Martha M.

Elia
Digital Marketing Specialist

Summary
Eager to join professional position in organization where can gain experience and to get real life implications
on what I have learnt concerning this field and its correlation to development and turn theoretical and academic
knowledge into practice and participate in the success of business operations.
Advice to contact:
Cell No#: 01065865514
E-mail: Marthaelia91@gmail.com

Experience
Digital Marketing Specialist at TE Data
November 2015 - Present
# Search Engine Optimization-SEO planning
# Implement on/off page SEO techniques for optimization visibility and ranking of website adopt HTML5,
Google webmaster tools, SEO Moz.
# Optimize website performance and enhance UX.
# Track and predict user behavior on website and online channels by tracking codes, data layers ,
events ,Google Tag Manager,Google analytics.
# Design online marketing campaigns-SEM
# Drive approach to targeting specific segments through digital media and content testing in all activities.
# lunching online campaigns for home and enterprise products
# follow up directly with Google support team for optimization actions plans.
# Mentoring analytics and insights.
# Conduct weekly, monthly and Bi-weekly analysis reports through corporation with departments.
# Measure KPIs and performance of campaigns of SEM, SEO and social Media .
# Recommend and prepare actions to drive digital sales and leads depend on competitive analysis.
# Develop content for website, mobile applications, different platforms, establish engagement content.
Develop plans and initiatives for digital transformation
#Working on unifying all customer facing portals and develop responsive applications layouts.
# Communication with External vendors to develop UX of mobile applications , mobile websites and E-care
portals.

Digital Marketing Executive at Raya Holding

June 2015 - July 2015 (2 months)
On Job Training

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Certified E-Marketing Track at Ministry of Communications and Information Technology (MCIT),
Egypt
December 2014 - March 2015 (4 months)
MCIT Scholarship included:
-Digital Marketing Campaigns.
-Marketing Planning.
-Web Content Management
-Web Design Fundamentals.
-Web Development Fundamentals.
-Dreamweaver
-HTML 5& CSS3

Customer Service Representative at HSBC Commercial Banking

April 2013 - July 2014 (1 year 4 months)
•Continuously provide high quality processing service to achieve customer satisfaction.
•Build customer relationships manage accounts and resolving customer queries.
•Take ownership to complete necessary research and customer follow-up.
•Handling all customer categories; Egyptians and foreigners live in Egypt.

HR Administrative Assistant - Intern at Pfizer

July 2011 - July 2011 (1 month)

Education
CIM | The Chartered Institute of Marketing
Diploma in Professional Marketing- UK, Strategic Marketing , 2017 - 2018
Faculty of Mass Communication - English Section,Cairo University
Bachelor’s Degree, Mass Communication.English Section, 2008 - 2012
Activities and Societies: Coursework: International Marketing, Social and E-marketing, Business
communication, Interpersonal Communication, Branding, Brand Management and Telecommunication.
El Rahebat School
High School, Literature- 97%, 2006 - 2008

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Martha M. Elia
Digital Marketing Specialist

Contact Martha M. on LinkedIn

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