ad nauseam

ad nauseam
Latin phrase that means “to nausea” or “to
sickness.”

Literal definition: “to an excessive degree”

or “to repeat something to the point
of becoming tiresome.”

“If you say something is true long enough and often enough, then it will become true.”
In terms of using it in advertisements, the name of the product or a certain idea or belief is
repeated
Ways of presenting ads using Ad
Nauseam
Repeating the same
advertisement over and
over in each ad break of
a show.
Placing the product or brand in as many
places as possible.
Ads that produced similar product but in different scenario/ setting.
Aired May 24, 2013
 Pros & Cons
+ -
Build brand familiarity Consumer
Brand awareness and recognition fatigue

To Initiate Word-of-Mouth Marketing

Costly
To Increase Sale
Ad Example: Colgate Philippines
 About the Ad
Published June 19, 2014 in Youtube Channel of the
Colgate Philippines with over 1, 160, 000 public views,
under ‘Videos made for Kids’. Around the same time, this
ad has been shown on Philippine television across the
country.

Pros & Cons -

the ad is
entertaining yet not
so informative
the music of the ad the use of kids as (such as active
creates and echo- lead creates a ingredients, SRP,
like phenomenon unique message - flavors available,
to the listeners - the the creative etc) - the video is
dance step is easy representation of too focused on
to follow and easy dentists, oral/dental children (brushing
to remember - the health/product is a general thing) -
colourful itself - it makes no showing of
setup/background/ brushing a fun actual brushing of
change of scene is thing to do teeth (more on the
enticing dance)
 Linguistic
Feature
word repitition - end rhyme - imperative sentences

Other Ads Youtube skip ad

Pop up ads
References
Anonymous. (2011). Advantages And Disadvantages Of Repeated Advertising. Www.sjfzxm.com.
http://www.sjfzxm.com/global/en/238993.html
Cruz-Eusebio, J. (2022, October). Repetition in Advertising: The Impact of Frequency on Your Marketing
Strategy. Www.brax.io. https://www.brax.io/blog/repetition-in-advertising-the-impact-of-frequency-on-your-
marketing-strategy#:~:text=Ultimately%2C%20repetition%20is%20a%20necessary
Magloff, L. (2019, February 1). Repetition as an Advertisement Technique. Chron.com.
https://smallbusiness.chron.com/repetition-advertisement-technique-24437.html
Saif, M. (2020, August 18). 11 Types of Propaganda Techniques in Advertising (With Examples). MotionCue.
https://motioncue.com/types-of-propaganda-techniques-in-advertising/?
fbclid=IwAR1R6TG2gpigVgcU4fbi1gcMlOANzl7d47tR0yCLu7j6xTnkMdCw9u2wvnk
Schubert, M. (2021, January 19). Propaganda Analysis: What is Ad Nauseam. Medium.
https://commlead.medium.com/propaganda-analysis-what-is-ad-nauseam-a800014fd68e
End of Report