PROBLEM SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE CUSTOMER SEGMENT

 There are no  To offer the course PROPOSION  Our solution is in-house  University Students
contextualised revisions revisions in affordable  Simple, and from original  University lecturers
of various courses for and unique innovative contextualised and source  Non-university
students and non- ways innovative revision of members
students in the courses
YouTube channel. Early Adopters:
 University students

KEY METRICS CHANNELS

 Views per week  Social media channel
 Subscribers per week such as twitter,
 Number of referrals Facebook, WhatsApp
 Number of status
comments/questions  WhatsApp groups of
 Search engine ranking university members
 Our website: post both
texts and video
 Newspaper (later)
COST STRUCTURE REVENUE STREAMS
 Domain registration  Cost per thousand views (CPM), Cost per click (CPC)
 Website hosting  Advertisement from other companies
 Internet cost [used for production and distributions]
 Time value cost
 Facebook ads
 Google adsence
 TCRA costs

Business Model Canvas