Professional Documents
Culture Documents
Marketing
Proposal
The Langdon
Realty
A business proposal is a written offer from a
seller to a prospective buyer. Business proposals
are often a key step in the complex sales
process—i.e., whenever a buyer considers more
than price in a purchase.
Customers issue RFQs when they want to buy According to Wikipedia, Unsolicited
large amounts of a commodity and price is not the proposals are marketing brochures. They
only issue—for example, when availability or are always generic, with no direct
delivering or service are considerations. connection between customer needs or
RFQs can be very detailed. specified requirements.
Vendors use them to introduce a product or
According to Wikipedia, so proposals written to service to a prospective customer.
RFQs can be lengthy but are generally much Customers issue IFBs when they are buying
shorter than an RFP-proposal. RFQ proposals some service, such as construction.
consist primarily of cost data