SWOT ANALYSIS FOR STARBUCKS

Internal/External Factors

Opportunities

1. Specialty drinks

2. Corporate Social
Responsibility
 Threat

1. Covid 19
2. Economy
STARBUCKS
STRENGTHS

1.Great brand image

2. Worldwide Presence
S-O Strategy

S1-O1: Assuming that Starbucks doesn't

want its brand image to be tarnished, they
will see to it that their specialty drinks will
be at par with their existing drinks offered.
In adddition, since it is a special drink, a
special offer/packaging in highlight of their
logo or branding would be great as well.

S2-O2: Every place has their own

issue/action that they are keen on fighting
and promoting. For example, a drink
inspired by the empowerment of women or
a combo of sandwhich and drink inspired
by the lgbtq+ community. Taking
advantage of their worldwide presence, a
diverse and a number of corporate social
responsibilty can be used as an inspiration
to create various drinks.
S1-S2-O1-O2: By combining the
Starbucks' excellent brand image and
worldwide presence, investing and
developing specialty drinks and
incorporating social responsibility in their
products can inrease their sales worldwide.
Their worldwide presence allows them to
offer the specified products with their
known quality to a larger quantity.

S-T Strategy

S1-T1: With the country still trying to find

the best way to live with Covid, every
business is doing its best also to cope up.
With the branding of Starbucks as a cozy
and light atmospheric place to chill at, by
doing proper hygiene, following the
protocols, and abiding by the rules,
Consumers are slowly going back to the
physical stores to dine and study at as well
as to do business.
S2-T2: Although spread worldwide, it's
price are the same. This lowers their
chances of being picked as a choice rather
than fo their alternatives. Offering lower
prices to low-income generating countries
could help them in this situations.

S1-S2-T1-T2: Combining all their threats

and trying to overcome it by their strengths,
Starbucks should focus more on spending
and investing to almost Covid 19 free
countries with a higher-income generation.
 WEAKNESSES

1. High Price-point
2. Diversification
W-O Strategy

W1-O1: To address their high price-point,

since a specialty drink will be offered, a
discount or a promo can take place. This may
come in a form of a limited cup product of
theirs that are solely made and can only be
bought through the purchase of the specialty
drinks.

W2-O2: In terms of diversification, Starbucks

could start creating new products in relation to
developing their corporate social
responsibilty. This may serve as their trial an
error period to see what products would be
liked by their customers and are bought more
than the others, and include it in their daily
menu.
W1-W2-O1-O2: Adding all weaknesses and
solving the through the opportunities given,
having a wider and diversified range of
consumers, Starbucks would be allowed to
create a more diversified product opportunity
to sell with a lot more promo combos available
waiting to be offered.

W-T Strategy

W1-T1: Even before the pandemic, Starbucks

was already known to have a higher price-
point than of its competitors. With the Covid
19 happening, a lot would be more cautious of
spending their money to more expensive
products knowing that it has a cheaper
alternative.
W2-T2: Considering the product
diversification of the said company, many
stores out there offer a lot more which allows
the consumers to pick their stores more
conviniently. Some would prefer to go to a
store which has all of something the
consumer wants than of a premium store with
fewer options.

W1-W2-T1-T2: In consideration of their

weaknesses, as well as their threats,
Starbucks should recalculate and re-assess
on product offers and price ranges. Studying
what they can do in order to adjust and adapt
at the same time with the consumer needs
and wants can help them think of how to offer
their products with considerate prices and
more diversified opitions.
S-O STRATEGIES: GREAT BRAND
IMAGE/SPECIALTY DRINKS
zero sugar alternatives
Mikaela Mae Pascual
4:36 PM
Effective Advertising through word of
mouth
Jñelle Faith Saludares
4:37 PM
More special drinks base on
seasons/seasonal drinks. ex. Special
drinks on Christmas season
Christian John albano
4:38 PM
Introduce new coffee drinks in the
market.
Jan Kyla jenie Baniaga
4:38 PM
single use to reusable packaging
Phoebe Jarell Daguio
4:38 PM
Come up with more unique yet delicious
flavors.
Jerald Reyes
4:38 PM
quality, premium blends flavor, and
uniformity
Rowena Tabag
4:38 PM
Create another Menu for the
satisfaction of the customers
Quinn Huslene Aguedan
4:38 PM
Adapt price differentiation
Daianna Rose Radana
4:39 PM

localized flavours for example kapeng

barako (coffee beans from Batangas)
Edrish Angelaika Saguibo
4:39 PM
experimentation in the drinks to come
up with one unique flavor
Mayrose Pascual
4:39 PM
Advertising a new product using
influencers
Camille Sheine Udaundo
4:39 PM
partnership to other companies for
example allowing dept stores to sell
their products for easier accessibility to
customers

Kimberly Blessie Fae Adrungan

4:39 PM
Starbucks at home kit
Bryzan De La Cruz
4:39 PM
hiring influencers to advertise
customized drinks
Heaven Yra Acorda
4:39 PM

create a secret menu to lure customers

Kim Villanueva
4:39 PM

quality of their products at an affordable

price and introduce a unique one
Wynsenn Jesreel Baguing
4:39 PM
Combined flavors
Lariza Mei Mandac
4:39 PM
In order to attract new customers,
starbucks may benefit from quick
product development by staying current
with tastes and trends.
Junler Madriaga
4:40 PM
ambiance of the store with free wifi
Kristine Cate Manapat
4:40 PM
lower prices to boost accessibility for all
types of consumers and draw in much
more buyers.
Gerlie Ann Paulino
4:40 PM
since the company is well-known and
has a great brand image, it would be
better for them to create more flavors
as they expand their territory and
branches.
Erna Lynne Kaye Pacli
4:40 PM
Introduce new beverages that suitable
with the trend
Chamille Sonajo
4:40 PM

Go beyond just being a coffee industry

and into the eating industry
Maxinne Isabel Mercado
4:41 PM
New beverages and pastries that cater
to a community trend
Ashley Hannah Andres
4:41 PM
Customized drinks which are premium
drinks and using influencers to
advertise those drinks
Karylle Faye Gonzales
4:41 PM
offer new ingredients that the
consumers will be able to chose in
addition to their drinks and unique
packaging
ALLYZA JOY Notario PASCUA
4:41 PM
Lessen the sugar content
Karen Joy Calangan
4:42 PM
Develop price bundle product that will
attract customer
Charlene Dumlao
4:42 PM

strong brand and develop new products

Juliemar Hernandez
4:42 PM

Add some menu for the specialty drinks

Junler Madriaga
4:42 PM
introducing new products according to
the trend
Camille Sheine Udaundo
4:48 PM
bundle pricing
You

4:48 PM

W-O STRATEGY:
HIGH-PRICE/SPECIALTY DRINKS
What W-O strategy can you craft to
match Opportunity to address the
weakness?
Alyssa Mae Pula
4:49 PM
New Item advancement
Karen Joy Calangan
4:49 PM
Develop price bundle product
Mayrose Pascual
4:49 PM
combo meal price
Camille Sheine Udaundo
4:49 PM
promotional prices
Micaella Shamir Antonio
4:50 PM
bundle pricing
Kim Villanueva
4:50 PM
Create products with attractive pricing
deals to attract customers.
Edrish Angelaika Saguibo
4:50 PM

create premium or meal products that

are in line with customers preferences
Jñelle Faith Saludares
4:50 PM
Adopt price differentiation. Customers
should have option for lowered-price
products. Ex. Small, medium, large
Gerlie Ann Paulino
4:51 PM
special occasion discounts
Bryzan De La Cruz
4:52 PM
provide discounts and coupons to
consumers who order specialty drinks
frequently
Mikaela Mae Pascual
4:52 PM

You can encourage consumers to buy

still your specialty drinks by making
some coffee loyalty cards and get a
reward at a certain maximum number of
sells, individually.
Kimberly Blessie Fae Adrungan
4:52 PM
Develop price combo product or give
discounts occasionally.
Maxinne Isabel Mercado
4:53 PM
Make a decision on beverage sizes so
that there is a price differentiation that
will satisfy customers.
Karylle Faye Gonzales
4:53 PM

since its a specialty drink, maintain its

taste and feature that makes it unique
to continue sustain the cravings of the
customers plus it can be offered with a
discount on a seasonal basis
Rowena Tabag
4:53 PM
Replace packanging
Ashley Hannah Andres
4:53 PM

having discounts and bundle pricing

Lariza Mei Mandac

he majority of Starbucks' products are

fairly pricey, which may put off some
customers and encourage them to hunt
for less expensive options. It might
consider more affordable options that
might appeal to thriftier or budget-
conscious drinkers as it creates new
premium-level items,
Charlene Dumlao
4:53 PM
do a promotion and reduce price
Alyssa Mae Pula
4:53 PM
New Item advancement offering both
new espresso flavors and non-espresso
beverages
Rowena Tabag
4:53 PM
*packaging
Wynsenn Jesreel Baguing
4:53 PM

Alternative low-cost ingredients for the

specialty drinks to lessen its price
Phoebe Jarell Daguio
4:53 PM
Giving discounts
 PREFERRED
STRATEGY/PRI
ORITY 1

7
7
5

1
9
START HERE
1
4

9
2

9
1
S-O STRATEGIES: GREAT BRAND IMAGE/SPECIALTY
DRINKS
offer new ingredients that the consumers will be able to chose
in addition to their drinks and unique packaging
Starbucks at home kit
partnership to other companies for example allowing dept
stores to sell their products for easier accessibility to
customers
localized flavours for example kapeng barako (coffee beans
from Batangas)
More special drinks base on seasons/seasonal drinks. ex.
Special drinks on Christmas season
TOTAL RESPONDENTS

W-O STRATEGY: HIGH-PRICE/SPECIALTY DRINKS

since its a specialty drink, maintain its taste and feature that
makes it unique to continue sustain the cravings of the
customers plus it can be offered with a discount on a
seasonal basis

You can encourage consumers to buy still your specialty

drinks by making some coffee loyalty cards and get a reward
at a certain maximum number of sells, individually.
 PREFERRED
STRATEGY/PRIORITY 1

8
1

5
7
7
28

START HERE