Republic of the Philippines

Laguna State Polytechnic University

Province of Laguna
COLLEGE OF ARTS AND SCIENCES

Submitted by:
Zamesa, Maria Fatima Concepcion B.
Submitted to:
Ma’am Cezanne Dimaculangan
Engaging Activities
 
I Got Punched: Written for eyes and ears
 
                Give me radio material and television material (either commercial, PSA,
infomercial and others. Refer to the types of non-dramatic materials discussion) that
punched you as you listened to it and or watched it. And tell me your reasons why. Were
these two materials effectively and successfully written for the ears and eyes? Provide your
discussion on the boxes below.

VFRESH Commercial 2010

(Radio material)

“VFresh, malamig sa bibig! VFresh, nakakakilig! VFresh, presko sa hininga! VFresh,

mahahalikan ka talaga!” Like an itch that just won’t stop, certain commercials have a way of
sticking with people. Rapping the jingle that was exclusively made just for the product, Gloc9
effectively made the radio commercial catchy to its listeners.
In this ad, I think that the strategy used is very effective and the idea of making its
own jingle is exceptional especially since the lyrics can easily be remembered. I was
probably 11 or 12 at the time when I first heard this on the radio yet I still find myself jiving
along whenever I hear the commercial. I must admit that it is an ad that I will never forget. I
think that to make something that leaves a mark in the mind of every consumer is a must in
producing an ad or commercial. To be able to make a product remembered even after how
many years is a great challenge which this VFresh ad promisingly did so, given that this ad
was aired more than a decade ago.
Lastly, the message of the ad is well-received by the audience. The VFresh
advertisement shows that anyone can purchase the product. It is attainable regardless of
someone’s status in life, which calls for everyone. This shows the product’s flexibility in
serving its consumers. The jingle serves as a bonus since it’s what makes the ad even more
memorable.
 Fita Red Sports Car Commercial 2003
(TV material)

A simple yet attention-grabbing TV commercial is what

marks a promising advertisement. Unlike radio
commercials, TV commercials need to translate well to “the
eyes and ears.” This is exactly what Fita did with its Red
Sports car commercial. The humor-filled visionary and
impressive message is well-received by the audience.
The ad is very effective because it appeals to us Filipinos
who are generally joyful and are able to make fun of
ourselves even in difficult situations and so the humor in
this commercial adds that extra memorable point to the
viewers. Secondly, the message that the ad tries to convey is
easily understood by the audience because of its relatability.
I think that the people behind this commercial did an
amazing job in creating such a creative storyboard. More
importantly, the commercial was able to feature Fita in such a way that it
actually makes itself stand and create a good positioning to the minds of the audience. The ad
also lives by the message it is trying to send to viewers: “if you have to give, give your all.”

In conclusion, I believe that the VFresh and Fita commercials are

effectively and successfully written for the ears and eyes.