BGMEA INSTITUTE OF FASHION & TECHNOLOGY

Prepared For:

MORSHED MOHIUDDIN

Senior Lecturer

Dept of AMT
Prepared By:
BIFT.

A S M TOWHEED (072-001-045)

FAYSAL EBYNE WADUD (072-015-045)

SHAWAKIT RUSDI (072-016-045)

MD. RIZWAN RAZU (072-039-045)

FAYSAL UDDIN ROCKY (072-007-045)

Index:

TOPICS
Project Objective
Project Aim
Project Methodology
Thanking Letter
Location Map
Floor Plan
Men’s Place
Ladies Place
Kids Place
Refreshment Place
Raw Material list
Product Image
Special Images
Advertisement
Project Aim:

The presentation is to show our capability in

working with a new brand shop and establish the
brand as one of the leading brand. Hera we
would like to introduce new vision, which is
inspired from the course of Visual
Merchandising. In this presentation we want to
show a large retail shop, where all fashionable
product is available as per customers demand
and establish a retail brand to all over the
world. The main aim is to maximize sale.
Our Logo:

Every business organization has a logo. It is an

identity of the retailer. Our logo is six circles
with different colors and leaves. The different
colors express our versatility and the leaves
represents the freshness. From the dawn of
civilization Humans believes that the circle is the
Heavenly sigh, because it is perfect. That is why
we chose our logo to be Circle.
 Project Objective:

To create window and interior display in shops and departments.

To accrue knowledge about decoration of any Brand Retail shop.

To be familiar with the raw materials of a Brand Retail shop.

To know what kind of product is needed in which season. To know about the Fashion and Style.

To gather information about the World Shop and Retail Market, from Visual Merchandiser point of view.

To judge the market and take strong decisions about the product and shop.

To prepare ourselves to cope up with various kinds of situations.

To work under presser.

To conduct research based on life style, trends, as well as, regional attributes.

To maximize the space and layout of store and using best advantage of available space.

To prepare the promotional events and dismantling.

To know how to give feedback.

To understand presentation.

To set up a model store and implement design and plans.

Methodology of the Project:

We sit and discuses about the Presentation.

We focus and break down the works.

Make sure the work is done well before deadline.

We take responsibility of different works.

Browsing internet about different product.

Download some pictures we can use in the presentation.

Differentiate the entire product, i.e. Men’s, Ladies and kids.

Making the floor plan.

Placing the items, i.e. Open back window, Close back window, hanger display, rack display,
mannequins etc.

Pick up the best placement of the store.

Making map and placing store.

December, 21st, 2010
Morshed Mohiuddun
Course teacher,
Visual Merchandising & Fashion Retailing
BIFT.

Dear Sir,
This is the assignment we made based on Visual Merchandising and
Fashion Retailing.
This assignment has five (5) main parts, information about ourselves;
Project Aim, Objective and Methodology; Floor plan and positioning of the
Retail store; Organizational Flow Chart; and Display settings.
We appreciate your choosing us for the assignment. We are honored for
your kind helping in this project. We hope long live among us and good
wish for your coming days.

Yours Sincerely,
A S M Towheed
(Representing the group)
BIFT.
 Location Map:

Mirpur Link road

Uttara
OUR STORE Sector 5,
Farmgate 7, 11, 13

Airport

NORTH TOWER

Dhaka Mymansingh High Way Sector 7

Banani Tongi

Badda
Nabisco
Uttara Sector
Gulshan-2 4, 6, 8
Total Floor Plan:

MEN’S ZONE REFRESHMENT ZONE

LADIES ZONE KIDS ZONE

 Men’s Zone:

TRIAL ROOM TOILET

SOCKS
OPEN BACK
WINDOW

SHOE
ENTER/
EXIT
 Ladies Zone:
OPEN BACK ENTER/
EXIT

GOWN SHOE
WINDOW

SOCKS
TOILET
TRIAL ROOM
 Kids Zone:

ENTER/ OPEN BACK

EXIT WINDOW
SHOE SWEATER

TOILET
PARTY WEAR
 Refreshment Zone:

TOILET

CAFETERIA

LCD DISPLAY

SITTING ARRANGEMENT

ENTER/
EXIT
Raw Material List:

Mannequin
Close back window
Open back window
Box display
Hanger display
Rack display
Island display
Bill boar
Spot light
Sitting arrangement
False roof
Exclusive Entry
Open back window with Mannequin
Background light
Mirrors Colored glass
Video display
 Organization Flow Chart of
the Store:

Store
Personnel

Financial Sales
Personnel Operations Merchandise Training
Control Promotion Employme Employee Employee
Departme
nt Service Benefits
nt

Delivery
Financial
Control: Warping

Packing
Resources
Merchandisi Goods Sending to Customer
Accounting Credit for Expense
ng
Department Collection Financial & Control
Statistics Building Maintenance
System
Operations
Store House

Protection Supervisor

Customer Service
Sales
Work Room
Promotion
House Keeping

Public
Advertising Display
Relation
 Product Images:

Men’s Formal Shirt:

 Product Images:

Men’s Formal Pant:

 Product Images:

Men’s Casual Shirt:

 Product Images:

Men’s Casual Pant:

 Product Images:

Men’s T-Shirt:
 Product Images:

Men’s Polo Shirt:

 Product Images:

Men’s Sport Wear:

 Product Images:

Ladies Formal Shirt:

 Product Images:

Ladies Formal Pant:

 Product Images:

Ladies Formal Skirt:

 Product Images:

Ladies Casual Shirt:

 Product Images:

Ladies Casual Pant:

 Product Images:

Ladies Casual Shirt:

 Product Images:

Ladies Party Wear:

 Product Images:

Ladies T-Shirt:
 Product Images:

Ladies Denim Pant:

 Product Images:

Ladies Denim Tops:

 Product Images:

Ladies Tang Top:

 Product Images:

Ladies Sport Wear:

 Product Images:

Ladies Dress:
 Product Images:

Ladies Gown:
 Product Images:

Ladies Shoe:
 Product Images:

Ladies Socks:
 Product Images:

Kids Tops:
 Product Images:

Kids Bottom:
 Product Images:

Kids Pant:
 Product Images:

Kids Denim Top:

 Product Images:

Denim Bottom:
 Product Images:

Kids T-Shirt:
 Product Images:

Kids Jacket:
 Product Images:

Kids Party Wear:

 Product Images:

Kids Party Wear:

 Product Images:

Kids Socks:
 Special Images:

Entrance:
 Special Images:

Refreshment zone:
 Special Images:

Cash Counter:
 Special Images:

Mannequin:
 Special Images:

Open Back window:

 Special Images:

Open Back window:

Advertisement:

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THANKS
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