Professional Documents
Culture Documents
Lean Canvas
Problem Solution Unique Value Proposition Unfair Advantage Customer Segments
Top 3 problems Top 3 features Single, clear and compelling Can’t be easily copied or bought Target Customers
message that states why you
1. High cost soap at hotels 1. Cheaper per single use are different and worth buying 1- R&D 1- Hotels ( rooms , and
2. Most soaps contain bad 2. Natural Soap , gentle on 2- First Movers to the Market boutiques)
chemicals the hands (Free from 1- Cheapest and highest 2- Restaurants
3. People avoid touching a bad chemicals). quality most natural soap 3- Gyms
dispenser being 3. Soap doesnt come in 4- Malls
touched before contact with more than 5- Schools
4. Businesses want to go one user 6- Offices
green 4. Environmentally
Friendly (made from
citrus peels)
Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters
List how these problems are Key activities you measure List your X for Y analogy Path to customers List the characteristics of your
solved today. (e.g. YouTube = Flickr for ideal customers.
1- Cost per use compared videos) 1- Business Development
1- Liquid Soap to alternative solutions Managers 1- Hotel willing to accept
2- Small Bar Soap 2- Effectiveness in killing 1- Answer for post covid- 2- SM our branding on the
3- Hands Gel germs 19 cleanliness in the 3- Distributors dispensers
4- Wet Wipes 3- Lead time public space Partnerships 2- Hotels that cater to a
4- Website societal representative
sample
Lean Canvas
Problem Solution Unique Value Proposition Unfair Advantage Customer Segments
Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0