P3-9: What ethical and social responsibility issues can you see with Starbucks’ decision

to sell alcohol after 4 p.m.? Think in terms of the various stakeholders and how those
stakeholders might respond to this strategy?
Answer:
The “Starbucks’ Evenings” concept offers selected adult beverages (beer and wine...tailored to
regional taste preferences) and an expanded food menu after 4 p.m. So, the plan is to
roll out Starbucks’ Evenings to thousands of stores over the next several years.

Social responsibility: just serve alcohol beverages for the adult 

Ethical: expand the menu after 4p.m because people normally use coffee in the morning and
afternoon. Moreover, by limiting the time of “Starbucks evenings”, they can make sure that the
drunk can not annoy other coffee customers and reduce the drunkenness in the morning. 

Strength  Add more selection on the menu which can attract not only coffee consumers but
also alcohol too. 
=> Increase sale and profit 

Weakness Starbucks may change into a bar where provides every kind of beverage 
=> loose point in customer and investor 
Increase the number of alcohol addict => they will make problems with
uncontrollable actions => effect to the company
 

Opportunities  Increase reputation when have a good social responsibility 

Create a new lifestyle for those who want to drink beer or wine ( they can enjoy
the beverage in the coffee atmosphere)

Threat  It may destroy the original belief and orientation of SB ( a café life in the US ) 
-> Which lead to the elimination of one of the competitive advantage ( the warm
and welcoming environment)