UBSS 1032 - 45

Introduction to Entrepreneurship

Business Model Canvas

Sugarcane Straw
Name Matric Number
Bubpha A/P Pean A19ET0355
Govinraj A/L Ravi Chandran A19ET0068
Anis Sofea Bt Mohd Azhar A19ET0018
Devandran A/L Sandrasakeren A18KT0057
Kirrthana A/P Ganesh A19ET0092

Lecturer’s Name: Dr. Mariani Abdul Hamid

 Sugarcane Biodegradable Straw
Values Customer
Key Partners Key Activities Customers Segment
Proposition Relationships
Sugarcane collection Self service
Manufacturers Premium 100 % 1) Physical energy
Compostable and Personal assistance for
Manufacturing the straw customers
sector (power stations)
Biodegradable
Retailers Long- term
Marketing Design Sugarcane within 2) Livestock farmers
a few weeks. Transactional
Livestock Co-creation
farmers 3) Composting facilities
Free from bioplastics

Municipalities Key Resources Agricultural Waste

Channels 4) Sewage treatment
Physical: Machinery & Raw materials facilities
Recycling Direct selling
Distribution Intellectual: Technical knowledge and Website with member price
Reduce Plastics straw
Partners technology/equipment, data
usage Outlets
Waste Collector Human: Human capital in sugarcane
production and engineers for R&D Affordable price Online services

Financial: Access to finance within Agents and stockist

business group Do not get soggy

Costs Fixed costs: salaries, depreciation assets.

Structure Development of automated online services.
Revenue
Sales of goods
Variable costs: Payments to farmers. Transport fuel; Fleet Streams
maintenance; Innovation budget; Interest on loans for
storage facilities.
 STRENGTHS
• Eco-friendly product
• Support downstream industries by
using raw material
• Reusable and recyclable
• Affordable
• Light weighted product
• Alternatives items are functionally
equivalent to one made of plastic
OPPOTURNITIES
• Demand for sustainable product is
increasing rapidly
• Increased availability of facilities
• Best marketing strategy
• Expansion to global market
• Diverse workforce
• Sustainable living campaign
WEAKNESS
• People may forget reusable
items and then purchase
single-use items each time.
• Lack of enforcement on anti
littering behaviors
• Alternative items might still be
S W single use and end up as litter
O T THREATS
• Traditional open burning crop
residues practices
• Increase in price of raw material
• Competitors