ENGLISH

for
DIGITAL
MARKETING
IS IT LANGUAGE IMPORTANT IN DIGITAL
MARKETING?
“If you talk to a man in a language he understands, that goes to his head. If you
talk to him in his language, that goes to his heart.” –
Nelson Mandela.
It sounds a bit romantic. Right?
You’ll see that .....

It’s a key consideration for any company looking to expand

into different countries. why???
language unlocks the doors of the global
market
In fact, each language is a key that unlocks the door to a different
customer base.

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IS IT LANGUAGE IMPORTANT IN DIGITAL
MARKETING?

YES.
Now, how language use infuences our
marketing?
The language you use
matters.
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 In the field of marketing, language isn’t just a means of
communication – it’s also one of our first chances to leave
a lasting impression on those around us.

Why we should care about

our language?

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 1.
Language is our
first brand
ambassador
 It’s the first way that we represent
ourselves and our goods and services.
 It’s how we inform people what we’re
about, what we provide, and what our
priorities are.
 2.
Words have the
power to include or
alienate
 If you want to create a real connection
between your brand and your audience,
you need to carefully listen, speak to
them in a language they understand
and embrace their culture.
 3.
Nobody likes to be
talked down to
 Most people like marketing strategies
that are simple and to the point, not full
of jargon and hard to understand.
 4.
We use keywords
to paint a mental
picture
 A good writer is able to use keywords to
create descriptions that conjure up vivid
imagery in our heads.
 In a marketing context, these descriptions
help us visualize why we need a particular
good or service.
“WHY ENGLISH”
How about the other
languages?

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 IMPORTANCE OF ENGLISH IN DIGITAL
MARKETING
> To be a part of digital marketing, you should
understand the importance of English and learn it.
Why???
Want to market your product online?
Want to sell it in the online market,?
Will have to write content for your product ?
Have to convince your buyers and clients ?
Want to sell your product in the international market?
Have to make your clients understand your product?
.

You should know English because English is a

global language
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 IMPORTANCE OF ENGLISH IN DIGITAL
MARKETING

> Connect with people on a worldwide basis;

> Proper English teaches you to produce error-free
contents;
> English is preferred by the digital media industry.

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CAREER IN
DIGITAL
MARKETING
Let’s see the career with/without good
english!

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 DIGITAL MARKETING JOB
Standard in English Excellent in English
> Promotion of a > Content Writing
business > Email Marketing
> Social media Ads > International
> Marketing Communication
management  > Conversion of Leads 

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 In two or three columns
Yellow Blue Red
Is the color of gold, Is the colour of the Is the color of blood,
butter and ripe clear sky and the and because of this it
lemons. In the deep sea. It is located has historically been
spectrum of visible between violet and associated with
light, yellow is found green on the optical sacrifice, danger and
between green and spectrum. courage.
orange.

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> The digital marketing field
demands an understanding of
English if you want to be in the
job.
> However, you don’t require to FINAL
have expertise in English, some SAY
job roles required good
proficiency in English but some
responsibilities can be done with
average English if you are
intending to pursue a career as a
digital marketing expert.

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 LET’S
BEGIN!!!
Are you ready?

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083179950855 WA
WARM-UP
Itsme.kholifah13@gmail.com

ASSIGNMENT
 Think one object around you!
 Make a short paragraph consist of 5-10
sentences about the object you choose!
 Pretending that you’re a marketer
 Use W-H Question
 10 minutes to finish it. Ehe 

Good Luck !!!

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 INTRODUCE/PROMOTE

W-H Q Visualiz
Trust
needed e

https://www.youtube.com/watch?
v=XcPiSo_84Nk

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 INDIVIDUAL
ASSIGNMENT :
Due date :
 Video Promotion about
 16th December
Argia Academy
’21
 Upload it on your own
 10.00 a.m
inst. Account
 Put your name and the
title of this assignment on
the caption
 Don’t forget to tag
@argiaacademy on your
post

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 Thanks!
Any questions?

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 Credits
Special thanks to all the people who made and
released these awesome resources for free:
> Presentation template by SlidesCarnival
> Photographs by Unsplash

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