HYATT HOTEL CORPORATION

OVERVIEW OF THE HYATT OTEL CORPORATION

Hyatt Hotels Corporation is a hotel developer and multinational company based in the
United States. On September 27, 1957, the Hyatt Corporation was formed with the
acquisition of the Hyatt House at Los Angeles International Airport. The Hyatt Center is
the company's headquarters in Chicago. As of June 30, 2010, the Company's global
holdings included 445 assets. It is a world-class hospitality business with a proud
heritage. It is a leading multinational hospitality business with a long history of helping
visitors feel at home. In 2014, Fortune magazine rated Hyatt as the 95th best
organization to work with in the United States. Park Hyatt, Grand Hyatt, Hyatt Regency,
Hyatt Spot, Hyatt, Hyatt Centric, Hyatt Home, Andaz, Hyatt Zilara and Hyatt Ziva, Hyatt
Residence Club are all brands under the umbrella of Hyatt.

HISTORY OF THE HYATT HOTEL CORPORATION

Hyatt Robert von Dehn and Jack Dyer Crouch were the original owners; after several
years, Von Dehn sold his ownership of the hotel to developer Jay Pritzker. Donald
Pritzker, Jay's younger brother, also played a crucial role in the business. Acquisitions
were made over the next decade, and Hyatt became the fastest-growing hotel chain in
the United States. Donald died in 1972, and Jay took over the firm. Hyatt opened the
first hotel outside the United States, the Hyatt Regency Hong Kong, in 1969. The Grand
Hyatt and Park Hyatt brands debuted in 1980. Hyatt operates luxury hotels, beginning
with the Hyatt Regency Maui in 1980. Hyatt had over 490 hotels around the world as of
2012.

The Hyatt Regency brand is the company's oldest, with the Grand Hyatt and Park Hyatt
brands launched in 1980. Any of these have been marketed as "resort" sites, with spas
and other leisure amenities. Some brands involve Hyatt Place, which was created to
provide a minimal service package for business travelers. Summerfield Suites, an
extended-stay hotel brand, was purchased by Hyatt in 2005 and branded Hyatt House
in January 2012. In April 2007, Hyatt unveiled the Andaz brand. The Great Eastern
Hotel in London was the first Andaz hotel, followed by hotels in San Diego, West
Hollywood, Shanghai, and New York City (Andaz Wall Street & Andaz 5th Avenue).

Hyatt debuted its first all-inclusive resort lines, Ziva and Hyatt Zilara, in November 2013.
Hyatt Ziva and Hyatt Zilara now have all-inclusive lodging in Cancun, Puerto Vallarta,
Los Cabos, and Rose Hall, Montego Bay, Jamaica, as of 2015. Hyatt Corporation's
global holdings included 587 assets as of December 31, 2014. Hyatt had over 627
hotels worldwide as of November 30, 2015. Hyatt revealed on October 28, 2015, that it
was in early talks to purchase Starwood Hotels in a cash and equity deal. The deal did
not go ahead, and Starwood was later purchased by Marriott International. On
November 14, 2016, Hyatt and Bahria Town Group signed a contract for the
development of four assets in Pakistan worth a total of US$600 million.

The Grand Hyatt Golf Resort on the Murree Expressway in Islamabad, the Hyatt
Regency Golf Resort in Bahria Town Karachi, the Hyatt Regency in Lahore, and the
Hyatt Regency in Bahria Town Rawalpindi are some of the properties. The Hyatt
Regency Karachi is home to Pakistan's first 36-hole night-lit golf course. With the
purchase of Two Roads Hotels in 2018, Hyatt expanded its portfolio. The addition of the
Joie de Vivre, Destination, Alila, and Thompson hotel brands to the Hyatt portfolio
represents an increase of 85 hotels in 23 countries. On December 6, 2018, Hyatt signed
a deal with Kastrati Group to run the MAK Albania Hotel (formerly the Sheraton Tirana)
in Tirana, Albania. The hotel will be known as the Hyatt Regency and Residences
Tirana.

MISSION STATEMENT

According to the annual report of Hyatt Hotel Corporations (2009) they set the mission
is “to provide authentic hospitality by making a difference in the lives of the people we
touch every day.”

VISION STATEMENT

KEY VALUES

CORPORATE STRATEGY ANALYSIS

BGC MATRIX FOR HYATT HOTEL CORPORATION

The Boston Consulting Group developed the BCG matrix, a strategy formulation
methodology that aids in analyzing the role of a strategic initiative and the opportunity it
has to deliver. The matrix is divided into four categories depending on two aspects. One
of the very first aspects is the expansion of the business or sector. The strategic
business unit's proportional market share is the other of these dimensions. Strategic
business divisions are classified into one of four classes. The BCG matrix for Hyatt
Hotels Corporation will aid in determining the techniques that can be applied for its
business segments.

The BCG Matrix for Hyatt Hotels Corporation will assist Hyatt Hotels Corporation in
developing market level plans for its business divisions. The research would first
determine where Hyatt Hotels Corporation's strategic business divisions lie within the
BCG Matrix.

STARS

Organizational strategic units with a greater incidence of sales growth and a relatively
higher market share are referred to as stars. Companies should invest in their stars to
adopt tactics such as vertical integration, industry penetration, product creation,
business expansion, and horizontal integration. The financial services strategic business
unit is a star in Hyatt Hotels Corporation's BCG matrix. It exists in a market that has the
potential to develop in the future. This SBU contributes significantly to Hyatt Hotels
Corporation's revenue. Hyatt Hotels Corporation can vertically integrate by purchasing
other supply chain companies. Because this Tactical business unit has promise, this
would assist it in gaining more money. The Second position brand Strategic business
unit is a star in Hyatt Hotels Corporation's BCG matrix since Hyatt Hotels Corporation
has a 20% market share in this group. In addition, it is the industry leader in this
segment. The overall segment is forecast to rise at a rate of 5% over the next five years,
indicating that the industry growth rate will remain strong. Hyatt Hotels Corporation
could enter the industry for its new offerings. This will be accomplished by expanding
the distributions, which would aid in reaching out to underserved communities. This
could enable Hyatt Hotels Corporation boost its revenue.

CASH COWS

Cash cows are business strategic groups that have a low market growth rate but a high
relative market share. To retain their relative market share, the company should invest
in these.