Assignment – 1

Unit – 1, 2

1. What is Data Mining?

Ans. Data mining is the process of analyzing massive volumes of data to discover
business intelligence that helps companies solve problems, mitigate risks, and seize
new opportunities

2. What are applications of Data Mining?

Ans. Customer Relationship Management
Banking & Other Financial
Retailing and Logistics
Manufacturing and Maintenance
Brokerage and Securities Trading
Insurance
Computer hardware and software
Science and engineering
Government and defense
Homeland security and law enforcement
Travel industry
Healthcare
Medicine
Entertainment industry
Sports
Etc.
Highly popular application areas for data mining

3. What are classifications of Data Mining?

Ans. classifications is a data analysis task, i.e. the process of finding a model that
describes and distinguishes data classes and concepts. Classification is the problem
of identifying to which of a set of categories (subpopulations), a new observation
belongs to, on the basis of a training set of data containing observations and whose
categories membership is known

4. Write the functionalities of Data Mining?

Ans. Data Mining Functionality:
1. Class/Concept Descriptions:
i.Data Characterization
ii.Data Discrimination
2. Mining Frequent Patterns:

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 i.Frequent item set
ii.Frequent Subsequence
iii.Frequent Substructure
3. Association Analysis
4. Correlation Analysis

5. Explain the Data Mining architecture.

Ans. The data mining process involves several components, and these components
constitute a data mining system architecture.

6. Explain the major issue in Data Mining.

Ans. There are 3 major issues in Data mining:
 Mining Methodology and User Interaction
 Performance Issues
 Diverse Data Types Issues

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 7.List the primitives that specify a data mining task.
Ans. We can specify a data mining task in the form of a data mining query.
 This query is input to the system.
 A data mining query is defined in terms of data mining task primitives.
 Set of task relevant data to be mined.
 Kind of knowledge to be mined.
 Background knowledge to be used in discovery process.
 Interestingness measures and thresholds for pattern evaluation.
 Representation for visualizing the discovered patterns.
8.Describe challenges to data mining regarding data mining methodology and
user interaction issues.
Ans.:
 Mining different kinds of knowledge in databases − Different users may be
interested in different kinds of knowledge. Therefore it is necessary for data
mining to cover a broad range of knowledge discovery task.
 Interactive mining of knowledge at multiple levels of abstraction − The data
mining process needs to be interactive because it allows users to focus the
search for patterns, providing and refining data mining requests based on the
returned results.
 Incorporation of background knowledge − To guide discovery process and to
express the discovered patterns, the background knowledge can be used.
Background knowledge may be used to express the discovered patterns not
only in concise terms but at multiple levels of abstraction.
 Data mining query languages and ad hoc data mining − Data Mining Query
language that allows the user to describe ad hoc mining tasks, should be
integrated with a data warehouse query language and optimized for efficient
and flexible data mining.
 Presentation and visualization of data mining results − Once the patterns are
discovered it needs to be expressed in high level languages, and visual
representations. These representations should be easily understandable.
 Handling noisy or incomplete data − The data cleaning methods are required
to handle the noise and incomplete objects while mining the data regularities. If
the data cleaning methods are not there then the accuracy of the discovered
patterns will be poor.
 Pattern evaluation − The patterns discovered should be interesting because
either they represent common knowledge or lack novelty.

9.What is Business Intelligence?

Ans. Business Intelligence is the talk of a new changing and the growing world that
can be defined as a set of concepts and methodologies to improve decision making in
business through the use of facts and fact-based systems. The Goal of Business

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 Intelligence is to improve decision making in business ideas and analysis. Business
Intelligence is not just a concept it’s a group of concepts and methodologies.

10. What is significance of Business Intelligence?

Ans. Business intelligence can help companies make better decisions by showing
present and historical data within their business context. Analysts can leverage BI to
provide performance and competitor benchmarks to make the organization run
smoother and more efficiently.

11. Write the relation between BI, DM and DW.

Ans. The department store in the beginning uses data to predict that the user’s
shopping behavior belongs to business intelligence, and the customer’s consumption
habits are stored in the data warehouse. The law summarized by the behavior
analysis of the individual belongs to data mining.

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