JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR

MBA IV Semester

(17E00402) E-BUSINESS

Objective : The course imparts undertaking of the concepts and various application issues of e-
business like Internet infrastructure, security over internet, payment systems and various online
strategies for e-business.

1. Introduction to e-business : Electronic business, Electronic commerce, difference

between e-business & e-commerce,electronic commerce models,types of electronic
commerce,value chains in electronic commerce,E-commerce in India, internet,web
based tools for electronic commerce.Electronic data, Interchange, components of
electronic data interchange, electronic data interchange process.
2. Security threats to e- business: Security overview, Electronic commerce threats,
Encryption, Cryptography, public key and private key Cryptography digital
signatures, digital certificates, security protocols over public networks : HTTP, SSL,
Firewall as security control, public key infrastructure (PKI) For Security.
3. Electronic payment system : Concept of money, electronic payment systems, types
of electronic payment systems,smart cards and electronic payment systems,
infrastructure issues in EPS, Electronic fund transfer.
4. E-business applications and strategies : Business models & revenue models over
internet, emerging trends in e- businesse- governance, digital commerce, mobile
commerce, strategies for business over web, internet based business models.
5. E –business infrastructure and e- marketing : Hard works system software
infrastructure,ISP’s, managing e-business applications infrastructure, what is e-
marketing, e-marketing planning, tactics, strategies.

Text books:
 Dave chaffey :e-business & e-commerce management- Pearson.
 e- commerce- e-business :Dr.C.S.Rayudu, Himalaya.

References :
 Whitley, David (2000) ,e-commerce strategy,Technologies and applications.TMH.
 Schneider Gary P.and Perry, James T(1ST edition 2000) Electronic commerce,
Thomson Learning.
 Bajaj, Kamlesh K and Nag, Debjani (1 st edition 1999) ,e- commerce, The cutting edge of
business,TMH Publishing company
 Text books

1. Dave chaffey :e-business & e-commerce management- Pearson.

2. E- commerce- e-business : Dr.C.S.Rayudu, Himalaya.
3. Whitley, David (2000) ,e-commerce strategy,Technologies and applications.TMH.
4. Schneider Gary P.and Perry, James T(1ST edition 2000) Electronic commerce, Thomson
Learning.
5. Bajaj, Kamlesh K and Nag, Debjani (1st edition 1999) ,e- commerce, The cutting edge of
business, TMH Publishing company

E-BOOKS

1. https://www.hubspot.com/resources/ebook/ecommerce
2. http://www.pondiuni.edu.in/sites/default/files/downloads/information-tech-eb-260214.pdf
3. http://www.ddegjust.ac.in/studymaterial/mcom/mc-201.pdf
4. http://ebooks.lpude.in/computer_application/bca/term_6/DCAP306_DCAP511_E-
COMMERCE_AND_E-BUSINESS.pdf

NPTL

SL.NO TOPIC NPTL LINKS

1 Introduction of E business
2 Types of E business
3 Business models
4 Customer relationship
5 E marketing
https://nptel.ac.in/courses/110105083/1
https://nptel.ac.in/courses/110105083/2
https://nptel.ac.in/courses/110105083/4
https://nptel.ac.in/courses/110105083/15
https://nptel.ac.in/courses/110105083/16

PPT

SL.NO TOPIC
1 Electronic data interchange process. PPT
2 Cryptography digital signatures PPT
3 electronic payment systems PPT
4 web, internet based business models PPT

NARAYANA ENGINEERING COLLEGE :: NELLORE

NARAYANA ENGINEERING COLLEGE :: NELLORE
NARAYANA ENGINEERING COLLEGE : NELLORE
 II MBA IV Sem
Students List

S.NO ROLL.NO NAME OF THE STUDENT REMARKS

1 16711E0093 MADIRAPAKA PRATHIMA VIJAYA LAKSHMI  
2 18711E0001 AITHA THRIVENI  
3 18711E0002 AKKARAPAKA HARI PRIYA  
4 18711E0003 AKKUPALLI NIKHITHA  
5 18711E0004 AMARA VENKATA SAIKUMAR  
6 18711E0005 ARKATI SRIKANTH  
7 18711E0006 BABU REVATHI  
8 18711E0007 BADHIKA MANJU  
9 18711E0009 BANDI ANKAIAH  
10 18711E0010 BAYYA THARUN  
11 18711E0011 BOMMIREDDY VENKATESH  
12 18711E0012 BONAMUKKALA SOWMYA  
13 18711E0013 BOYALLA SREEJA  
14 18711E0014 CHAKRAM NEETHU RACHEL  
15 18711E0015 CHALLA YOSHITHA  
16 18711E0016 CHANDRA SEKHAR AMULURU  
17 18711E0017 CHEKKA PRAGATHI  
18 18711E0018 CHERUKURI JAGADISH  
19 18711E0019 CHERUKURI SUMAN  
20 18711E0020 CHERUKURU SIREESHA  
21 18711E0021 CHERUKURU SWATHI  
22 18711E0022 CHINNI NAGA VALLISWARI  
24 18711E0024 CHOWTURU NAVEEN  
25 18711E0025 DANDU LAKSHMI MANASA  
26 18711E0026 DEGA ASWITHA  
27 18711E0027 DHARAMAVARAM HARISHWAR KUMAR  
28 18711E0029 DIDDI HIMAKAR RAJ  
29 18711E0031 ENDELA SUPRIYA  
30 18711E0032 GADEKARI BHARGAV  
31 18711E0033 GALLA SURYA TEJA  
32 18711E0034 GANADHI LAKSHMI SARANYA  
33 18711E0035 GANGISETTY HARI PRIYA  
34 18711E0036 GANGODI VENKATESH  
35 18711E0037 GANTA SANTOSH KUMAR  
36 18711E0038 GUNDA VENKATA SRI LAKSHMI VINEETHA  
37 18711E0039 GURRAM RAJESH  
38 18711E0040 GURRAM SRIKANTH  
39 18711E0041 GUVVADI SANTHOSH KUMAR  
40 18711E0042 INGILELA DIVYA  
41 18711E0043 IRAGARAJU SRAVANI  
42 18711E0044 JADA PREM  
 43 18711E0045 JALADI MAHENDRAVARMA  
44 18711E0046 JOHN KALAIVANI  
45 18711E0047 K SARAVANA SATYA SRINIVAS  
46 18711E0048 KAIPAKAM JAYANTHI  
47 18711E0049 KALISETTY MALLIKA  
48 18711E0050 KALLURU NAVEEN  
49 18711E0051 KANCHI SRINIVAS  
50 18711E0052 KARAMSETTY JAHNAVI  
51 18711E0053 KATAKAM SIVA JYOSHNA  
52 18711E0054 KOMARA AJAY BABU  
53 18711E0055 KONDISETTY SAI KAMAKSHI  
54 18711E0056 KORAKUTI SURENDRA  
55 18711E0057 LEBURU PAVAN KUMAR  
56 18711E0058 LOKKU SRAVAN  
57 18711E0059 MACHAVARAM PAVANI  
58 18711E0060 MAKANA VAMSI  
59 18711E0061 MAKKI ARAVIND  
60 18711E0062 MALLI LAVANYA  
61 18711E0063 MALLINENI VASAVI  
62 18711E0064 MANIKALA PAVANI  
63 18711E0065 MANNEPALLI MOHAN RAO  
64 18711E0066 MARKAPURAM SAIKRISHNA  
65 18711E0067 MARUBOINA MADHU  
66 18711E0069 MOGALETI SAI KRISHNA  
67 18711E0070 MOHAMMED KHAMRUDDIN  

Section: B
68 18711E0071 MOHAMMED SANA TABASSUM  
69 18711E0072 MUNAGALA DHARANI  
70 18711E0073 MUPPASANI NIKITHA  
71 18711E0074 MUSUNURU CHANDU  
73 18711E0076 MUTHYALA LAVANYA  
74 18711E0077 MUVVALA SAI NAGA HASANTHI  
75 18711E0078 NAPA SAI SARAN  
76 18711E0079 NASINA SAI CHARAN  
77 18711E0080 NEELI SAI ROHITH  
78 18711E0081 NELLORE VIJAY  
80 18711E0083 ONTERU NAVEEN KUMAR  
81 18711E0084 ORUGANTI GURUBHARATHWAJ  
82 18711E0085 PABBATHI SAHITHYA  
83 18711E0086 PALAGAANI VAISHNAVI  
84 18711E0087 PALLA HARSHA SRI  
85 18711E0088 PALLA HYMA  
86 18711E0090 PANDHI VENKATARUPA  
87 18711E0091 PANDI PAVAN KUMMAR  
88 18711E0092 PANNEM KAVYA  
89 18711E0093 PATAN THAHER KHAN  
90 18711E0094 PATHAN FAZIL KHAN  
91 18711E0095 PATHAN HASMEEN  
92 18711E0096 PAYASAM SRINIVASULU  
93 18711E0097 PELLURU CHENCHU HARIKA  
94 18711E0098 PELLURU CHENCHU KETHAN  
96 18711E00A1 POTHIREDDY SRIKANTH  
98 18711E00A3 PUTTA BHANU PRAKASH  
99 18711E00A4 RAJACK RASHYAD  
100 18711E00A5 RALLA HARI SANKAR  
102 18711E00A7 SARVEPALLI MANISHA  
103 18711E00A8 SHAIK CHAN BASHA  
104 18711E00A9 SHAIK JUHISHA  
105 18711E00B0 SHAIK KAREEMUNNESHA  
106 18711E00B1 SHAIK MANISHA  
107 18711E00B2 SHAIK MEHATAB  
109 18711E00B4 SHAIK PARVEEN  
110 18711E00B5 SHAIK RAJAQ  
111 18711E00B6 SHAIK SHARMILA  
112 18711E00B7 SODE BINDU MADHAVI  
113 18711E00B8 SRIMANTHULA BHARATH KUMAR  
114 18711E00B9 SURAM LAVANYA  
115 18711E00C0 SYED ABDULANAS  
116 18711E00C1 SYED KOUNAIN  
117 18711E00C2 TIKKAVARAPU KRISHNA SAI  
119 18711E00C4 UPPALA SIVAKRISHNA  
120 18711E00C5 UPPALA SOUJANYA  
121 18711E00C6 URDHALA MADHAVI  
122 18711E00C7 VAKA VISHNUVARDHAN REDDY  
123 18711E00C8 VANGALA BHARGAVI  
124 18711E00C9 VEERAPUREDDY VINEETHA  
125 18711E00D0 VELMIREDDY BHAGYA LAKSHMI  
126 18711E00D1 VELURU MOHAN BABU  
127 18711E00D2 VENNI SINDHU PRIYA  
128 18711E00D3 YADLA KAARTHEEK  
129 18711E00D4 YANGAMUNAIAHGARI SHARATH BABU  
130 18711E00D5 YARAGATIPALLI SWETHA  
131 18711E00D7 YENUGONDA NIROSHA  

NARAYANA ENGINEERING COLLEGE: NELLORE

DEPARTMENT OF MBA
II MBA IV SEMESTER ACY: 2019-2020
 E- Business (17E00402)
QUESTION BANK
Staff Name: Dr. T. Sri Latha
UNIT I INTRODUCTION TO E-BUSINESS
01 Differentiate between e-business and e-commerce. (May 2019)
02 Discuss the merits and demerits of e-commerce.
03 Discuss the various models for e-commerce with suitable examples.
04 Explain the different types of e-commerce with suitable examples. (May 2019)
05 Highlight the utility of value chains for e-commerce.
06 Discuss the components of Electronic Data Interchange with neat diagrams.
07 Describe the Electronic Data Interchange process with a neat diagram.
08 Write short notes on: a) electronic data b) interchange.
UNIT II SECURITY THREATS TO E-BUSINESS
01 Explain the different types of e-commerce threats.
02 Discuss the importance of encryption in e-commerce security.
03 Highlight the utility of cryptography in e-commerce security.
04 Write short notes on: a)security overview b) public/private key. (May 2019)
05 Write short notes on: a) C.D.Signatures b) Digital Signatures.
06 Describe the various security protocols over public networks.
07 Write short notes on: a) HTTP b) SSL.
08 Write short notes on: a) Firewall b) Public key infrastructure. (May 2019)
UNIT III ELECTRONIC PAYMENT SYSTEM
01 Highlight the concept of money with reference to e-business.
02 What is an EPS? Discuss with a neat diagram. (May 2019)
03 Discuss the different types of EPS with suitable examples.
04 Are smart cards reliable EPS tools? Justify your answer with suitable examples.
05 Identify and explain the critical infrastructure issues in EPS.
06 Discuss the merits and demerits of Electronic Fund Transfer. (May 2019)
07 Write short notes on: a) smart cards b) EPS.
08 Write short notes on: a) EFT b) Infrastructure issues in EPS.
UNIT IV E-BUSINESS APPLICATIONS AND STRATEGIES
01 Highlight the different business models over internet. (May 2019)
02 Narrate the various revenue models over internet.
03 Discuss the various emerging trends in e-business governance.
04 Differentiate between digital commerce and mobile commerce.
05 Discuss the different strategies for business over web.
06 What are different internet based business models? Justify with suitable examples. (May
2019)
07 Write short notes on: a) Various business models b) Different revenue models
08 Write short notes on: a) Digital commerce b) Mobile commerce
UNIT V E-BUSINESS INFRASTRUCTURE AND E-MARKETING
01 Explain the hardware system and software infrastructure. (May 2019)
02 Write short notes on: a) ISP’s b) e-business applications infrastructure.
03 Discuss the process behind e-marketing with a neat sketch.
04 Discuss the different elements in e-marketing planning.
05 Explain the vital tactics to be employed for e-marketing. (May 2019)
06 How do competitors plan strategies related to e-marketing.
07 Write short notes on: a) e-marketing planning b) software infrastructure.
08 Write short notes on: a) e-marketing tactics b) e-marketing strategies.
STAFF HOD PRINCIPAL

NARAYANA ENGINEERING COLLEGE:NELLORE

Accredited by NAAC with “A+” Grade

 DEPARTMENT OF MBA

Lecture plan

Name of the subject :E-BUSINESS(17E00402) Class: II-M.B.A- A

SECTION(IV-Sem)

Name of the staff: DR.T.SREELATA

Department: MBA Academic

year: 2019-20

Course objective :The course imparts undertaking of the concepts and various application issues of e-business
like Internet infrastructure, security over internet, payment systems and various online strategies for e-
business

. Date unit Topics to be covered Delivered Teaching Aid Reference

S.No. date books
1 I UNIT I Introduction to Electronic Chalk/ Duster R1
16-12-19
Business/commerce
2 Difference between e-business and e- Chalk/ Duster R1
17-12-19
commerce
3 18-12-19 Electronic commerce models Chalk/ Duster R1
4 19-12-19 Electronic commerce models Chalk/ Duster R1
5 20-12-19 Types of electronic commerce models Chalk/ Duster R2
6 23-12-19 Types of electronic commerce models Chalk/ Duster R2
7 24-12-18 Value chains in electronic commerce Chalk/ Duster R2
8 26-12-19 e-commerce in India Chalk/ Duster R1
9 27-12-19 Internet, web based tools for e-commerce Chalk/ Duster R3
10 30-12-19 Electronic date - interchange Chalk/ Duster R1
11 31-12-19 Components of Electronic Data Interchange Chalk/ Duster R3
12 2-1-20 Electronic Data Interchange Process Chalk/ Duster R1&R2
13 3-1-20 CASE STUDY I
14 2-1-20 II UNIT II Security overview Chalk/ Duster R1
15 6-1-20 Electronic commerce threats Chalk/ Duster R1
16 7-1-20 Encryption Chalk/ Duster R1
17 8-1-20 Cryptography Chalk/ Duster R1
18 9-1-20 Public key and private key Chalk/ Duster R2
19 10-1-20 Cryptography digital signatures Chalk/ Duster R2
20 17-1-20 Digital certificates PPT
21 20-1-20 Security protocols over public networks Chalk/ Duster R3
22 21-1-20 HTTP Chalk/ Duster R2&R3
23 22-1-20 SSL Chalk/ Duster R2
24 23-1-20 Firewall as security control Chalk/ Duster R3
25 24-1-20 Public key infrastructure (PKI) for security Chalk/ Duster R3
26 27-1-20 CASE STUDY II
27 28-1-20 III UNIT III Concept of money Chalk/ Duster R1
28 29-1-20 Concept of money Chalk/ Duster R1
29 30-1-20 Electronic payment systems NPTEL
30 31-1-20 Electronic payment systems Chalk/ Duster R2
31 3-2-20 Types of electronic payment systems Chalk/ Duster R2
32 4-2-20 Types of electronic payment systems Chalk/ Duster R1
33 5-2-20 Smart cards and Electronic Payment System PPT
34 6-2-20 Smart cards and Electronic Payment System Chalk/ Duster R1

35 10-2-20 Infrastructure issues in EPS Chalk/ Duster R1

36 11-2-20 Infrastructure issues in EPS Chalk/ Duster R3
 12-2-20 to 15-2-20 1st mid exams
37 17-2-20 Electronic Fund Transfer Chalk/ Duster R2
38 18-2-20 Electronic Fund Transfer Chalk/ Duster R2
39 19-2-20 CASE STUDY III Chalk/ Duster
40 20-2-20 IV UNIT IV Business models over internet Chalk/ Duster R1
41 24-2-20 Business models over internet Chalk/ Duster R1
42 25-2-20 Revenue models over internet Chalk/ Duster R2
43 26-2-20 Revenue models over internet Chalk/ Duster R2
44 27-2-20 Emerging trends in e-business governance NPTEL
45 28-2-20 Emerging trends in e-business governance Chalk/ Duster R3
46 29-2-20 Digital commerce Chalk/ Duster R3
47 2-3-20 Mobile commerce Chalk/ Duster R1
48 3-3-20 Strategies for business over web Chalk/ Duster R1
49 4-3-20 Strategies for business over web Chalk/ Duster R1
50 5-3-20 Internet based business models Chalk/ Duster R2
51 6-3-20 Internet based business models Chalk/ Duster R2
52 9-3-20 CASE STUDY IV
53 11-3-20 V UNIT V Hard works system software I/F Chalk/ Duster R1
54 12-3-20 Hard works system software I/F Chalk/ Duster R1
55 13-3-20 ISP’s PPT
56 16-3-20 ISP’s PPT
57 17-3-20 Managing e-business applications Chalk/ Duster R2
infrastructure
58 18-3-20 Managing e-business applications Chalk/ Duster R2
infrastructure
59 19-3-20 e-marketing Chalk/ Duster R2
60 20-3-20 e-marketing planning Chalk/ Duster R1
61 23-3-20 e-marketing tactics Chalk/ Duster R3
62 24-3-20 e-marketing tactics Chalk/ Duster R3
63 25-3-20 e-marketing strategies Chalk/ Duster R3
64 26-3-20 e-marketing strategies Chalk/ Duster R3
65 27-3-20 CASE STUDY V
66 30-3-20 Revision of UNIT I
67 31-3-20 Revision of UNIT II
68 3-4-20 Revision of UNIT III
69 7-4-20 Revision of UNIT IV
70 8-4-20 Revision of UNIT V

13-4-20 to17-4-20 1ST MID EXAMS

Reference books

S.N TITLE OF THE BOOK NAME OF THE AUTHOR CODE

1 E-COMMERCE-E-BUSINESS DR.G.S.RAYUDU, HIMALAYA R1
2 E-BUSINESS AND E-COMMERCE MGT DAVECHAFFE,PEARSON R2
3 E RESOURCE R3

STAFF HOD

NARAYANA ENGINEERING COLLEGE:NELLORE

Accredited by NAAC with “A+” Grade

 DEPARTMENT OF MBA

Lecture plan

Name of the subject :E-BUSINESS(17E00402) Class: II-M.B.A- B SECTION(IV-Sem)

Name of the staff: Dr.T.SREELATHA Academic year: 2019-20

Course objective :The course imparts undertaking of the concepts and various application issues of
e-business like Internet infrastructure, security over internet, payment systems and various online
strategies for e-business

. Date unit Topics to be covered Delivered Teaching Aid Reference

S.No. date books
1 I UNIT I Introduction to Electronic Chalk/ Duster R1
16-12-19
Business/commerce
2 Difference between e-business and e- Chalk/ Duster R1
17-12-19
commerce
3 18-12-19 Electronic commerce models Chalk/ Duster R1
4 19-12-19 Electronic commerce models Chalk/ Duster R1
5 20-12-19 Types of electronic commerce models Chalk/ Duster R2
6 23-12-19 Types of electronic commerce models Chalk/ Duster R2
7 24-12-18 Value chains in electronic commerce Chalk/ Duster R2
8 26-12-19 e-commerce in India Chalk/ Duster R1
9 27-12-19 Internet, web based tools for e-commerce Chalk/ Duster R3
10 30-12-19 Electronic date - interchange Chalk/ Duster R1
11 31-12-19 Components of Electronic Data Interchange Chalk/ Duster R3
12 2-1-20 Electronic Data Interchange Process Chalk/ Duster R1&R2
13 3-1-20 CASE STUDY I
14 2-1-20 II UNIT II Security overview Chalk/ Duster R1
15 6-1-20 Electronic commerce threats Chalk/ Duster R1
16 7-1-20 Encryption Chalk/ Duster R1
17 8-1-20 Cryptography Chalk/ Duster R1
18 9-1-20 Public key and private key Chalk/ Duster R2
19 10-1-20 Cryptography digital signatures Chalk/ Duster R2
20 17-1-20 Digital certificates PPT
21 20-1-20 Security protocols over public networks Chalk/ Duster R3
22 21-1-20 HTTP Chalk/ Duster R2&R3
23 22-1-20 SSL Chalk/ Duster R2
24 23-1-20 Firewall as security control Chalk/ Duster R3
25 24-1-20 Public key infrastructure (PKI) for security Chalk/ Duster R3
26 27-1-20 CASE STUDY II
27 28-1-20 III UNIT III Concept of money Chalk/ Duster R1
28 29-1-20 Concept of money Chalk/ Duster R1
29 30-1-20 Electronic payment systems NPTEL
30 31-1-20 Electronic payment systems Chalk/ Duster R2
31 3-2-20 Types of electronic payment systems Chalk/ Duster R2
32 4-2-20 Types of electronic payment systems Chalk/ Duster R1
33 5-2-20 Smart cards and Electronic Payment System PPT
34 6-2-20 Smart cards and Electronic Payment System Chalk/ Duster R1

35 10-2-20 Infrastructure issues in EPS Chalk/ Duster R1

36 11-2-20 Infrastructure issues in EPS Chalk/ Duster R3
12-2-20 to 15-2-20 1st mid exams
37 17-2-20 Electronic Fund Transfer Chalk/ Duster R2
38 18-2-20 Electronic Fund Transfer Chalk/ Duster R2
39 19-2-20 CASE STUDY III
40 20-2-20 IV UNIT IV Business models over internet Chalk/ Duster R1
41 24-2-20 Business models over internet Chalk/ Duster R1
42 25-2-20 Revenue models over internet Chalk/ Duster R2
43 26-2-20 Revenue models over internet Chalk/ Duster R2
44 27-2-20 Emerging trends in e-business governance NPTEL
45 28-2-20 Emerging trends in e-business governance Chalk/ Duster R3
46 29-2-20 Digital commerce Chalk/ Duster R3
47 2-3-20 Mobile commerce Chalk/ Duster R1
48 3-3-20 Strategies for business over web Chalk/ Duster R1
49 4-3-20 Strategies for business over web Chalk/ Duster R1
50 5-3-20 Internet based business models Chalk/ Duster R2
51 6-3-20 Internet based business models Chalk/ Duster R2
52 9-3-20 CASE STUDY IV
53 11-3-20 V UNIT V Hard works system software I/F Chalk/ Duster R1
54 12-3-20 Hard works system software I/F Chalk/ Duster R1
55 13-3-20 ISP’s PPT
56 16-3-20 ISP’s PPT
57 17-3-20 Managing e-business applications Chalk/ Duster R2
infrastructure
58 18-3-20 Managing e-business applications Chalk/ Duster R2
infrastructure
59 19-3-20 e-marketing Chalk/ Duster R2
60 20-3-20 e-marketing planning Chalk/ Duster R1
61 23-3-20 e-marketing tactics Chalk/ Duster R3
62 24-3-20 e-marketing tactics Chalk/ Duster R3
63 25-3-20 e-marketing strategies Chalk/ Duster R3
64 26-3-20 e-marketing strategies Chalk/ Duster R3
65 27-3-20 CASE STUDY V
66 30-3-20 Revision of UNIT I
67 31-3-20 Revision of UNIT II
68 3-4-20 Revision of UNIT III
69 7-4-20 Revision of UNIT IV
70 8-4-20 Revision of UNIT V

13-4-20 to17-4-20 1ST MID EXAMS

Reference books

S.N TITLE OF THE BOOK NAME OF THE AUTHOR CODE

1 E-COMMERCE-E-BUSINESS DR.G.S.RAYUDU, HIMALAYA R1
2 E-BUSINESS AND E-COMMERCE MGT DAVECHAFFE,PEARSON R2
3 E RESOURCE R3

STAFF HOD

DEPARTMENT OF MANAGEMENT STUDIES (17E00402)

Subject: E- business
Unit – I
Introduction to e-business : Electronic business, Electronic commerce, difference between e-
business & e-commerce, electronic commerce models, types of electronic commerce, value
chains in electronic commerce-commerce in India, internet, web based tools for electronic
commerce. Electronic data, components of electronic data interchange, electronic data
interchange process.

Electronic business

Concept: E-business or Online business means business transactions that take place online with the help
of the internet. The term e-business came into existence in the year 1996. E-business is an abbreviation
for electronic business. So the buyer and the seller don’t meet personally.

Definition: E-business (electronic business) is the conduct of business processes on the internet.
These e-business processes include buying and selling products, supplies and services; servicing
customers; processing payments; managing production control; collaborating with business
partners; sharing information; running automated employee services; recruiting; and more.

Electronic commerce:

Concept: Electronic commerce is the process by which businesses and consumers buy and sell
goods and services through an electronic medium.

Definition: E-commerce -- electronic commerce or EC -- is the buying and selling of goods and

services, or the transmitting of funds or data, over an electronic network, primarily the internet. 

Electronic Commerce models

Concept: The major different kinds of e-commerce are: business-to-business (B2B); business-to-

consumer (B2C);business-to-government(B2G); consumer-to-consumer(C2C); and mobile commerce
(m-commerce).[edit] B2B e-commerce is simply defined as e-commerce between companies.

Definition: Electronic commerce, or e-commerce, (also written as E-Commerce) is a type of business

model, or segment of a larger business model, that enables a firm or individual to
conduct business over an electronic network, typically the internet.

Types of electronic commerce

Business-to-Business (B2B): Concept: This kind of E-commerce consists of all the electronic

transactions and dealings related to the goods and services. These basically are conducted between
companies and include conventional wholesalers and producers dealing with retailers. Business-to-
Consumer (B2C)Business-to-Consumer (B2C): 

Concept: The Business-to-Consumer E-Commerce is related to the transactions and

relationship between businesses and the end customers. This is mainly to do with the retail E-
Commerce trade that takes place online. With the inception of the internet, B2C E-Commerce
has evolved to a great extent. Today, we find scores of electronic shopping sites and virtual
stores on the web, that sell myriad products, ranging from computers, fashion items to even
necessities. Consumer-to-Business (C2B)
Consumer-to-Consumer (C2C): 
Concept: This consists of electronic transactions of products and services between two
customers. These are mainly conducted through a third party that provides an online platform
for these transactions. Sites, where old items are bought and sold, are examples of C2C E-
Commerce.
Consumer-to-Business (C2B): 
Concept: In this, a complete reversal of the selling and buying process takes place. This is
very relevant for crowd sourcing projects. In this case, individuals make their items or
services and sell them to companies. Some examples are proposals for company site or logo,
royalty free photographs, design elements and so on.
Business-to-Administration (B2A): 
Concept: In this kind of E-Commerce transaction, there are dealings between companies and
public administration. It encompasses different services, such as social security, fiscal
measures, legal documents, employment and so on.
Consumer-to-Administration (C2A): 
Concept: In this E-Commerce model, electronic transactions are carried between individuals
and public administration. Some examples are distance learning, information sharing,
electronic tax filing, and so on.
Value chains in electronic commerce
Concept:  A value chain for a product is the chain of actions that are performed by the
business to add value in creating and delivering the product.
Definition: A value chain is a high-level model developed by Michael Porter used to describe
the process by which businesses receive raw materials, add value to the raw materials through
various processes to create a finished product, and then sell the finished product to customers.
E-commerce in India
Concept: The e-commerce has transformed the way business is done in India. The Indian e-
commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as
of 2017. ...India's internet economy is expected to double from US$125 billion as of April
2017 to US$ 250 billion by 2020, majorly backed by ecommerce.
Internet 
Concept: The internet is a globally connected network system that uses TCP/IP to transmit
data.
Definition: A means of connecting a computer to any other computer anywhere in the world
via dedicated routers and servers riots types of media. 
Web based tools for electronic commerce
WEB BASED TOOLS FOR E COMMERCE
Concept:. Web server – performance evaluation - web server software feature sets
– web server software and tools – web. Protocol – search engines – intelligent agents –EC
software – web hosting – cost analysis. 
Electronic database
Concept: An electronic database is a searchable electronic collection of resources. There are
two basic types of databases: Indexes or bibliographic databases, Full-text databases.
Definition: A database in which the operations carried out on information items (data objects)
are considered part of their definition called as electronic database.
Components of electronic data interchange
Concept:  EDI is used to electronically transfer documents such as purchase orders, invoice,
shipping bills, and communicate with one another. A Specified format is set by both the
parties to facilitate transmission of information.
Definition: Electronic data interchange is the computer-to-computer exchange of business
documents in an electronic format.
Electronic data interchange process.
Concept: Electronic Data Interchange (EDI) is the electronic interchange of business
information using a standardized format; a process which allows one company to send
information to another company electronically rather than with paper. Business entities
conducting business electronically are called trading partners.
Definition: Electronic Data Interchange (EDI) is the computer-to-computer exchange of
business documents in a standard electronic format between business partners.

Unit – 2
 Security threats to e- business
Security threats to e- business: Security overview, Electronic commerce threats, Encryption,
Cryptography, public key and private key Cryptography digital signatures, digital
certificates, security protocols over public networks : HTTP, SSL, Firewall as security
control, public key infrastructure (PKI) For Security.

Security overview

Concept: In computer security, a threat is a possible danger that might exploit a vulnerability to

breach security and therefore cause possible harm. E-commerce security refers to the principles
which guide safe electronic transactions, allowing the buying and selling of goods and services
through the Internet, but with protocols in place to provide safety for those involved.

Definition: Overview - Security is freedom from, or resilience against, potential harm from external
forces.

Electronic commerce threats

Concept: The most common security threats are phishing attacks, money thefts, data misuse,
hacking, credit card frauds and unprotected services.

Definition:  A threat is something that may or may not happen, but has the potential to cause serious
damage. Threats can lead to attacks on computer systems, networks and more.

Encryption

Concept: Encryption is the process of encoding a message or information in such a way that only
authorized parties can access it and those who are not authorized cannot.

Definition: The process of converting information or data into a code, especially to prevent
unauthorized access

Cryptography

Concept: Cryptography involves creating written or generated codes that allow information to be
kept secret.

Definition: Cryptography is associated with the process of converting ordinary plain text into
unintelligible text and vice-versa. It is a method of storing and transmitting data in a particular form
so that only those for whom it is intended can read and process it. Cryptography not only protects
data from theft or alteration, but can also be used for user authentication.
Public key and private key Cryptography digital signatures

Concept: Public key cryptography (PKC) is an encryption technique that uses a paired

public and private key (or asymmetric key) algorithm for secure data communication. A message
sender uses a recipient's public key to encrypt a message. 

Definition: A digital signature is a mathematical technique used to validate the authenticity and
integrity of a message, software or digital document. The digital equivalent of a handwritten
signature or stamped seal, a digital signature offers far more inherent security, and it is intended to
solve the problem of tampering and impersonation in digital communications

Digital certificates

Concept: Digital Certificates are a means by which consumers and businesses can utilize the security
applications of Public Key Infrastructure (PKI). PKI comprises of the technology to enables secure e-
commerce and Internet based communication.

Definition: Digital certificates are electronic 'credit cards' that establish credentials when doing
business or other transactions on the Web.

Security protocols over public networks

Concept: Network security protocols are a type network protocol that ensures the security and

integrity of data in transit over a network connection

Definition - Network security protocols define the processes and methodology to secure

network data from any illegitimate attempt to review or extract the contents of data.

HTTP

Concept: The application protocol that makes the web work is Hypertext Transfer Protocol or HTTP.
Clients (web browsers) send requests to web servers for web elements such as web pages and
images. After the request is serviced by a server, the connection between client and server across
the Internet is disconnected.

Definition: Hypertext Transfer Protocol (HTTP) is an application-layer protocol used primarily on the
World Wide Web.

SSL

Concept: SSL (Secure Sockets Layer) is the standard security technology for establishing an
encrypted link between a web server and a browser. 
Definition: SSL is an industry standard and is used by millions of websites in the protection of their
online transactions with their customers.

Firewall

Concept: Firewall (computing) In computing, a firewall is a network security system that monitors

and controls incoming and outgoing network traffic based on predetermined security rules.
A firewall typically establishes a barrier between a trusted internal network and entrusted external
network, such as the Internet.

Definition: A firewall is a network security system designed to prevent unauthorized access to or

from a private network. Firewalls can be implemented as both hardware and software, or a
combination of both.

Public key infrastructure (PKI) For Security.

Concept: A public key infrastructure (PKI) is a set of roles, policies, and procedures needed to
create, manage, distribute, use, store & revoke digital certificates and manage public-key encryption.

Definition: A public key infrastructure (PKI) allows users of the Internet and other public networks to
engage in secure communication, data exchange and money exchange. This is done
through public and private cryptographic key pairs provided by a certificate authority.

Unit – 3

Electronic Payment System

Electronic payment system : Concept of money, electronic payment systems, types of electronic
 payment systems, smart cards and electronic payment systems, infrastructure issues in EPS,
Electronic fund transfer.

Concept of money

Concept: Money is any item or verifiable record that is generally accepted as payment for goods and
services.

Definition: Money is a commodity which is generally acceptable as a medium of exchange and at the
same time it acts as a measure and a store of value.

Electronic payment systems

Concept: E-payment system is a way of making transactions or paying for goods and services through
an electronic medium without the use of check or cash. The electronic payment system has grown
increasingly over the last decades due to the widely spread of internet-based banking and shopping

Definition: An electronic payment is any kind of non-cash payment that doesn't involve a paper
check. Methods of electronic payments include credit cards, debit cards and the ACH (Automated
Clearing House) network. The ACH system comprises direct deposit, direct debit
and electronic checks (e-checks).

Smart card:

Concept: Smart card is a physical electronic authorization device, used to control access to a
resource.

Definition: Plastic card with a built-in microprocessor, used typically to perform financial
transactions. A smart card can be used to store a monetary value for small purchases. Smart cards
can provide identification, authentication, data storage and application processing. Smart cards may
provide strong security authentication.

Electronic payment systems

Concept: E-payment system is a way of making transactions or paying for goods and services through
an electronic medium, without the use of checks or cash. It's also called an electronic payment
system or online payment system.
Definition: The definition of an electronic payment system is a way of paying for a goods or services
electronically, instead of using cash or a check, in person or by mail.

Infrastructure issues in EPS

Concept: Infrastructure is necessary for the successful implementation of electronic payments.

Proper Infrastructure for electronic payments is a challenge.

Definition: The electronic payment system is depending on infrastructural issues like reliable and cost
effective infrastructure, the internet and mobile network, banking activities And operations need to be
automated, Good communication Infrastructure, debit cards technologies, Telecommunication and
electricity.
Electronic funds transfer: 

Concept:  Electronic transfer of money from one bank account to another, either within a single
financial institution or across multiple institutions, via computer-based systems,
Definition: An electronic funds transfer (EFT) is a transaction that takes place over a computerized
network, either among accounts at the same bank or to different accounts at separate financial
institutions.
Unit - 4

E-business applications and strategies

E-business applications and strategies : Business models & revenue models over internet,
emerging trends in e- business -e- governance, Digital commerce ,mobile commerce, strategies
for business over web, Internet based business models

Business models over internet

Concept: Internet business models are categorized as business-to-consumer, business-to business,

and more recently, consumer-to-consumer.

Definition: Business-to-consumer and business-to-business models sell goods and services or

provide information designed to help visitors make purchase decisions. Consumer-to- consumer
models involve consumer-to-consumer information or product exchange.

Revenue models over internet

Concept: A  revenue model is a component of a company's business planning that describes the

way it intends to make money. ...
Definition: A  revenue model is a framework for generating revenues. It identifies
which revenue  source to pursue, what value to offer, how to price the value, and who pays for the
value.

Emerging trends in e- business

Concept: E-commerce stands for electronic commerce and pertains to trading in goods and services
through the electronic medium, i.e. the Internet or phone

Definition: It means doing business over the internet, selling products [goods and services] which are
delivered offline as well as products which can be “digitalized” and delivered on line.

E- governance

Concept: Electronic governance  or  e-governance is the application of information and

communication technology (ICT) for delivering government services, exchange of information,
communication transactions, integration of various stand-alone systems and services between
government-to-citizen (G2C), government-to-business (G2B).

Definition: Electronic governance is the integration of Information and Communication Technology

(ICT) in all the processes, with the aim of enhancing government ability to address the needs of the
general public.

Digital commerce:

Concept: Digital commerce (D-commerce) is a type of e-commerce used by an organization that

delivers and sells products online. D-commerce is used by companies that sell news, subscriptions,
documents or any form of electronic content, and the digital commerce company collects payments,
handles customer refunds and billing and manages other accounting functions for online publisher
clients.

Definition:  e-Governance means governing or administering a country/state or organization,

with the help of information and communication technology.
M-commerce:

Concept: M-commerce (mobile commerce) is the buying and selling of goods and services through
wireless handheld devices such as cellular telephone and personal digital assistants (PDAs

Definition: Mobile commerce (m-commerce) is generating considerable interest and has led to the

design and development of new services, but it lacks a suitable business model. This article
presents business model requirements, existing models, and ways to design effective business
models for emerging m-commerce services.

Strategies for business over web

Concept: A web strategy is a long-term strategic business plan indicating how to create and develop
a company's online presence adhering to the business development strategy.

Definition: websites are the primary representation of a brand and their top lead generation engine.
A website may live at the center of most marketing efforts, including top-of-the-funnel demand
generation, lead generation, sales enablement, customer service, press and media relations,
employee nurturing, and partnerships.

Internet based business models

Concept: a business model is the method of doing business by which a company can sustain itself
that is, generate revenue. The business model spells-out how a company makes money by specifying
where it is positioned in the value chain.

Definition: Business models have been defined and categorized in many different ways. This is one
attempt to present a comprehensive and cogent taxonomy of business models observable on the
web. The proposed taxonomy is not meant to be exhaustive or definitive. Internet business models
continue to evolve. New and interesting variations can be expected in the future.

UNIT – V

E –business infrastructure and e- marketing

E –business infrastructure and e- marketing: Hard works system software infrastructure,

ISP’s, managing e-business applications infrastructure, what is e- marketing, e-marketing
planning, tactics, strategies.

E –business infrastructure and e- marketing

Concept: Every business requires an infrastructure to support its customers and operations. email or

other forms of advertising, it's all about marketing.

Definition: E-business infrastructure refers to the combination of hardware such as servers and client
PCs in an organization, the network used to link this hardware and the software applications used to
deliver services to workers within the e-business and also to its partners and customers.

Hard works system

Concept: Any activity that you don't want to do. Any activity that you find difficult and strenuous.

Definition: A term that means different things to different people: Applying your ability with focus
and intensity. 

Software infrastructure

Concept: Infrastructure software is a type of enterprise software or program specifically designed to

help business organizations perform basic tasks such as workforce support, business transactions
and internal services and processes.

Definition: The term infrastructure in an information technology (IT) context refers to an

enterprise's entire collection of hardware, software, networks, data centers, facilities and related
equipment used to develop, test, operate, monitor, manage and/or support information technology
services.

ISP’s,

Concept: An Internet service provider (ISP) is a company that provides customers with Internet
access. Data may be transmitted using several technologies, including dial-up, DSL, cable modem,
wireless or dedicated high-speed interconnects.

Definition: An Internet service provider (ISP) is an organization that provides services for accessing,
using, or participating in the Internet. Internet service providers may be organized in various forms,
such as commercial, community-owned, non-profit, or otherwise privately owned.

Managing e-business applications infrastructure

Concept: E-business infrastructure refers to the combination of hardware such as servers and client.
PCs in an organization, the network used to link this hardware and the software applications used to
deliver services to workers within the e-business and also to its partners and. customers.

Definition: The collection of platforms, networks, products, applications, and databases and the
business rules governing the flow of data and work among them, both internally and to external
systems. Integration into cohesive systems is achieved with vendor-supported customization, pre-
built adapters and gateways, and program to program interoperation technology such as XML, Web
services, distributed object protocols.

What is e- marketing?
Concept: Internet marketing, or online marketing, refers to advertising and marketing efforts that
use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from
websites or emails.

Definition: E-marketing is the process of marketing a product or service using the Internet. E-
marketing not only includes marketing on the Internet, but also includes marketing  done via e-mail
and wireless media. It uses a range of technologies to help connect businesses to their customers.

E-marketing planning

Concept: e-marketing plan should provide a short synopsis of your entire e-marketing strategy. It
should include highlights from each section of the rest of the document.
Definition: A marketing plan is a comprehensive document or blueprint that outlines a business
advertising and marketing  efforts for the coming year. It describes business activities involved in
accomplishing specific marketing objectives within a set time frame.

E-marketing tactics

Concept: Marketing tactics are the strategic actions that direct the promotion of a product or service
to influence specific marketing goals

Definition: Marketing tactics are the strategic actions that direct the promotion of a product or
service to influence specific marketing goals.

E-marketing Strategies

Concept:  Internet marketing refers to the strategies that are used to market a product or

service online, including: Website design strategies. 

Definition: A good marketing strategy should be drawn from market research and focus on the right
product mix in order to achieve the maximum profit potential and sustain the business. The
marketing strategy is the foundation of a marketing plan.