Faculty of Business and economics

Assignment

Course: marketing
Student name :- A/rashid Yousuf Saed
 Define all terms
1-quantity discounts – is an incentive offered to a buyer that results in a decreased cost
per unit of goods or meterials when purchased in greater number .
2-cash discounts- refers to an incentive that a seller offers to a buyer in return for paying a bill
before the scheduled due date .
3- functional discounts- is price allowance given to a firm performing some part of marketing
function for other members of the chanel of distribution.
4-seasonal discounts-is reduced price to encourage the purchase of particular product in the off-
season
5-promotional allowance-is a price reduction or discount granted by manufacture to a member of
the marketing chanel in return for some form of special promotion of particular product .
6-rebates- is a form of buying discount and is an amount paid by way of reduction ,return or
refund that is paid retrospectively .
7-value based prices -is strategy of setting prices primarily based on a consumer’s perceived value
of a product or service .
8-FOB pricing -free on board in shorts FOB is term used in shipping terms where the seller quotes
a price including the cost of delivering goods te the nearest port .
9-uniform delivered pricing- is a pricing method some times refers to as (postage stamp) pricing
in which all consumers buy the same freight costs regardless of their distance .
10- zone pricing –is a pricing method in which all consumers with in a defined zone or region are charged the
same prices.

11- freight absorption pricing – is a pricing method in which the manufacture bears some or all
the freight costs involved in transporting the goods to the consumer
12-basing-point pricing – is a geographic pricing strategy where by companies determines a fee
free or good sold, plus an additional freight charges .
13- single price tactic – is a one price policy is a strategy in which the seller offers the same price
to every customer
14- flexible pricing – is a business strategy in which a product’s final price is open for negotiation
15- professional service pricing – is a common approach to pricing professional service attempt
to price a service at a rate that reflects the price commonly Paid for this service competitive service
providers
16-leader pricing –is a common pricing strategy used by retailers to attract customers
17-bait pricing – is an advertising strategy used to attract customers by making them think
18 –odd even pricing is psychological pricing tactic using either an odd or even number plays into
a customer’s psyche .
19-price bundling – is combining several products or service into a single comprehensive package
for an all inclusive reduced price.
20- two-part pricing – is a form of pricing im which consumers are charged both an entry fee (
fixed price ) and usage fee ( per unit price)