Ahad’s

Assignment

German :


Main Cities :
German fashion is known for its elegant lines, unconventional young designs, and
manufacturers of sports and outdoor clothing.

Berlin Fashion Week
Berlin is the center of young and creative fashion in Germany, prominently displayed at Berlin
Fashion Week] Düsseldorf is an important fashion trade center with Igedo. Other important centers
of the scene are Munich,Hamburg and Cologne. Smaller places are also important design and
production hubs of the German fashion industry, such as Herford, Metzingen, Herzogenaurach,
Schorndorf, Chemnitz, Albstadt and Detmold.
German fashion is popular as ready-to-wearand custom-made creations

In around 1,300 companies with more than 130,000 employees, a revenue of 28 billion Euro is
generated by the German textile industry. Almost 44 percent of the products are exported. The
textile branch thus is the second largest producer of consumer goods in Germany, after food
production


A Hugo Boss store.
Famous fashion brands include MCM, Hugo Boss, Adidas, PUMA, Escada, JOOP!, MCM, Bruno
Banani, Jil Sander, Triumph, Schiesser, Closed, Reusch, Valisere, Jack Wolfskin, Ulla Popken, Buffalo,
Rohde, Marc O'Polo, Tom Tailor, s.Oliver, Esprit, Wunderkind, Seidensticker, Windsor., Jaques Britt,
Naketano.



Magazines:

German Fashion Magazines

Catalog Fashion Magazines in Germany 32 (in alphabetical order)

1. Bosch Textil GmbH

Bekleidungsunternehmen
Gronau

Fashion Magazines

2. Brautmagazin
Münster

Fashion Magazines

3. BRIGITTE
Hamburg

Fashion Magazines
4. Brigitte's Moden
Hamburg

Fashion Magazines

5. Brinkmann Herbert Strickmoden

Textilien
Löhne

Fashion Magazines

6. Chic Damenmoden
Bad Iburg

Fashion Magazines

7. CHILL Instyle
Velbert

Fashion Magazines

The fashion, beauty and celebrity buzz you need to

know.
 8. COSMOPOLITAN.de
Hamburg

Fashion Magazines

9. ELLE
Munich

Fashion Magazines

10. Elle Mode

Bergisch Gladbach

Fashion Magazines

Fashion week:
Berlin Fashion Week (Berliner Modewoche) is a fashion week held twice annually (in January and
July) in Berlin, Germany. Since its establishment in July 2007 it has gained great international
attention for its many creative young designers who are flourishing in the fashion capital of Berlin.]
Since July 2011, the event has taken place part in front of the Brandenburg Gate.
Official Fashion Week Berlin Tent in January 2012

Escada Sport show opening look at Mercedes-Benz Fashion Week Berlin Season Spring/Summer 2013

Mercedes-Benz is the main sponsor of the fashion week. The next Berlin Fashion Week is planned for
January 2021.Since the Spring/Summer 2012 season, Mercedes-Benz Fashion Week features young
international talents in an exclusive show in cooperation with Elle. Fashion entrepreneurscan vie in
the Start your Fashion Businesscompetition. Another important event for young designers is the
Designer for Tomorrow Award, which is held every summer season. A jury, which famous designer
Marc Jacobsbelongs to, chooses a winner who will be able to present his own show in the next
winter season. Another specialty is the Berlin U-Bahnfashion show, that takes place in a chartered
train of the U5 line.




Famous fashion institute:
Fashion education in Germany is centered on art schools, universities and the major fashion
manufacturers.
Academic institutions that offer courses in fashion design include:
Multiple locations
• Berlin, Düsseldorf, Hamburg, Munich: AMD Academy of Fashion and Design
• Leipzig, Schwerin: Design Hochschule

Berlin

Berlin University of the Arts (UDK)

• Berlin University of the Art

• HTW Berlin
• Weissensee Academy of Arts
Others
• Bremen: University of the Arts Bremen
• Düsseldorf: Kunstakademie Düsseldorf
• Halle: Giebichenstein Castle Academy of Arts
• Hamburg: HAW Hamburg
• Karlsruhe: Academy of Fine Arts
• Munich: Academy of Fine Arts
• Nuremberg: Academy of Fine Arts



Cinematic culture:
The film industry in Germany can be traced back to the late 19th century. German cinemamade
major technical and artistic contributions to early film, broadcasting and television technology.
Babelsberg became a household synonym for the early 20th century film industry in Europe, similar
to Hollywood later.
Cinema of Germany:


Germany witnessed major changes to its identity during the 20th and 21st century.
Those changes determined the periodisation of national cinema into a succession of
distinct eras and movements.

Due to the unstable economic condition and in an attempt to deal with modest
production budgets, filmmakers were trying to reach the largest audience possible
and in that, to maximise their revenues. This led to films being made in a vast array of
genres and styles.

Famous fashion Brands:

1. Ashley Marc Hovelle

First on our list is the eponymous brand of Ashley Marc Hovelle, a former Fred Perrydesigner
and tailor of Savile Row. Launched in June 2009, Hovelle’s brand, also known as AMH, is now
celebrating almost a decade of offering nothing but premium men’s apparel. AMH is renowned
for its clean aesthetic that focuses on jerseywear. Inspired by retro-cool details, AMH also uses
vibrant patterns, contrasting prints, and embroidery in its designs. Sold in over 30 countries, the
brand is stocked in the world’s best stores including Nordstrom, Colette, and Isetan.

2. Bobby Kolade

As a promising designer, Bobby Kolade, is a force to be reckoned with. He first launched his
eponymous brand in 2013 and subsequently won the Start Your Fashion Business, a design
contest in Germany. In fact, the same collection he presented for his fashion design course
in Berlin’s Academy of Arts and in the said contest ended up being his debut collection. Never
the one to play it safe, Kolade’s eclectic collections that features different textures are always the
talk of the town.

3. s.Oliver

Founded in 1969 by Bernd Freier in a 25-square-meter shop in Würzburg, the company was then
known as Sir Oliver. The “Sir” was added to the brand name to give the shop a London flair.
Now headquartered in Rottendorf, s.Oliver expanded tremendously since its humble beginning.
Slowly taking over the world, s.Oliver operates stores in 30 countries including Poland, Czech
Republic, Austria, Switzerland, Bosnia, and India among others. Once a tiny clothing company,
s.Oliver is now one of the largest fashion companies in Europe that offers a wide range of
assortments including apparel, shoes, jewelry, fragrances, and accessories. Under the s.Oliver
brand, three lifestyle segments that target different buying public are being managed: s.Oliver
Casual for men and women leisure fashion; QS by s.Oliver for teens and young adults; and
s.Oliver Selection for the more stylish and elite customers.

4. Antonia Zander

Antonia Zander’s sophisticatedly styled and perfectly tailored knitwear is a fashion statement
anyone should own. Using cashmere that is 100% sourced from Italy and hand-knitted in Poland,
you can bet your life that the brand’s iconic garments are of highest art and quality. But before
Antonia headed the brand, the Cashmere label was actually founded by her mother, Elke Zander,
in 1980s as a small shop in Bavaria. It is during this time that Antonia, playing with fabrics and
buttons, knew that fashion was her calling. And the rest, as they call it, is history.

5. LaLa Berlin
Another specialty store that focuses in knitwear is lala Berlin, a German label that has
continuously developed since its inception in 2004. Founded by Leyla Piedayesh, the brand
explores the style concept of urban cool meets elegant chic. In 2007, lala Berlin reached a new
high after presenting her S/S 2007 collection in the Mercedes Benz Fashion week. Its unique use
of natural yarns and innovative techniques of material combinations, like silk, cashmere, and
smooth jersey, during this time lead to a nomination for the New Faces Awards. Since then, lala
Berlin became a representation of Berlin’s avant-garde and boheme style while anchored to a
high standard of quality.