SALLY: I’m calling from the shrimp Restaurant Popeye´s to
get your responses and opinions about our restaurant. We don´t want to sell you anything. We randomly selected you to provide us with important information for planning our new services. You don’t have to answer any question if you don’t want to, and you can end the interview at any time. The call will take about 5 -10 minutes. Do you want to participate? YOU: Yes
SALLY: Thank you for agreeing to participate. I appreciate
your time. O.K. Let’s get started. How old are you? YOU: thirty nine year old
SALLY: Which is your household income per month?
YOU: approximately 900 thousand pesos
SALLY: What is your education level?
YOU: I am a university professional
SALLY: Do you know anything about POPEYE´S restaurant?
YOU: No SALLY: Do you like its prices? YOU: more or less
SALLY: Do you like its taste?
YOU: yes I love their food SALLY: Why? YOU: for its exclusive dishes
SALLY: How often do you eat shrimps?
YOU: every time you get the chance. Love it
SALLY: What´s your general opinion about our products?
YOU: I love SALLY: Which suggestions can you give us to improve the products? YOU: I would like to have a kinder plate. I always want more