Feedback round from previous weeks topic.

Table 1: Peer Feedback

Peer Feedback 1:
Blog post you
commented
on (URL):
Your
comment:
Reply from
blogger and/or
others:
How did your
feedback
help?
Peer Feedback 2:
Blog post you
commented
on (URL):
Your
comment:
Reply from
blogger and/or
others:
How did your
feedback
help?
Peer Feedback 3:
Your current blog post
Table 2: Your current Blog post
Blog post Week 3 -Understanding digital consumers, communities and influencers
weekly topic:
Blog post URL: https://veeeviannn.wordpress.com/?p=61
Blog post title: Influencers: The new sources of creative marketing?
Blog post: With the booming evolution of digital marketing, social media contents
are easily absorbed, encouraging sharing of content which helps brands
boost their target audience reach. Influencer marketing refers to
influential individuals promoting products on social media platforms, in
return for money.

But the question is, how useful is influencer marketing?

With reference to Social Media Influencers versus Brand Advocates, it

has come to my attention that despite influencer outreach plays a huge
part of many media platforms and modern public relations programs,
they are often proven ineffective at driving behavior beyond social
chatter. The article highlighted the biggest issue of the topic: we tend to
confuse audience with influence.

On the contrary, The Impact of Social Media Influencers on Purchase

Intention and the Mediation effect of Customer Attitude says otherwise.
The journal research suggests that social media influencers have
established themselves as potential endorsers, generating a range of
buzzwords as compared to other marketing strategies. Influencers are
also reckoned to be the most cost-efficient and cost-effective marketing
trends. These influencers are able to showcase mesmeric outcomes in
both consumer persuasion and media coverage.

But then again, will it win the hearts of online consumers?

I discovered that messages proclaimed by these media influencers are

often recognized as more reliable and captivating to consumers,
substantiated by 82% of followers' polls, in which consumers are more
likely to follow their favorite influencers' recommendations.

An example would be Instagram's Most Powerful Influencer, Kylie

Jenner. With 200 million followers across her social media platforms,
Kylie is by far the most influential person of this generation! Thanks to
her immense social media followers and outstanding engagement rates,
Kylie Jenner is one of the highest-paid social media influencers!

A key success factor to Kylie Jenner's business portfolio is her strong

focus in social media marketing. With strong social media marketing
footprints, Kylie succeeds in attracting her audiences' attention and
converts them to viral reposting, which creates a greater brand
awareness.

Although the debate on the effectiveness of influencer marketing

remains heated, many brands have exploit in this marketing strategy to
build up their brand awareness, which leads to success. In my humble
opinion, influencer marketing does have its impact in reaching out to
greater audience numbers in the current era.

So, what makes Influencer Marketing so effective?

In my perspective, influencer marketing does boost brand awareness

which includes social reach, engagement, brand lift and social
sentiment.

Influencer marketing enables brands to forge strong trusts and expand

reach to followers (E.g. Kylie Jenner and her hard-core loyal followers),
strengthening brand messaging through authentic endorsements.
Through engagement, influencers can better attract attention from
followers on the products that they are endorsing, providing detailed
explanation for consumers to better understand, which impact
consumer buying decision.

Allow me to mimic the acts of an influencer and pose this question to

you: What is your opinion on influencer marketing? Will you, like me, be
convinced that influencer marketing is an impactful marketing strategy,
in helping businesses grow and prosper; or do you have second opinion
to share?

Let me hear your opinions by leaving a comment!