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Case Study KIVA
Case Study KIVA
KIVA
OLD-AGE SERVICES APPLICATION
SAURABH KUMAR
OVERVIEW
WH AT IS KIVA ?
Kiva, an application that books services for old-age people who need assistance in medical, home, and fixing up the day-to-day task.
It provides personal assistance in doing day-to-day tasks and books everything with the safety and comfort of their home.
It can also be used by sons or daughters of old-age people who find less space for assisting their parents in day-today work and book services
for them.
T ARGET AUDIENC
People in their 20-40
M ostly ages 60s-90 Based abroad or far from their parent
Primarily based in Indi Working full time in tight schedul
Retired or Minimal Work Loa Looking for assitance for their parent
Regular medical treatemen Easy and online booking of assitanc
Tech Literat Values safety and care their parents
Values convenience and care
First, I conducted initial research to determine problems that old people face in day-to-day life, the impact of pandemic lockdown over them
Second, after understanding their problems, I ideated to give their issues different headers and distinguish each header based on the demand of the user
Finally, based on those results, I designed and produced final mockups of the app.
S
U ER RE E S ARCH
n research, I found 10 people who fit into a target audience to interview and asked them open-ended questions regarding their day-to-day experience while
going to medical checkups, home care for themselves and their partner, and other routine work.
T AKEAWAYS
S
U ER PER ONA
S
Based on the user research, I created two user personas for target audience (old-age people and working people). It would help anchor my design decisions
throughout the process.
Bio
Abhishek is working as a software engineer in a fast growing startup.
His jobs revolves around full time dedciation of 8-9 hours in a weekday.
But due to covid he is in work from home mode where he lives with
medical , he tries to help me but couldn’t due to his office commitments and
workloads.
Therefore, he looks fix their problems by finding some assistance for their work.
Goals
Abhishek Gupta He wants to make sure some personal help thier parents in medical checkups, meeting and other outdoor works
Frustations
The balance between homme life with parents and work need to be fixed in a way his parent shouldn’t suffer at all
Easy and online booking services from providing the assistance for their parents in home, outdoor and medical things.
Bio
Anand Swami , a retired chef from Taj Hotel lives in Dehradun with her wife. His childrens are settled in USA and
His day started with doing house chorus and ends up doing the same. Also, due to her medical surgery he needs to
regualrly visit physiotherapist for checkups and training. He looks to get some assistance in doing bank works, day to day window
shopping as well as go for sprititual travel and medical trips more often with her wife. But due to their health and ofther issues they can’t do
Also, he need someone with proper credibitlit to do so becuase they don’t ;ike asking for help with neighbours and conned by strangersa while
taking help.
Goals
Anand Swami He wants to make sure regular services in day-tod-ay life can be booked easily and efficiently
He also look for easing out burden from his head and get done from small daily chorus from their assistance.
69, | Dehradun, UK
Retired Chef
Frustations
Incapibility and issues which going for medical checkups and travel and often get stuck due to health issues
In medical emergency, it gets hard to do things at home and fixing it up needs medical home care.
S
U ER FLOW
Icreated a user flow that divided the app into three main parts where a user would find items and add them to the list, find nearest stores and then checkout on
the app.
Services Sestion
Blog
s
Welcome Section Booking Section
Reviews
Log-In
Booking
Home-Care Screen
All-in-One Screen
M edi-Care Screen
WIREFR AMES
KIVA KIVA
KIVA LOGIN | REGISTER
LOGIN | REGISTER
Login
E-Mail Id or Phone No.
M F Age
Password
Register Login
Sign Up
Made with
KIVA
We CARE for YOU
SAURABH KUMAR
KI-12309#
Book in house care for your
parents.
More Details..
CARE-TAKING MY BOOKINGS
MY CONTACTS
Book for day-to-day grocery, MY VISITS
haircut, maid-service.
More Details..
DAILY TASK
Book Us
Help | Settings
Our Partners
Call Us Call Us
Call Us
Book Us Book Us
Book Us
9:41 9:41
9:41
KIVA KIVA
KIVA
Avail Our Services
Hospital Checkup
Tests Yoga
MediCare Medicines
Therapy
Food Travel
BOOKING CONFIRMED !!
Grocery Daily Work THANKS FOR USING KIVA
Full-Day Care
TOTAL Rs. 500.00
Meetup Walks
BOOK NOW
Reviews
9:41
KIVA
500+ CUSTOMERS
7000+ SERVICES
Blogs Blog 1
9:41
9:41
KIVA KIVA
Tap to Read
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Home Care
M edi Care
Daily Care
Booking
Payment
Reviews Blogs
SUMMARY
Ilearnt the importance of keeping user’s pain points always in front and center of the design. Curating and creating screens based on user’s feedback increases potential of the design to solve
target problems.
FUTURE SCOPE:
Make it accesible for handicaped audience (manage booking for special aids).
Booking through single-tap feature and previously booked sessions record for future use.