A Study on

United Commercial (UCO) Bank

A Summer Internship Project Report Submitted to

Koneru Lakshmaiah Education Foundation (Deemed to be University) partial
fulfillment of the requirements for the award of the Degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by
Mr. Konakandla Venkata Sai Yuvaraj
(Reg. No: 22923020551)

Under the Guidance of

Dr. Durgaprasad Navulla
Assistant Professor
KL Business School

Department of KL CDOE Online BBA

 ACKNOWLEDGMENT

I take this opportunity to acknowledge all the people who rendered their
valuable advice in bringing the Mini Project to function.

As a part of the curriculum at KONERU LAKSHMAIAH EDUCATION

FOUNDATION (DEEMED TO BE UNIVERSITY), the Summer Internship
Project enables us to enhance our skills and expand our knowledge base.

I express my sincere thanks to DR. G. PARDHA SARADHI VARMA, VICE-

-CHANCELLOR, KONERU LAKSHMAIAH EDUCATION
FOUNDATION (DEEMED TO BE UNIVERSITY) for allowing me to
undertake this Summer Internship Project work.

I express my gratitude to DR. K. SHANATH KUMAR, DIRECTOR, of

KONERU LAKSHAMAIAH CENTRE FOR DISTANCE AND ONLINE
EDUCATION, for his valuable support in pursuing my Summer Internship
Project work.

I owe a deep sense of gratitude to Dr. Durgaprasad Navulla, Program Co-

Ordinator, KL CDOE (Centre for Distance and Online Education) Online
BBA, and my guide (Dr. Durgaprasad Navulla), for her cooperation at each
stage of my work and for his patience and immense support in completing this
Summer Internship Project.

Finally, I wish to express my thanks to all the faculty of CDOE for their
valuable suggestions in bringing out my project in the most successful manner.
 (Konakandla Venkata Sai
Yuvaraj)
CONTENTS
Details Page No
Department Certificate i
Acknowledgments ii
Contents iii
List of Abbreviations
CHAPTER – I
Introduction to the Company (Brief)
Need for the study
Scope of the study
Objectives of the study
Methodology of the study
Limitations of the study
CHAPTER – II
Industry Profile
CHAPTER – III
Company Profile
(a) Profile
(b) Vision, Mission, Objectives
(c) Quality Policy
(d) Awards and Accolades
(e) Corporate Governance Policies
(f) Corporation Social Responsibility
(g) SWOT Analysis

CHAPTER – IV
Functional Department Strategies
 Marketing Department
 Finance Department
 HR Department
 Any Other
CHAPTER – V
Findings
Suggestions
Conclusion
Bibliography

CHAPTER – I

INTRODUCTION TO COMPANY&
METHODOLOGY

TVS Motor Company (commonly known as TVS) is an

Indian multinational motorcycle manufacturer headquartered in Chennai. It is
the third-largest motorcycle company in India in terms of revenue. The
company has annual sales of three million units and an annual production
capacity of over four million vehicles. TVS Motor Company is also the second
largest two-wheeler exporter in India with exports to over 60 countries.
TVS Motor Company is the flagship company of the TVS Group, being the
largest company of the group in terms of valuation and turnover. The logo for
TVS Motor Company features a red horse.
TV Sundram Iyengar was a man of principles and a true visionary. During the
1930s, when riding an automobile was still a distant dream for many Indians, he
had the vision to start the first ever rural bus service in Madurai. Business was
not only a passion for Sundram Iyengar, but also a service to the common man.
His innovative and visionary ideas, hard work and determination formed the
base for ‘TV Sundram Iyengar and Sons Group of Companies’, one of India’s
largest industrial conglomerates.
The group started by Iyengar extended its services to the motor industry, to
motor services and several others over the following years. No wonder, even
today he is regarded as one of the most successful industrialists of his time. TV
Sundram Iyengar was also a forward thinker and a stringent follower of
Gandhian philosophies.
Companies under the group employ over 25,000 people and has business
interests in six continents and with establishments in more than 25 countries.
The group has a diverse business base in both B-to-B, B-to-B as well as in B-to-
C segments. The clientele of its group companies includes marquee names in
both auto and non-auto segments. The manufactured products of the group are
sold to Automotive and Industrial vehicle and product manufacturers,
distributors and to consumers.
 The businesses of the group work closely with entrepreneurs and help them
scale by directly engaging with them and through brand support. One of the
entities has created a platform for over 20,000 retail and service entrepreneurs
across the country through its technology and service platform. Through its B-
to-C businesses, it sells more than 1,50,000 vehicles per annum (including
1,10,000 two-wheelers) and provides services to over 3.5 million customers.
Known for its compliance and governance standards, the group believes in
empowering people with skills and training programs through its schools and
community outreach initiatives. It runs nine institutions under its not-for-profit
welfare trust, which have provided education and life skills for around 50,000
persons so far.
The companies in the group have grown consistently over the years and created
value for all its stakeholders.
TVS Mobility is the holding company for the businesses managed by the T S
Rajam family members. The companies housed under TVS Mobility evolved
from the business started by T V Sundaram Iyengar in 1911. Businesses under
the TVS Mobility group are being managed by the 4th generation family
members, descendants of T V Sundaram Iyengar.

TVS Mobility has a collective annual revenue of over USD 2Bn and has
broadly four verticals that include Manufacturing (Tyres & Tubes and Rubber
products), Global Supply Chain Solutions (auto and non-auto), Platform for
Distribution and Services in the Independent Aftermarket, and Auto
Distribution (India, Sri Lanka and Bangladesh)
 NEED FOR THE STUDY

the purpose or benefits of studying TVS Motors, it would typically refer to

understanding the company for educational or business purposes.

TVS Motor Company is an Indian multinational motorcycle manufacturer.

Studying TVS Motors could involve analyzing its business model, market
strategies, financial performance, technological advancements, or any other
relevant aspect. This study could be conducted by students, researchers,
investors, or business professionals to gain insights into the automotive
industry, learn from the company's successes or challenges, and make informed
decisions.
 SCOPE OF THE STUDY

The scope of studying TVS Motor, or any similar company, can be broad and
can cater to various fields and interests. Here are several aspects where studying
TVS Motor may have relevance:

1. Business and Management:

 Understanding the business model and strategies employed by TVS
Motor.
 Analysing the company's market position, competition, and growth
potential.
2. Engineering and Technology:
 Investigating the technological advancements and innovations in
TVS Motor's vehicles.
 Studying the engineering aspects of motorcycle design,
manufacturing processes, and quality control.
3. Marketing and Branding:
 Analyzing TVS Motor's marketing strategies, advertising
campaigns, and brand positioning.
 Understanding how the company connects with its target audience
and builds brand loyalty.
4. Financial Analysis:
 Examining the financial statements, performance indicators, and
economic factors affecting TVS Motor.
 Assessing investment opportunities and financial health for
investors and financial analysts.
5. Supply Chain and Logistics:
 Studying the supply chain management and logistics involved in
producing and distributing motorcycles.
 Analyzing the impact of global supply chain trends and logistics
efficiency on the company.
6. Sustainability and Corporate Social Responsibility (CSR):
 Investigating TVS Motor's initiatives related to sustainability,
environmental impact, and CSR activities.
 Understanding how the company contributes to social and
environmental well-being.
7. Policy and Regulation:
 Exploring the regulatory environment and policies affecting the
automotive industry.
 Studying how TVS Motor adapts to and complies with industry
regulations.

OBJECTIVES OF THE STUDY

o Understand the business model, organizational structure, and

overall strategy of TVS Motor.
o Analyse the company's financial performance, market share, and
profitability.
o Evaluate TVS Motor's competitive position in the motorcycle
industry.
o Compare and contrast its strengths, weaknesses, opportunities, and
threats against competitors.
o Investigate consumer preferences, market trends, and demand for
TVS Motor's products.
o Identify potential growth areas and market segments for the
company.
o Examine the technological advancements in TVS Motor's
motorcycles.
o Evaluate the company's innovation and research and development
efforts.
o Study the supply chain management and manufacturing processes
of TVS Motor.
o Assess the efficiency and effectiveness of the company's
operations.
o Analyze TVS Motor's marketing strategies, advertising campaigns,
and brand positioning.
o Evaluate the effectiveness of the company's efforts to connect with
its target audience.
o Assess TVS Motor's initiatives related to CSR and sustainability.
o Examine the impact of the company's operations on the
environment and society.
o Understand how TVS Motor complies with industry regulations
and standards.
o Evaluate the impact of regulatory changes on the company's
operations.
o Provide information for investors to assess the potential for
investment in TVS Motor.
 o Analyze the financial health and growth prospects of the company.
o Assist the company in strategic planning by providing insights into
market dynamics and internal capabilities.
o Identify areas for improvement and potential strategies for growth.

METHODOLOGY OF THE STUDY

a study related to TVS Motors, such as market research, performance analysis,
or any other aspect, here is a sample methodology section that you can use as
a starting point. Adapt the details based on the specific focus and
requirements of your study:
 The research design may involve a combination of quantitative and
qualitative methods. For instance, a market analysis might include
quantitative data on sales performance and market share, coupled with
qualitative insights from customer interviews or expert opinions.
 Define the target population, which might include customers, dealers,
industry experts, or competitors.
 Specify the sampling technique (e.g., random sampling for customers,
purposive sampling for experts) and justify the method chosen.
 Describe the characteristics of the sample, considering demographics
and any specific criteria relevant to your study.
 Financial Data Analysis: Analyze financial reports and performance
metrics provided by TVS Motors.
 Customer Surveys/Interviews: Design and conduct surveys or interviews
to gather insights into customer preferences, satisfaction levels, and
perceptions of TVS Motors products.
 Competitor Analysis: Collect data on competitors through market
research, industry reports, and comparative analysis.
 Specify any tools or instruments used for data collection, such as survey
questionnaires, interview guides, or financial analysis frameworks.
 Discuss the reliability and validity of these instruments, especially if
you're developing them specifically for your study.
 Financial Analysis: Use quantitative methods to analyze financial data,
including ratios, trends, and performance indicators.
 Customer Feedback Analysis: Apply qualitative analysis techniques
(thematic analysis, sentiment analysis) to interpret customer survey
responses.
 phase of the research, including data collection, analysis, and reporting.
 If your study involves financial considerations, provide a breakdown of
the budget allocation, considering expenses for research tools, data
access, or other resources.
 LIMITATIONS OF THE STUDY

the limitations of a study related to TVS Motors, it's essential to

acknowledge any constraints, challenges, or factors that might affect the
interpretation and generalizability of your findings. Here are some potential
limitations to consider:

Data Availability:
Limitations may arise due to the availability of data, especially if
certain financial or operational information is proprietary or not
publicly disclosed by TVS Motors.

Financial Data Accuracy:

If relying on financial reports, acknowledge the potential for errors or
inaccuracies in the provided financial data, as reporting standards and
accounting practices may vary.

Customer Bias:
Customer feedback, whether obtained through surveys or interviews,
might be subject to biases. Respondents may provide feedback based
on personal preferences or experiences, which may not represent the
broader customer base.

Scope of the Study:

Clearly define the scope of your study but be aware that a more
narrowly defined scope may limit the applicability of your findings to
the broader context of TVS Motors.

Industry Dynamics:
External factors affecting the automotive industry, such as economic
conditions, regulatory changes, or global events, may impact the
study's relevance over time.

Technology Changes:
Rapid technological advancements in the automotive industry may
render certain aspects of the study outdated quickly, particularly if
focusing on specific technologies or product features.
 Future Research Opportunities:
While not a strict limitation, it's worthwhile to identify areas where
additional research could provide a more comprehensive
understanding of TVS Motors' performance or industry trends.

PLAN OF THE STUDY

Chapter-1: Deals with introduction & methodology.
Chapter -2: Deals with may present industrial overview.
Chapter-3: Deals with detailed overview of the company.
Chapter -4: Deals with detailed overview of functional areas.
Chapter-5: Deals with findings & suggestions.
 Chapter – II

INDUSTRY PROFILE

As of my last knowledge update in January 2022, TVS Motors is an Indian

multinational motorcycle company headquartered in Chennai, India. However,
for the most accurate and up-to-date information on TVS Motors' industry
profile, financial performance, and other relevant details, I recommend checking
the latest reports, press releases, and official documents available from
reputable sources such as the company's official website, financial news outlets,
and industry reports.

TVS Motors is a part of the TVS Group, which was founded in 1911.
The company entered the automotive industry in 1978 with the launch of
mopeds.TVS Motors produces a wide range of two-wheelers, including
scooters, motorcycles, and mopeds. The company is known for its innovation
and has introduced various models with advanced features and technologies.

TVS Motors has a significant presence in the Indian market and has expanded
its operations internationally.The company competes with other major players
in the Indian two-wheeler market. TVS Motors has been involved in the
development and incorporation of advanced technologies in its vehicles.
The company has focused on improving fuel efficiency, performance, and
overall riding experience.

TVS Motors' financial performance is subject to market conditions and

economic factors. Revenue, profit margins, and market share are crucial
indicators of the company's financial health. Many companies, including TVS
Motors, are increasingly focusing on corporate social responsibility (CSR)
initiatives. This may include community development, environmental
sustainability, and other socially responsible activities. For the latest and most
accurate information on TVS Motors' industry profile, financial status, and
recent developments, please refer to the company's official publications,
financial reports, and news releases, or consult financial news outlets and
industry analysts.
 Basic Policies

1. Quality Policy:
 Ensuring high-quality standards in the design, manufacturing, and
delivery of products.
2. Environmental Policy:
 Outlining the company's commitment to environmentally
sustainable practices in its operations.
3. Ethical Business Conduct:
 Promoting fair and ethical business practices, including compliance
with laws and regulations.
4. Corporate Social Responsibility (CSR) Policy:
 Detailing the company's initiatives and commitments toward social
and community development.
5. Customer Satisfaction Policy:
 Focusing on providing excellent products and services to enhance
customer satisfaction.
6. Innovation and Technology Policy:
 Demonstrating the company's commitment to research,
development, and the incorporation of innovative technologies in
its products.
7. Employee Welfare and Diversity Policy:
 Addressing the company's commitment to employee well-being,
diversity, and fostering a positive work environment.
8. Health and Safety Policy:
 Ensuring a safe and healthy working environment for employees.
To get the most accurate and recent information on TVS Motors' policies, it's
recommended to refer directly to the company's official documents, such as its
website, annual reports, corporate governance reports, or contact the company's
official representatives. Companies periodically update their policies to align
with changing business environments and societal expectations.
CHAPTER -3

COMPANY PROFILE

HISTORY

VISION, MISSION, OBJECTIVES

CORPORATE SOCIAL RESPONSIABLITY

COPORATE GOVERANCE

ORGANISIATION CHART
 COMPANY PROFILE

T.V. Sundaram Iyengar started the TVS Group, including the TVS Motor
Company, an Indian automaker, in 1911. Its corporate headquarters are in
Chennai, Tamil Nadu, and it produces three-wheeled vehicles, motorcycles,
and scooters. The first two-seater moped in India, the TVS 50, was
introduced in 1980, while motorcycles were first produced commercially in
1989. Notre, Jupiter, Zest, Sooty Pep+, the bikes Radeon, Star City+, and
Sport, the XL100 moped, the I cube electric two-wheeler, and the TVS King
three-wheeler are all currently available in the company’s product line. One
of the largest 2-wheeler companies in the world. Dealing in Racing-inspired
Apache bikes, commuter motorcycles, scooters, mopeds, & 3-wheelers.
TVS Motor Company is the third-largest 2-wheeler company in India with a
revenue of over ₹18,217 crores (over US$2.9 billion). It has annual sales of
more than 3 million units and an annual capacity of over 4.95 million vehicles.
TVS Motor is also the 2nd largest exporter in India with exports to over 60
Countries. TVS Motor manufactures the largest range of 2-wheelers, starting
from mopeds to scooters, commuter motorcycles, to racing-inspired bikes like
the Apache series and the RR310. Whatever your requirement be, we have one
for everyone. TVS Motor’s strength lies in its extensive research and
development, resulting in products that are industry-leading in terms of
innovation. We at TVS deliver total customer satisfaction by anticipating
customer needs and presenting quality vehicles at the right time and at the right
price. TVS has always stood for innovative, easy-to-handle, and
environmentally friendly products, backed by reliable customer service. More
than 44 million + customers have bought a TVS product to date. TVS products
give you only reasons to smile! The company has four manufacturing plants,
three located in India (Hosur in Tamil Nadu, Mysore in Karnataka, and
Najafgarh in Himachal Pradesh) and one in Indonesia at Karawang
HISTORY

TVS Motor was established as the primary TVS Group brand. Present in
more than 80 nations, TVS Motor has more than 50 million satisfied
consumers in India. The company also places a high priority on social
responsibility. It helps the Srinivasan Services Trust carry out several long-
term projects that will significantly improve the quality of life for people
everywhere. Sundaram Clayton was founded in the year 1962. Sundaram
Company and Clayton Dewandre Holdings of the UK worked together to
create this business. This partnership began producing compressors,
motorbike brakes, and other automotive goods. The industry briefly engaged
in the same activity—manufacturing automotive products—for around ten
years.

To produce mopeds as a part of their new business, the company established

a plant in Hosur in 1976. The first two-seater moped in India, the TVS 50,
was released from the Hosur, Tamil Nadu, manufacturer in 1980. A
technological partnership between Sundaram Clayton Ltd. and Suzuki Motor
Corporation, a significant player in the Japanese auto industry, led to the
creation of the joint venture. TVS Motor is the first two-wheeler company in
the world to get the coveted Deming Prize for excellence in quality. It has
four cutting-edge manufacturing facilities in Hosur, Tamil Nadu, Mysore,
Nalagarh, Himachal Pradesh, and Karawang, Indonesia. Our products have
led their respective categories for five years in the JD Power IQS and
APEAL surveys. The company held the top spot for companies for four
years in the JD Power Customer Service Satisfaction Survey. One of the
most sentimental motorcycle brands in the world is Norton Motorcycles, a
member of our group located in the U.K. Swiss E-Mobility Group (SEMG)
and EGO Movement, two of our personal e-mobility companies, hold a
dominant position in the e-bike market in Switzerland.

They jointly introduced a wide range of auto motives to the market. Most
products were submitted under the Suzuki brand to gain a competitive
advantage in the market. Some models that the joint venture between TVS
Suzuki and Suzuki launched include the Suzuki Supra, Suzuki Samurai,
Suzuki Shogun, and Suzuki Shaolin. Suzuki Ltd. and Sundaram Clayton
Ltd., two industry titans, collaborated on their project for approximately 19
years before calling to quit in 2001. The firms collaborated at this time to
develop and produce automobiles that were better suited for the Indian
market.

The conclusion of this partnership between these two titans had a significant
effect on the nation’s vehicle sector. This relationship aspect led to Suzuki
Ltd leaving the Indian market for roughly 30 months. Therefore it turned out
to be a reckless attack on the market. According to the agreement, Suzuki is
not permitted to enter the Indian market for the next 30 months, including as
a joint venture or a self-producing business. After the relationship ended, the
company adopted its current name, TVS Motors. This title ended up being a
positive omen for the business.

In 2013, TVS Motor began producing the BMW G310R in partnership with
BMW. The company’s chairman and managing director are Venu
Srinivasan. The company generated 1.9 billion USD in revenue in 2016–17.
Sundaram-Clayton Ltd currently owns 57.40 percent of the country’s shares,
the most significant percentage.
VISION
To be an exemplary training organization that is committed to developing skills and
competencies in individuals to meet global standards of excellence across multiple
domains.
To impart multi-skill training to unemployed youth across India that will open doors
to a wide range of employment opportunities and ensure professional advancement.

MISSION
To provide high quality training in knowledge, skills and social competencies across
domains in a wide range of processes and systems to diverse clients/ individuals and
businesses.

To develop custom training programs designed and continually improved, to meet

each client’s unique requirements and solve specific problems.