1

Delna R S

MD/12/1723

National Institute of Fashion Tehnology,Kannur

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Qualities of the Opportunity Score Obtained

Sl.No. Business Opportunity Opportunity Attractiveness Timeliness Durability Anchored in a (first Screen
Source product or service Method)
that creates or
adds value to its
end user
1 A Boutique in the village Existing problem The opportunity is The opportunity is The opportunity The identified Strength of 3
of Dharmasala in Kannur and gap in the attractive,because not much is durable, opportunity is idea
district,which caters to market place. the customer explored,hence is because of the anchored in a Industry 2
the occasional clothing The problem demand is very timely. strength in the product cum related
issues
needs of the students in faced by the visible. no. of target service which will Market 3
the various professional students by the customers as greatly add value related
colleges located in and lack of a proper well as their to the end user. issues
around the place. supply of ever increasing Founder 0
clothing in the clothing needs. related
issues
market place is Financial 1
the source of the issues
idea.
Overall assessment
Moderate

2 A brand exclusively for Found from the The attractiveness The opportunity is Durability of the The product adds Strength 2
Indian womens’ formal gap in the of the opportunity timely,due to the opportunity will value to the end of idea
Industry 2
wear,which is sold market lies in its concern social trend of more depend on the user by more related
through MBOs in Kerala. place,which for the nation’s and more women customer sustainable issues
mainly tradition. becoming satisfaction. product design. Market 3
concentrates on professionals. related
issues
western formal
Founder 1
wear for women related
issues
Financial 2
issues
Overall assessment
Moderate
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3 Opening up a parking slot Solution to the Opportunity is Very timely Durable as long The idea adds Strength 1
in the over bridge region problem of many attractive,because opportunity as the trend value to the end of idea
of Thiruvananthapuram vehicles being of its social identification,because exists. user of the Industry 0
district. parked on the significance. the trend and the service,by the related
roads of the problem both are in security and issues
Market 2
particular peak phase. responsibility related
region.It also provided to them. issues
takes into Founder 0
consideration,the related
growing trend of issues
Financial -1
families’ issues
obsession for
cars. Overall assessment
low potential

4 An outlet which sells ready The opportunity Very attractive in Opportunity is timely, Durability of the It adds value Strength 4
to wear saris in any of the was identified by terms of space for since revival of saris opportunity is greatly to the user of idea
Industry 1
cities in India. following the innovation and has become a not guaranteed, in terms of related
trend of ‘women making the requirement with the as it will depend efficient time issues
opting for ready tradition of zeitgeist. on the customer management. Market 3
to wear as casual wearing sari,more acceptance of related
issues
clothing,because sustainable. the product
Founder 1
of its ease to related
wear.’ issues
Financial 1
issues
Overall assessment
Moderate
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5 Retail of Footwear Opportunity Innovative Opportunity is Durability of the Opportunity is Strength 4

designed for kids,which recognized as approach makes timely,with the opportunity is in anchored in of idea
Industry 4
rings an alarm if the kid solution to the idea increase in the no. of proportion with product that adds related
walks beyond a certain existing problem. attractive. play schools. the durability of value not to the issues
distance. the problem. end Market 1
user/consumer related
issues
but to the
Founder 0
customer. related
issues
Financial 1
issues
Overall assessment
Moderate

6 A movie theatre for the The opportunity The opportunity Opportunity is Durability of the Anchored in a Strength 2
senior citizen. identified is gives space for timely,because of the opportunity will service purely of idea
Industry 5
result of gap in service to the social drive of depend on the meant for the end related
the market place. elderly,and increased life quality and user. issues
exploring their expectancy and self- adequacy of the Market 3
purchase power. dependence. service. related
issues
Founder -1
related
issues
Financial 1
issues
Overall assessment
Moderate
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7 Mobile phone for kids Opportunity Idea is attractive Scope and social The opportunity Anchored in Strength 4
between the age 5-15, found by because of its significance makes does not hold adding value to of idea
Industry 3
with facilities of observing the originality. the launch of the guarantee of both the buyer related
call,educative games and trend of kids’ product timely in the durability. and the end user. issues
photo storage only. And fascination for market. Market 4
device pairing made mobile phones related
issues
mandatory for and as a solution
Founder -1
operation,with any one of to the problem related
the cell phone for adults. of misuse of issues
mobile phones. Financial 0
issues
Overall assessment
Moderate

8 Retail of complete The source of The idea is The idea is timely as it Idea generated Partially anchored Strength 1
nutrition tablets through opportunity is exclamatory and is not much explored is durable, in terms of value of idea
Industry 1
medical stores. the social trend may not be in the market. because of its addition to the related
of having very encountered as usefulness end user. issues
fast food culture. attractive. Market 1
related
issues
Founder -3
related
issues
Financial 0
issues
Overall assessment
Low potential
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9 A room freshener which Opportunity The idea is Can be considered as The business Business anchored Strength 3
gets automatically sprayed identified as attractive it will moderate timely, opportunity will on a product of idea
Industry 1
at regular intervals set by solution to the increase the since the product be durable, which will add related
the user. problem of efficiency of the category Is in growth provided that it value to the user issues
manually product. phase. should be by time Market 3
operating the dynamic in the conservation as related
issues
freshener and long run. well as increased
Founder -2
the time delay to efficiency. related
get the freshness issues
of the room Financial -1
back. issues
Overall assessment
Low potential

10 Digital Dictionary retail for Resulted from Innovative idea Very timely Durable as Very much Strength 4
kids with pictorial the observation results in its approach,because of education will anchored on value of idea
Industry 2
representation, of social trend, attractiveness. the boom in play never lose its addition to the related
pronunciation and video where visuals are school culture. durability. user, as the issues
depictions of words. used for more purpose of the Market 5
effective product is to related
issues
education educate.
Founder 0
purposes. related
issues
Financial 0
issues
Overall assessment
Moderate