ANALYSIS SAWAB BANGLADESH

Table of Contents
INTRODUCTION ....................................................................................................................................... 1

NATURE OF THE COMPANY.................................................................................................................. 1

SERVICES ................................................................................................................................................... 2

MISSION ..................................................................................................................................................... 2

VISION ........................................................................................................................................................ 2

GOALS ........................................................................................................................................................ 2

PHOTO STUDY .......................................................................................................................................... 3

TARGET AUDIENCE AND STAKEHOLDERS ...................................................................................... 4

PUBLIC RELATIONS AND MEDIA RELATIONS ................................................................................. 4

PUBLIC RELATIONS CAMPAIGN PLAN ON MENSTRUAL HYGIENE IN BANGLADESH .......... 5

OBJECTIVES .............................................................................................................................................. 6

TARGET AUDIENCE ................................................................................................................................ 6

KEY MESSAGE & CHANNEL.................................................................................................................. 6

TACTICS & MEDIA TOOLS ..................................................................................................................... 7

BUDGET ..................................................................................................................................................... 8

TIMEFRAME .............................................................................................................................................. 9

MONITORING .......................................................................................................................................... 10

REFERENCE ............................................................................................................................................. 11
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SAWAB BANGLADESH

INTRODUCTION

I have chosen SAWAB Bangladesh for an entire evident study of an organization. SAWAB means
Social Agency for Welfare and Advancement in Bangladesh. This organization working as an NGO
in Bangladesh since 1995. This is totally a non-government, nonprofit and non-political voluntary
welfare and development organization and it was once set up via few enlightened social workers,
educationists, teachers and philanthropists.

NATURE OF THE COMPANY

SAWAB organization totally non-government, nonprofit and non-political. This

organization was established to work for human aid improvement through education, health care,
and nutrition, environment preservation, income-generating activities, etc. for the poor and under
privileged portion of the population with specific attention to women and children. This organization
is dedicated to assisting the destitute people, to make them self-employed, so that they can make
contributions to the financial development of the country. SAWAB pursuits to convey ahead the
 ANALYSIS SAWAB BANGLADESH Page 2 of 14

marginal team into the principal stream by way of offering them with earnings generation
opportunities via training, education and knowledge sharing.

SERVICES

Service to the suffering humanity is the core ambition or maxim of SAWAB. This organization has
provided development services to more than half a million people in Bangladesh. SAWAB objectives
to convey forward the marginal team into the foremost move using supplying them with profits
generation possibilities via training, training and understanding sharing.

MISSION

This organization's mission of to enhance and empower all persons and communities in situations of
Poverty, Social Injustice, Ignorance, Violence, Terrorism, Exploitation and all varieties of sufferings
through commonly merchandising Education, Mutual Understanding and Collaboration, Poverty
Alleviation, Health, Skills Development, and Awareness Building.

VISION

The vision of this organization is to establish a simple society, which is free from hunger, ignorance,
social injustice, violence, oppression and other forms of exploitation, and where peace, progress,
tranquility, and improvement prevail.

GOALS

The goal of SAWAB is to poverty discount and employment technology for the bad and marginalized
households and thereby create a society primarily based on justice, equity and self- recognize through
the involvement of a bad and deprived group of human beings in a variety of improvement things to
do and via the advent of awareness about several problems and problems that problem the individuals,
the neighborhood and the country large.
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PHOTO STUDY

PHOTO 1:

Retrieved from: https://sawabbd.org/

The above image is a clear representation

of the works done by SAWAB FREE
medical camp on poor people who are
usually to have health care services.
Because access to fitness care services is
one of the crucial human rights.

PHOTO:2

Retrieved from: https://sawabbd.org/

The above image SAWAB is working non-formal

schools for the underprivileged and dropped out
children.

PHOTO3:

Retrieved from: https://sawabbd.org/

The picture above represents this

organization to provide safe and clean
drinking water.
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TARGET AUDIENCE AND STAKEHOLDERS

While the host government, bilateral and multilateral donors fund activities, the private region actors,
including SMEs, and individuals. Also including targeted for the poor and underprivileged group of
people, especially for women, children and unemployment are the main beneficiaries.

PUBLIC RELATIONS AND MEDIA RELATIONS

SAWAB is totally a non-government, nonprofit and non-political voluntary welfare and improvement
business enterprise and it was once installed by using few enlightened social workers, educationists,
instructors, and philanthropists. So, Public relations is important in this organization. Public Relations
is overseen via the Portfolio and Communications team but completed by using specific project
groups inside SAWAB. Each project has its own Communications group that lift out Public Relations
with their respective audiences with instruction and supervision from the Portfolio and
Communications.

Besides this, the organization website additionally has a “News” tab that tells memories and
information of the organization.
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PUBLIC RELATIONS CAMPAIGN PLAN ON MENSTRUAL

HYGIENE IN BANGLADESH

SAWAB established by way of few enlightened social workers, educationists, teachers, and
philanthropists. SAWAB also works in this program on education, health & nutrition, water &
sanitation, poverty alleviation, women empowerment & development, disaster relief & climate
change adaptation, emergency relief & rehabilitation, zakat promotion & orphan care,
occasional/seasonal program, construction/development, volunteer’s development. This organization
built up networking & partnership. But the organization does not any program menstrual hygiene in
Bangladesh. These taboos emerge from an absence of proper awareness and management of
menstrual hygiene, inflicting greater problems to the already touchy and painful occurrence. Keeping
in par with the organization values strategized a public relations campaign with the goal to motivate
going to school/work for the duration of menstruation.

We know Bangladesh is a developing country with an increased price of 7.1% and per capita profits
of $1466 with a population of 162.9 m among them almost 50% are female. According to the World
Bank, about 34.55% of girl is actively engaged in labor pressure and about 30% of the total female
populace are in reproductive age. Bangladesh 95% of the women don’t use sanitary napkins, because
they can’t find the money for it. Females nonetheless believe it is better to not attend school/work for
the duration of periods. Solely 20.5% of the woman employees bought sanitary pads, with 78.5%
percentage the use of rags and 1% the use of cotton wool at some point in their periods. The hassle
being inaccessibility to acceptable hygiene preservation equipment at institutions (such as dustbins,
sanitary napkins, soap), scientific offerings and different brought myths.

Society and communities are no longer open to discussing and practicing menstrual hygiene
management, which is the root of the problem. It is vital to take away this prohibition by using tools
like education, community attains outs, and local health provider providers.
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OBJECTIVES

SAWAB shall aim to reduce the trouble by means of helping to clear up the problem by

● Aware the audience of the hassle and the solution

● Aid institutions in providing better facilities for menstrual health.

● Providing dustbins and “pad-bank” at institutions.

TARGET AUDIENCE

The most important target audience for this program shall be the usual public, authorities of
establishments and the female and girls shall be the important beneficiary. The target audience shall
be segmented based on

● Demographic Factors: Age, Income, Work, Geographical Location, Gender, Social Class,
Education.

● Psychographic Factors: Beliefs, Attitudes, Behaviour, Knowledge, Lifestyle, Habits, Opinions.

KEY MESSAGE & CHANNEL

Key Audience Key Message Key Channel

Women and Girls Menstruation mustn't cease you from Advertisement on TV & Social
attaining your dreams. Media. Newspaper Ad, Google Ad

Authorities of Institution Come let us maintain the arms of those Public Service Announcement
who maintain ours for a lifetime, in Video on Social Media.
their time of need.

Audience Because a friend in want is a pal indeed. Leaflet.

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TACTICS & MEDIA TOOLS

Since our thought goals at promotion the lifestyle of our main beneficiary the procedures utilized
shall be:

● Posts on women’s online blogs.

● Public Service Announcement Videos primarily based on women’s fitness and worries as nicely as
what needs to be achieved to handle the trouble at hand, on Facebook, Twitter, YouTube, and
Instagram.

● Social Media Posts from our and our collaborators website.

● Public Dialogue session between our campaign partners, us and the authorities of educational and
work institutions, as properly as doctors.

● Educational article on fitness magazine.

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BUDGET

Particulars No. of Product Taka

Production Cost 200,000

Dustbins 50,000 450,000

Leaflet 250,000 500,000

X-banner 10 10,000

Social media Boosting 100,000

Google 200,000

YouTube Ad 90,000

Tv Advertisement 200,000

Pad Bank 100,000 200,000

Extra Cost 50,000

Total 20,00,000
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TIMEFRAME

Jan Feb Mar April May June July Aug Sept Oct Nov Dec

Google Ad

Social
media
Boosting

YouTube
Ad

Leaflet

TV. Ad

Mag.
Article

Blog Post
1

Blog Post
2

Public
Dialogue
Session

Monitoring
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MONITORING

Evaluation of marketing campaign progress shall be carried out after every 3 months. Changes shall
be made according to consequences gathered. For this purpose, organization visits, instructional
organization visits and an online survey shall be carried out.
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REFERENCE

➢ www.sawabbd.org
➢ consult-magnum.com
➢ www.tno.nl
➢ www.thedailystar.net
➢ W. Deutsche (2019) Bangladesh garment workers face menstruation taboos.