Being an international company Domino's campaigns are very well made and shown to

the customer at the right time. But because of the ongoing COVID-19 pandemic, a lot
has to change the company marketing strategy have adapted to the situation the most
two recent campaign have shown how well the company adapts to grow themself in
such bad time.
First is Domino's "Staycation domination” campaign Release on July 13, 2020: To be
fair, this year did not develop as anyone planned. Holiday abroad has become a stay,
and the blockade has only just begun to ease. Domino's wants everyone to know that
staying in the UK and
Ireland this summer is not necessarily a bad thing. From hometown holidays to garden
parties and (distanced from society) park parties, there are many things to look forward
to. Pizza is the perfect side. The movie was released on TV and VOD as part of a fully
integrated campaign on social, digital, and CRM networks. This is a fun and vibrant
version of all the different ways we spend our holidays. The event also features a social
competition. Domino's will give away picnic blankets designed in Domino's iconic brand
colors blue and red, making it easier for people to enjoy Domino's in your garden or
nearby park. 
The result of the campaign is show in the Second Quarter 2020 Financial Results:
revenues, or 13 increased $108.4 million.4%,and Net Income increased $26.3 million,
or 28.5%, in the second quarter of 2020.
The second campaign is Domino’s “DOMIN-OH-HOO-HOO” release on June 7 2021:
With the desire of take-out consumers still growing, Britain's favorite pizza company
Domino has launched a daring intriguing campaign to welcome the whole country to
enjoy the group gatherings missed through the blockade .. The multi-million-pound
campaign, which introduces the features of the Group Ordering App, aims to re-
participate customers, share the love of the country's most beloved pizza, and
communicate with friends, family, and colleagues. Encourage. DOMINO HOOHOO has
Domino as its destination in Chapter 3 of the new brand platform "We Got This"
following "Frazzled Dad" and "Concrete Claire". This campaign is in preparation for
Domino to continue to get together to launch this new app feature, keeping in mind,
allowing people to add to group orders anytime, anywhere. Ultimately, it has built a
reputation as a pizza brand that is reliable, entertaining, and of great value.
The profit of the campaign is not yet to be reported but the company are doing really
great which is shown in the 2021 first-quarter report of the
company(Revenues increased $110.6 million) in such a bad time with the pandemic
coming back again