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English
Quarter 3 – Module 2:
Propaganda Techniques
English – Grade 8
Quarter 3 – Module 2 : Propaganda Techniques
First Edition, 2020

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Every effort has been exerted to locate and seek permission to use these materials from their
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over them.

Published by the Department of Education – Region XI

Regional Director: Evelyn R. Fetalvero
Assistant Regional Director: Maria Ines C. Asuncion

Development Team of the Module

Writer: Rowena D. Estrera
Editor: Maria Cecilia M. Calamba
Reviewer: Ma. Joressi O. Simafranca
Illustrator: Rovic E. Akiatan
Template Developer: Neil Edward D. Diaz
Management Team: Reynaldo M. Guillena, CESO V
Jinky B. Firman, OIC-ASDS
Marilyn V. Deduyo, OIC-ASDS
Alma D. Cifra, EdD
May Ann M. Jumuad, PhD
Aris B. Juanillo, PhD

Printed in the Philippines by Davao City Division Learning Resources Management

Development System (LRMDS)
Department of Education – Davao City Division, Region XI
Office Address: Elpidio Quirino Ave., Poblacion District, Davao City, 8000 Davao del Sur

Telefax: (082) 224-3274, (082) 222-1672

E-mail Address: davao.city@deped.gov.ph

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English
Quarter 3 – Module 2:
Propaganda Techniques
Introductory Message
For the facilitator:
Welcome to the English Grade 8 Alternative Delivery Mode (ADM) Module 3 on
Analyze intention of words or expressions used in propaganda techniques.

The activities in this module are arranged sequentially to help the

learners understand the topic and develop the desired skill or learning
competency.

As a facilitator, you are expected to orient the learners on how to use

this module. You also need to keep track of the learners' progress while
allowing them to manage their own learning.

Remind the learner that if there are things he/she doesn’t understand,
he/she must not hesitate to call for your help and assistance.

For the learner:

Welcome to the English Grade 8 Alternative Delivery Mode (ADM)
Module on Analyze intention of words or expressions used in propaganda
techniques.

The activities in this module are arranged sequentially to help you

understand the topic and develop the desired skill or learning competency.

As a learner, you must learn to become responsible of your own

learning. Take time to read, understand, and perform the different activities
in the module. If there are things you don’t understand, do not hesitate to call
your facilitator / teacher for assistance.

The following are some reminders in using this module:

1. Use the module with care. Use a separate sheet of paper in

answering the exercises.

2. Do not forget to answer Let us Try before moving on to the other

activities in the module.

3. Read the instructions carefully before doing each task.

4. Observe honesty and integrity in doing the tasks and checking your
answers.

5. Finish the task at hand before proceeding to the next.

6. Return this module to your teacher/facilitator once you are through

with it.

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 We hope that you will find meaningful learning as you go through the
different activities in this module.

Let Us Learn

Good day my dearest learner! In this module you will discover different
persuasive techniques used in commercial advertising.

You may be able to find out the importance of these techniques in choosing
the right brand of product in your households. May you regain interest and
excitement of learning from this module. Enjoy learning!

After going through this module, you are expected to:

1. Identify propaganda techniques and the words or expressions used in

commercial advertising.
2. Classify the words, expressions or slogans in propaganda techniques which
are used in commercial advertising.
3. Infer words, expressions or slogans used in propaganda techniques.
4. Analyze intention of words or expressions used in propaganda.

Let Us Try

DIRECTIONS: Identify important details of propaganda and propaganda techniques

in commercial advertising. Write the letter of the correct answer.
1. Which of the following words are associated with the word “propaganda”?
A. advertisements B. notices C. true events D. factual news
2. What is the purpose of propaganda or advertisement?
A. to spread information C. to convince people to take actions
B. to connect to other people D. to tell the truth
3. Where can we see advertisement?
A. newspaper B. television C. internet D. everywhere
4. What is meant by propaganda techniques?
A. methods of commercial making
B. methods of endorsing politicians
C. styles in presenting the endorser of the product
D. methods used in any Ads to make the product more appealing

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5. No matter where we are, we are updated on any information particularly about new
brands of food products and other services in the market. Thus, advertisement
is truly within reach. What does advertisement mean?
A. news C. info-drive
B. promotion of products D. updates
6. Politicians, media, military, advertisers are using propaganda to pronounce
their qualifications and abilities. They spread information that benefits them
and that makes them bias by nature. What does propaganda mean?
A. influential information C. information drive
B. information of new products D. Advertisers
7. Propaganda in advertising is oftentimes biased because the advertisers or the
product owners only tell the good side that they want the audience to know. What
does biased mean?
A. tells fair information C. tells only one side
B. tells all information D. tells only the truth
(For items 8-11)

A TV commercial about a Bone-Enhancing Milk for our

dear elders is endorsed by two expert dancers. One is a young
adult while the other is a 56-year-old lady. Both are skilled
dancers though the older have minimal complaints of pain and
tiredness. Before dancing, the younger dancer offers the other
a drink, Bone Enhancing Milk. After drinking, she’s able to
put her shoes on stage and dances unstoppably. She said, “I
feel I’m 20 years younger.”

8. Which of the following tells the kind of product the two models are promoting?
A. bone healer C. nutritious milk
B. babies’ milk D. pain reliever
9. Which statement suggests the meaning of propaganda based on the above given
advertisement? It is a _________
A. persuasive information that influences people not to stop dancing.
B. persuasive technique that convinces people to buy the product.
C. persuasive technique that influences people to become an old woman.
D. persuasive technique that influences people to drink milk.
10. What does this expression suggest, “I feel I’m 20 years younger.”?
A. The milk can make one look younger.
B. The milk takes many years of your life.
C. The milk helps your bone to be strong again.
D. The milk helps one to be like a younger dancer.

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11. What propaganda technique is used in this expression, “I feel I’m 20 years
younger.”?
A. card stacking
B. plain folks
C. glittering generalities
D. bandwagon

(For items 12-15)

The government official in a TV commercial describing his

advocacy to help people in Davao finally said, “Ganito kami
sa Davao.” (“We are like this in Davao.”)

12. What propaganda technique is used in this commercial, claiming all Davaoeños
are doing the same?
A. card stacking
B. plain folks
C. glittering generalities
D. bandwagon

13. What is Bandwagon propaganda technique? It ____

A. uses words or phrases filled with praises to influence the audience.
B. urges people to believe everyone is buying it and you should do the same.
C. shows the good or the positive qualities of any promoted product over the
other.
D. uses a celebrity or influential politician to endorse a product and
services.

14. What does the line, “Ganito kami sa Davao” (“We are like this here in Davao”)
suggest?
A. All Davaoeños are industrious.
B. All Davaoeños are obedient people.
C. All Davaoeños support the government.
D. All Davaoeños are doing the same thing.

15. Why do the advertisers use the line, “Ganito kami sa Davao” (“We are like this
here in Davao”)?
A. to inspire others to do the same
B. to convince people to believe in them
C. to tell the world Davaoeños are different
B. to tell everybody that Davaoeños are better

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 Let Us Study

Lesson
Propaganda Techniques
1
Nowadays, connectivity among people is in a tick of a finger because of the
accessibility of modern technology. Thus, politicians, people in the government,
military, businessmen, celebrities, advertisers, and even ordinary people can easily
disseminate information worldwide through social media.

However, one person must be clever enough to screen reliable sources from
fake ones. This is where propaganda gets in. Propaganda is everywhere as they say.
It is persuasive information that intends the targeted people to take action.
Furthermore, propaganda is synonymous with advertisement and announcement
where it can be found in a newspaper, magazine, television, radio, media, and
internet.

This module can give you a better understanding of propaganda and

propaganda techniques specifically used in advertising.

Activity 1: Remember Me
Read carefully the conversation.

Cecilia: Hey! Myrna, how are you? You look so pretty with your long hair.
Myrna: Thanks! Cecilia. I switched to a new shampoo after I had seen it in a TV
commercial.

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Cecilia: Oh, great! What a powerful ad! Haven’t you remembered our lesson
on biases? I think the ad was powerful enough to present the better side of
the product. That’s why you changed.
Myrna: Hmmm. I guess so.
Cecilia: I recalled when teacher Villaluz told us the interconnection of word bias with
propaganda. She said, “Propaganda is the spreading of information that
aims to convince the public to react or to take actions.” Because it intends to
convince people, propaganda has become biased and might give people the
wrong information.
Myrna: Well said, girl. Therefore, propaganda uses persuasion techniques to make
people respond to something. One thing we must also realize is that
propaganda can be seen everywhere. It is used by the government,
politicians, military, businessmen, celebrities, advertisers, and even by
regular people who are influencers in social media.
Cecilia: I can’t wait for teacher Villaluz to discuss these propaganda techniques. She
made mention of propaganda techniques in commercial advertising.
Myrna: Sounds interesting!

Has the activity reminded you of the meaning of propaganda? I hope so. This
time you will look at an image of an ad and determine the details of the propaganda
techniques used in commercial advertising. Be mindful of the slogans or the
expressions used in the ads.

Activity 2: Know this Ad

DIRECTIONS: Study the picture. Then choose the letter that corresponds to
your answer.

Advertisement from a newspaper

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1. What is the product’s name?
A. Chipey C. Chipey Chips
B. Chips D. Mr. Chipey
2. What details or descriptions have you observed in the “Chipey Chips” ad?
A. 30% less fats C. zero trans-fat
B. 18 grams whole grain D. All of the above
3. Why do you think the advertiser showed the details or the descriptions beside
the image of “Chipey Chips?
A. to make the people aware of the product
B. to promote mathematical figures in the product
C. to convince people to buy the product for its nutritional value
D. to tell consumers the product is already available in the market
4. What is the intention of the slogan, “Less salt than you think” of the ad?
A. to tell the consumers that the product is Zero trans-fat
B. to convince the consumers that the product is delicious
C. to convince the consumers that the product is nutritious
D. to persuade the people that the product is better for it contains lesser fats

Has the activity reminded you of the meaning of propaganda? I hope so. This
time you will look at an image of an ad and determine the details of the propaganda
techniques used in commercial advertising. Be mindful of the slogans or the
expressions used in the ads.

Were you able to answer it perfectly? That’s great! You may proceed to
the next activity.

DIRECTIONS: Read well the passage to determine the correct answer

(For Items 1-5)

In a radio ad, a group of mothers is singing loud and happily,

proclaiming they are satisfied with the result of their laundry. But, as the
melody of the jingle continues, a loud sound is heard, then all mothers say,
“Wow, amazing! Our clothes turn cleaner and brighter.” All of them shout this
line, “Ito na ang gamit namin, kayo din?” (We now all use this product,
so should you?)

1. Where is the ad heard? ______________________________________

2. What is the product? ___________________________________________
3. Why do the mothers change their brand to the new one?
____________________________________________________________________
4. What propaganda technique is used in this slogan, “Ito na ang gamit
namin, kayo din?”
____________________________________________________________________
5. What is the intention of this slogan, “Ito na ang gamit namin, kayo
din?”
______________________________________________________________________

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DIRECTIONS: Study the picture. Then complete the Inference Chart below
INFERENCE CHART

What propaganda What do I KNOW What do I What details in

technique is used about the topic understand in the ad that
in the ad? shown in the the ad? support my
picture? understanding?

1. What do you think is the propaganda technique used in the ad?

__________________________________________________________________

Congratulations! You were able to accomplish the first phase of our lesson.
This time, you will study the different propaganda techniques and their meanings.
Ready? You may continue.
The purpose of propaganda techniques is to persuade people to believe in
something and respond favorably to the advertisers or propagandists.

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 Propaganda is the spreading of information that aims to convince the public to
react or to take action. It shows bias by nature because advertisers only present
information favorable to their products or services.
Propaganda is synonymous with advertisements and announcements.
Captions are expressions similar to slogans or taglines.
Propaganda Techniques are the different methods or styles used in advertisement
to promote products or services.
Propaganda Techniques

1. Bandwagon is a propaganda technique that urges people to believe everyone

is buying it; therefore, you should do the same.

Advertisement 1
• The intent of the message: “The nutritious milk, everyone loves”, is to make
the people feel that everybody loves drinking the milk, and those who are not
will be left behind.

2. Testimonial is a propaganda technique in which a celebrity or influential

politician endorses a product and services.

In a TV commercial, a famous child actor promotes the

captivating taste of the pork sinigang cooked by her popular
mother.

Advertisement 2

• The intent of the Ad which uses a famous person as an endorser is for the
viewers to like the product because their favorite celebrities endorse it.

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Advertisement 2
3. Transfer is a propaganda technique in which an advertiser tries to link
or associate the good qualities of the endorser to the product or service
he is endorsing. Moreover, it turns out that both the model and the
product share positive attributes or qualities that convince the buyers.

The boxing legend associates his good qualities to

the product, “WAGI Fast Relief”

Ipadrawing pa

Advertisement 3

• The ad intends to convince buyers to buy because the boxer’s strength

is transferred or is associated with the quality of the product. As a result, the
audience may think that using the product may make them be like the boxer.

4. Card stacking is a propaganda technique that often shows the good or the
positive qualities of any promoted product over the other. It uses promos like
“More and improved”.

Crown Laundry Soap

Advertisement 4

➢ The intent of the ad is to make people believe the product is better

than the other for it has 50% more. This can catch viewers’ eyes
and can influence them to buy.

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5. Glittering generalities is a propaganda technique whom propagandists use
words or phrases filled with praises to influence the audience. “World-class
food” and “No.1 leading brand” are examples.

Advertisement 5

➢ The intent of the product is to make consumers believe that drinking this
world-class coffee is like drinking the best coffee in the world.

6. Name-calling is a propaganda technique that links a product or a person to a

negative symbol that creates negative opinions against the rival product.

Advertisement 6

• The ad intends to create a negative appeal of the rival product that uses
Brand X.

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 7. Plain folks is a form of propaganda technique that uses ordinary people as
endorsers of products to understand and empathize with common peoples’
feelings and situations.

Advertisement 7

• In the ad, a commoner introduces a restaurant that serves a healthy menu

that helps him lose weight and makes him healthy. As we all know, ordinary
people’s priority is health and family. The ad shows love for self, love for
health, and love for family. Let us eat healthy food.

Let us study the examples below:

A young lady suffers from dark underarm for so long. The ad challenges her
Brand X with the other brand Whitey Cream. There are two fresh white petals
dipped into clear glasses with liquid formulations of the two brands. After 6
hours, Whitey cream petal looks lighter than Brand X.
1. What is the propaganda technique used in the commercial?
Name Calling
(Two brands have undergone a test suggesting Whitey Cream is better than
Brand X.)
2. What issue presented in the ad?
Using Brand X makes your underarm dark.

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3. Which of the two would you like to use?
Whitey Cream
4. What is the meaning of the expression: Whitey Cream protects you24/7.?

It means with the use Whitey Cream you are protected from bad odor 24/7.
5. What do you think is the purpose of the words or expressions, “Whitey Cream
protects you 24/7”?

To convince consumers to buy because of the product’s advantage.

5. Who will benefit the propaganda techniques?
The advertisers, the propagandists

Let Us Practice

Activity 3:Inferring Ads

DIRECTIONS: Read the text in each balloon, then write the propaganda technique
used in every expression or slogan. Write your answer on the space provided.

An ad with two An ad showing

An ad that
soft drinks women
shows Koreans
showing that the promoting
eat ramen.
one is better soap.
than the other. “Korea loves
“All skin
Ramen.”
“My taste rules, deserves to
nothing else!” glow.”

1. _____________ 2. _______________ 3. __________________

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 An ad showing An Australian
A famous
an ordinary dental specialist
model says on a
health-conscious endorses a
TV commercial certain
man using
alcohol. toothpaste
“Every slice a
saying, “For
masterpiece.” brighter, crystal-
“This alcohol
kills 99.9% of like teeth, Spark
Germs.” toothpaste”

4. ________________ 5. ___________________ 6.___________________

Let Us Practice More

Activity 4 Sell Me
Directions: Answer the questions below the ad.

1. What is the intention of this ad?

____________________________________________________________

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 2. In a paragraph, write lines for an advertisement that may convince people
to stay home and to stay safe.
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

Let Us Remember

Activity 5: Fill in your thoughts

DIRECTIONS: Complete the following statements about what you have learned
about propaganda techniques.

1._________________ is the spreading of biased information that aims to

convince the public to react or to take actions.
2. Propaganda are synonymous to advertisement, ad, ________________ and
_______________________________.
3.Propaganda can be found on TV ,_____________________, _____________,
_______________.
4. Slogans are synonymous to saying, catchphrase, or _______________.
5. __________________is a technique that uses promos to sell the product, while,
_________ is a technique endorsed by ordinary people who feels what the regular
people feels and thinks.
6. _________________ is a technique endorsed by famous celebrity or influential
politician, while, ________________is a technique which associates the good
qualities of the endorser to the product or service.
7. _________________ is a technique filled with praises to influence the audience,
8. ________________ is a technique that links a product or a person to a negative
symbol that creates negative opinions against the rival product.
9. __________________is a technique that urges people to believe everyone is
buying it and you should do the same.
10. _____________________ are the beneficiaries of the propaganda/ propaganda
techniques.

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 Let Us Assess

DIRECTIONS: Read closely each item and write the letter of the best
answer.
(For Items 1-3)

An online store offers promo for all Android phones, “Hot Thursday:
Sale 50% off of all Android Phones with free shipment, Order Now!”

1. What propaganda technique is used in the ad?

A. Bandwagon
B. Plain folks
C. Card stacking
D. Glittering Generalities
2. Which word gives you a clue that the ad is giving extra advantage or benefit?
A. promo
B. Hot Thursday
C. Android phones
D. none of the above
3. Which statement suggests the meaning of “Hot Saturday” in the caption of
the ad?
A. It means a sorrowful day.
B. It tells a big sale day.
C. It is a shopping day.
D. It tells the viewers to allot money for shopping.

(For Items 4-6)

In a TV ad, a group of teenagers dance together with the famous

showbiz personality. As they dance gracefully, they show the
energy drink and invite the viewers by shouting and saying this
line, “Since 2012, almost 20 million kids have become active
through this Energy Drink champ moves.”

4.What propaganda technique is used in the ad?

A. Plain folks
B. Bandwagon
C. Card stacking
D. Glittering Generalities
5. Which statement suggests the meaning of the slogan in the ad?
A. The product makes you alert and healthy.
B. The Energy Drink champ moves started long ago.
C. Over 20 million kids have become famous dancers.
D. Over 20 million kids become active dancers because of the energy
drink

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6. What is the intention of the slogan in the ad?
A. to convince viewers to dance with them
B. to tell that many are into the dance craze
C. to drink the product and dance with them
D. to show that many are joining so should you

(For Items 7-8)

Try this NEW Improved Toothpaste!

“Ngiting Pinagtibay with Amino Power

“(“Strengthen your Smile with Amino Power”)

4x strengthening power for whiter teeth

7. What does the highlighted slogan in the ad suggest?

A. Only this toothpaste has Amino Power.
B. Use this toothpaste to strengthen your power.
C. Use toothpaste with Amino Power to make your teeth whiter.
D. Use toothpaste with Amino Power to make your teeth stronger.

8. What propaganda technique is used in the ad?

A. Plain folks
B. Bandwagon
C. Card stacking
D. Glittering Generalities

(For Item 9)

The celebrity on a TV commercial negatively criticizes the quality

of a certain product.

9. Which technique best describes the statement?

A. card stacking
B. name calling
C. plain folks
D. bandwagon

(For Item 10)

The celebrity on a TV ad says flattery or sweet words for

the product she is promoting.

10. Which suggests the intention of this propaganda technique?

A. to tell that the product is sweet
B. to inform that the product has good qualities
C. to persuade viewers to buy because of the celebrity
D. to use the product because of the flattery or sweet words

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(For Item 11)

Slogan - “The best shampoo I’ve met.”

11. Which statement best explains this propaganda technique?

A. The best shampoo she has used
B. The shampoo that everybody loves
C. The best shampoo that her friend introduced to her
D. The only shampoo that makes her hair looks gorgeous

(For Items 12-15)

In a TV commercial, two beautiful lady singers come out after a resounding
music. They project different angles of their faces to show how their skin
glows even without spotlight. After which, they said together,
“Use Chessa beauty soap;

For a timeless beauty like us”

12. What propaganda technique is used in the ad?
A. Plain folks
B. Bandwagon
C. Card stacking
D. Glittering Generalities
13. What do you think is the intention of this line, “Use Chessa beauty soap;
For a timeless beauty like us”?
A. Use the product and become young and ageless.
B. Use the product and you will be forever beautiful.
C. Use the product and your skin becomes softer and whiter.
D. Use the product and your skin will also glow even without
spotlight.
14. Which statement makes the propaganda technique biased?
A. The models are biased.
B. The ad only shows the good side of the product.
C. The ad has negative remarks against other product.
D. The models uttered tricky statements about the product.

15. Why do you think propaganda technique is biased?

A. It is biased because the advertisers want to lie.
B. It is biased because it tells only the positive side of the product.
C. It is biased because it tells that the other product is equally good.
D. It is biased because the main goal is to convince the buyers to buy.

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 Let Us Enhance
Activity 6 The Poster
DIRECTIONS: Here is an announcement posted on teacher Villaluz ‘s facebook
account. Write the appropriate information needed in the dialogue.

Dialogue via Messenger

Albert: Hey, Julie! Have you seen the post of teacher Villaluz?
Julie: Yes. It was about a concert of _____________________________.
Albert: When and where will it be held, Julie?
Julie: _______________________________________. The admission is free, right?
Albert: Yeah! Are you going to watch the concert?
Julie: Maybe, I don’t know yet. What about you?
Albert: I am interested of the concert. I think they are superb performers.
Julie: Really! Which statement from the poster tells us they are superb?
Albert: __________________________________________________
Julie: Well said. I agree with you, Albert. I might come and watch too.
Albert: That’s cool. May I ask you something, Julie?
Julie: About what?
Albert: If you were to promote the concert, what would be your slogan to attract
people to watch?
Julie: __________________________________________________________________________

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 Let Us Reflect

DIRECTIONS: Create your own advertisement in a short bond paper.

Think of a product and a product name. Then, use any of the propaganda
techniques. Make sure to write a catchy slogan and to explain the intention of the
said slogan at the bottom of your illustration or drawing. (You use separate sheet
for this activity.)

___________________________
(product name)

Answer this:

1. As an advertiser, what is your purpose of using the expressions or the slogan in

the propaganda you made? Read the rubrics found in the next page.
__________________________________________________________________________________
“_____________________________”
__________________________________________________________________________________
slogan
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

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Rubrics for Ad Making

Criteria Excellent Good Average Near Average Teacher’

s Rating
(5) (4) (3) (2)

Idea The idea of the The idea The idea of The idea of
work is of the the work is the work is
excellently work is not so merely copied
presented fairly nicely
presented presented

Effort The work The work The work The work

manifests extra manifests manifests manifests less
time for time for enough time for
planning and planning time for planning and
development of and planning development
the craft developme and of the craft
nt of the developme
craft nt of the
craft

Creativity/ The work The work The work The work

shows 90%- shows shows 76% shows low
design
95% of 84% -89% -83% of level of
originality and of originality originality and
craftsmanship originality and craftsmanship
and craftsmans
craftsman hip
ship

Total Points

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Answer key to Activities

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 References

American English Live Teacher Development Series 8. (2020) Retrieved from

https://www.facebook.com/AmericanEnglishforEducators/videos/2713668652250
857/

Essay Rubric. (n.d.) Retrieved

fromhttp://www.readwritethink.org/files/resources/printouts/Essay%20Rubric.pd
f

Merriam Webster. (n.d.). Retrieved fromhttps://www.merriam-

webster.com/dictionary/propaganda

Propaganda. (n.d). Retrieved from http://www.literarydevices.com/propaganda/

Propaganda Literary Devices. (n.d.). Retrieved from

https://literarydevices.net/propaganda/

Propaganda Techniques in the Media. (n.d.) Retrieved from

http://schools.misd.org/upload/page/0626/PropagandaDevices09%20(2).pdf

The Language of Persuasion. (2007). Retrieved

fromhttps://www.greenwichschools.org/uploaded/faculty/maryellen_brezovsky/C
MS/8_Media_Literacy/The_Language_of_Persuasion.pdf

2019 Best Philippine Commercial Part I 200 TV Ads. (2019) Retrieved from
https://www.youtube.com/watch?v=x79YIgiCs1U

PRIMALS worksheet

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For inquiries or feedback, please write or call:

Department of Education – Davao City Division

Elpidio Quirino Ave., Poblacion District, Davao City, 8000 Davao del Sur

Telefax: (082) 224-3274, (082) 222-1672

E-mail Address: davao.city@deped.gov.ph

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