Lecture: Nguyễn Quang

PREPARED BY
Minh
Nguyễn Lê Quỳnh Chi- 185120280
Lê Minh Hiếu – 185120035
Phạm Thế Huy – 185050332
Trần Công Tin – 185120157
Lương Tôn Vỹ – 185120240

FINAL
REPORT
Sell Bags on Shopee Platform

Subject: E-COMMERCE SAFE AND SECURITY

Project code: EBU1107 – Class: B01

Group: CTVH
 Acknowledgement
Because writing and researching this project on Sell Bags on Shopee Platform is
quite difficult. Without support, it would not have been implemented. As a result, the
authors of this study would like to express their gratitude for their encouragement and
motivation throughout the study... Nguyen Quang Minh, my supervisor professor,
deserves nothing but the highest praise and gratitude. Throughout the execution of my
thesis, he was a constant source of encouragement and advice. His words of
encouragement and criticism have greatly enriched and improved my work. The
thesis would have been difficult to complete without his drive and directions.

Throughout the process of completing this thesis, he provided enthusiastic

support and ongoing advises. His suggestions have aided us in making our research
more effective. At the same time, he assisted us in comprehending how to do a
comprehensive research project. The thesis would not be able to be completed
adequately without his drive and advices.

We also like to express our gratitude to the websites and writers that we
consulted throughout the research process (listed in References). We have enough
data to do statistics and computations in our study endeavor thanks to this
information.

Finally, I'd like to express my gratitude to all of the team members who helped
us research this topic. Solidarity and considerate assistance have aided us in
overcoming all obstacles.
Table of Contents

I. INTRODUCTION..............................................................................................6

1. E-commerce overview....................................................................................6

2. Product overview............................................................................................6

3. Company........................................................................................................6

II. PRODUCT ANALYSIS....................................................................................8

1. Pest analysis...................................................................................................8

1.1. Political....................................................................................................8

1.2. Economic...............................................................................................10

1.3. Social.....................................................................................................12

1.4. Technology............................................................................................13

III. INDUSTRY ANALYSIS...............................................................................17

1. Suppliers.......................................................................................................17

1.1. Identify necessary input.........................................................................17

1.2. Identify suppliers...................................................................................17

1.3. Cost........................................................................................................17

1.4. Payment system.....................................................................................18

2. Customer......................................................................................................20

2.1. Identify customers.................................................................................20

2.2. Market size............................................................................................21

 2.3. Which factors could affect market?.......................................................23

3. Barrier to entry.............................................................................................24

3.1. Capital....................................................................................................24

3.2. Knowledge.............................................................................................25

3.3. Personnel...............................................................................................26

3.4. Time.......................................................................................................27

4. Alternative products.....................................................................................27

4.1. Design Backpacks..................................................................................29

4.2. Similar Products....................................................................................29

4.3. Custom Backpacks................................................................................30

5. Competitors..................................................................................................31

5.1. Take care customer service....................................................................31

5.2. Feedback – Review................................................................................31

5.3. Competitors Matrix................................................................................32

IV. RISK ANALYSIS..........................................................................................36

1. Risks in trading.............................................................................................36

2. Risks in content............................................................................................36

3. Risk in user growth.......................................................................................40

3.1. Search....................................................................................................40

3.2. Alternatives............................................................................................41

3.3. Purchases...............................................................................................42

3.4. After sale service...................................................................................42

 4. Risks in operation management...................................................................43

V. RISK MANAGEMENT..................................................................................45

1. Solution in trading........................................................................................45

2. Solution in content development..................................................................46

3. Solution in user growth................................................................................47

3.1. Search....................................................................................................47

3.2. Alternatives............................................................................................47

3.3. Purchases...............................................................................................47

3.4. After sale service...................................................................................48

4. Solution in operation management...............................................................48

4.1. For the Cost risks:..................................................................................48

4.2. For the Staff risks:.................................................................................48

4.3. For the Check risks:...............................................................................49

4.4. For the Ideas risk:..................................................................................49

VI. SYNTHETIC ALL RISKS............................................................................50

VII. RESOURCE ESTIMATION........................................................................52

VIII. MONITORING RISKS & RESOURCE MANAGEMENT.......................56

IX. CONCLUSION..............................................................................................58
 I. INTRODUCTION

1. E-commerce overview

In recent years, E-commerce is thriving in the world. According to a document

in Satatista, In 2019, “an estimated 1.92 billion people purchased goods or services
online, and during the same year, e-retail sales surpassed 3.5 trillion U.S. dollars
worldwide” [CITATION Dan21 \l 1033 ]. Vietnam is no exception, many forms of E-
commerce appear more and more in the market. Also according to Statista “among
the newly registered e-commerce sites in Vietnam, e-marketplaces account for the
highest number. Business-to-consumer (B2C) e-commerce revenue was estimated at
eight billion U.S. dollars”

[CITATION Sta20 \l 1033 ].

2. Product overview

The bags and handbag market has been steadily growing over the last several
years and is estimated to continue growing into the next decade. In 2020, the market
size value was estimated at 51.89 billion, and is expected to grow at 5.4% between
2019 to 2025. [ CITATION Res21 \l 1033 ] The handbag industry also has a ton of
room for expansion, from luxury purses to designer backpacks, there’s a lot of
possibilities for crafting unique products for our brand. However, due to the impact of
Covid – 19, many shopping mall or stores must suspend operation. That is the reason
why doing business with sell Bags on the Internet is a good solution.

3. Company

Find out through a number of platforms in the bags business that we have chosen
Shopee to trade Bags because we can reach new customers.

Launched in 2015, Shopee is the leading e-commerce platform in Southeast Asia

and Taiwan. Shopee is consistently ranked the top app in the Shopping category in
Southeast Asia in terms of monthly active users, total time in app on Android, and
downloads. Shopee was also the third most downloaded app globally in the Shopping
category in 2020. Shopee was ranked first in YouGov's “Best APAC Buzz Rankings
2020”, and ranked eighth in YouGov's “Best Global Brands 2020”. [ CITATION
Sea \l 1033 ]

In the Vietnamese market, Shopee is still quite development. So in order to

correctly evaluate the successful ratio, the potential of bags business in Vietnam, we
would analyze the product first. After that, we will risk analysis of trading process.
Finally, we will propose some methods to those risks management.
 II. PRODUCT ANALYSIS

1. Pest analysis

1.1. Political

TAXES

According to the policy of e-commerce exchanges, if you want to open a store

through e-commerce applications such as Tiki or Shopee, the seller must have a
business registration that is opening a business household or business. Business
households or businesses must declare and pay tax according to regulations.

 There are 2 taxes that business people selling goods on shopee may have to
pay: VAT and PIT.
VAT: for individuals doing business selling on Shopee, the VAT rate will be
calculated based on the selling price of the goods. And the ultimate tax payer
is the consumer. Shops selling goods will be responsible for collecting and
returning them to the state budget. All in all, the final sales price to the
customer will include VAT.

PIT: Subjects of application to pay PIT include: Residents and non-residents

in Vietnam with taxable income:

̶ For individuals residing in Vietnam, taxable income is income generated

within and outside the Vietnamese territory, regardless of where the income is paid.
̶ For individuals not residing in Vietnam, taxable income is income
generated in Vietnam, regardless of where the income is paid and received.
 Figure 1: VAT AND PIT

LICENSE FEE

Only individuals with business activities with an annual turnover of 100 million
VND or more will pay license fees. [ CITATION Adm20 \l 1033 ]

Accordingly, the fees to be paid are as follows:

Figure 2: License fees

̶ ENVIRONMENTAL PROBLEMS

 Excess production materials: in the production process, raw materials

will be redundant and released into the environment, which leads to an increase
in waste.
 The price is cheap but the environment is expensive: the current quality,
durability, and design only meet the needs of customers, so when the product
 becomes obsolete, it will result in a huge number of products being abandoned.
go
 Microplastics in products: manufacturing sturdy backpacks containing
plastic materials in products. Plastic is known to be a difficult material to
decompose in the environment, so this is also a big risk that needs to be
overcome

̶ CUSTOMER PROTECTION:

 Ensure the safety of consumers, potentially causing damage to the life,

health and property of consumers, even if such goods are manufactured in
accordance with current standards or technical regulations. operation but no
defects have been detected at the time the goods are supplied to the consumer
 Consumers are guaranteed the safety and confidentiality of their
information when participating in transactions and using goods and services,
unless required by competent state agencies. [ CITATION Quố21 \l 1033 ]

1.2. Economic

Economic factors are determinants of a certain economy’s performance. Factors

include economic growth, exchange rates, inflation rates, interest rates, disposable
income of consumers and unemployment rates. These factors may have a direct or
indirect long term impact on a company, since it affects the purchasing power of
consumers and could possibly change demand/supply models in the economy.
Consequently, it also affects the way companies price their products and services.
There are the following opportunities and risks we will present in the below:

̶ In the past 2 years, due to the great influence of the corona virus has
impacted the economy, causing many companies to be forced to go bankrupt,
leading to many people being unemployed and earning less than before. At the
moment, the economy is being strongly affected by COVID-19, the number of
customers has decreased significantly, while the cost of raw materials and a few
other costs have not been reduced. That adversely affects the sales of traders in the
market. Below is a study by the National Economics University. Given that many
bad risks can occur and the probability of bankruptcy of businesses is higher.

Figure 3: Impact of COVID 19 on the economic [ CITATION Ngu20 \l 1033 ]

̶ In terms of fashion market, because fashion trends change constantly,

there are many local brands emerging in the market, creating a highly competitive
environment. However, the demand for fashion of young people has never been
reduced, so if you know how to catch the trend, the brand will develop quickly.
̶ Here are the consumption trends of Vietnamese people through the
second COVID-19 outbreak that Lazada announced:
 First, consumers prefer to shop online. Shopping demand remains stable
across all categories, not just focusing on necessities like in the first phase of the
epidemic.
 Second, the search keywords no longer focus on masks, hand sanitizer or
essential foods as in the period of February and March 2020.
 Third, free shipping is an important factor that makes consumers more
optimistic to shop.
  Fourth, attractive incentive programs from big brands attract a lot of
consumers' attention.

From the above trends, it is possible to offer promotional programs, creating a

sense of stimulating purchase to customer.

̶ Birdy Bag sells a medium range product, so they are less vulnerable to
economic factors than others, but nevertheless here are some of the Economic
variables:
 A market collapse could mean bad news for Birdy Bag, along with many
other brands. Consumers may choose to switch to lower-end, cheaper products if
this were to occur, or even just as a decent level of quality becomes easier to
produce.
 With sufficient financial resources, Birdy Bag has the resources to chase
after small emerging markets in which they could sell products.
̶ Regarding marketing costs, e-commerce platforms will have advertising
packages to optimize for sellers, depending on the purpose they will choose to
advertise their products.

1.3. Social

̶ According to VNetwork's statistics, by January 2020, Vietnam had 69

million Internet users, accounting for 72% of Vietnam's population. Therefore,
Vietnam is a very potential market for the e-commerce industry, selling Birdy Bag
products on personal websites is expected to bring high revenue.
̶ With diverse models, that is an advantage of Birdy Bag for people who
love local brand products. Birdy Bag always updates the trends of young people, so
the release of new products is always taken care of more carefully. With bags
designed to suit modern style or backpacks that bring dynamism to the user, that is
the goal Birdy Bag is aiming for. Everyone can use it every day and can change it
according to their preferences.
 ̶ But the disadvantage is that Birdy Bag is only aimed at young people and
people who love local brand mainly, so Birdybag's products will be difficult to suit
office workers.

1.4. Technology

Because of selling on shopee, Birdy Bag is reliant on telecommunications

network and technology, computers and the internet which are required for all
procedures. After our research we will list the information after our research:

1. With a large number of Internet daily/weekly/monthly/yearly users, Vietnam's

telecommunications network and technologies are developing and rapidly (Image
1,2,3). On the other hand, the quality of the Internet in Vietnam is not very good.
According with Speedtest.net page, Vietnam's Internet speed is considerably lower
than the average (Figure 3). Furthermore, the Internet in Vietnam was frequently
disrupted. These issues stymie the online market as Shopee, Facebook, Instagram,
…

Figure 4. Quality of user using internet in Vietnam in 2020

 Figure 5. The growth of internet between 2019 and 2020

internet speed in Vietnam and global

120
102.12
100

80
66.38
60 53.38

38.25
40

20

0 Viet Nam World

Mobile  Fixed Broadband

Figure 6. Internet Speed in Viet Nam and Global [ CITATION spe21 \l 1033 ]

2. In Vietnam, copyright infringement prevention is ineffective; digital products

are easy to steal and sell with lower price to on e-commerce platform as shopee,
Facebook, Instagram, …The profitability and trusty of Birdy Bag products are
harmed as a result of this issue.
 3. In this day and age, everything is turning digital, so it's no wonder that printing
is moving in this direction. For instance, offset printing has long been the most
popular printing method in the world, but with the introduction of digital printing,
more people are choosing for the latter due to its ease of use. Despite offset
printing's superior quality product, digital printing is quickly gaining popularity due
to its shorter pre-press times and lower starting cost. Birdy Bag has used DTG
(Direct-to-garment printing) for our products which have advantages and
drawbacks:
̶ Advantages of Digital Printing

 Quick, low setup cost

 Easy to print multiple colors
 Better for short runs
 Variable data and customization options
 Better for photographic prints
 Design does not ‘bulge’ out

̶ Disadvantages of Digital Printing

 Limited range of printable fabrics

 Not as durable as screen printing
 No reduced costs for bulk orders

Moreover, there are many new method was born for T-shirt printing technology.
The 3 best and most used t-shirt printing technologies are (expected Direct-to-garment
printing)

 Thermal transfer printing

 Silk screen printing
 Decalcomania Printing
Figure 7. Epson Sure Color SC-F2130 Direct-To-Garment (DTG) Textile Printer
 III. INDUSTRY ANALYSIS

1. Suppliers

1.1. Identify necessary input

We must first decide what we require for Birdy Bag before choosing on
suppliers. his part will be divided into two types of input.

1. One-time inputs are those buying only once and use for a long period during
the project: Camera, Computer, Printer, Pos, calculating machine, …
2. ‘Daily’ input which We pay periodically include: paper cover, material,
software, KOL (marketing partner), …

1.2. Identify suppliers

Input Supplier Level of dependence

Low (There are many
Material, Paper
wholesale markets alternatives such as shopee,
cover
Amazon,Taobao,etc)
Medium (If we lack funding,
Software Microsoft,Apple,etc you can use some online
platform but lower quality)
Medium (There are many
Marketing
KOLs on the market, their fee
partners Facebook, Instagram, Tiktok
are depended on their
(KOLs,Brands)
famous,follower,...)
Table 1: Identify suppliers

1.3. Cost

Birdy Bag can get prices and policies from suppliers for the expenses and time of
importing/purchasing things.

̶ Marketing partners:
o 300 thousand-500 thousand VND / days (normal KOLs)
o 20 million VND / livestream (trendy KOLs such as Tran Duc Bo,etc)
 o 2 million VND / month/ signboard
̶ Material:
o ~200 thousand VND/ product including zip, accessories, fabric, badget,
rechecking, etc
o The charge of cost depend on the vendors (Birdy Bag has Permanent
Suppliers, but incurred materials are purchased on E-commerce platform as
Amazon, Shopee,etc affecting the price)
̶ Software:
o One-time purchase, full-life duration
o Photoshop, Final Cut (Adobe), etc
̶ Shopee fee:
o 2%/ product: Transaction fee is a handling fee on all successful payments
via bank transfer, debit card, credit card, and Shopee Pay. It is 2% of the total
payment of an order after the application of any Shopee vouchers
or Shopee Coins, inclusive of shipping fees (seller.shopee.sg)

1.4. Payment system

Because Shopee (supplier) has a variety of payment systems, a detailed research

of the system's risks will us aware of Shopee payment method for BirdyBag.

List of backdraws of Shopee’s payment systems:

̶ ShopeePay wallet:
o Shopee Pay wallet is as easy to use as other e-wallets, but sometime
banks, such as ACB,etc, are unable to connect with it ( reason: system
maintenance,ect )
o Unable depostit by creditcard

̶ ATM – Internet Banking

̶ Visa/Master card
̶ Installment by credit card:
o depend on the bank (6,9,12 months options)
̶ COD
̶ Bank Transfer

Figure 8: Payment trend 2019

 2. Customer

2.1. Identify customers

̶ Since 2018 is a milestone that has marked the mass birth of Local Brands
and a spectacular mark in the Vietnamese fashion industry. It can be said that
young people love this fashion line up to 99.9%. And for young people, this is not
only a trend, but local brands in Vietnam are also a fashion craze when they bring
many impressive and beautiful designs. One of the reasons for the current success
of Vietnamese Local Brands is catching up with the trend of world fashion.
Looking at names like: Dirty Coin, Hanoi Riot, All About Him, SSStutter... is
enough to see how young people are being influenced by those fashion brands
nowadays. [ CITATION Local20 \l 1033 ]
̶ To determine the customer segment, most local brands determine
according to the formula 5W
 Who:
 Occupation: Students, students, art activists, freelancers
 Gender: male/female
 Habit: Use social networks, follow articles of local brands, express
personality through fashion
 Age: 14-30
 Income: 2-10 million/month
 What:
 Youthful style, dynamic
 Meet the needs of use, Suitable for many uses
 express its own "quality" through the product
 Prices are not too high, average
 Why:
 Products with dynamic, street style
  Catch up with modern fashion trends in the world
 Good product quality, variety of uses, reasonable price
 Where
 Because the local brand is quite active in Ho Chi Minh City, Birdy
bags are mainly concentrated in Ho Chi Minh City, but still do
business nationwide
 When:
 Learn the brand, buy according to taste
 New collection launches
 Discount days

2.2. Market size

2.2.1. Current status

̶ iPrice Group announced that Shopee continues to consolidate its leading

position in the Vietnamese e-commerce market with record growth. Accordingly,
Shopee's average monthly website traffic reached 62.7 million visits, an increase of
19% compared to the previous quarter and 81% over the same period of 2019.
[ CITATION LêP20 \l 1033 ]

̶ Besides, emerging Local Brands as well as other big local brands are
available on SHOPEE platform such as: DKMV, OUTFIX SAIGON, Now Saigon,
Saigon Swagger...so, Birdy Bag also choose SHOPEE platform to business.

2.2.2. Trend

2.2.2.1. Trend “Online Shopping”

Since 2018, online shopping has been on a strong trend. In particular, by 2020,
this form of shopping will grow faster than ever. Online shopping channels are mainly
e-commerce exchanges (e-commerce), followed by social networks. It is the inherent
benefits of e-commerce that quickly create opportunities for online shopping activities
to develop smoothly. Specifically, finding products and services through the internet
will be much faster and cheaper. Using the internet will also help consumers discover
more goods and find products and services that are more suitable for them.
Meanwhile, traditional shopping faces many difficulties in cost and time consuming.
Besides, the ability to interact with customers through online shopping is also much
easier than traditional shopping.[ CITATION Qua21 \l 1033 ]

2.2.2.2. Fashion Trend

̶ Young people often like things that are "limited". The fewer people use
it, the more young people want to own it. Grasping this special mentality, many
Local Brands have conducted Limited sales sessions without mass production,
hitting the camping culture. Young people like technology, like to express
themselves on social networking sites - Local Brands are not afraid to invest
heavily in images and videos promoting their products. Young people are interested
in people who have a voice in the Street Style world - Street fashion brands are not
afraid to sponsor costumes for Pop or Rap idols, donate products to famous
Youtubers … All of that These are attractive opportunities created by Local Brands
themselves. Capturing trends and opportunities in the market can be the turning
point for you to be more successful in your branding strategy.
̶ Currently, the fashion trend of Vietnamese "local brand" has two
directions. One is a fashion break, with bold textures, striking colors that follow the
trend. One is a basic, essential, versatile product line that can be used in many
styles in many situations. [ CITATION Trò20 \l 1033 ]

Of course, the Birdy bag will also aim for designs that not only show the
personality and unique qualities of young people, but especially Gen Z. Besides, the
designs of Birdy bags will always catch up with the modern style in the world.
Especially, Birdy Bag’s products will good quality and fully meet the needs of
customers.
 2.2.3. How long customer buy a new product?

̶ The time customers buy new products of birdy bags are divided into 3
types:
 Visitor: is a customer who buys products for the sake of taste, for the
purpose of viewing our products and brands. (1 time/year)
 Regular customers: are customers who buy products when there is a
need, when their previous products are damaged or expired. (2-3 times/year)
 Loyal customer: is a customer who always follows the trend and wants to
own the latest product every time we launch a new collection. (5-7
times/year)
̶ In addition, there is a type of customer that is also very potential. This is
the type of customer who always buys the first limited edition or the first product in
a new collection. then they have client sessions with other customers

2.3. Which factors could affect market?

There are four factors that affect the market:

̶ Potential customers: there are many factors that determine the purchase
of customers that have been mentioned above. Customers looking for backpack
products that can optimize carrying and good quality, can be used for a long time.
Not only that, the backpack design of the Birdy bag is impressive, eye-catching,
personal, youthful, dynamic, personality, creative and catching up with new fashion
trends. All of the above factors contribute to the formation of customer buying
needs. and of course, besides the mid-range price, Birdy Bag has promotions to
promote customers' purchase
- Customer ratings for Birdy bag products on shopee:
  This is probably one of the most important criteria that drives customers
to decide whether to buy this product or not. A good review will make the
customer decide to buy and pay quickly, similarly, a bad review will shake
the customer's mind and possibly remove your product from the cart.
 Each customer after successfully purchasing a product, confirming
receipt of the goods, will be evaluated for the product on a level of 1* - 5*,
with text and photos added. Product reviews are very important, imagine,
there are 2 similar products displayed side by side, there is a slight difference
in price, the lower priced product but no reviews, compared to the higher
priced product, but has been rated 5 stars by customers with actual evaluation
pictures. The customer will have a quick decision in this case. Products that
cost more but they have testimonials from previous customers will win.
̶ Competitors: are Local brands of backpacks such as Bama Bag, other
Local brands also have additional business in backpacks and bags. and of course,
they also sell on SHOPEE platform. Therefore, the level of competition of Birdy
Bag with other competitors is very high.
̶ Social situation (Covid-19): because Birdy bag's business form is an
online business, it will not be too affected to the buying and selling process like
store-based business organizations. However, an issue that is quite sensitive to the
customer situation is: salary and demand. This is a difficult problem to solve that
Birdy Bag has to find optimal backup solutions or alternative products to help
stabilize the business.
 3. Barrier to entry

3.1. Capital

The barrier to joining the industry will depend on a lot of things. First, to join the
industry, it is indispensable to lack capital. We have synthesized all of necessary input
and the estimated capital required is in the table.

Amount Price Total

Printer 10 6,500,000 65,000,000
sewing machine 10 8,000,000 80,000,000
Store/1month 1 10,000,000 10,000,000
Staff (30,000VND/H) 5 4,000,000 20,000,000
Designer 1 15,000,000 15,000,000
Designer Artwork 1 20,000,000 20,000,000
Marketing (Facebook, instagram, 100,000,000 100,000,000
tiktok, …) / year
Kiot Viet 1 10,000,000 10,000,000
Computer 2 20,000,000 40,000,000
Camera 2 13,500,000 27,000,000
Related equipment 30,000,000 30,000,000
Total 417,000,000

Table 2: Necessary input and the estimated capital required

3.2. Knowledge

The second factor to entry and industry barriers is investment in knowledge,

marketing and operations on the Shopee platform.

1. Knowledge of Shopee marketing and functions:

 How to run keywords, how to go to Favorite Shop,

 How to participate in a Flash sale, how to link ads, ...

  How to post products

 How to open a shipping unit, buy freeship packages, how to solve return
and refund problems for customers, how to create promotional combos.

2. Knowledge of Shopee terms and policies:

 Preferential policy for sellers: Get Shopee

 give coins, get promotional vouchers for

 customers get a percentage discount on service fees...

 The fees charged in each case,

3. Knowledge of customer psychology.

 Customers like discounts, customers like to participate

 join mini games via Shopee live

4. Knowledge of inventory management:

 Payment way, shipping way.

 Which input method should I choose:

 Directly or through an intermediary?

3.3. Personnel

Human resources is an indispensable factor to enter and is also a barrier to the

industry. We will list some important personnel positions to operate our business:

1. We need a position to manage and supervise the work of our employees,

because without that position, we would not be able to guarantee the quality of the
work.

2. We need a marketing contact position to help us promote our products

effectively.
 3. Accounting is an indispensable position. We need to manage the capital of our
business well.

4. To be able to have unique and beautiful designs, we need to hire professional

and good designers.

5. Finally, we need to step up our image, so we'll need an extra photographer to

take care of the image stitching.

These positions can be filled by team members to limit operating costs.

However, it also poses a challenge that they need time to learn expertise. On the other
hand, if they decide to hire positions, the amount of capital required will increase
significantly, acting as a major barrier to entry into the industry group.

3.4. Time

To prepare for joining the industry group will take time. Determining the right
time to prepare will help ensure that existing advantages will not be missed.

First, you need to prepare the goods on time. To make the sales process right
according to the set schedule.

Second, it is necessary to ensure the fastest time to pack the goods, the right
products, and no defects to reach customers soon. Usually orders in the inner city will
be shipped 1-3 days faster than in the provinces. It is about 3-6 days.

The third is that the customer support department needs to be quick to respond to
messages as quickly as possible so that customers can see that they always care about
them.

4. Alternative products

Products that are not of the same type but have similar uses and unique features
that consumers are willing to pay to use to meet a certain need.
 First, let's take a look at the main product that we are trading in the market.
Backpacks are youthful and dynamic with many different designs and are regularly
updated with new designs according to trends.

Birdybag Box Pack 2.0 Birdybag Simple Style

Birdybag Sneaker Backpack Birdybag Momentum Backpack

 About alternative product, we have the following options:

4.1. Design Backpacks

Armor Bags Pressure Bag Handheld Console Bag

They are special products and have unique designs. You can check out a few below
samples.

With similar characteristics, these products can also be an alternative to regular

backpacks.

4.2. Similar Products

With many intended use, there will also be many products born to replace
backpacks, for example some of the following products:

1. Tote bag

The most common type of bag, the tote bag has only one storage
compartment and two handles, usually worn over the shoulder. The
spacious area allows the girls to organize many items for a long working day such as
a laptop, notebook, a book and basic makeup tools.

Ordinary tote bags are sewn with canvas or leather, so they are very sturdy,
ensuring the safety of the items inside. Because of this convenience, tote bags are also
a popular choice for picnics or beach walks.

2. Pouch bag

Promoted by the Bottega Veneta fashion house in 2018,

the pouch bag has now become the "pet" of many fashionistas.
This soft bag, without a strap, is still capable of holding
essentials.

Many other brands have also launched pouch designs with

different materials and textures. The puffy bag shape is now
fitted with a strap or handle, maximizing convenience for girls.

3. Baguette bag

The beautiful "bread" design of the baguette bag makes

many fashionistas fall in love. Most recently, the design from
the Prada brand reappeared at fashion week, becoming the most
sought-after women's handbag this spring by many fashionistas.

Baguette bags are usually made from a variety of materials

such as leather or nylon. The modern designs of the baguette
bags are all expanded in capacity while keeping the neat and
small appearance intact.

4. Clutch
 Not as convenient as many other bags, but clutch is still the
companion of many girls in luxury parties. Sparkling beads or
satin material create outstanding accents when combined with
basic party dresses.

4.3. Custom Backpacks

Finally, for customers who don't want to follow trends or like to be creative.
They can completely personalize the backpack model for themselves.

Figure 9: Custom Backbag Example

Customers can choose the design, size, material, and color of the product to their
favorite.

5. Competitors

5.1. Take care customer service

Bama Bag

The interface of Bama Bag is incredibly user-friendly. Buyers can resort to

extensive photographs and information on all Bama Bag products.
 Furthermore, because it is one of the most well-known backpack manufacturers
in the United States, Bama Bag is always aware of what customers want, and special
discount codes are available.

5.2. Feedback – Review

Bama's chat response rate is quite slow compared to other stores, despite being
on Shopee Mall. Bama receives a 4.9 out of 5 rating. However, because this is a well-
known brand, a few people are dissatisfied with the defective goods.

Bama's backpack or bag items are generally purchased and utilized by a large
number of young people.

Figure 10: Feedback and rating of Bama Bag on Shopee

5.3. Competitors Matrix

Besides the big man BamaBag, there are also a few brands on par with Birdybag,
typically: Degrey and SaigonSwagger.
 Degrey and SaigonSwagger are also localbrands selling backpacks and bags that
are quite popular and loved by young people.

Degrey and SaigonSwagger both have a user interface that is reasonably simple
to use and detailed photos with complete information. Degrey is believed to have
a higher chat response rate than SaigonSwagger, as well as additional incentives.

Birdybag Degrey SaigonSwagger

Success factor Weight Rating Score Rating Score Rating Score

Content 0.25 6 1.3 7 1.5 6 1

Deals 0.15 6 1 6 1 5 0.5

Interface 0.4 7.5 4 7.5 4 7 3

Customer 0.2 7 1.2 7.5 1.5 7 1.5

care

Total 26 7.5 28 8 25 6

Table 3: Competitive profile matrix

 Figure 11: Degrey on shopee

Figure 12: SaigonSwagger on Shopee

Degrey has the highest score as well as the highest rating, as can be observed in
general. And it's clear that Degrey has a high score in every category. Human
resources and teamwork are excellent.

SGS has the lowest score. As a result, SGS must alter both the Deals and the
Content in order to improve performance.

 Birdybag needs to work hard to improve through two opponents

 IV. RISK ANALYSIS

1. Risks in trading

E-commerce exchange

As a Shopee partner, clients find their own products which they need, therefore
profit is primarily based on promotions, discounts, and offers of Shopee.

- There are many E-commerce Platform, so customers can pick alternative e-

commerce platforms such as Lazada, Sendo, Tiki, etc

- When visitors visit BirdyBag on Shopee, they will see not only BirdyBag, but
also a variety of other retailers ( such as Camelio, Hershel,etc). Customers can
simply compare prices as a result. It is tough to make a purchase if your price is too
high. Customers will have multiple possibilities to compare prices with similar
products, resulting in price competition and low margins.

- High competition: Not only BirdyBag offers products, but also competitors that
offer the products on the Shopee platform.

- Copyright and privacy issues: because of showing products price,

counterfeiters can fake products, low quality products, etc then post on different E-
commerce platform and Social Media to steal, attract BirdyBag’s Customer

2. Risks in content

There is a mountain of content about all the benefits of content marketing, but
lacks content about any of the risks. Therefore, when doing business we need to
understand sensitive risks as well as operational risks in content. Here are some of the
possible risks to not only the Birdy bag but to many other organizations.

1. Employees, freelancers, cooperative organizations do not send content, images,

designs on time: To prepare for advertisements and articles for sale, Birdy Bags
must prepare from the content of articles, images, and videos of products that have
been carefully edited and approved. If not received on time, it will affect other
processes set out internally and set out with customers
2. Copyright infringement
3. Inconsistency in messages, content, messages, schedule: - This risk will cause
loss of reputation and trust of customers with individuals and business
organizations
- For example: Birdy Bags news to customers that they will launch new products
and collections at the end of each month, they must hold that schedule to at least
95%
- The information on the sales page is A but the communication with the
customer is B
4. The content is inappropriate, at the wrong time, out of date. delivery is lower
than the ad says: Content must always keep up with trends, events are paramount.
And of course, it must be in line with customer tastes. Do not exaggerate product
performance, capabilities, and frequency of delivery
5. Content is not visually organized, or does not store approved content: a
professional model needs a reasonable archive of approved documents, which not
only saves time but also reduces the cost of outsourcing
6. not building an audience, not choosing a reasonable posting time frame
- Building an audience for the content of the article must match the selected
audience, thereby building the content appropriately, using images and effects to
attract viewers' tastes, besides, must choose Choose your post time slot wisely to
reach as many viewers as possible
- Make it a habit to post daily with a suitable time frame
- Making a habit of posting daily at certain time frames is a way to make
customers in the habit of updating information on your site regularly.
 - There should be at least 3 posts/day in the time frames that are considered the
most effective and usually have the most viewers: morning (from 8 am) - noon
(from 1 pm) - evening (from 19 pm). [ CITATION Sho21 \l 1033 ]

Here are the "Regulations for selling products on Shopee"

Specific reason Explain

Product name and description + The product name must be in
should be clear and use Vietnamese with Vietnamese with accents, full characters,
accents clear meaning, no special characters, no
abbreviations.
+ If using a product brand (Vietnamese
or foreign), the name must include
Vietnamese and a brief description of
the product so that buyers can
understand it clearly. Example: Chanel
Chance Perfume.
+ If it is a set of products, the product
name must clearly state the Combo/Set.
+ The name of the product must match
the information on the image and the
product description.
+ Does not contain fake/fake keywords
or similar keywords.
The product name structure is not + The product image should be a real
complete photo, taken separately from the product
+ In the photos worn by the model, the
actual product photo must cover at least
40% of the full image
+ Models don't create offensive images,
photos do not contain pornographic
content
+ Specify the material and size of the
product
+ For fashion products or accessories
made of silk, the Seller must include a
trademark certificate in the product
 image.
+ There should be at least one real
image of the product so that customers
can easily choose and avoid unnecessary
confusion.
The product image is not in + Product images must be clear and
accordance with the regulations detailed photos of the product condition.
Do not leave images or information
unrelated to the product (eg: shop
introduction information, contact
information or payment information).
+ There must be at least one real image
of the product taken by the Seller
himself. The actual product area must
cover at least 40% of the full image area.
+ There must be at least one real image
of the product taken by the Seller
himself. The actual product area must
cover at least 40% of the full image area.
Product description is not clear The seller needs to edit the product
description as a general rule:
The product description should be
complete and detailed, so that the buyer
can clearly understand the
characteristics, uses, and usage.
+ Note when using the product, as a
basis when ordering.
+ If it is a used product, it must clearly
state the external condition and
performance of the product, including
product attributes.
+ Words describe truthfully, clearly,
without ambiguity or misleading to
customers.
[ CITATION Sho211 \l 1033 ]
 3. Risk in user growth

First, we must understand what is user growth? User growth rate is the % of new
paying customers you gain every month. It can be a good measure of a company’s
growth rate.

3.1. Search

First, to reach more users, you need to increase the search rate of your customers.
We choose the advertising method by Shopee Ads.

Shopee only charge your ads when someone enters the product you run ads on
Shopee. Show how much does not matter, do not have your money. There are new
licks for a fee. For each click, you lose an amount known as a bid. The bid is the
maximum amount you are willing to spend per click on your product on Shopee when
you run the ad.

* How much do you spend on advertising every day?

It's up to you to set your budget while you install ads on Shopee. You can set a
daily budget, for example, VND 50,000. And scheduled to run for ads is 5 days. You
can only spend up to 250,000 VND. Or you let it run for life, when you like, you stop
advertising.

However, while running ads will also have some risks as follows:

̶ Ads run but almost no clicks on the product

̶ Clicks a lot, burning money is terrible, but still, no one buys
̶ There are many products added to the cart but the conversion rate is low
̶ Selling very well thanks to free traffic with SEO, but since running ads
on Shopee, traffic and orders have dropped dramatically
 3.2. Alternatives

At this point, the things we need to consider include: Content, catch trends,
design, …

About competitors in the floor such as: Bama, Saigon Swaggers, Degrey, ... as
well as competitors in other exchanges, they have the autonomy in creativity. It will
be difficult for us to know if our products are outperforming them at the moment, the
current trend.

Therefore, we always invest more in product quality, as well as product images,

shop interface to attract more customers. At the same time provide excellent service
to customers. Customers will easily gain trust and satisfaction, but the problem here is
that the investment cost is not small.

3.3. Purchases

At this point, the things we need to consider include: Marketing, payment

systems/programs

First, for the problem of marketing the main partners we choose are Shopee ads
and KOLs. There are two issues we have to keep in mind:

1. Shopee ads:

- For shopee ads, the cost is about 600đ - 3.500đ per click.

- For KOLs, the cost for an advertising article on KOLs ranges from 500,000đ -
900,000đ.

In total, that is a not small cost and can lead to liquidity risks for the business.

2. The next is the payment system, this issue depends on the support systems on
Shopee included: Visa, PayPal, E-wallet. And these payment systems all have
common risks such as system error, error information, card error, fake, fraud, …
 3.4. After sale service

In this section we need to pay attention to two issues: CRM, promotion.

First, for CRM we can do this by looking at user feedback and edit the content
accordingly. However, we need to carefully screen because there may be disruptive
feedback from the opponent.

Next, for promotion, Shopee has many promotional packages for users (free
shipping, discount, flash sale, ...). However, disadvantages still exist:

 We do not take the initiative and depend entirely on Shopee's policy.

 Customers must find their own coupon code, that leads to many websites
offering fake coupons to scams.

4. Risks in operation management

Context: Selling Birdybag’s Backpacks on e-commerce platform shopee.

Output.

 A successful order

Our process is easy.

Post products on Shopee → Follow Shopee → Advise customers → Order

confirmation → Packaging line → Hand over to the carrier → Transport and store to
the warehouse → Customer check and pay → Click done on shopee.

Input.

 Computers, Laptop
 Phones
 Printers
 stationery sales
 Staff
Risks in operations management for QUANLITY successful order:

 Risk of more costs running ads on Shopee (to reach potential customers).
An example is running keyword ads.
 Running promotions results in lower profitability.
 More attention should be spent on creating unique designs.
 The unavoidable risk is the wrong package of the product due to too
many orders.
 Overtime for package staff leads to extra pay.
 The cost of the items required to pack the order (Birdybag brand bags,
thank you notes, stickers, code sheets, etc.) increased.
 fine for late order confirmation, which resulted in the order being
canceled (200.000 VND per order)
 Risk of sudden out-of-stock when orders are overloaded.

The customer service is out of date, as is the response time

 V. RISK MANAGEMENT

1. Solution in trading

̶ High competition so BirdyBag may apply shopee's algorithm, words

filter, image filter, etc which create advantaged in competition and increase rate of
customer access
̶ Hackers and scammers are always looking for new ways to get through
security measures put in place. Therefore, a powerful security system for the
exchange to prevent cyber-attacks and the loss of client data and profits.
̶ Customers may be dissatisfied with Shopee customer service since it has
different reviews or provides different care than BirdyBag customer service.
Increase marketing channels, improve floor interfaces, and become more
professional in order to attract consumers and stand out from rivals, as well as
customer care items in order to gain loyal clients.
̶ There are many E-commerce Platform, so customers can pick alternative
e-commerce platforms such as Lazada, Sendo, Tiki, etc so BirdyBag can conduct
business on a variety of E-commerce platforms, giving us more possibilities to
interact with customers. There will be greater income as a result of having more
consumers.

Decide how many exchanges to join is enough for your business's resources
through:

 Business resources (Determining how many people your business has,

who will post, who packages, manage sales website, customer interaction, ...)
 Depend on the business industry (development trend of its business, ...
 2. Solution in content development

̶ The first solution is to make sure you don't make any mistakes in
Shopee's regulations on listing products for sale. Therefore, in order to operate
smoothly, an individual or organization must be familiar with all these regulations.
̶ Solution to the problem of late content, images, vifdeo of the cooperation
unit: contract with the cooperation unit clearly, set out the provisions in the contract
on the problem of late delivery of products. Besides, give backup directions before
problems occur
̶ Storage solution: build a high-security, large-capacity storage system for
a long-term strategy to store approved content and images. This solution will
supplement solution number 2 on contingency plans in case of risks
̶ Solution for piracy: insert watermark logos into images and videos.
̶ On the issue of interaction with the user, our solution is to hire staff to
respond to user feedback. This solution can help us to promptly receive guest
feedback to improve the quality of our content while increasing user engagement.
In addition, notifications and messages to customers will be adjusted in the most
accurate way with the strategies of Birdy Bags.
̶ The construction of the audience for the content of the article must be
suitable for the selected audience, thereby building appropriate content, using
images and effects to attract viewers' tastes, besides, must choose. Choose your
posting times wisely to reach as many viewers as possible. Research time slots to
post high engagement posts, emerging trends, upcoming events. Creating a habit of
posting at a certain time frame is also a way to create a habit for customers to
update information in your booth regularly
 3. Solution in user growth

3.1. Search

Currently, Shopee has many different forms of advertising, so we will recruit

analysts to monitor the results of Shopee Ads, if not effective, we will change to
another more effective form of advertising.

3.2. Alternatives

̶ At this point, we cannot interfere with Shopee's system, what we can do

is improve the quality of images products, as well as the interface of the Shop on
the platform.
̶ Next, we always monitor and grasp the trend to bring out the best quality
products, as well as refined more for the sales and customer care department.
̶ We are not trying to bring a lot of products to market, instead, we will
focus more on the quality of the product.

3.3. Purchases

̶ Regarding Shopee Ads, as stated above, if the advertising analyst finds Shopee
Ads ineffective, we may change to another method (Google Ads, Facebook
Ads, ...)
̶ Regarding the form of advertising with KOLs, we will try to find more KOLs on
the social network Tiktok to cooperate with them.
̶ Regarding risks in the payment system, we will try to record customer
information for support, and open more accounts at many banks to facilitate
payment. However, this is still a very difficult problem to intervene and solve.
 3.4. After sale service

̶ Regarding CRM, we will have staff read, interact and acknowledge

customer reviews. However, there may be some bad reviews from competitors, so
we will filter carefully.
̶ About low product reviews, we will try to contact the customer again to
find out the specific cause and fix it. For customers, we will try to send them
vouchers as an apology from the shop.
̶ Regarding promotions, we will manually generate discount codes for the
Shop and then distribute them to customers through the Shop's social network. In
addition, we can send extra small gifts to customers.

4. Solution in operation management

4.1. For the Cost risks:

 To reduce costs for running ads on the Shopee platform. We will

optimize the running of ads, will only run ads for new products as well as
products that are overstocked. And we will also run ads to the right
customers that we target.
 Furthermore, we will reduce selling costs such as logo-printed
packaging, order code paper, sticker, tag, and so on. We will order
significant numbers of these items to use. You will receive a discount and
save a lot if you order huge quantities for such a long time.

4.2. For the Staff risks:

 Due to the large number of orders, it will lead to many errors in the
confirmation process as well as delayed response to customers. We will
improve by adding more staff to take care of the Shopee site, working
continuously to ensure the earliest response to customers and confirm the
order as soon as possible.
 4.3. For the Check risks:

 From having many orders, sometimes the wrong product model and
defective products are packaged. need to be more strict in product packaging.
Employees must double check the product carefully before packing.
 Penalize staff if they use wrong packaging many times.
 Besides, the overload of orders will also lead to insufficient supply. It is
also necessary to check the goods continuously in order to produce enough
quantity to sell in time.

4.4. For the Ideas risk:

· To get many strange models competing in the market. We will need to hire
more good designers to come together to create good ideas for unique products. And
to save more, we will give ideas as well as design models that can be used alternately
in each season.
 VI. SYNTHETIC ALL RISKS

In this picture we will summarize all the risks of the previous sections and
determine their impact level to select solutions to prioritize implementation in the
table 4:

Ris Risk Impact

k ID Lever
PEST 1 Intellectual property content is stolen 4
2 Taxes do arise at any time in the future 2
3 Too many competitors 2
4 Advertising costs are quite high 1
5 License fee 2
6 Covid-19 3
7 Internet quality is not stable 1
8 Printing technology development 2
Industry 9 Network of payment system error 2
10 Liquidity risks when use credit card 2
11 Bank account’s information entry errors 2
12 E-wallets are still legally limited in Vietnam 2
13 The time to join the industry group is quite long 2
14 Capital to join the industry is not small 2
15 Demand of customer and product life cycle 2
Company 16 E - commerce exchange stop working risk 2
17 Boring UI/UX 2
18 Late order confirmation 3
19 Content duplication with other sources 3
20 Low marketing efficiency 4
21 Receiving user feedback is ineffective 3
22 Promotion less attractive 4
23 Habit posting daily & golden time 1
24 Rules of regulation for selling product on Shopee 1
Table 4: Synthetic all risks

Having listed all the risks, we surveyed and researched to find the most serious
risks. The following are the top three risks:
 1. Intellectual property content is stolen: Shopee will delete a store's post if
they use another store's images and content and are denounced. However, the number
of individuals and organizations stealing images is numerous and uncontrollable. The
theft of content and images will greatly affect our business on the shopee floor,
affecting customers who are interested in our products. Therefore, this is a serious risk
that needs the best solution.

20. Low marketing efficiency: Marketing is the bridge to introduce products

or services to the right audience to communicate and build the image of a brand,
product or service in the minds of customers. The success of a startup depends on
many factors, but market research is the most basic factor. For startups, small and
medium business owners, marketing is considered an important and vital strategy.
Having a clear and methodical marketing strategy from the very first foundation is
extremely important because it is one of the factors that helps a startup succeed.

22. Promotion less attractive: in the 6P principle, Promotion is the bridge to

bring the remaining 5P closer to customers. Good customer service, regular
promotions, community relations, exhibitions, etc. These are all crucial factors that
we must keep in mind in building relationships with our customers and their interests.

The remaining problems are rated on a scale of 1 and 2 which are easily
resolved and do not affect us much. The difficulties that are graded on a three-point
scale are either tough to entirely address or we are in a passive situation. These
difficulties necessitate a shift in sales and customer service strategies.

So, when we have listed all the risks, we choose 3 risks that have the greatest
impact is 1, 20 and 22 to deal with in the next section.
 VII. RESOURCE ESTIMATION

In this section we will list solutions to address the selected risks and tasks we
will to must complete

Risk Impact Solution Corresponden Necessary resource

ID level description t Task People Money Time
1. Hire
Apply Assigned to
designer 13 milions VND
methods to Designer
1 4 protect
2
intellectual Assigned to 17 milions VND/
2. Hire artwork products/
property HRM month
month
1. Hire 2 Assigned to 7 milions
10 days
marketers HRM VND/marketer
Purchase
20 4
Atosa 2. Content Assigned to
Daily
upgrades Marketer
1. Contact 1 time
Assigned to 5 thousand/
Shopee to get per
CMO voucher
voucher month
Promotion
2. Gift Assign to 50.000 VND/ per
22 4 package
production CMO product
expansion
After
3. After sales Assign to
5%/next order first
discount CMO
order
Table 5: Resource estimation

1. Apply methods to protect intellectual property

At this rick, we apply these methods to protect intellectual property:

- Hire artwork: First, we will hire more artwork staff to design our own brand
backpack products for our brand.
- Hire designer: Next, we hire a designer to edit our product images and videos,
and add our logo and watermark to our product images.
 2. Purchase Atosa

At this risk, we will stop using all marketing services, instead, use marketing
software (Atosa) to optimize the marketing of the product.

ATOSA is an on-demand automated Shopee advertising platform.

Dig out more keywords, help reach more potential customers with automated
bidding.

ATOSA helps find the GOLD position in shop sales boom.

ATOSA will help you with everything. You just need to make a request using
simple settings. The system will work 24/24 - automatically optimize ads even
when you are sleeping.

In addition, we also use the following 2 methods:

- Hire more marketing staff to monitor and analyze the advertising situation and
come up with timely methods.
- Upgrade content to differentiate from other brands on the platform.

3. Promotion package expansion

3.1 Contact Shopee to get voucher

- Birdy Bag requires Shopee’s seller support for unified promotions

- 5 thousand VND/ promo and change every month

Example:
 3.2 Gift production

- Deal attach gift: Customers purchasing a product combine attach product are
offered a special cost (discount 50k of total)

Example:

 product A 120 thousand VND

 Product B 60 thousand VND
If you purchase both, Birdy Bag will charge only 130 thousand VND

3.3 After sale discount

When the customer finished their first order, Birdy Bag will offer a 5% total
discount for next order
 VIII. MONITORING RISKS & RESOURCE MANAGEMENT

In this section, we will give the estimated resource allocation for the solutions
above and their implementation schedule

Ris Impac On-going Allocated Resource status

k ID t level Task Resource People Money Time
1 13 milions Daily
1 4 2
2 17 milions
products/month
14
7 milions
1 HRM milions Spent 10 days
20 4 VND
VND
2 Marketer Daily
5
5 thousand/ 1 time per
1 CMO thousand
voucher month
/ voucher
50.000
50.000
22 4 VND/
2 VND/ per CMO
per
product
product
5%/next After first 5%/next After first
3
order order order order
Table 6: Monitoring risks and resource management

After finding a means to sort of solve the risks at risk 1 and 20, the risk can be
effectively decreased, and the resource is somewhat steady.

- At risk 1, we will really pay 13 million VND a month to basically hire a

designer for particularly daily tasks very such as creating posters, banners, ads, in a
really big way. And will for all intents and purposes pay 17 million VND a month for
a designer artwork with the job of creating artwork for the shop.

- As for risk 20, we will need 2 definitely more marketing staff with a salary of
7 million VND a month with very daily tasks such as running ads, researching market
access, giving ideas to generally help generally promote push the shop to kind of
grow and really sell fairly more orders in a kind of big way.
 - The same can be said for risk 22, too fairly few promotions in a generally
major way. To address this issue, we will develop fair discount vouchers for clients,
such as an extra 5,000 VND off per order. Alternatively, customer can save up to 5%
on your next purchase, which is fairly considerable.

Birdy Bag conducted a test program after suggesting a solution for risk 22 to
examine and evaluate the solution's success: We've designed a special discount code
for clients, for example. Customers who order products on the Shopee platform and
use that coupon will earn a 20 thousand VND discount. We've also set up flash sale
time frames so that clients may buy at the greatest possible price.

For us, doing so has aided us in attracting more consumers and improving the quality
of our orders.
 IX. CONCLUSION

Finally, during the translation of COVID- 19, there is a fantastic opportunity to

sell bags online. Furthermore, the aforementioned analysis can encourage us and
others to join this industry group. Of course, there are still a number of issues and
flaws with this analysis. However, we hope that our study is sufficient within the
scope of this course.
 REFERENCES

Markets, R. A. (2021, February 1). Global Rice Flour Market Report 2020–2027

- U.S. Market is Estimated at $203.5 Million, While China is Forecast to Grow

at 5.4% CAGR. GlobeNewswire News Room.

https://www.globenewswire.com/news-

release/2021/02/01/2167140/28124/en/Global-Rice-Flour-Market-Report-2020-

2027-U-S-Market-is-Estimated-at-203-5-Million-While-China-is-Forecast-to-

Grow-at-5-4-CAGR.html

Internet Speed around the world –. (2021). Speedtest Global Index.

https://www.speedtest.net/global-index

VNETWORK. (2021). Thống kÃa Internet Việt Nam 2020.

https://vnetwork.vn/news/thong-ke-internet-viet-nam-2020

A. (2021, July 13). Top 5 công nghệ in áo tốt nhất và thông dụng nhất hiện nay

2020. Coolmate. https://www.coolmate.me/post/cong-nghe-in-ao-tot-nhat-hien-

nay

S. (2019, December 6). What are the advantages and disadvantages of DTG

printer? Wer-China Blog. https://www.wer-china.com/blog/what-are-the-

advantages-and-disadvantage-of-dtg-printer/
https://vietnamnet.vn/vn/giao-duc/khoa-hoc/truong-dh-dau-tien-nghien-cuu-ve-
tac-dong-cua-covid-19-den-nen-kinh-te-630463.html

A. (2021, January 19). Quản lý thuế với các cá nhân bán hàng online –. Tư

Vấn Luật. https://tuvanluat.vn/thue/quan-ly-thue-voi-cac-ca-nhan-ban-hang-

online/

(2021)

L. (2019, March 7). Những loại thuế phải nộp khi bán hàng online.

LuatVietnam. https://luatvietnam.vn/tin-phap-luat/nhung-loai-thue-phai-nop-

khi-ban-hang-online-230-19083-article.html

(2019)

Sư X L. (2020, January 1). Cách tính thuế thu nhập từ youtube. Luật sư X.

https://lsx.vn/cach-tinh-thue-thu-nhap-tu-youtube/

TRADING ECONOMICS. (2021). Vietnam Corporate Tax Rate | 1997–2021

Data | 2022–2023 Forecast | Historical | Chart.

https://tradingeconomics.com/vietnam/corporate-tax-rate

123Job, B. V. T. L. (2021, July 13). Local brand ngành thời trang tại Việt

Nam- Thị trường mới mẻ đầy thách thức. Việc Làm 123job.

https://123job.vn/bai-viet/local-brand-nganh-thoi-trang-tai-viet-nam-thi-truong-

moi-me-day-thach-thuc-1046.html

https://bnews.vn/giai-ma-hien-tuong-shopee/178818.html
Vũ, Q. (2021, March 24). Xu hướng “mua sắm trực tuyến” lên ngôi và nỗi lo

mang tên “an toàn.” Genk.Vn. https://genk.vn/xu-huong-mua-sam-truc-tuyen-

len-ngoi-va-noi-lo-mang-ten-an-toan-20210323122728918.chn

(Vũ, 2021)

TRON HOUSE. (2021). Tròn House | LOCAL BRAND VIỆT VÀ CHIẾN

LƯỢC XÂY DỰNG THƯƠNG HIỆU. https://tronhouse.com/local-brand-viet-

va-chien-luoc-xay-dung-thuong-hieu-p8837

Trà T. (2021, January 14). Thời của thời trang “local brand” Việt. Thời Báo

Ngân Hàng. https://thoibaonganhang.vn/thoi-cua-thoi-trang-local-brand-viet-

110873.html

Saigon Swagger. (2021). Saigon Swagger, Cửa hàng trực tuyến | Shopee Việt

Nam. Shopee. https://shopee.vn/thesaigonswagger

BAMA.BAG. (2021). BAMA.BAG, Cửa hàng trực tuyến | Shopee Việt Nam.

DEGREY VIETNAM. (2021). DEGREY VIETNAM, Cửa hàng trực tuyến |

Shopee Việt Nam. Shopee. https://shopee.vn/degrey.vn

Seller Education Hub. (2021). SHOPEE UNI.

https://banhang.shopee.vn/edu/article/879

ShopeeVNHelpcenter.(2021).shopee.vn. https://help.shopee.vn/s/article/Nh

%E1%BB%AFng-nguy%C3%AAn-nh%C3%A2n-kh%C3%B3a-ho%E1%BA

%B7c-x%C3%B3a-s%E1%BA%A3n-ph%E1%BA%A9m-do-N%E1%BB
%99i-dung-%C4%91%C4%83ng-b%C3%A1n-ch%C6%B0a-ho%C3%A0n-thi

%E1%BB%87n

https://shopee.vn/docs/3809

Sheet for evaluating group work

Group: CVTH

Standard Participation Give new Listen to Complete

in the task ideas and opinions assigned
Name with zeal opinions tasks on
time
Nguyễn Lê 10 9 9 10
Quỳnh Chi
Phạm Thế Huy 9 9 9 10
Lương Tôn Vỹ 9 9 9 10
Lê Minh Hiếu 9 9 9 10
Trần Công Tin 9 9 9 10