Assignment no: 01

Submitted to: Sir Ali Zeb

Submitted by: Habib Ur Rehman
Roll no: 19
Class: BBA 7th
Session: 2017-21
Date: submitted at the end of semester

Department of Business Administration University of kotli Azad

Jammu and Kashmir
Now days, online gaming is very popular among all communities. Online
gaming captures the entire world very effectively. There are different
games, like PUBG, Ludo star, Snooker and Free Fire as well etc. But
among these games PUBG is very popular. This online game attracts the
people of every field and age as well.

Q no: o1
Explain the history of PUBG?
PUBG or Player Unknown’s Battlegrounds needs no introduction. These days it is the most
famous mobile game that is being played. It happens with most successful stories as the
journey to the peak wasn’t that simple. Behind this amazing game, most people don’t even
know the name of the man. We are going to know how PUBG originated and who created it.
The guy behind PUBG is 33 years old Brendan Greene. He belongs to Ireland and has
worked as a photographer and web developer in Brazil before becoming an internet sensation
with this game. After working for a short period of time in Brazil, he decided to switch back
to his country and in 2013 and got interested in Day which was a mod of open world military
simulator “Aram 2”. This made him create a mod of his own for days’ which was inspired by
“Battle Royale”, a Japanese movie. He replaced the Zombies with people against whom the
gamer has to fight to survive. Brendan learned to code while creating his mod and it was the
time when very first version of PUBG was created. It became popular very quickly as days’
was already a favorite of gamers. Soon, his work attention of Sony Entertainment and they
hired Brendan as a consultant for designing the Battle Royale mod for H1Z1. Interestingly,
when the work got completed, Brendan’s mod was endorsed as a separate game: “H1Z1:
King of the Kill”.
In 2015, South Korean studio Bluehole Ginno games contacted Brendan. He became their
creative director and started working on a new game in 2016. The South Korean studio
wanted to take advantage of the fact that Battle Royale genre was not much popular in the
country at that time, so they wanted to be the first to come up with it. PUBG was released in
2017 and has become a part of our life.
This is another example that shows that there is nothing like an overnight success. If
someone achieves big, most of the times, there is a story full of failures. Even if someone
manages to reach the top without those difficulties, maintaining success becomes an issue.
As PUBG is banned in India, gamers have already started to look for its alternative and
though it’s a big shock but into the long run this can bring a lot of new opportunities to the
games making companies in India.

Player Unknown’s Battlegrounds

 Developer PUBG Corporation[a]

Publisher PUBG Corporation

Brendan Greene
Executive
Jang Tae-seok
Producer Kim Chang-han
Designer Brendan Greene
Artist Jang Tae-seok
Composer(s Tom Salta
Engine Unreal Engine 4
Platform Microsoft Windows
Android
iOS
Xbox One
PlayStation 4
Stadia
Release Show
December 20, 2017
The game's idea and configuration was driven by Brendan Greene, better known by his
online handle Player Unknown, who had recently made the ARMA 2 mod DayZ, Battle
Royale, a branch of mainstream mod DayZ, and motivated by the 2000 Japanese film Battle
Royale.
Q no: 02
where is the origin of PUBG?
PUBG Corporation is an online game developer based in Seoul, South Korea. It is the
company behind Player Unknown's Battlegrounds (PUBG), a multiplayer online battle
royal game. The company is a subsidiary of Korean publisher Blue hole.
The publication of PUBG can be traced back to Blue hole Studio, a South Korean gaming
company. Blue hole Studio (now named as Crafton Game Union) was the holding company
of PUBG Corporation who developed and published PUBG.
Brendan Greene was the man behind the game PUBG. After getting inspired after watching
a Japanese movie Battle Royale, he decided to develop this game. You can be assured of this
as his online handle is Player Unknown which inspired the name Player Unknown’s
Battlegrounds (PUBG). Brendan Greene was born in Ireland. PUBG Mobile gradually
released worldwide in 2018 and took the market by storm. So, PUBG Mobile players will
indeed be heartbroken to know that their favorite mobile game’s origin can be traced back to
China. However, the origination of the video game PUBG cannot be traced back to China as
it was in existence way before Ten cent Games came into the picture. 

Q no: 03
calculate its revenue from its origin to January 2021?
An analysis firm claims US$2.7billion in revenue was generated in 2020 alone PUBG has
reportedly generated over US$5billion in revenue since it first launched in 2018. Analysis
firm Sensor Tower shared the news on March 25. Sensor Tower says the popular battle
mobile game has generated over US$5.1billion in revenue through player spending.

Data shared by Sensor Tower PUBG Mobile and its Chinese version Game For Peace, the
game generated an average of $7.4million per day from player spending alone last year,
totalling to $2.7billion in revenue in 2020. The first three quarters of 2020 saw an average
revenue of $704million per quarter, while the fourth quarter generated $555million.

PUBG Mobile Revenue and Usage Statistics (2021)

The success of PUBG and Fortnight spawned an entire industry of battle royal games, some
of which came with interesting new ideas, but far more blatantly attempting to copy the
successful formula of the two most well-known franchises. 
Player Unknown’s Battlegrounds (PUBG) launched in December 2017, although it had spent
almost an entire year in Steam’s Early Access. Throughout the year, the team fine-tuned the
PUBG experience, and it debuted on Xbox and PlayStation in early 2018. 
Due to Ten cent’s involvement in PUBG, as an investor in the developer Blue hole, it
managed to pass China’s censors. That has come back to bite the organization however, as
India recently banned PUBG Mobile in the country, due to its connections to Ten cent
Games. 
PUBG Mobile was already starting to ascend in 2019, but with the coronavirus pandemic, the
game has skyrocketed in both downloads and revenue. In March 2020 when the world went
into its first lockdown, PUBG Mobile made $270 million a month in revenue. 

PUBG Mobile key statistics

 PUBG Mobile was the highest grossing game in 2020, generating $2.6 billion in
revenue
 It has been downloaded over 730 million times
 In Q3 2020, over 50 million people played the game daily. An additional 70 million
played the Chinese version, Game for Peace
 Game for Peace is responsible for over 50 percent of PUBG Mobile’s revenue
generation (Sensor Tower)
 Before the ban, half of all PUBG Mobile players were from India (App Annie)
 Over 75 percent of PUBG Mobile players are male in India, 60 percent are male in the
United States
PUBG Mobile Overview

Launch date 9 February 2018

HQ Seongnam, South Korea
Developers PUBG Corporation,
xFAIRx
Publishers VNG Game Publishing,
Tencent Games,
KRAFTON, xFAIRx
Industry Video games
PUBG Mobile Revenue

Quarter Revenue
Q2 2018 $18 million
Q3 2018 $66 million
Q4 2018 $92 million
Q1 2019 $150 million
Q2 2019 $341 million
Q3 2019 $514 million
Q4 2019 $505 million
Q1 2020 $675 million
Q2 2020 $619 million
Q3 2020 $643 million

Source: Sensor Tower

PUBG Mobile Users

Date Daily Active Users

April 2018 10 million
December 2018 30 million
April 2019 50 million
March 2020 65 million
December 2020 30 million

Note: India’s ban of PUBG Mobile sunk the games daily active users by more than half

The Journey Of PUBG Creator Is Something That Will Surely Inspire You
Nowadays, the “PUBG ban in India topic” become a new trend in the world. Fans need not
worry, as PUBG Mobile has not been banned in India. The Indian government banned many
Chinese apps in India.

Per the data shared by Sensor Tower, PUBG Mobile  and its Chinese version Game for peace
the game generated an average of $7.4million per day from player spending alone last year,
totaling to $2.7billion in revenue in 2020. The first three quarters of 2020 saw average
revenue of $704million per quarter, while the fourth quarter generated $555million.

A new gameplay mode was also announced. The game mode will give players the chance to
encounter iconic titans Godzilla and King Kong. The mode – which has yet to receive a
launch date – will be a crossover event to celebrate 1billion downloads, as well as the release
of the Godzilla vs Kong film.

Note: India’s ban of PUBG Mobile sunk the games daily active users by
more than half
Q no: 04
Also enlist the country where most people use this game
as an entertainment?
These are the following countries where most people used PUBG (2021)
1. India
2. United states
3. Japan
4. Russia
5. South Korea
6. china
7. Finland
8. Thailand
9. Canada
10. Norway
Although India was the biggest user market with approximately 50 million users on PUBG
mobile in 2020 after ban on PUBG by Chinese government. In 2017, the country where
PUBG is used by people mostly in the world is china. However, after the ban on PUBG
mobile by the government of china, India has taken over the place by being on the top. But
now in present year it is also banned by Indian government.

800
Q
revenue of PUBG quaterly $709
700
$675
$643
no
$619
600
$555
5:
500 $514
$505

400
$341
300

200
$150
100 $92
$66
0 $18
$0 $0
2018 2019 2020 2021

quarter 01 quarter 02 quarter 03 quarter 04

Graphically represent the revenue quarterly?

Explanation of graph:
The graph represents the revenue of PUBG quarterly from 2018 to 2021. In the horizontal
axis there is no. of years that is mentioned, and in the vertical axis it is amount of PUBG
revenue in millions of dollars. As we know PUBG was full released in the end 2017 so the
revenue generated from 2nd quarter of 2018. In 2018 PUBG earn $18 million dollar but in the
3rd and 4th quarter of 2018 PUBG earn $66 and $92 million. In 2019, there is huge increase in
revenue, in the first quarter PUBG earn $150 million `revenue however in the next three
quarters PUBG earn $341, $514, $505 million accordingly. In 2020, there is the highest
revenue that PUBG earned. In the 1st quarter of 2020, PUBG generated $675million and in
the next three quarter PUBG earned $619, $643and in the last quarter PUBG record $555
million. In the recent year the first quarter of 2021, PUBG made $709 million revenue.