provides
a conducive setting for fostering creativity, collaboration, and
employee engagement.

Organizations and Businesses: Suites Mauveine seeks to partner

with various organizations and businesses to expand its reach and
attract a broader customer base. This includes:

Travel Agencies and Tour Operators: Collaborating with travel

agencies and tour operators will help us promote our unique
accommodations to a wider audience and tap into their existing
customer base.

Event Planners and Wedding Organizers: By establishing

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relationships with event planners and wedding organizers, we can
position Suites Mauveine as an exceptional venue for hosting
memorable events, such as themed weddings, parties, and corporate
functions.

Corporate Clients and Conference Organizers: Targeting corporate

clients and conference organizers will allow us to showcase our
facilities as a unique and inspiring location for team-building
activities, workshops, seminars, and conferences.

Competitive Advantages:

1. Immersive and Customized Experience - Suites Mauveine excels

in delivering fully customized fantasy themed rooms. Our
attention to detail in room design, combined with a diverse range
of recreational amenities, creates an immersive and enchanting
atmosphere, setting us apart from traditional accommodations.

2. Extensive Recreational Facilities - Our company offers an

unparalleled selection of recreational amenities, including
billiards, pool tables, arcade games, and a private bowling
alley. By providing a wide range of entertainment options, we
ensure that guests have ample opportunities for enjoyment and
relaxation during their stay.

3. Expert Team - Suites Mauveine boasts a highly skilled and

dedicated team with expertise in hospitality, interior design,
and customer service. Our professionals are committed to
providing exceptional experiences and ensuring that every guest
receives personalized attention and care.

4. Ideal Location - Our meticulous site selection process has led

us to secure a prime location that combines accessibility,
proximity to key attractions, and a captivating environment. This
optimal location enhances the overall guest experience and
attracts a steady flow of visitors.

5. Strong Branding and Marketing Strategy - We have developed a

comprehensive branding and marketing strategy that leverages

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various channels, including digital advertising, social media
campaigns, and partnerships with relevant travel agencies and
online booking platforms. Our aim is to create strong brand
recognition and establish a loyal customer base.

Suites Mauveine offers an unparalleled hospitality experience

through its customized fantasy themed rooms and extensive
recreational amenities. With a focus on delivering immersive and
enchanting environments, a team of experts, and strategic
partnerships, we are confident in our ability to provide
exceptional service and become a leader in the market.

III. MARKET ANALYSIS

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Industry Outlook:

The hospitality industry is constantly evolving, with a growing

demand for unique and immersive experiences. Traditional
accommodations are facing increasing competition from innovative
concepts that cater to customers seeking personalized and
memorable stays. Themed hotels and experiential accommodations
have gained popularity, offering guests a departure from standard
hotel offerings. Within this context, Suites Mauveine aims to
capitalize on the market trend of immersive accommodations by
providing customized fantasy themed rooms with billiards, pool,
arcade games, and a bowling alley.

Target Market:

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Suites Mauveine's target market comprises diverse consumer
segments:

1. Families and Couples - Families and couples seeking

extraordinary getaways and memorable experiences form a
significant portion of the target market. They are attracted to
the immersive nature of the fantasy themed rooms, combined with
the recreational amenities, which provide entertainment options
for all ages.

2. Groups and Celebratory Events - Suites Mauveine caters to

groups of friends, colleagues, or extended families looking for a
unique and entertaining experience. This includes
bachelor/bachelorette parties, group outings, and special
celebrations such as birthdays or anniversaries. The availability
of recreational facilities like billiards, pool, arcade games,
and a private bowling alley make it an ideal choice for such
events.

3. Corporate Clients - The corporate market segment represents a

potential opportunity for Suites Mauveine. The availability of
spacious suites and recreational amenities can attract corporate
clients for team-building retreats, workshops, and conferences.
The unique and immersive environment of the themed rooms provides
a conducive setting for fostering creativity, collaboration, and
employee engagement.

Competitive Research:

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Conducting competitive research is crucial to understand the
strengths and weaknesses of existing players in the market and
identify opportunities for differentiation. Key aspects to
consider include:

1. Unique Value Proposition - Analyze the offerings and value

proposition of existing themed hotels, immersive accommodations,
and luxury resorts. Identify their strengths and determine how
Suites Mauveine can differentiate itself by offering fully
customized fantasy themed rooms combined with a comprehensive
range of recreational amenities.

2. Recreational Amenities - Assess the types and quality of

recreational amenities provided by competitors. Identify any gaps
or opportunities for improvement in terms of the variety,
quality, and condition of facilities such as billiards, pool,
arcade games, and bowling alleys. Strive to offer a diverse range
of activities and ensure the equipment and facilities are well-
maintained.

3. Guest Experience - Study the guest feedback and reviews of

competing establishments to understand what aspects of their
experience guests appreciate and what areas can be enhanced. Look
for opportunities to improve upon their offerings and deliver a
superior guest experience through attention to detail,
personalized service, and unique room designs.

4. Marketing and Branding - Analyze the marketing strategies and

branding efforts of successful competitors. Identify the channels
they utilize to reach their target audience and assess the
effectiveness of their campaigns. Look for opportunities to
leverage digital advertising, social media, and strategic
partnerships to promote Suites Mauveine as a unique and
captivating destination.

By conducting comprehensive market research and competitive

analysis, Suites Mauveine can gain insights into industry trends,
identify successful strategies employed by competitors, and
refine its own offerings to provide a superior and differentiated
experience. This research allows for the identification of
opportunities to excel in the market by offering a combination of
customized fantasy themed rooms and a wide range of recreational
amenities in an immersive and enchanting environment.

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IV. ORGANIZATION AND MANAGEMENT

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Proponents, Management, and Organization

Organization management enables the optimum use of resources

through meticulous planning that controls the workplace in the
firm. This is where we gather people that we will have internally
and externally used in the management. We accumulate the one that
will be the advantages for the sustainability and worthwhile-ness
of this project. Suites Mauveine personnel will be designated to
the area where they are capable to do their skill and knowledge.
Those people will be the one that aligns and helps the management
as for the factors of production, assembles and organizes the
resources, and integrates the resources in an effective manner to
achieve goals. Having a solid plan on how Suites Mauveine will
run in the business industry is a key component of its smooth and
successful operation. It’s important to define the positions in
the company and be vigilant in each area to ensure that all the
tasks are completely done its daily operations. Having employees
to fit all the roles in the organization with the well-thought-
out procedures that will handle the workflow to carry out the
day-to-day work makes everything run smoothly in the company.
Suites Mauveine will have a good team to work with in any
challenges and build a full strength to achieve goals together.
Suites Mauveine will find ways to support all employees so they
give their best at work in providing amazing services and
experiences. Having good organizational skills also makes it
easier to collaborate with others and helps increase productivity
and efficiency.

Suites Mauveine has an official number of 12 proponents or

executives. Written below are the brief description of each
member:

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 Cunanan, Khyla Joy DC., she is one of the
12 proponents of Suites Mauveine. She is
the eldest daughter of Cristina DC.
Cunanan, and she was born on February 5,
2002. She finished Junior High School at
Starland International School, and
currently a Senior High School student at
Juan R. Liwag Memorial High School. She is
an aspiring Licensed Psychologist and a
future business owner.

Reyes, Jhet Lee D. He is one of the 12

proponents of Suites Mauveine. He is the
youngest son of Mr. Ronaldo Reyes and Mrs.
Evelyn Reyes. He was born on 20th of
September 2004. He is currently residing at
Sto. Cristo Norte, Gapan City, Nueva Ecija.
He completed Junior High School at Juan R.
Liwag Memorial High School. His ambition is
to become successful in life and finish his
studies.

Sanchez, Dale Andrei F. He is one of the 12

proponents of Suites Mauveine. Eldest son of
Mrs. Arlene F Sanchez and Mr. Adonis C.
Sanchez, He was born on September 9, 2004, in
Gapan City. Finished my elementary in Mallorca
Elementary School and graduated high school at
Tagumpay Nagaño High School (Special Science Class). His dream is
to graduate College with a degree, so that he can help my parents
and start to work on my field efficiently.
Cunanan, Chiarren Crislin DC. She is one
of the 12 proponents of Suites Mauveine.
She was born on December 6, 2004, at
Cabanatuan City. Chiarren Crislin is the
daughter of Mrs. Carolina Cunanan. She
graduated from elementary in Starland
International School (SIS), took
Alternative Learning System (ALS) and

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senior high school at Juan R Liwag Memorial High School. She is
from Brgy. Mambangnan, San Leonardo, Nueva Ecija.

Vallada, Justine Rean S. He is one of the

12 Proponents of Suites Mauveine. He was
born on March 3, 2005, at Gapan City
Nueva Ecija, Justine is the son of Mrs.
Sherry Anne P. Santiago and Mr. Reynaldo
D.C Vallada. He graduated from St.
Raphaela Mary School (SRMS) and completed
junior and senior high school at Juan R
Liwag Memorial High School (JRLMHS). He is from Purok 3,
Baranggay Sto Cristo Sur Gapan City, Nueva Ecija. His ambition is
to be a successful man and to be a Marketing Associate/Business
Man.

Catabas, Catherine L. She is one of the 12

proponents of Suites Mauveine. Daughter of
Mr. Cenon Catabas & Mrs. Emily Catabas. She
was born on September 24,2004 in Peñaranda
Nueva Ecija. She graduated at Peñaranda
National Highschool and Senior highschool
at Juan R Liwag Memorial Highschool-Senior
Highschool. The type of person who's
ambitious and driven to be a successful
person someday and not afraid to take a
risk.

Calma, Keshlur James P. He is one of the

12 proponents of Suites Mauveine. He is
the youngest child of Mrs. Liezl and Mr.
Joselito Calma. Born on September 8,
2004, He graduated from elementary in
Mangino Elementary School and completed
junior and senior high school at Juan R.
Liwag Memorial High School (JRLMHS). He
is from Purok 6, Mangino Gapan City,

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Nueva Ecija. His ambition is to be a professional public
accountant.

Perez, Joyce DV. She is one of the 12

proponents of Suites Mauveine. She was
born on March 19, 2005, currently 18
years old. A daughter of Mr Alejandro
Perez and Mrs. Grace De Villa. Live in
San Josef Peñaranda Nueva Ecija.
Graduated elementary at San Josef
Elementary School, graduated high school
at Peñaranda National High School, senior
high school at Juan R. Liwag Memorial
High School SHS and graduated college at
Nueva Ecija University Science and
Technology with a degree of BS
Marketing.

Pascua, Charles Anthony B. He is one of

the 12 proponents of Suites Mauveine. He
was born on february 14, 2005, at Santa
Cruz Gapan City. Charles anthony is the
Son of Mr. Ivan anthony Pascua and Mrs.
Cherrylyn Pascua. He graduated from
elementary in Bulacan Pungo and
completed junior High in Pambuan
national High School (PNHS) and senior high school at Juan R
Liwag Memorial High School (JRLMHS). He is from Purok 1, Curva
Santa Cruz Gapan City, Nueva Ecija. Hes ambition is to be a
successful man and to be a professional teacher.
Victorio, Jarrel Kristoffer P. He is one
of the 12 proponents of Suites Mauveine.
He is the youngest son of Mr. Joselito P.
Victorio and Maria Sharon P. Victorio, He
was born on January 14, 2004, in Gapan
City Nueva Ecija. Finished my elementary
in Gapan South Central School and
graduated high school at Juan R. Liwag

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Memorial High School. He is a future entrepreneur, and he will
become a successful man someday.

Villegas, Tricia Mae A. She's one of the

12 proponents of Suites Mauveine. A grade
12 students under the academic track of
Accountancy, Business and Management. She
live in San Vicente, Gapan City. She is the
daughter of Marly A. Villegas and Henry M.
Villegas. She completed Junior High School
at Juan R Liwag Memorial High School. She's
aspiring hotelier who want to fullfil what
her heart desires which is to show the
uniqueness in Hospitality Industry.

Lead Management Positions

In the business, managers needed to be trustworthy and capable of

performing tasks and duties. This business needs skilled workers
to supervise and manage the business and those are the following:

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Chief Executive Officer (CEO) or President -- This person will be
the driving force behind the company; he or she will make things
happen, put together the resources to support the company and
take the product to the marketplace.

Chief Operating Officer (COO), Vice President of Operations or

General Manager -- Whether called an organizer, an inside manager
or an operations person, this person is the one who will make
sure company operations flow smoothly and economically. He or she
is responsible for making certain that necessary work is done
properly and on time. An understanding of details of the business
and an enjoyment of handling details are necessary.

Vice President of Marketing or Marketing Manager -- Few

businesses can be successful without marketing their products to
the customer. The individual in this slot must have both
marketing and industry experience.

Chief Financial Officer (CFO) or Controller -- You may wish to

establish two positions or combine both roles into one. The
responsibility of one role is to seek money; that is, to look for
investors and deal with banks, lenders, etc. This function also
could be assigned to another team member, such as the CEO or the
General Manager. The responsibility in the Controller role is to
manage money and watch over the assets of the company. It is not
uncommon to have the same individual seek money and manage money.

Vice President of Production or Production Manager -- Good

production managers with specific industry knowledge and
experience are sometimes difficult to find. In the beginning, you
may subcontract some production.

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PERSONNEL
We make sure to hire trusted employees that can operate and offer
valuable knowledge that helps the business to become successful.
They must be trained before they start to work so they can
perform their job effectively.

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The personnel are:

 General Manager
 Assistant Manager
 Financial Director
 Front Office Manager
 Human Resources Manager
 Food Beverage Director
 Sales Manager
 Logistics Manager
 Accountant
 Restaurant Manager
 Cashier
 Front Desk Agent
 Information Technology Division
 Executive Chef
 Maintenance Manager
 Valet Manager
 Waiter
 Security Guard
 Main Dishes Chef
 Dishwasher
 Bell boy
 Housekeeper

PERSONNEL AND DUTIES

Staff Duties

General Manager A General Manager is responsible for

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 improving efficiency and increasing
departmental profits while managing the
company's overall operations. They oversee
several elements in a business, including
hiring staff, operating budgets, and
launching price promotions that could attract
more customers.
Assistant Assistant Managers are often in charge of the
Manager daily business operations. They verify
employee schedules and ensure new hires
understand their roles and duties. Assistant
Managers handle phone calls regarding
complaints and questions about orders or
further escalations regarding services or
products.
Financial A Director of Finance is responsible for the
Director company's long-term financial health and
growth. They establish strategies that will
earn profits, oversee accounting operations,
produce accurate reports on where money is
going within the business and improve or
change current practices to increase
efficiency.
Front Office Ensuring timely and accurate customer
Manager service. Scheduling shifts and supervising
front-office personnel including
receptionists security guards and call center
agents. Training and supporting office staff.
Handling complaints and specific customers
requests.
Human Resources Human resources managers plan, coordinate,
Manager and direct the administrative functions of an
organization. They oversee the recruiting,
interviewing, and hiring of new staff;
consult with top executives on strategic
planning; and serve as a link between an
organization's management and its employees.
Food Beverage Food & Beverage Director directs and oversees
Director all aspects of the organization's food and
beverage planning and service, with duties to
include menu planning and costs, preparation
and presentation of food and drinks, and
adherence to quality and safety standards.
Sales Manager The responsibilities of a Sales Manager

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 include hiring, training, and providing
professional development for their teams and
setting weekly, monthly, or quarterly goals
based on the team's performance to date. They
also generate reports tracking how well each
individual achieves these seasonal targets.
Logistics A Logistics Manager ensures that products,
Manager inventory, parts, or people move from one
place to another efficiently and cost-
effectively. Logistics and supply chain
management is a key part of the supply chain,
working to plan, control, and implement the
storage and flow of products, materials,
information, or services.
Accountant As an accountant for a hotel chain, your
responsibilities include tracking revenue and
expenses, organizing financial statements and
reports, managing payroll, conducting a
financial audit, completing daily financial
reconciliation, and reporting financial
information to the corporate office.
Restaurant Restaurant Managers take on many
Manager responsibilities, including effectively
recruiting and managing employees, overseeing
operations, handling customer complaints, and
generating financial reports. Other important
aspects of a Restaurant Manager's duties are
to ensure health and safety regulations and
manage inventory.
Cashier A hotel cashier collects money from guests
for their lodging accommodations and any
other charges they may incur during their
stay, including food and beverage, room
service and telephone or computer use fees.
Front Desk Agent A Hotel Front Desk Agent is usually the first
person who greets you when you walk into a
hotel. Their key duties include distributing
room keys, registering guests and verifying
reservations. They are also tasked with
helping guests with any questions or
complaints.
Information Information technology plays a vital role in
Technology the hospitality industry by providing
Division efficient and effective solutions for a range

21
 of tasks, from booking reservations to
managing operations and enhancing customer
experiences.
Executive Chef An executive chef oversees the daily
operations of restaurant and hotel kitchens.
This may include hiring, training, and
overseeing kitchen staff, and ensuring a
high-quality, cost-effective product.
Maintenance Overseeing hotel infrastructure to ensure
Manager functionality and safety. Managing
maintenance teams (e.g. technicians,
janitors) Organizing repair, installation and
renovation projects.
Valet Manager The Valet Manager is responsible for the
supervision of all parking facilities and
valet parking operations ensuring superior
service to all patrons and guests of the
Suites Mauveine. The Valet Manager will
assist the staff as necessary to facilitate
parking operations efficiently and
professionally.
Waiter Serving food and beverages in a professional
manner with high levels of customer service.
Setting and cleaning tables and service
areas. Dealing with customer complaints.
Checking with customers to ensure that they
are enjoying their meals and take action to
correct any problems.
Security Guard Their job is to prevent security and safety
issues before they happen, and when an issue
does arise, to take appropriate measures to
ensure guest safety. All along, maintaining
the delicate balance between providing
security while not interfering with the
enjoyment of the guest's stay.
Main Dishes Chef Chef responsibilities include studying
recipes, setting up menus and preparing high-
quality dishes. You should be able to
delegate tasks to kitchen staff to ensure
meals are prepared in a timely manner. Also,
you should be familiar with sanitation
regulations.
Dishwasher A Dishwasher is a professional who is
responsible for cleaning dishes in a

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 foodservice environment to ensure that there
is always plenty of clean tableware at hand.
Bell boy His/Her duties include greeting
guests/customers, directing them to the
check-in desk, escorting them and carrying
their luggage to their designated rooms. He/
She will assist guests/customers with
physical disabilities or special needs at the
entrance or lobby if required.
Housekeeper Suites Mauveine’s housekeepers clean,
organize and maintain guest rooms and other
public areas of a hotel. They maintain a
pleasant ambiance by meeting tidiness and
cleanliness standards throughout the
facility, creating a better and safer guest
environment.

ORGANIZATIONAL CHART

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V. SERVICE OR PRODUCT LINE

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Market Description

Suites Mauveine is a hotel accommodation where in good, clean,

affordable, and worth for. It is inspired for a uniqueness hotel
rooms unlike the other hotels exist. It have 3 types of rooms, a
regular, a deluxe, and a fantasy themed. For the foods, we have a
buffet for a breakfast, lunch, and dinner. We also offer a food
delivery to your rooms in case you don’t have a time to join in
our buffet offer. We have a additional activities for our
customers, we have a billiards and bowling. And for toddlers, we
have a playground besides our pool for them to enjoy their
staycation in our hotels. Our Suites Mauveine can offer a good
quality rooms and services for our customers. It will give you a
relaxing view and comfortable rooms for you to have a wonderful
stay. It was located at San Vicente Road, La Union, Nueva Ecija.
In our place we have two (2) competitors, which is Villa Leticia
and Wil-Jan who was a more likely an old hotel accommodation in
the place who have a good review from customers.

We chose to be located here because it is near at the beach and

good tourist spot in the area. There’s a lot of costumers that
surely will support our business and help it to be successful.

Our target market is tourist, family, friends, and couples

because our hotel will help them in terms of accommodation. It
will help them to stay at the place wherein they don’t need to
worry about their safety and for the expenses. We will make sure
that our Suites Mauveine will give you the relaxing place that
you want and expected.

And also, we have a buffet food for our customers that surely
they will enjoy because of its deliciousness. For breakfast, for
lunch, for dinner, and even for snacks. It is all made with good
and clean procedures and a healthy food. We offer a different
type of foods, for you to feel special and try to taste the other
country food.

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Competitive Position

In our business in Dingalan Aurora Road, San Vicente, La Union

Nueva Ecija, we don’t have competitors yet because we can call it
a hidden place and because of that, we use this opportunity to
make a hotel here in this place for the tourist or customers to
have an accommodation that fit to their budget, yet the
satisfaction will get, and the safety will be serve. The honor of
being the only one hotel in our area, we were assuring the
customers that it will be great vacation for them. Suites
Mauveine will help them to merely enjoy their vacation and their
out-of-town vacation.

A. Proposed Marketing Program

1. Description of product/service
Suites Mauveine will offer a wide range of services including
accommodation consisting of various suites such as fantasy-themed
rooms, executive room, deluxe room, bowling, billiards, jacuzzi,
& pool. Each room includes a bathroom, TV, air conditioner and
internet access. Several rooms will have a nice view while most
other rooms have a garden view. Additionally, we will offer
security coded entrance to building and each rooms, secure
luggage storage, 24 hours reception and business amenities.

RECREATION

Suites Mauveine will offer several recreational activities on

the grounds. Facilities available will include bowling,
billiards, jacuzzi, pool, and access to activities in the
surrounding area and other amenities as can be expected.

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 Proposed Marketing Program

Description of product/service

Suites Mauveine will offer a wide range of services including

accomodation consisting of various suites such as fantasy-themed
rooms, executive room, deluxe room, bowling, billiards, jacuzzi,
& pool. Each room includes a bathroom, TV, air conditioner and
internet access. Several rooms will have a nice view while most
other rooms have a garden view. Additionally, we will offer
security coded entrance to building and each rooms, secure
luggage storage, 24 hours reception and business amenities.

FOOD SERVICE /ROOM SERVICE

Food service is intended to serve a complimentary breakfast.

Room service will offer lunch and dinner to guests, but also we
will have a buffet all day to convention customer during meeting.
Due to the nature of our hotel, we will serve a healthy foods,
and can even provide a special diet service.

For Tangible Products

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1. Comfortable bed - bedrooms: At the of the day, our Suites
Mauveine

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serves a basic needs. It provides a place to rest your head, our
bed is good quality, clean, well maintained, and well proper
circulation. We can also offer a fantasy themed room in our guest
to feel at home and make them dream come true.

2. Swimming pool - Our Swimming pools are a source of fun,

relaxation, and entertainment for our guests. We offer great
features for recreational activities both adults and children can
enjoy.Our pools are designed to incorporate the latest trends in
technology. Features such as water slides create thrilling
experiences for our guests.

3. Jacuzzi - After a busy day, we can offer our Jacuzzi the best
place to relax. The hot moving water in the Jacuzzi soothes your
muscles for soaking, relaxation, massage, or hydrotherapy.

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 4.

4.Bowling - We offer bowling alley playroom with private

facilities for exclusive parties, team building or individual
battles against your friends and to enjoy every moment.

5.Billiards - In our Hotel, we also offer bowling. You Can

Practice Whenever You Want. Whether you are bored or serious
about improving your pool skills, you can play whenever you want

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you have a pool table in our hotel. It's a convenient way to be
better at the game. You can focus on perfecting the fundamentals
and overcoming poor beginner habits.

6.24 hour room services - Anytime you can check-in in our hotels
even if it afternoon or midnight and you don’t have a place to go
you can visit our hotel.

7.Good menu and ambience - In our hotel, we have a delicious

foods that will serve to you anytime and also a good ambience
where it can gives you a relaxing place to rest.

8.Internet - We have a speed internet connection for you to

distract your self.

For service

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 Service quality and customer satisfaction have become extremely
important in Suites Mauveine. And when it comes to cleaning and
hygiene, it is extremely important for guests to feel a sense of
satisfaction. The first step towards maintaining a hotel well is
using the right equipment and products. Before that, our
housekeepers need to take into consideration the kind of
materials and design used to make the hotel.
Service quality in the hotel industry is an important factor of a
successful business. The concept and conceptual model of service
quality is indispensable if we can understand the gaps in the
service quality. In order to ensure the service quality expected
by the hotel guest, emphasis must be placed on two factors -
quality of design and quality of execution as per the design. The
quality of design is a concept implying the presentation of items
and services as per the expectations of the guest. Customer
satisfaction can be achieved only if we include guest
expectations in the design. In order to do that, hotels should
ensure that the demands of guests are ‘built-in’ by default in
the design itself. Reliability: Ability to perform the promised
service dependably and accurately.

Empathy: Caring, individualized attention the service provider

gives its customers.

Responsiveness: Willingness to help customers and provide prompt

service.

VI. MARKETING AND SALES

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Selling price

*Regular room - ₱ 5, 000 for 12 hours

₱ 9,000 for 24 hours
*Deluxe room - ₱ 10, 000 for 12 hours
₱ 19,000 for 24 hours
* Fantasy room - ₱ 15, 000 for 12 hours
₱ 29, 000 for 24 hours

Description of product/service

Suites Mauveine will offer a wide range of services

including accomodation consisting of various suites such
as fantasy-themed rooms, executive room, deluxe room,
bowling, billiards, jacuzzi, & pool. Each room includes a
bathroom, TV, air conditioner and internet access.
Several rooms will have a nice view while most other
rooms have a garden view. Additionally, we will offer
security coded entrance to building and each rooms,
secure luggage storage, 24 hours reception and business
amenities.
FOOD SERVICE /ROOM SERVICE
Food service is intended to serve a complimentary
breakfast. Room service will offer lunch and dinner to
guests, but also we will have a buffet all day to
convention customer during meeting. Due to the nature of
our hotel, we will serve a healthy foods, and can even
provide a special diet service.

Proposed Promotional Activities

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Facebook Marketing

Did you know, if Facebook was a country, it’d be the

most populated country on the globe? And that’s why
Facebook is a must-have among our hotel promotion ideas.
All you have to do is INTERACT with our audience
regularly. We can Request them to tag our fb page in
their pictures (we can also tag them, BTW). Let our
audience know about those special deals and discounts
you’re running. We can boost your posts too.
And you know the best part, if you integrate our booking
engine with your Facebook page, you can get direct
bookings from

Instagram Marketing

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So, we’ve seen that most of the hotels have started Instagram
marketing on a regular basis.
All we need to have is stunning photos and videos of our hotel.
Other than that, we can play around stories, ask a few questions,
run a poll, open a chat, and add some Instagram music and keep
the engagement consistent.
These marketing activities will give a good boost to our hotel’s
Instagram account. It will also give an opportunity to showcase
the beauty in and around our property; which is usually our
guests’ first parameter.
We would emphasize on putting more stories and going live as they
have the highest engagement ratio.

TikTok

35
TikTok has quickly become one of the most popular social media
channels and is commonly used for travel research. Lodging
operators can utilize hashtags on TikTok to reach users searching
for our hotels and vacation destinations.

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Flyer

Flyer are something people can touch and feel. Their tangibility
gives out guests a physical presence rather than the online
presence of digital marketing. People tend to remember companies
better when they have a piece of marketing material in their
hands.  Flyer marketing remains one of the most versatile and
costeffective business strategies out there. Basically, this
single-page printing asset is distributed anywhere to spread
awareness about our business. It can be announcing a promotion,
an event, or even a grand opening of our hotel business

Advertising

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Advertising is a crucial facet of our hotel promotion. So, we set
a budget aside and find the best medium to run ad campaigns.
Advertise our hotel’s amenities, promotions, and packages online
across all the platforms. We can make use of the following
important information:

Google AdWords – Start with search ads from Google Adwords. These
ads will be visible in the search results, exactly where our
guests are looking for you. These ads will help our customer
acquire direct bookings by reaching up to the right target
audience, all the while maintaining your budget.

Remarketing ads – Now, did you ever search for something on

Amazon, and then that search followed you everywhere? You know,
with lower prices, attractive deals or something similar? Well,
that’s called REMARKETING, which is also a beneficial way to
promote our hotel. It helps our website visitors keep our hotel
in their mind, and leave a long-lasting impact.

Facebook ads – Facebook provides an amazing opportunity to

promote businesses. One of the best answers to “How to promote
hotel”, is giving a try to Facebook ads. It lets you promote your
Facebook page and attractive offers to your target audience
worldwide. This increases our visibility and gives a significant
path to our hotel promotion.
If it fits our budget, we can give a try to Instagram and Youtube
ads as well.

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Marketing and Sales Strategy: Suites Mauveine

Attracting and retaining customers is a critical aspect of Suites

Mauveine's success. Our marketing and sales strategy focuses on
creating awareness, building strong brand recognition, and
providing exceptional customer experiences to drive repeat visits
and positive word-of-mouth referrals. The following outlines our
comprehensive approach:

Branding and Positioning:

We will establish Suites Mauveine as the premier destination for
customized fantasy themed rooms and immersive entertainment. Our
branding efforts will emphasize the enchanting and extraordinary
experiences we offer. Key elements of our branding strategy
include:
Unique Selling Proposition: Highlighting our fully customized
fantasy themed rooms, extensive recreational amenities
(billiards, pool, arcade, and bowling alley), and exceptional
attention to detail.
Compelling Messaging: Crafting compelling and evocative messaging
that resonates with our target market, emphasizing the escapism,
adventure, and personalized nature of the Suites Mauveine
experience.
Visual Identity: Developing a visually appealing brand identity
that reflects the enchanting and immersive nature of our
accommodations, incorporating it into all marketing materials and
touchpoints.
Digital Marketing: Digital marketing will play a pivotal role in
our overall marketing strategy, allowing us to reach our target
audience effectively and generate online bookings. Key digital
marketing initiatives include:
Website Optimization: Building an engaging and user-friendly
website that showcases our fantasy themed rooms, amenities, and
guest testimonials. The website will feature an easy-to-use
booking system.

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Search Engine Optimization (SEO): Employing SEO strategies to
improve our website's visibility on search engines, ensuring that
potential customers can find us when searching for unique
accommodations and themed experiences.
Content Marketing: Creating high-quality content, such as blog
posts, articles, and social media content, to engage our target
market, showcase the uniqueness of our offerings, and drive
traffic to our website.
Social Media Marketing: Leveraging social media platforms to
showcase our immersive rooms, share guest experiences, run
promotions, and engage with our audience. Collaborating with
influencers and themed content creators can further extend our
reach.
Strategic Partnerships: Collaborating with travel agencies, tour
operators, event planners, and wedding organizers will help us
expand our reach and tap into existing customer bases. Key
partnership initiatives include:
Travel Agency and Tour Operator Partnerships: Partnering with
travel agencies and tour operators to feature Suites Mauveine as
a unique and captivating accommodation option in their packages
and itineraries.
Event Planner and Wedding Organizer Collaborations: Establishing
relationships with event planners and wedding organizers to
position Suites Mauveine as an exceptional venue for themed
weddings, parties, and corporate events.
Exceptional Guest Experiences: Our ultimate goal is to provide
exceptional guest experiences that exceed expectations,
encouraging repeat visits and positive word-of-mouth referrals.

Key components of our guest experience strategy include:

40
Personalized Service: Ensuring that every guest receives
personalized attention and a high level of service from arrival
to departure.
Attention to Detail: Continuously maintaining the thematic
integrity of our rooms, facilities, and amenities, ensuring that
every aspect of the guest experience is meticulously designed and
executed.
Guest Loyalty Program: Implementing a loyalty program that
rewards frequent guests with exclusive perks, discounts, and
special offers to encourage repeat visits and foster customer
loyalty.
Online Reviews and Reputation Management: Actively monitoring and
responding to online reviews, both positive and negative, to
demonstrate our commitment to guest satisfaction and address any
concerns promptly and professionally.
Sales Process: The sales process at Suites Mauveine is designed
to be seamless and convenient for our guests. It includes:

Online Booking: Guests can easily make reservations through our

user-friendly website, which provides detailed information about
our fantasy themed rooms, amenities, and availability.

Direct Communication: We provide multiple channels for guests to

inquire about availability, make special requests, and seek
additional information. Our dedicated customer service team
ensures prompt and personalized responses to queries via phone,
email, or social media.

Upselling and Add-Ons: During the booking process and throughout

the guest's stay, we offer opportunities for upselling and add-on
experiences such as special event arrangements, personalized
decorations, or customized packages tailored to individual
preferences.

By implementing a comprehensive marketing and sales strategy,

Suites Mauveine aims to attract and retain customers by
highlighting our unique offerings, providing exceptional guest

41
experiences, and leveraging digital marketing channels to reach
our target market effectively.

VII. FUNDING REQUEST

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Company: Suites Mauveine
Funding Type: Equity
Funding Amount: Source of Financing: The total contribution from
the executives is ₱165,098,761.
Length of Time: Five years
Purpose of Funding:
B. Initial Capital Requirement and Budget Allotment: The initial
capital requirement and budget allotment are as follows:
 Furnitures: ₱4,130,391
 Kitchen Ware: ₱645,907
 Appliances: ₱8,231,670
 Equipment: ₱70,547,585
 Amenities: ₱85,239
 Location (Lot): ₱33,000,000
 Bathroom Equipment: ₱1,184,392
 Raw Materials: ₱45,273,577
 6 Months Operating Allowance: ₱2,000,000 Total Initial
Capital: ₱165,098,761
C. Repayment Schedule: The repayment schedule includes several
categories:
Schedule #1: Sales
 Standard Rooms: The projected sales for Standard Rooms are
₱34,320,000 in 2023, ₱34,430,000 in 2024, ₱35,090,000 in
2025, ₱36,800,000 in 2026, and ₱37,720,000 in 2027.
 Deluxe Rooms: The projected sales for Deluxe Rooms are
₱9,660,000 in 2023, ₱9,690,000 in 2024, ₱9,900,000 in 2025,
₱10,140,000 in 2026, and ₱10,500,000 in 2027.
 Fantasy Rooms: The projected sales for Fantasy Rooms are
₱14,310,000 in 2023, ₱14,355,000 in 2024, ₱14,850,000 in
2025, ₱15,210,000 in 2026, and ₱15,750,000 in 2027.

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Schedule #2: Purchases This schedule outlines the expenses for
various purchases over the years.

Schedule #3: Cost of Goods Sold The cost of goods sold is

calculated based on inventory, purchases, and sales. The expenses
are provided for each year.

Schedule #4: Utilities Expense This schedule outlines the

expenses for electricity consumption, water consumption, and Wi-
Fi/telephone costs.

Schedule #5: Advertising Expense The advertising expenses include

costs for social media, traditional media, and street
advertising.

Schedule #6: Repairs and Maintenance Expense This schedule

provides the expenses for hotel maintenance and room maintenance.

Schedule #7: Permits and License Expense The expenses for permits
and licenses, such as barangay permit, mayor's permit, DTI
permit, and fire and safety inspection, are provided.

Schedule #8: Salaries Expense The expenses for various employees,

such as the general manager, assistant manager, sales manager,
marketing officer, and other staff members, are outlined.

Schedule #9: Depreciation Expense The depreciation expenses for

building, appliances, and furniture are provided for each year.

Schedule #10: Property and Plant This schedule includes the cost
of land and building.

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Schedule #11: Equipment and Machine The cost of equipment and
machines is provided.

Schedule #12: Furniture and Fixture The cost of furniture and

fixtures is provided.

Schedule #13: Supplies The expenses for various supplies, such as

pillows, curtains, bathrobes, towels, and shampoo, are provided
for each year.

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Strategic Financial Plans:
Our strategic financial plans will be

1. Capital Investment: We will continue to invest in our

infrastructure, equipment, and amenities to enhance the
quality of our services and maintain a competitive edge in
the market. This includes regular maintenance and upgrades to
our facilities, as well as the purchase of new equipment and
technologies to improve operational efficiency.

2. Revenue Growth: We will implement various strategies to drive

revenue growth, such as expanding our customer base,
increasing occupancy rates, and offering additional services
and packages to attract new customers and retain existing
ones. We will also explore opportunities for partnerships and
collaborations to leverage synergies and expand our market
reach.

3. Cost Management: We will closely monitor our operating

expenses and implement cost-saving measures wherever possible
without compromising the quality of our offerings. This
includes optimizing procurement processes, negotiating
favorable supplier contracts, and implementing energy-saving
initiatives to reduce utility expenses.

4. Marketing and Advertising: We will allocate a portion of our

budget towards marketing and advertising efforts to raise
brand awareness, attract potential customers, and promote our
unique selling points. We will utilize a mix of traditional
and digital marketing channels, including social media,
online advertising, and strategic partnerships to maximize
our marketing reach and effectiveness.

5. Financial Forecasting and Budgeting: We will develop robust

financial forecasting and budgeting processes to track our
financial performance, identify trends, and make informed
decisions. This will involve regular financial analysis,
setting realistic financial targets, and adjusting our

46
 strategies as needed based on market conditions and business
performance.

6. Exit Strategy: While not explicitly mentioned in the provided

information, it's important to consider an exit strategy. If
the business owners have intentions to sell the business in
the future, they should include provisions for this in their
financial plan. This may involve identifying potential
buyers, preparing the business for sale, and setting specific
financial goals to achieve before initiating the sale
process.

By implementing these strategic financial plans, we aim to

achieve sustainable growth, profitability, and financial
stability over the next five years.

VIII. FINANCIAL PROJECTIONS

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IX. APPENDIX

48
CURRICULUM VITAE OF THE AUTHORS

49
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52
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56
57
58
59
60
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BUSINESS PERSPECTIVE AND SCALE MODEL

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