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Présentation CSR- Saham

Intro
Let's talk about CSR corporate social responsibility. What exactly does it mean ?
Global warning, diminued Natural Resources, the extinction of various animal and plant species, global
population increase and migration…. amongst others, these are some of the real environmental and social issues
we face today. How can we address these issues whilst ensuring food education and health for all. How can we
ensure the economic development and technical logical progress benefit the greatest number of people ? Faced
with these challenges a more sustainable developmental approach becomes necessary.

This requires the commitment of all international organizations, governments, associations, companies,
citizens...everyone is concerned.

What is CSR
And in practice, what can a company do ? The overall goal is to combine economic progress, social justice and
environmental preservation.

Based on its corporate social responsibility, a company can ensure that its economic growth is beneficial to
everyone: its suppliers, employees, customers, the local population…. in short, all its stakeholders, whilst
minimizing its impacts on the planet. Depending on the sector of activity, the specific issues and challenges differ
from company to company: Let's take a pharmaceutical company. It can act responsibly in many ways, for
example offering as many people as possible safe and quality medicines. Take into account the needs of patients
by supporting them throughout their healthcare. And for all companies, being responsible also means taking care
of its employees and ensuring their safety at work. It also means being compliant with the application of the
various laws and regulations as well as defining ethical business practices. It also means reducing the
environment or impacts of its production sites and choosing less polluting modes of transport. Thus the ambition
for a responsible company is to contribute to an economically efficient socially equitable and environmentally
sustainable development, whilst ensuring its profitability and economic growth.

As such, corporate social responsibility (CSR) is now recognized as a real performance driver, particularly
because it encourages innovation, reduces costs and brings employees together around a meaningful project.
Within our daily activities, both individually or collectively, we can all be part of this evolution and that's
what's really inspiring.

Saham GROUP
Saham Group is an African investment company that operates in a variety of essential human industries and
services. Driven by its strong entrepreneurial approach, Saham first began in the insurance sector, eventually
becoming Africa’s industry leader.

The Group has grown to become an international player with expertise in a variety of sectors, leveraging
strategic targeted partnerships in sectors such as customer experience services/BPO, real estate, education,
agriculture, pharmaceuticals, media, and healthcare.

The Saham Foundation


Despite the significant progress it has made in the fight against poverty, Africa still has half of the world's
extremely poor population. Every day we are confronted to the most vulnerable populations of our continent
who are weakening in a significant way. This year, covid has continued to deteriorate their life balance, causing
significant disruption and a lot of damage.
The company thinks that the populations of the African countries in particular the young people and the women
have a great potential but suffers from difficult living conditions and a lack of supervision. In keeping with
values, the company aims to generate positive social impacts and put the most vulnerable populations at the
heart of the actions.

With the Saham Foundation, they hope to pool the expertise necessary to find innovative solutions to the new
social challenges that our local populations are facing. Created in 2008, the Saham Foundation is a non-profit
organization, recognized as being of public utility since November 2017. In line with its values, the Saham
Foundation seeks to have a positive social impact and to deploy solidarity and charitable actions focused on
vulnerable populations in Morocco and in Sub-Saharan Africa. In all discretion, the Saham Foundation
concentrates its efforts and expertise to find innovative solutions to the new social challenges facing the most
disadvantaged populations.

The values of this foundation are:


Ethics: Act with integrity and transparency. Work in trust with the donors and partners.
Diversity: Respect the cultures and differences of each population. Work fairly without any discrimination.
Solidarity: Commit to helping and supporting disadvantaged populations, to the extent possible and within the
means.
Sharing: Undertaking with the partners, always with passion and dedication.
Humility: Carry out their missions with discretion and empathy.

AXÉ SUR LA SANTÉ


In line with their values, Saham Assurance seeks to have a positive social impact and their actions are focused
on the most vulnerable populations. The organization tries to combine expertise to find innovative solutions to
the new social challenges facing populations close to them.

Some key figures :


21 million euros were made available for the group since 2012.
In 2013, more than 24 solidarity events have been organized in favor of poor populations in order to improve
their living conditions and facilitate access to healthcare.
More than 35,317 people have benefited from access to healthcare and medical support since 2013.
139 surgical operations in Morocco and 801 surgical operations in sub-Saharan Africa as well as consultations
and non-surgical procedures in sub-Saharan Africa
2792 pairs of glasses were prescribed and provided to people with poor visual acuity. In 2019, 476 pairs of
glasses were prescribed following ophthalmic consultations.
There are 250 volunteer doctors who put their dedication and their knowledge for the benefit of the most
disadvantaged.
Driven by the values of the foundation, 250 volunteers took part in the various campaigns organized,
providing the necessary help and support.
More than 11,000 people, including children, have been educated on oral hygiene.

In Morocco :
Since 2013, 24 actions have been organized by the Foundation at the end of December 2019 for a total of
35,317 beneficiaries, acting for health in Morocco.
These actions majoritarily consist of actions in schools, where medical examinations are provided to students,
as well as pairs of glasses, and volunteer doctors. Campaigns are made to sensibilize people and make them
aware of oral hygiene.
One of these solidarity days were organized by the Saham Foundation, in partnership with Phonedation, a
network of Majorelle Maroc volunteers. The volunteer team was in charge of running fun workshops for
children throughout the caravan.

Social entrepreneurship axis.


In Morocco, nearly a third of young people are not studying, working or training. High levels of
unemployment and precarious employment have contributed to their poverty and social exclusion, but also to
the emergence of specific health problems. As part of its program “Acting for Equal Opportunities”, the
Saham Foundation marks its strong commitment to reintegrate them into Moroccan society and support them
to have a better future. The social entrepreneurship axis helps to promote the spirit of initiative and enterprise,
as well as to foster the development of a dynamic economic fabric at the local level, and to develop IGAs
(Income Generating Activities) in line with the local environment. The purpose of this program is to promote
equal opportunities, and make landlocked rural communities economically independent through income-
generating activities. Local people contribute thus actively to the integrated development of their region.

SOLIDARITY FACING COVID-19


The SAHAM Group made its contribution during the crisis by setting up local citizen actions: Around 205
million dirhams, including 200 million dirhams via a donation to the National Covid19 Fund.
Also, 120 Majorel employees were mobilized to respond to Calls from Allo Yakada, the hotline set up by the
Ministry of Health in the context of the Covid-19 crisis: 5,000 to 6,000 calls were handled per day. by group
employees free of charge. Operation Allo Yakada continues until the end of September, with around fifteen
advisers.
Other actions have been implemented such as: Teachers have offered their services for distance learning
support for children of doctors. A blood donation collection operation was organized by Saham Immobilier.
Webinars were organized for young people from the Mediouna region to help them live through the quarantine
period as well as possible. The operation was accompanied by personalized and individual psychological
follow-up in favor of these young people. Finally, Several respirators have been made available to the Ministry
of Health and the CHU.

Employees

The company didn't forget her employees: we can find a healthy, stimulating work environment that promotes
the personal and professional development of its employees. Recruitment of new talents and training adapted
to skills development and personalized career management. Meritocracy system: Rating, bonuses,
congratulations, end of year gifts. Team building and group activities. Company culture transmitted to
employees under the best possible conditions, in particular through the Jami3an 2022 project. Finally, outings
and trips offered to the children of employees.

Women’s day
The role of the mother, often underestimated, is nevertheless a vector of peace: on the strength of this
conviction the NGOs Make Mothers Matters and Care International Maroc organized a conference on the
theme #Mothers4Peace. This event was held under the high patronage of His Majesty King Mohammed VI on
May 3 and 4, 2018 in Casablanca.

Sponsor of this international event, the Saham Foundation followed with interest the conferences presented by
a dozen speakers, which are part of a community development process. The recommendations resulting from
these days will be exposed in various international institutions over the coming months.

Conclusion
Deeply human, the actions supported by the Saham Foundation over the past years confirm the importance of
its commitment to promote a responsible and united vision, essential to collective development.

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