Minimum Viable Product

Race to Deliver Customer Value

 A Minimum Viable Product is the smallest
thing you can build that delivers customer
value (and as a bonus captures some of
that value back).

Ash Maurya
 Build the minimum viable product
• This is easy if you use Agile development
• You build your product iteratively and incrementally
• The goal is feedback, learning, insight, orders, etc. with
the minimum feature set
 The measurement loop & MVP
The build-measure-learn iterations Things to Measure at each key
must become a repetitive process: step: The MVP

Pirate Metrics

Customer Validation and Creation Phase

 Key Stages/Hurdles
You are building something that people Need/Want and is
1
ready to pay for it

There is a big enough market for your product to make it

2
business wise viable

The product can be easily found and used by the target

3
market

Build your team and company to make this product to

4
reach its full potential
 Some Advice

• Be passionate about your start-up and value proposition

• Temper passion with reality
• Have a good understanding about the domain
• Ask for help / seek advice
• GET OUT OF THE BUILDING!
• Be prepared to make sacrifices
 Resources

• The Lean Startup by Eric Ries

– Read the book
– Other resources at www.theleanstartup.com
• www.udacity.com
– Course on How to Build a Startup by Steve Blank
– Explore their other courses
• Business Model Generation
– Read the book by Alex Osterwalder & Yves Pigneur
– Visit www.businessmodelgeneration.com
 Resources

• Value Proposition Design

– Read the book by Alex Osterwalder & Yves Pigneur
– Visit www.businessmodelgeneration.com
 Go Change the World
Make Your Lives Extraordinary

Thank You