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3. The content of the jingle must lively, appealing and creative and must
4. Lyrics should not contain vulgar and rude words. Violation for this
discretion.
Composition
40%
(Catchy, melody, lively music, rhythm and recall)
Relevance to the theme 20%
Lyric Content
15%
(originality, clarity of message, language and phrasing)
Creativity
15%
(use of structure, instruments and vocal)
Appeal/Impact 10%