Customer Satisfaction at Nisarga Megha Mart

A STUDY ON CUSTOMER SATISFACTION AT NISARGA MEGHA MART,
GAJENDRAGAD
INTRODUCTION
S V M IMS MBA COLLEGE,ILKAL Page 1

GAJENDRAGAD
BACKGROUND OF THE STUDY:
This study deals with the evaluation of customer satisfaction and service quality in Nisrga megha mart.
The concept of customer satisfaction has drawn the interest of academics and practitioners for more
than four years in the light of the fact that customers are the primary source of most firms’ revenue
without the emergence of consensual definition of the concept. Conventional traditional wisdom holds
the attending to customer satisfaction makes good business sense for at least two reasons:
a) Satisfied customers are likely to continue to buy from and/or continue to do business with a
company, while dissatisfied customers are likely to take their business elsewhere.
b) Satisfied customers tell others about their positive experiences, while dissatisfied customers tell even
more people about their negative experiences.
In today’s world of globalization, the provision of infrastructures of which megha marts plays an
important role, is essential to enhance the nation’s competitiveness and maintain an edge over its
competitors.

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STATEMENT OF PROBLEM:
Customer satisfaction and quality has become watchword for virtually all business, domestic and
foreign, because of increasing competition and more demanding customers. Customer satisfaction is
determined by defining customer perceptions of quality, expectations and preference (Barsky, 1992).
To attain true customer satisfaction companies need to achieve quality not only by eliminating the
causes for direct complains but need to provide their products or services with excellent, attractive
quality – provide the delight to the customer. So research on customer satisfaction is often closely
associated with the measurement of service quality (Cronin and Taylor, 1992; Bitner and Hubbert,
1994).

GAJENDRAGAD
OBJECTIVES OF THE STUDY
 To know the level of customer satisfaction towards the company.

 To know the needs of customers and market demand.
 To know the opinion of customers towards the company.
 To know the purchasing pattern of the customers.

GAJENDRAGAD
REVIEW OF LITERATURE:
In this Chapter, the researcher has made an attempt to study and understand the complex concepts of
Customer Satisfaction. This attempt includes, understanding the basic concepts of Customer
satisfaction, analyzing research studies made by earlier researchers in respect of Customer Satisfaction
in megha mart Industry, various Customer Satisfaction Models and various Methods of Measurement
of Customer Satisfaction. For this, the researcher has used various books, research Journals and
websites. The detailed list is further elaborated in the Bibliography. Through this Literature Survey
researcher wants to find out which are the important parameters of Customer Satisfaction in respect of
Nisarga megha mart in Gajendragad City. Gajendragad presently is one of the most modern cities of
Karnataka.
For the survey of existing literature, the research papers published in Journals, Reference books,
Magazine, internet, government report etc were referred. The observation and findings presented in this
section are based on this literature review.
Feinberg, Sheffler, Meoli and Rummel (1989)considered the social stimulation provided by malls,
finding that the mall served as an outlet for social behavior. Further examination of this issue was made
by Lotz, Eastlick and Shim (2000),
who studied the similarities and differences between mall entertainment seekers and mall shoppers.
Their results supported hypotheses that there are different motivations for individuals who visit a mall
for entertainment activities versus those who visit for shopping purposes.
Roy (1994)in his study considered several characteristics of shoppers -such as functional shopping
motivation, deal proneness, recreational shopping motivation, age, income and family size, to be a
significant influence on mall shopping
frequency.
Burns and Warren (1995) opined that since the store mix and product offerings of many regional
shopping malls are very similar, often the primary discriminator between many of these centers is
merely location. Making the choice to shop at a regional shopping mall other than the one nearest to
one‟s place of residence, therefore, does not appear to be a logical choice in many instances. Such
behaviour, however, appears to be relatively common. It would appear; therefore, that regional
shopping mall choice may not always be based solely on the offerings and location of the available
shopping alternatives

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Jackson (1996) in his study observed that malls have become the place where senior citizens walk in
comfort and security, where parents lead their young to Santa Clauses, where singles court, where
teenagers socialize and where everybody consumes. Indeed a new term, “Mall Rats” has been coined to
describe the legions of young people who spend their free time cruising indoor corridors. This
proliferation of uses and of customers has led to the frequent observation that regional malls are the
new downtowns, the centers of informal social interactions, the successors to the traditional
marketplace.
An early conceptual article, Kotler, (1973) develops a systematic exposition of “atmosphere” as a
buying influence. Kotler explores the notion that one of the most significant features of the total
product is the place where it is bought or consumed. “The atmosphere of the place is more influential
than the product itself in the purchase decision" Kotler, (1973, p. 48). The term atmospherics is defined
in Kotler, (1973) as the effort to design buying environments to produce specific emotional effects in
the buyer that enhance his/her purchase probability. Atmosphere is experienced through the senses,
primarily sight, sound, scent, and touch. Bitner used the term servicescapes to describe the idea of
“atmospherics” in a service setting. Servicescapes also adds the notion of the service personnel to
physical setting (Bitner, 1992). Bitner elaborates on the neglect of the servicescape as follows: “The
effect of the atmospherics, or physical design and décor elements, on customers and workers is
recognised by managers and mentioned in virtually all marketing, retailing, and organisational
behaviour texts. Yet, particularly in marketing, there is a surprising lack of empirical research or
theoretically based frameworks addressing the role of physical surroundings in consumption settings.
The service scape is describe as covering such elements as physical layout of the service facility,
ambience, background music and that the service scape can also affect customer’s impressions of and
satisfaction with service” (Lovelock, Patterson and Walker, 2001). Service quality or desired
expectations are defined as a blend of what the customer believes can be and should be (Zeithaml and
Bitner 1996). Service quality can be measured by the level of discrepancy between consumer
expectations or desire and their perceptions of what they received as described by the SERQUAL scale
(Bebko 2000). Customer satisfaction occurs when the value and customer service provided through a
retailing experience meet or exceed consumer expectations. If the expectations of value and customer
service are not met, the consumer will be dissatisfied. Unfortunately for retailers, most consumers do
not complain when dissatisfied, they just shop elsewhere (Jackson, 1999). Retailers should always keep
in mind that customer expectations move continuously upward and that only satisfied customers are
likely to remain loyal in the long run.

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RESEARCH METHODOLOGY:
RESEARCH DESIGN:
In research design of this project the study was conducted using survey method.
I took all the 50 customer as a sample and took their responses using the research
Instrument as questionnaire: the questionnaire was personally given to each other.
Methodology
Sources Primary sources(Interview),secondary sources(internet)

Area of research Nisarga megha mart gajendragad
Research approach Descriptive Research
Research instrument Questionnaires
Data collection Personal interview, Questionnaire
Sample unit Customers of the Organization
Sampling method Convenience sampling
Sample size 50

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SAMPLE DESIGN
Sample the representatives selected for a study whose characteristics exemplify the larger group from
which they were selected
1 .Sample Size: 50 customer
DATA SOURCES:
The methodology adopted was through administering questionnaire to the respondents
 Primary data: collected through customers of the organization.

 Secondary data: collected through internet.
DATA ANALYSIS TOOL:
Data analysis was made on questionnaire. Graphs And Charts (Pie charts and Bar charts) have been
used to know the level of Customer Satisfaction towards the organization.
LIMITATIONS OF STUDY:
• The results are based on the information provided by the customer.
•The sample selection was judgmental and convenience based and this might not be perfectly
representative of the retail scenario.
• The time for study is limited to 8 weeks only

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COMPANY PROFILE

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HISTORICAL BACKGROUND:
A Nisarga megha mart is a self-service shop offering a wide variety of food and household products,
organized into aisles. It is larger and has a wider selection than earlier grocery stores, but is smaller and
more limited in the range of merchandise than a hypermarket or big-box market.
Gajendragad is also changing day by day: it is adopting new technology, strategies, management
techniques to increase merchandise of product and services. Retailing is very essential part of life, now
a das retail management is one of the sophisticated business. These are mainly one big retailing outlets
I.e., one super market in gajendragad.. This is nisarga megha mart in gajendragad.
Nisarga megha mart is a new market to gajendragad as it has commenced

business in 1years. It is located at Gadag road , its growth is steady and attracted college students
nearby and households and all rural people..
INTODUCTION TO NISARGA MEGHA MART
In the ear 2009, nisarga kirani general store in chinnayyanamath.
Shri. Veersh chinnayyanamath and all members planned to introduce the supermarket concept for first
time in gajendragad. They started “nisarga megha mart” with initial investment of 3,00,00,000.
 To look at the current trends in the Indian organized retail industry.
 To understand the organization as how systematically it is run by the management personnel.
 To know about the marketing activities of the done round the year.
 To know the customer queries, comments and suggestions about the store and its products.

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 To know about the promotional activities done to increase the sales.
 To get acquainted with the major issues in the Indian organized retail industry.
In fact, the training was for the practical aspects of the management skills and it was fruitful as
the main objective of the project was fulfilled satisfactorily. During the training period, I learnt
about the store organization and different activities performed by staff personnel. Big Bazaar
brings various schemes for the festival season and offers wide product choice to the customers.

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COMPANY IMAGE

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COMPANY PROFILE
Name of the organization Name of the organization
Owner Name Veeresh Chinnayyanammath
Mobile No 9945002237
Address Nisarga Megha Mart Gadag road,

New Bus Stand, Gajendragad –
582114
Sales Value 3,00,00,000
Established Date 26– 11 – 2014
Departments Marketing, HR, Finance, Stores.

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VISION AND MISSION:
VISION:
To become a Nisarga Megha Mart in the new

millennium and super market of choice for households, students, Business men’s rural people,
professional etc and to serve all the classes of customers.“Future Group shall deliver Everything,
Everywhere, Every time for Every Indian consumer in the most profitable manner.”
MISSION:

GAJENDRAGAD
 To achieve the excellent level of customer satisfaction by providing quality goods and
Services. To create such an Environment where customers feel free make product their
Choice.
 We shall ensure that our positive attitude, sincerity, humility and united determination shall be
the driving force to make us successful.
ORGANIZATION STRUCTURE
Store manager
Asst. store manager
Dept.mgr Mkt. mgr HR Mgr Administration Info
Sales
Asst. Visual Mgr
Dept merchandising
Maintenance
mgr
Security
CSD
Asst. Dm House
keeping Cashiers
Team
S V M IMS MBA COLLEGE,ILKAL
leader Page 16
GAJENDRAGAD
1. Store manager
This is the highest position in the store. He is the father and head of the family. He is the
decision maker for the store. The store manager is the responsible for both the top line responsibility is
sales and the bottom line responsibility is profit.
Role of Store Manager involves—
 Ensuring smooth operations of the store.

 Making plans to ensure highest profit for the store.
 Proper execution of plans.
 Deciding on offer/deals for clearance of products.
 Conducting meeting for proper communication flow.
2. Assistant store manager
There are three ASM’s in the store. Each ASM looks after 1 to 2 department of the store. The
main function of the ASM is to assist the SM in his targets and help achieve him the same.
3. Department manager
This designation is present for both functional departments as well as the store department. A
definite sales target is set for each department and it is responsibility of each DM to achieve the same.
The DM’s of the functional department are responsibility of the smooth operation of their respective
departments. There are 5 DM’s in the store.

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4. Assistant department manager
As the name suggests, the main role of the ADM’s is to assist the DM’s in their work.
There are 8 ADM’s in the store.
5. Team Leader
Sometimes department is divided into sections and there are different teams appointed to look
after these sections. Team leaders are the heads of such teams. There are total 105 TM’s and TL’s in
the store.
6. Team Members
These comprise of almost 80% of total staff. They are the actual customer facing members and
their key role is to provide best service to the customer. Pleasing personality, good communication
skills and overall product knowledge are the main requirement for this post.

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PRODUCT OR SERVICE PROFILE:
The company started in the year 2014 at the time of production.
Sales of nisarga megha mart
In Numbers
SI NO Name of the Automobiles 2014-2015
01 Staples 125
02 Snacks & Beverages 150
03 Packaged Food 200
04 Personal & Baby Care 100
05 Household Care 351
06 Dairy & Eggs 100
Total sales 1105
STAPLES

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SNACKS & BEVERAGES
PACKAGED FOOD
PERSONAL & BABY CARE

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HOUSEHOLD CARE
DAIRY & EGGS
AREA OF OPERATION:
It includes a broad spectrum of activities, from people management to the supply chain, store layout,
cash operations, physical inventory, master data management, offers and pricing etc.
Most of these operations are basically executed using the Commerce system that retailers use in the
stores and back office. Therefore, achieving excellence in daily store operations will thus be directly
proportional to the system that the business relies on.

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Thus a titles its includes or covers following areas or regions
 Gajendragad
 Rajur
 Bandi
 Naregal
CURRENT STATUS:
In Numbers
SI NO Name of the Automobiles 2018-2019
01 Staples 350
02 Snacks & Beverages 450
03 Packaged Food 150

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04 Personal & Baby Care 250

05 Household Care 450
06 Dairy & Eggs 250
Total sales 1900
FUTURE PLAN:
Nisarga Megha Mart, a Delhi-based hyper market retail chain will invest close to Rs 1,250 crore over
the next four years in a major expansion drive. The chain is targeting 220 outlets, taking its cumulative
retail space to 50 lakh sq ft. The chain is eyeing a sales turnover of Rs 5,000 crore by ’10.“We have
signed 32 deals for real estate acquisition for this year itself. That would take our retail space to 14 lakh
sq ft by the year end,” R C Aggarwal chairman, Nisarga Retail told .
ANY SPECIAL AWARDS:

GAJENDRAGAD
Gold winner for achieving 100% sales target 2012-2013
SWOT ANALYSIS:

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STRENGTHS:
 High brand-Equity in evolving retail markets.

 State of art infrastructure of the Big Bazaar outlets.
 Point of purchase promotions to increase the purchase.
 Variety of stuff under single roof increasing customer time and available choices.
 Low price
 Customer service desk.
 Advertisement.
WEAKNESSES:

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 Unable to meet store opening targets.

 Falling of revenue per square feet.
 Less store space.
 Unavailability of branded items.
OPPORTUNITY:
 Organized retail is just 8% of total pie of Indian market.

 Evolving consumer preference in recent years.
 Huge complexes offer shopping.
THREATS:
 Competitors, Global big players planning to foray into the markets.
 Government policies are not well-defined in emerging markets like India.
 Unorganized retail market of India.

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DATA ANALYSIS
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1. ANALYSIS AND INTERPRETION OF DATA:
TABLE-1:Showing age wise nisarga megha mart of the respondent.
Age group Respondents Percentage
16 -24 years 20 40%

CHART-1:Showing age
25 - 30 years 15 30 %
wise nisarga megha mart
30 - 40 years 5 10 % of the respondent.
40 - 50 years 5 10 %
50 - 60 years 5 10 %
Total 50 100%
age profile
respondent percentage
20
15
5 5 5
40% 30% 10% 10% 10%

16-24 year 25-30year 30-40year 40-50year 50-60year

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Interpretation: From the above table it is found that the majority of the respondents lies in age group
of 16 – 24 i.e. 40% and second largest age group is 25 – 30 i.e. 30%
2. RESPONDENTS INTERVIEW:
TABLE-2: The below table shows sex ground of the respondent, Which help the researcher to analysis
the most users of nisarga megha mart.
Particular No of students Percentage

Male 20 40%
Female 30 60%
Total 50% 100%
CHART-2: The below table shows sex ground of the respondent,Which help the researcher to
analysis the most users of nisarga megha mart.
Male Female
40%
60%
Interpretation: customers interviewed were male 40% and customers were female 60%.the female is
major customer for nisarg megha mart.

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TABLE-3.DISCRIMINATION OF CUSTOMERS ON THE BASIS OF

OCCUPTION
Particulars No of respondents Percentage
Student 20 40%
Business 5 10%
Profession 10 20%
Others 15 30%
Total 50 100%
CHART-3:Discrimination of customers on the basic of occuption.
Sales Column1
20
20
18
16
14 15
12
10 10
8
6 5
4
2 40%
0 10%
20%
Student 30%
Business
Profession
Other
Interpretation: as per the diagram the major customers are students at 40% and followed by
others at 40%, professional at 20% and business at 30%.

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TABLE-4 FREQUENCY OF VISITING
TABLE-4: visit to nisarga megha mart.
a)Daily 8 16%
b)Once in a week 12 24%
c)Twice a week 5 10%
d)Twice a month 20 40%

e) More than twice a month 5 10%
Total 50 100%
Chart-4: visit to nisarga megha mart.
Daily Ones in a week Twice in a week

twice in a month More than twice in a month
10%
16%
24%
40%
10%
Interpretation- as per the diagram the frequency of customer visiting the mart twice in a month is 40%
compared to other .

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TABLE-5 CONVENI
Super market 40 80%
Open market 10 20%

Total 50 100%
Chart-5: convenient
Super market Open market
20%
80%
Interpretation-here 80% customer are convenience with the nisarga megha mart.
TABLE-6 AVALIBILITY OF VARIETY

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Availability of variety of products is more

Super market 15 30%
Open market 35 70%
Total 50 100%
Chart-6: Availability of variety of products is more
super market open market
30%
70%
Interpretation-here according to customers, the availability of variety in open market is large
TABLE-7 NISARGA MEGHA MART PRICE ARE

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Value for price in Nisarga megha mart.
Less 10 20%
On par 15 30%
More 25 50%
Total 50 100%
Chart-7: Value for price in super market
more on par less
20%
50%
30%
Interpretation:- here 50% of the customers says price is low 30% says on par and 20% more.
TABLE-8 IF YOU ARE GIVEN A CHANCE TO DO LOT SHOPPING WHICH

ONE YOU WILL CHOOSE

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Super market 20 40%

Open market 30 60%
Total 50 100%
Chart-8: If you are given a chance to do lot shopping which one you will choose.
super market open market
40%
60%
Interpretation:40% choose to shop in super market 60% chose to shop in open market.
TABLE-9 LEVEL OF SATSFACTION REGARDING QUALITY
How much you are satisfied with the quality of product Available in Super Market?

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Particular No of respondents Percentage

Less 0 0%
Average 10 20%
More 40 80%
Total 50 100%
Chart -9: level of satisfaction regarding quality.
less average more
20%
80%
Interpretation: here 80% customer said more satisfied with the quality of the product and 20% didn’t
ager with it.
TABLE-10 Your yearly family income lies between

GAJENDRAGAD
Less than 50,000 5 10%

More than 50,000 15 30%
1,00,000 -2,00,000 10 20%
More than 2,00,000 20 40%

Total 50 100%
Chart-10:your yearly family income lies between
less then 50,000 more then 50,000 1,00,000-2,00,000 more then 2,00,000
10%
40%
30%
20%
Interpretation:- here 40% of customer income is more then 2,00,000,30%of the customer is
more then 50000,100000-200000,less then 50000 for 20%and10% respectively.
Table-11 OPINION TOWARDS NISARGA MEGHA MART
What is your opinion towards your super market?

GAJENDRAGAD
Excellent 15 30%
Good 20 40%
Average 10 20%
Poor 5 10%
Total 50 100%
Chart-11:Opinion to words nisarga megha mart .
no of respondent percentage
25
20
20
15
15
10
10
5
5
30% 40% 20% 10%

0
excellent good average poor
Interpretation:- 40% customer agreed it was good,30% agreed it was excellent,20% said it was
average,10% said it was poor.
TABLE-12THIS TABLE SHOWING NISARGA MEGHA MART THE BASIS OF
AWARENESS OF NISARG MEGHA MART
The below table, which helps the researcher to find out the awareness of nisarga megha mart.

GAJENDRAGAD
Particular N0 of Respondents Percentage

Newspaper 6 12%
Television 11 22%
Advertisement 11 22%
Friends 10 20%
Others 12 24%
Total 50 100%
Chart-12:This table showing nisarga megha mart the basic of awareness of nisarga
megha mart.
no of respondents Series 2
11 12
11
10
12%
22%
22%
20%
24%
newspaper
television
advertisement
friend
other
The firm created 22% of the awareness from television and advertisement,10%from friend 6% from
newspaper and 12% other channel.
FINDINGS
 Students - 40% and House wives- 30% are the regular customers of nisarga megha ha mart,
business men’s and professional are 10% and 20% respectively
 The frequency of visiting super market is twice a week and many customers prefer to visit twice
in month.
 50% of customers visit the super to purchase mixture of all grocery stationary, cosmetic etc.
 There is a huge market potentiality for a separate garments section.

GAJENDRAGAD
 59% of customers have said availability of verity of products is more in open market than super
markets.
 79% of the customer agree that it is convenient shopping destination is super market than
scattered market.
 56% of customers prefer Scattered market to shop a lot, as they can bargain and enjoy the
spacious market
 The perception towards the prices of super market products is more than the market price is
found to be 50%, on par with market price is about 30% lesser than market price is about 20%.
 Customers of Nisarga Megha Mart belongs to all income group but more number of customers
are higher and middle level of income.
 The awareness of supermarket is very low in Gajendragad.
 40% of customers have good opinion towards Nisarga Mega Mart.
SUGGESTIONS
 Nisarga Megha Mart sells its products at very cheaper rate than MRP bt many customers are not
aware of it so, they should conduct some awareness programs.
 Nisarga Megha Mart have to come out with ore number of branches so as to reach every corner
of Chinnayyanamath
 It has to still increase the variety of products as most of the the customers have suggested the
same.+

GAJENDRAGAD
 The survey has come out with huge market potentiality for the separate garments section for
woman and men.
 Many customers wants fresh vegetables and medicines, so it has to make arrangement of cooler
to store them and satisfy the customers.
 They can opt for publishing articles in news paper. Print banners, can give ads in local TV
channel etc to create awareness and attract new customers.
 There should be label and price tag on all the cosmetic also as like grocery ad stationary items.
 It should increase the bay area for customers i the super market, so they can easily move around
and choose the product.
 The customers fell free and safe shop in Nisarga Megha Mart so, I suggested maintaining this
thought the business.
 To provide facility of credit card for regular customers
 More security gadgets and checks should be there to control thefts and employees working.
 Availability of products in each size should be at the floor.
CONCLUSION
Nisarga megha mart is a very good retail out let in Chinnayyanamath. It maintain the inventory vey
efficiently .Initially customers were very few but after 8 months it started grabbing the market. Now the
market share is 65% but it has to still acquire lot of customers. It has to concentrate a lot on
advertisements to attract new customers.

GAJENDRAGAD
The concept of super market, Shopping mall is very new in Gajendragad people, their attitude towards
such malls is big showrooms, trolleys, wide variety of products means- high costs with high quality.
But this attitude should be changed. Such a challenge is taken y Nisarga Megha Mart and they have
changed the attitude to a very extent but still they have to work hard to bring the drastic change in
whole Gajendragad..
I am sure that Nisarga Megha Mart has a bright future, and has number of opportunities to expand its
business. So it has spread- out over the Chinnayyanamath with number of branches.
BIBLIOGRAPHY :
BOOKS:
BUSINESS RESERCH METHOD – William Zikmund
MARKETING MANAGEMENT – Philip Kotler

GAJENDRAGAD
MARKETING RESERCH –Donald S.Tul
WEB SITES – WWW.Google.com

A STUDY ON CUSTOMER SATISFACTION AT NISARGA MEGHA MART
GAJENDRAGAD
APPENDIX :
OUESTIONNARIE
Sir/Madam
I, Mr. BASAVARAJ K.VALI a MBA student of SVMVV sangha's Institute of

management studies ilkal, I am doing a survey on “CUSTOMERS ATTITUDE
TOWARDS SUPER MARKET” IN GAJENDRAGAD. So I request you to fill up
this questionnaire and I also assure you that informatio n provided by you will be kept
confidential and only used for academic purpose.
1. Name: ______________________________
2. Age: ________________
3. Gender: ___________________________
4. Occupation
 Student
 Business
 Profession
 Others ( Please specify)______________________
S V M MBA IMS COLLEGE,ILKAL Page 45

GAJENDRAGAD
5) How frequently you visit super market
 Daily
 Once in a week
 Twice in a month
 More than twice a month
6) Which is more convenient to you?
 Super market
 Open market
7) Availability of variety of products is more in
 Super Market
 Open Market
8) Value for price in super market

 Less
 On par
 More

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9) If you given a chance to do of shopping which one you will chose and
why?
 Super Market _____________________________

_____________________________________________________
__
 Scattered Market _______________________________

_____________________________________________________
_____
10) How much you are satisfied with the quality of product
Available in Super Market?
 Less
 Average
 More
11) Your yearly family income lies between___
 Less than 50,000

 More than 50,000
 1,00,000 to 2,00,000
 More than 2,00,000

GAJENDRAGAD
12) What is your opinion towards your super market?
 Excellent
 Good
 Average
 Poor
13) which helps the researcher to find out the awareness of nisarga megha mart.
 Newspaper
 Television
 Advertisement
 Friends
 Others

GAJENDRAGAD
This completes my set of questions please give
Your valuable feedback about the survey
_______________________________________________________
________________________________________________________
_________________________________________________________
Thank you
Date:_______________
Place:______________
Signature of Respondent
( )

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A STUDY ON CUSTOMER SATISFACTION AT NISARGA MEGHA MART,

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BACKGROUND OF THE STUDY:

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OBJECTIVES OF THE STUDY

 To know the level of customer satisfaction towards the company.

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Instrument as questionnaire: the questionnaire was personally given to each other.

Sources Primary sources(Interview),secondary sources(internet)

Research approach Descriptive Research

Research instrument Questionnaires

Data collection Personal interview, Questionnaire

Sample unit Customers of the Organization

Sampling method Convenience sampling

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1 .Sample Size: 50 customer

The methodology adopted was through administering questionnaire to the respondents

 Primary data: collected through customers of the organization.

DATA ANALYSIS TOOL:

• The results are based on the information provided by the customer.

• The time for study is limited to 8 weeks only

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Nisarga megha mart is a new market to gajendragad as it has commenced

INTODUCTION TO NISARGA MEGHA MART

In the ear 2009, nisarga kirani general store in chinnayyanamath.

 To look at the current trends in the Indian organized retail industry.

 To understand the organization as how systematically it is run by the management personnel.

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 To know about the promotional activities done to increase the sales.

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Name of the organization Name of the organization

Owner Name Veeresh Chinnayyanammath

Address Nisarga Megha Mart Gadag road,

Sales Value 3,00,00,000

Established Date 26– 11 – 2014

Departments Marketing, HR, Finance, Stores.

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VISION AND MISSION:

To become a Nisarga Megha Mart in the new

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Asst. store manager

Dept.mgr Mkt. mgr HR Mgr Administration Info

Role of Store Manager involves—

 Ensuring smooth operations of the store.

2. Assistant store manager

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4. Assistant department manager

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PRODUCT OR SERVICE PROFILE:

The company started in the year 2014 at the time of production.

Sales of nisarga megha mart

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SNACKS & BEVERAGES

PERSONAL & BABY CARE

DAIRY & EGGS

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