2 Existing Social Media Marketing Plan

Number of Social Platform Reach

Bangladesh Association for Social Advancement (BASA), which is a

non-governmental, non-political, non-profitable, non-political
development organization. BASA was established in 1991 with the
objective to empower the distressed, underprivileged and especially the
deprived and vulnerable people and to improve their quality of life.

BASA successfully established working relationship with various

government agencies and international partners through its outstanding
performance over the years.

While BASA have international partners and in the era of social media,
BASA choose to remain silent on social media.

BASA only choose to operate in Facebook and LinkedIn.

 Facebook: https://www.facebook.com/Bangladesh-Association-
for-Social-Advancement-BASA-1755008728102038/
https://www.facebook.com/Bangladesh-Association-For-Social-
Advancement-BASA-280475402836875/
https://www.facebook.com/BASAFoundation1991/about

BASA has three pages on Facebook,

 First page: 510 like this page and 515 people follows this page.

 Second page: 309 like this page and 317 people follows this page.
7 people checked in here.

 Third page: This page is not active. 0 people like this page.

 LinkedIn: https://bd.linkedin.com/company/bangladesh-
association-for-social-advancement-basa

BASA has 1 LinkedIn account that has only 28 followers.

 Website: http://www.basango.org/

BASA choose to remain active on their website. Their website is enrich

with their all activity’s information.
Also their website has a list of their variety and flavorful “Aadi Honey”
They also shows the procedure, how they make their honey to ensure the
best quality. You can also check the product’s availability on BASA’s
website.

BASA’s website also have “Aadi Enterprise”. Here people can buy
harvesting related products with micro finance.

BASA has a very small reach in social media. They choose to do all
their activities offline. They limit themselves in social media.