Proposed Marketing Plan

A hotel marketing strategy is an overall game plan for how marketing activities will help your property
attract guests, sell rooms and achieve profitable growth. A good marketing strategy will align to
specific business goals, identify high-value guests, articulate why our property is the perfect place for
their next holiday and prioritize the best channels to reach them. That's why we use two different
strategies which is traditional media and new media, for the goals of our business growth.

Traditional Media
Suites Mauveine use Traditional media like flyers, is still the most credible news source, it's essential
for conveying brand messaging as it is instantly recognisable. Newspapers and flyers will always be
recognisable to anyone at any age, and in that way they recognize our business. Flyers give us the
opportunity to promote our business Suites Mauveine and to improve our service. And we decide to
use design of caught eye attention specially to the tourist, family and fantasy lovers.

New Media
We use social media platform to create a website or any social media platform to promote our hotel
and promote our special offers and deals. It is a great platform for showcasing our hotel. Social media
is the best way to reach people specially our customers online. It can also support our decision-
making and booking process, as guests begin planning their trips using a search engine, looking on
social media for travel inspiration and also reading online reviews and they can see our social media.
C. COMPETITIVE QUALITY OF THE PRODUCTS / SERVICE

We were surely that we will accommodate our customers properly with respect and being a
professional in terms of engaging with them. Not only base in their preferences and physical
appearance, you can ensure that we will serve the fairness they deserve. And we will make sure the
customers will be satisfied for their staycation in our hotel, they will find peace and relaxing place
they wanting to be to forget their problems for a short period of time. We not only give a good
services but also the safety of our customers and their belongings. We can assure that they won’t
regret choosing Suites Mauveine to find a home feels accommodation.