Designed for: Designed by: Date:

Business Model Canvas Eyeglasses & Mask Chain Group 2 22/5/2021

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
1. Input  Highly durable  Loyalty card for regular  People who wear glasses or
 Designers  Get orders from online customers mask to keep glasses/mask
 Non-medical/medical use
 Distributor marketing sites  Free delivery for more close to them when they do
 Investor  Buy materials needed to  Different colours and than 2 chains (only not wear it.
 Manufacture make the chain designs for diversity of for door delivery)
demand  Giving 20% discount  Old people who have
2. Production/Process for presbyopia that always
 2 categories: adult and child loyal customers and remove their glasses and use
 Design the chain with own
creativity use repeat buyers them only to read, to ease
Key Resources  Customize the design based Channels them not to lost their glasses.
 Human resources  Customer can request for 1. Online platform
on customers’ preferences
customization of design that  Instagram
 Finance  Packing  Twitter
they want  Tik Tok  University/college students
 Facility for
3. Output  WhatsApp who always follow the trend
 Facebook to be more stylish
 Delivery
production 2. Offline platform
 Distribution  Flyers
 Marketing  Brochure
department
Cost Structure Revenue Streams

1. Fixed cost
3. Total stocks = 80 units  Selling price per chain = RM12.50
a) Chain
 6.5m beading wire 4. Sales quantity = 55 units  Sales = RM687.50
 20 pieces of gold beads  Net profit =RM189.20
 20 pieces of lobster claps 5. Break even price
=RM498.30  Customize design fee
 1000 variety beads set
=RM2.86 per unit of chain  Delivery fee
5. COGS =RM655.60
 Advertising fee
b) Gift box =RM1.20 per unit 6. Gross profit =RM31.90

2. Variable cost 7. Gross profit margin =4.64%

 Postage = RM5