Ozhouse Clean

Strategic Plan

2019 - 2021
This document is Strategic Plan Template.
It is part of the supporting assessment resources for Assessment Task 2 of BSBMGT616-
BSBMGT617-BSBMKG609 Cluster.

Executive Summary
This document will contains information related with the vision, the mission and the values of the
company Ozhouse clean. Ozhouse Clean is based in Sydney and offers professional, residential
cleaning services, including regular home cleans, as well as spring cleans
This document also contains the strategic objectives to address the expansion of the company,
the analysis through SWOT and PESTLE analysis.

Vision
We are constantly working to establish ourselves as the most respected and sought-after supplier
of cleaning services.

Mission
Ozhouse Clean is committed to providing the highest quality product to all its clients.

Our values are:

Respect: taking time to understand and value each of our customers and respecting their
choices.
• Responsibility: acting with integrity towards our staff, our customers, the community and
the environment.
• Caring: a duty of care for our staff, customers and the environment.
• Excellence: to always look to provide the best quality product and customer service.
• Integrity: to act with honesty, openness and do what we say we will do.
• Innovation: to be industry leaders.

Strategic Objectives

The possible strategic objectives for the company Ozhouse could be:

• Increase skills in the managers of the company

• Increase the use of environmentally friendly products for use of cleaning
• Use of the social media to market the business
• Development of expansion plans for the company

© RTO Works 2020 SELC Career College Australia RTO: 91721 SELC-BSBMKG609-BSBMGT616-BSBMGT617-SRT-V2019.1.2 2
This document is Strategic Plan Template.
It is part of the supporting assessment resources for Assessment Task 2 of BSBMGT616-
BSBMGT617-BSBMKG609 Cluster.

The market

Market characteristics & conditions

Overall the cleaning industry has increased n 0.9 % this year due to the coronavirus, some
demand has diminished in the business however the increase of disinfecting the houses has
increased. The potential competitors for the company Ozhouse are Jarvis and Maid to clean. It is
important as well follow the guideline legislation specially because of the external threat of the
coronavirus.

PESTLE Analysis
Political
Payment of the taxes if the employees are going to become full time

Economic
Definition of the current currency in Australian Dollars

Social
Services for clients that are professionals, or families able to pay 40AUD per hour

Technological
Use of the social media to promote the services
Use of internet and app to promove and run the services

Environmental
Implementation of ecofriendly products in the company

Legal
Following the guidelines for cleaning companies

Situation Analysis
Include a SWOT analysis here

Strengths Weaknesses
Include a range of services such as Lack of skilled employees
residential cleaning services, including
regular home cleans, spring cleans. Social content has not been explored yet
It has extended experience in the cleaning
industry from 2005.
Family business with focus on quality

Opportunities Threats
Training to be certificate in skills to expand COD 19, makes this types of company can
the business not be run in place such as Victoria
There are more huge competitos such as
It is only in Sydney but can be placed in other Jarvis and Maid to clean
cities

© RTO Works 2020 SELC Career College Australia RTO: 91721 SELC-BSBMKG609-BSBMGT616-BSBMGT617-SRT-V2019.1.2 3
This document is Strategic Plan Template.
It is part of the supporting assessment resources for Assessment Task 2 of BSBMGT616-
BSBMGT617-BSBMKG609 Cluster.

To change the contract of employees to full

time to increase loyalty

© RTO Works 2020 SELC Career College Australia RTO: 91721 SELC-BSBMKG609-BSBMGT616-BSBMGT617-SRT-V2019.1.2 4
 This document is Strategic Plan Template.
It is part of the supporting assessment resources for Assessment Task 2 of BSBMGT616-
BSBMGT617-BSBMKG609 Cluster.

Actions

The following table identifies the actions we plan to take to achieve our strategic objectives.

Actions Timelines Responsibility Key performance

indicator

Include specific actions to achieve Which staff Include key

strategic objectives Include member is performance indicators
month and responsible
year
Make a diploma in business 1 year Managers of the Certificate of the
management company Diploma, increase in the
progress of the business
expansion and increase
in the sales
Identify and communicate with 2 months Managers Identification of 5
suppliers to provide ecofriendly suppliers, creation of
products, discounts, and profiles
promotions and arrangements

Contact and purchase the product 1 week Managers Inventory purchased

based on the demand of the
percentaje

Hire an IT assistant with 1 week Managers IT assistant hired

experience in social media
content and management of
social media

Creation and management of 1 year It assistant Web page created,

social media for the company traffic per web page

Evaluation of the actions to 1 year Managers Ideas for the next year
expand the business to other
citites

© RTO Works 2020 SELC Career College Australia RTO: 91721 SELC-BSBMKG609-BSBMGT616-BSBMGT617-SRT-V2019.1.2 5