Smoke

Buddy!
By:
Subhojit Dhar
Vishesh Soni
Sujal Bansal
Uday Bhaskar Gajavalli
Tejaditya Sankranthi
 Design a mobile app for helping
PROBLEM smoking/drinking addicts in
STATEMENT India get de-addicted.
 Label Tanay, 21 Anuj, 27 Devedas, 50

College Student, New Working

DEMOGRAPHIC Employed, Lives in Tier 1 city, Employed, Married, Father, Lives in
Professionals, Unemployed and
DETAILS Unmarried
Unmarried a metro city,

Has major health issues due to

Lives in Hostel with friends, Party
PSYCHOGRAPHIC guy, Tech-savvy, Media(films/FB)
DETAILS consumer , Over tensed
Lives with a roommate,
drinking habits, Has adult kids who
Takes frequent breaks during office
are worried about him, Has poor
time, goes to party/clubs at night,
financial condition, and family clashes
often does overtime,
frequently

Wants to get rid of long habit of

Wants to quit smoking once and Wants to quit drinking to live healthy
GOALS all
smoking/drinking and have a better
and peaceful life
finances and relations

• Friends influence him to
smoke/drink.
• Stressed about exams
PAIN POINTS
• Influenced by films
• Smokes whenever he feels
boredom
• Have cravings at Work breaks,
Friends meet up, Night parties.
• Tried to quit it many times but
relapses again.
• Doesn't have any partner to monitor
his habits.
• Smokes to work late nights and to
cope up with stresses
• Tried quitting many times but relapses.
• Severely addicted & have frequent
cravings.
• Drinks often due to family/financial
stress.
• Doesn't have anyone to guide/mentor
him in his journey.
 v in g Providing awareness on various
d r i
g s o m e
l o s ed scenarios based on user profile
i n
lish form of nce c
E s t a b e through intuitive content
i n t h e i n fl u
factor emotional
one's

Product Keeping them min

Asking your Questi
Requirements some task when th
dful/engaged in
ey get urge to
ons and smoke/drink
answers to the com
munity

Personali
s
Helping them in quit keeping t ed Dashboard for
ting via rack of Sm
gamified approach b Drinking ok i n g a n d
earby y showing h ab i ts .
Suggesting and showing n milestones and sendin
s
and online rehab program notifications on partic g
ular time of
the days.
 MOTIVATION/AWARENESS
HABIT FORMING PROGRAM
• Personalized Dashboard for keeping track
01 • Motivating users by showing them
02
of Smoking and Drinking habits. relevant content based on their profile and
craving patterns.
• Helping them in quitting via gamified
approach by showing milestones and • Keeping them mindful through
sending Notifications at a particular time Music/Meditation/Workout activities at
of the day. the time of craving

solutions
ACCOUNTABLE/MONITORING
PARTNER 03 THERAPY/SEEK SUPPORT 04
• Assigning buddies having same
• Asking user for 2 relatives or friends as
smoking/alcohol history as the user to
Monitoring partner in their journey.
seek support.
• Notifying the partners based on time and
• Onboarding therapists for providing
location of previous relapses of the user.
online therapies to users
 Prioritization
(RICE Framework)

Best Solution: Motivation/Awareness

 User Journey
Sign up using
email/google/Faceboo
k

Show n-days streak

(and give badge as
Login/Signup Page
achievements)
Continue Dashboard

Music Yoga Meditation Leaderboard

Solution- Motivation/Awareness
The App will help users in their quitting
Journey with Motivation and Awareness.

• It would keep a track of time, location and

intensity of the user cravings.
• The App would suggest Music/ Yoga/
Meditation/Articles to help the users based
on their craving patterns.
• It aims to keep the user engaged or mindful
at the time of cravings.
• User would open the app whenever they will have the urge or cravings to smoke
or drink.

• The App's motive to keep the user engaged or mindful at the time of cravings
is ensured by these features.
• Users may listen to the recommended music or perform other activities for 5-
10 minutes.
• The content will be recommended based on user's craving patterns.
• The Cravings will be recorded with the nudge given below along with the
time and location.
• The activities' duration shall also be noted to note the intensity of the craving
which shall help in recommending the content later.

• User would be asked if they are having the craving to smoke/drink.

• Based on their response, the music, yoga and other content will be updated
accordingly.
• The leaderboard shows the users who are making the best
progress from the app. It gives a competitive motivation to
the person to perform better than others, which in turn helps
the user make more progress.

• The users are ranked based on their total XP, which they can
gain by logging in daily and using the features of the app.

• The top 3 users on the leaderboard get special shopping

coupons of various brands.
• As per research, peaceful music can help calm down
their cravings.

• The app is loaded with peaceful music libraries

which can help the users overcome their cravings and
also give them XP points, which will motivate them
to come back to the app.
• Regular yoga and meditation keeps the mind
healthy. The app provides features through
which the users can track their meditation and
yoga steps, and also gain XP points on these.

• This feature helps bring make the addicts to a

healthy life, so that they can feel the difference
within themselves, and avoid relapsing.
Success North Star
Metric :
No. of cravings classified as NO
(No. of cravings classified as YES & NO)* (Total Users)
METRIC
S Goal - Engagement & Retention

Engagement: How often the user plays Retention: How often the user plays
music/meditates/does yoga on the app comes back to the app and maintain his
and uses it for its daily purposes. daily streak.

Metric: Metric:
1) Time spent on activities per user per 1) N-day streak per user
day
2) Average XP earned per user per
month
 Thank you
We look forward to quit smoking with you!