An Effective Strategy can be formulated in the support of the following characteristics.

Maruti Suzuki is successful according to the below mentioned strategies:-

1. Long Dimensional Range

Strategy is generally of a long range in nature though it is valid for a short range as well.
It provides long range scope and direction to an organization.

For Example. Maruti Suzuki precisely identified the small cars segment in the Indian Market and it
is successful till now also.
2. Action Oriented
Strategy is often action oriented and more specific than objectives. It is a roadmap for every
future in the organization.

For Example. Maruti Suzuki in order to optimize its sales not only produced cars at large
scale but also ventured into other related businesses like car finance, insurance and
buying and selling used Maruti Cars.
3. Goal Oriented
Strategy is for Long Term Achievement of Growth, Profitability and Sustainability.

For Example. Introduction Small Cars in the Market Segment lead to a rise in the market
share of Maruti India Private Limited in the Automobile Industry.
4. Flexible and Dynamic
Strategy should be Flexible and Dynamic. The change necessitated by the change in
environmental factors and influences can be accommodated in strategy.

For Example. With the increasing number of Road Incidents the company emphasise
on road safety and environment friendly products. The company has launched road
safety mission under which around 500000 people were trained.
5. Value Addition
Strategy aims at adding value. The Effective and Efficient Utilization of Strategy leads to
efficient utilization of resources.

The Company focused on upgrading manufacturing, increasing capacity, launching new

products at regular intervals so as to cater to all the segments of the Indian passenger car
market and venturing into other related businesses 
6. Purposeful
Strategy is for making organization ready to cope with a competitive and complex business
environment successfully.

For Example. Competitive strategy of this company facilitated healthy profit and
customer satisfaction and its recognition as a company which stands for
environmental concerns.