Professional Documents
Culture Documents
Amazon: Merging
digital and physical
worlds for market
growth
> QUESTION 1
Describe how the case might be relevant for the company you work with (emergence of a new
competitor, ethical practices, change management, international expansion, disruptive
technology, new work practices, understanding of an ecosystem,…)
QUESTION 2
Choose 1 strategic or cultural analysis tool that in your view would be the best one to
decode and analyze the situation. Apply that tool to the case and draw conclusions.
AMAZON SWOT
Strenghts Weaknesses