Dương Thị Bảo Ngọc – K184040532

Nowaday, the ecommerce is devastating the development

of traditional businesses. There are many reasons why
custromer prefer ecommerce than traditional
businesses.This essay will list some important advantages
of ecommerce. First of all, the increasing importance of
the global market is driven in part by the ubiquity of
smartphones and other mobile devices as well as the ever-
growing availability of Wi-Fi access, not only within the
home, but also in public areas, such as cafes, shopping
malls and bricks and mortar stores. These factors have
come together to create an environment which facilitates
online purchases at almost any time and in practically any
location. So in the e-commerce, there is automatic
processing of transactions. Secondly, including ensuring
safe payments with innovative payment solutions such as
that developed by PayPal (PayPal is a company active in
the field of electronic commerce, provides payment
services and money transfer through the Internet by using
data encryption and anti-fraud technology to help keep
your information secure, reducing the risk of online fraud)
as well as creating attractive online stores and an
integrated shopping experience for their customers. Last
but not least, One of the major drawbacks of e-commerce
is that the customers cannot physically inspect the goods
before purchase, however, if customers do not like the
goods after delivery they can return it within the
stipulated time. Conversely, in traditional commerce
physical inspection of goods is possible. And the last one,
In traditional commerce, due to standardisation, there is
mass/one way marketing. However, customization exists
in e-commerce leading to one to one marketing.