Shekeina Dasha M.

Famat Grade 12 – ABM – SY

Subject: ENTREPRENEURSHIP, WEEK 3
ENRICHMENT ACTIVITY 3: SWOT ANALYSIS OF THE PRODUCT YOU WANT
TO INTRODUCE IN THE MARKET
DASHMATOLOGICAL Competitor A Competitor B
SOAP
STRENGTHS  Client  Customer  A well-
satisfaction is loyalty is recognize
ensured by high (80 d brand
providing percent). name
services 24  Rapid  Cost-
hours a day, technologic effective.
seven days a al reaction.  A wide
week.  Virtualizati range of
 Suitable for all on reduces one-of-a-
types of skin the amount kind
including the of products
sensitive ones. infrastruct and
 Workflow and ure branding.
environment are required. 
both adaptable.
 Organic-based
products.
WEAKNESSES  In comparison  in a short  Its
to the period of products
competition, we time, there receive
overstaffed by are various very
30%. technologic minimal
 employee al advertisi
dissatisfaction. adaptations ng.
 A one-person .  Branding
business.  Employee is being
training is copied by
lacking. competito
 The rs.
manufactur
ing
products
have a high
cost of
production.
OPPORTUNITI  The customer  Increase in  Growing
ES expects high- the number interest
 quality goods. of in
 Appropriate for customers natural,
all ages.  Presentatio healthy
 In the long run, n of the skin and
there may be products body care
high-end IT are products.
solutions. excellent.  Putting
 expansion their e-
into new commerc
countries is e to good
a use by
possibility. allowing
customer
s to
purchase
their
products
online.
 Expansio
n of
facilities
and retail
outlets.
THREATS  International  Competitio  Many
laws and n. significan
regulations.  The price of t
 Consumer a soap may competito
preferences may be too high rs with
change for a large web
anytime/eventu younger presence
ally. buyer. s, such
 Covid-19 as
pandemic. amazing
skin and
Cetaphil.