ANIL SINGH ANDILYA

17101008 (ECE)
Assignment – 03
Flipkart :-The e-commerce venture from all over India.
Threat of Entrance

 Flipkart offer the big billion day’s sale, its flagship festive sale.
 There is thought competition in the e-commerce market because there is already big
player are dominating the market.
 One can enter with enough capital, the difficulty in terms of building brand image and
trust with customers.
Competitive Rivalry

 The level of rivalry in the e-commerce market is high because of the large number of
players. The number of local and global brand in the ecommerce market.
 The give the discount in the sale and also maintain the quality of goods.
 Flipkart is facing a lot of competition from many online retailers like Amazon, Snapdeal.
Threat of substitutes

 Substitute for this e-commerce industry starting at now is physical store.

 Lots of competitor enter the market like JioMart, Myntra.
Bargaining power of buyers

 There is lots of products are easily available in the industry with switching cost is very
low.
 Customers go through the other option to get discounts.
 Customers in this industry is observed the market and price sensitivity.
Bargaining power of suppliers

 In this industry many player are there to supple goods to the end of the customers,
suppliers have to bargaining with the service provider.
 Customers want good product in good condition.