7/6/2021 Your Results for "Multiple Choice"

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Site Title: Managing Technology and Innovation for Summary of Results

Competitive Advantage
20% Correct of 10
Scored items:
Book Title: Managing Technology and Innovation for
2 Correct:
20%
Competitive Advantage
8 Incorrect:
80%
Book Author: Narayanan
More information about scoring
Location on Site: Chapter 4 > Multiple Choice
Date/Time July 6, 2021 at 11:21 AM (UTC/GMT)
Submitted:

1. Diffusion is a concept that refers to

Your Answer: sellers of services.

Correct Answer: buyers of services.

  INCORRECT. Diffusion refers to consumers who buy products and services.

2. Dynamics of diffusion refers to

Your Answer: a slow growth phase.

Correct Answer: adoption over time.

  INCORRECT. The dynamics of diffusion refers to the fact that not all individuals or firms
comprising the market adopt an innovation at the same time.

3. The era of diffusion history when adoption rates accelerate until half of the individuals in the
system have adopted an innovation is known as

Your Answer: maturity.

Correct Answer: rapid growth phase.

  INCORRECT. The era of diffusion history when adoption rates accelerate until half of the
individuals in the system have adopted an innovation is known as the rapid growth phase.

4. Reinvention can occur because

Your Answer: the elements comprising a systemic innovation are tightly interrelated.
Correct Answer: the innovation solves a problem for which it was not initially intended.

  INCORRECT. Elements would be loosely interrelated.

5. The mechanism that unlocks the doors of an adopter population for the propagation of an
innovation is

Your Answer: technology imitation.

Correct Answer: technology substitution.
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7/6/2021 Your Results for "Multiple Choice"

  INCORRECT. Technology substitution unlocks the doors of an adopter population for the
propagation of an innovation.

6. Which step in the model of innovation adoption leads either an individual or a firm to form a
favorable or an unfavorable attitude toward an innovation?

Your Answer: Attitude formation

  CORRECT.

7. The cost-benefit analysis of the adoption decision occurs during which stage?

Your Answer: Decision

  CORRECT.

8. Adopters of innovation are divided into five adopter categories depending on their speed of
adoption. Which adopter has the greatest degree of opinion leadership?

Your Answer: Innovators

Correct Answer: Early adopters

  INCORRECT. Early adopters have the greatest degree of opinion leadership.

9. A reason problems of implementation are likely to be more serious when the adopter is an
organization rather than an individual is

Your Answer: organizational structure often lends instability.

Correct Answer: organizational structure often resists the implementation of innovation.

  INCORRECT. Organizational structure often resists implementation of innovation.

10. Which of the following does not influence the process of adoption?

Your Answer: Observability

Correct Answer: Incompatibility

  INCORRECT. Observability does influence the process of adoption.

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