Presidency University: Name

PRESIDENCY UNIVERSITY
TOPIC - QUESTIONNAIRE DESIGNING FOR A SPECIFIC

BUSINESS RESEARCH PROBLEM
Submitted To: Prof. Bipasha Maity
Submitted By:
Name: Vivek Upadhyay (20202MBA0323)
Shirline Sreenivasan (20202MBA0261)
Princee Joseph T.J (20202MBA0200)
Ishika Jethwa (20202MBA0109)
Apekhaya Nayak (20202MBA0043)
Section: A
Subject: BUSINESS RESEARCH METHOD (MGT226)
Class: MBA Sem 2
Batch: 2020-2022
INDEX
1
SL.N CONTENT PAGE NO.
O
1. INTRODUCTION 3
2. BUSINESS RESEARCH PROBLEM 4
3. OBJECTIVE OF THE STUDY 4
4. DATA COLLECTION 4
5. RESEARCH DESIGN 5
6. STATISTICAL TOOLS 5
7. SAMPLING METHOD 6
8. SAMPLING SIZE 6
9. HYPOTHESIS 6
10. QUESTIONNAIRE 7 -8
2
INTRODUCTION
Wheels India Limited is company promoted by the TVS Group, India’s largest
auto component manufacturers. Starting with a bus service in 1911, the TVS
Group has grown to become one of India’s largest business houses with
businesses in two wheelers, vehicle dealerships & logistics and auto
components which had a turnover of over USD 7 Billion (FY 2012-13). Wheels
India (established in 1962) is one of the largest steel wheel manufacturers in the
world. The company had turnover of USD 375 Million (FY 2012-13) coming
from the segments of Cars/ UVs, Commercial vehicles, Tractors, Single Piece
wheels and Construction & Earth Mover wheels. The company also
manufactures air suspension kits for trucks and buses. With over 15 % of its
turnover coming from exports, particularly from the Construction & Earth
Mover equipment segment, it is truly a global player in the auto components
industry. Wheels India started production of wheels for commercial vehicles in
1962 at our plant in Padi, Chennai. The company started the production of car
and tractor wheels in Padi in 1965. In 1972, the company made a foray into the
construction equipment sector with Hindustan Motors (now CAT India). In
1982, the company opened its second facility in Rampur for tractor wheels.
Wheels India entered the wire wheel business in 1988 and also entered the air
suspension market under the brand “WILRIDE”. In 1998, the company opened
a facility in Pune to cater to this growing automotive hub. This facility
manufactures wheels for car, trucks and busses.
3
STATEMENT OF BUSINESS RESEARCH PROBLEM:
A Study on Customer Satisfaction and its effects on Brand Image with special
reference towards Wheels India Private Ltd., Chennai
OBJECTIVES OF THE STUDY:
 To study about the brand image of Wheels India based on customer

satisfaction.
 To understand the relationship between brand image and customer
satisfaction.
 To analyse the various factor affecting the customer satisfaction level.
 To suggest company to improve the brand image and customer
satisfaction.
DATA COLLECTION
1.Primary data: It is a data that is collected by a researcher from first-hand
sources, using methods like surveys, interviews or experiments.
2. Secondary data: It is a type of data that have been already collected by and
readily available from other sources.
3. The researcher collected both primary and secondary data for this research.
4
RESEARCH DESIGN
The type of research is descriptive type research. It includes surveys and fact-
finding enquires of different kinds. The descriptive study may relate to the
people of a community their age distribution, educational status etc. A
descriptive study may also be on the attitude or opinions or views of a certain
group of people towards anything. A descriptive study involves the following
steps:
 Formulating the objectives of the study
 Defining the population or universe
 Selecting the sample
 Designing the methods of data collection
 Analysis of data and results.
STATISTICAL TOOLS
1. CORRELATION COEFFICIENT
Correlation is statistical measure that includes the extent to which two or more
variables fluctuate together. A positive correlation indicates the extent to which
those variables increase or decrease in parallel a negative correlation indicates
the extent to which to which one variable increases as the other decreases.
2. SIMPLE LINEAR REGRESSION

Simple linear regression is a statistical method that allows us to summarize and
study relationship between two continuous (quantitative) variables. One
variable is considered to be explanatory variable and the other is considered to
be a dependent variable.
REGRESSION EQUATION:
X – X̅ = Bxy (Y – Y̅)
Bxy = ∑ xy/y2
X̅ = ∑ x/n Y̅ = ∑ y/n
5
SAMPLING METHOD
Convenient sampling method has been used for the purpose of the study, which
involves non-probability sampling technique where subjects are selected
because of their convenient accessibility and proximity to the researcher. The
research tool used here is questionnaire.
SAMPLE SIZE
Questionnaires were given to 150 customers of Wheels India Pvt Ltd, Chennai.
HYPOTHESIS
A research hypothesis is a tentative solution for the problem being investigated.
It is the supposition that motivates the researcher to accomplish future course of
action.
1. Greater awareness about the objectives of the training and development
program must be created among the trainees at the time of their nomination
for the training so that it helps the trainee easily understand and attain the
objectives and goals of the program.
2. Employees must be motivated to take up Training Programs regularly to
update their skills and learn new technique to perform their work effectively
and efficiently.
3. Objectives of the training program must be in line with the need of the
trainees and must be clearly explained to them so that they can be easily
attained.
4. Training Program must be conducted at frequent intervals to help the
workers update with new technologies and to improve their performance.
5. Superior Quality of training materials and training aids provided to the
trainee will increased their involvement and participation for the training
which in turn help in their performances, effectively communicates and to
enhance good relationship among co- workers.
6. Trainers must extend their personal care and concern to create a friendly
atmosphere and always be ready to help the trainees in difficult situation.
7. Organization must take efforts to see that trainees are provided with the
best of facilities bringing in new improvement with every training program.
6
QUESTIONNAIRE
A Study on Customer Satisfaction and its effects on Brand Image with

special reference towards Wheels India Private Ltd., Chennai
You are kindly requested to answer the following questionnaires based on the
instructions provided.
Please select according to your opinion against the appropriate column based on
how you rate yourself for the following statements. Complete the following
statements as truthfully as you can.
1. Name of the respondent:

2. Name of the Car brand:
3. Age:
(A)Below 30 (B) 30 – 40 (C) 40 – 50 (D) Above 50
4. Gender:
(A)Male
(B) Female
5. Annual Income of the Consumer:

(A)3 – 5 Lakhs (B) 5 – 8 Lakhs (C) 8 – 11 Lakhs (D) Above 11 Lakhs
6. Does our product provides a sense of self-esteem to you?

(A) Strongly Agree (B) Agree (C) Neutral (D) Disagree (E) Strongly Disagree
7. Does our product align with values and belief of the people?
8. The price of the Brand?

(A) Expensive (B) Moderately Expensive (C) Adequate (D) Cheap
9. Does association of Product with a particular group of company lead to

preferences for such product?
(A) Always (B) Sometimes (C) Not Much (D) Never
10. How do you feel the customer loyalty of our Brand?

(A) Very Good (B) Good (C) Average (D) Poor (E) Very Poor
7
11. How likely are you to re-purchase products and services from Wheels
India Private Ltd.?
12. Do you think that customers are repeatedly buying our product for the
Brand?
13. Which of the following according to you help build a good brand
image?
(A) Quality (B) Communication Strategies
(C) Competitive Pricing (D) Good Value-Added Services
14. Does the product offers free trials and discount?

15. What kind of image do you have about the quality of our Brand?
(A) Excellent (B) Good Quality
(C) Average Quality (D) Bad Quality
16. What do you think about the promotional activity given by Wheels
India Private Ltd.?
17. How do you feel about the Ordering Time of our product?
18. Would you like to recommend our product to others?

(A) Always (B) Sometimes (C) Not Much (D) Never
19. Do you have trust in our product?

20. Are you satisfied with the product?

21. Are you satisfied with our service?


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PRESIDENCY UNIVERSITY

TOPIC - QUESTIONNAIRE DESIGNING FOR A SPECIFIC

Submitted To: Prof. Bipasha Maity

OBJECTIVES OF THE STUDY:

 To study about the brand image of Wheels India based on customer

2. SIMPLE LINEAR REGRESSION

A Study on Customer Satisfaction and its effects on Brand Image with

1. Name of the respondent:

5. Annual Income of the Consumer:

6. Does our product provides a sense of self-esteem to you?

8. The price of the Brand?

9. Does association of Product with a particular group of company lead to

10. How do you feel the customer loyalty of our Brand?

14. Does the product offers free trials and discount?

18. Would you like to recommend our product to others?

19. Do you have trust in our product?

20. Are you satisfied with the product?

21. Are you satisfied with our service?

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