DIGITAL TRANSFORMATION

OF AN OFFLINE COACHING
CENTER
Submitted by :
Aishwarya Aher
Gaurav Jaiswal
Pranit Dugar
Sanjeev Sahu
Shruti Singhal
Shruti Tiwari
Subhadeep Chakraborty
INTRODUCTION
• Lyceum is an offline coaching center,
teaching to students from classes 7th – 12th
• Students are primarily from the local
government schools enrolled in Bengali
medium curriculum, West Bengal board
• With lack of good infrastructure and
teachers, the government schools are
unable to provide quality education
• Left with no other option parents send
their children to tuitions/ coaching centers
 OBJECTIVE
• To create an online video learning platform where students can learn
by watching videos in their own regional languages
• Harness the potential of online regional language education
• To step into the overall city market
• Provide the video courses at a cheaper price , prices can be as low as
Rs 200 per month
 PLAN OF ACTION
• Simultaneously, building the platform while also running the offline
business
• During the first year of digital transformation, offline classes will be
held and recorded at the same time
• Both classroom teaching and online whiteboard methods will be used
• After the first year, the videos will be uploaded in the platform
• Some videos would be uploaded in the YouTube to increase the
awareness of the platform
 IMPLEMENTING C-C-D-I-V
STRATEGY

CUSTOMER COMPETITION DATA INNOVATION VALUE

 CUSTOMER JOURNEY MAP

Awareness from
word of mouth, scholarship
digital Trial version of programs( reduc
marketing the online ed fee for merit
campaign Research platform Action students) Advocacy

Desire
Discovery Surfing, Payment for the Reviews and
YouTube videos subscription Loyalty comments on
social media
and our
platform &
Word of Mouth
 CUSTOMERS: access strategy
• Students will be able to watch the online videos in their devices from
their homes
• The portal can be accessed from all devices, through browsers and
applications
• Payment can be done through all mobile wallets and all type of cards
and can also be paid through banks( cheque, dd etc)
 CUSTOMERS: engage and customize
strategy
• A demo version of the platform will also be released so that students
can decide weather to purchase full version or not
• Students can create their own studying plan and watch the videos at
their own pace
• Students can also decide to take tests after every chapter to test their
understanding
 CUSTOMERS: connect and collaborate
strategy
• Students can ask doubts in the platform and can get answers in real
time from the trainers
• Students will have access to a platform where they can have
discussion with each other
• Students can also interact with the trainers on social media platforms
like Facebook, twitter, reddit etc.
• All the students can participate in free open online quiz competitions
held in the platform and social media where all students( weather
enrolled or not) will compete against each other.
 COMPETITIVE VALUE TRAIN
FAMILY OR FRIENDS
TEACHING

ASYMMETRIC COMPETITION

TEACHER COACHING INSTITUTE STUDENT

SYMMETRIC COMPETITION

TEACHER COACHING ONLINE PORTAL

INSTITUTE
SYMMETRIC COMPETITION (INTERMEDIARY)

OTHER OTHER ONLINE

TEACHER
COACHING PORTAL
INSTITUTE
 LEVERS TO TURN DATA INTO VALUE
Insights:
• Performance of the product
• Studying patterns
• Concentration levels of
students among various class
groups
• Group study with the help of
chatbot.
Targeting: Personalization:
• Student- grade wise • Tailor- made courses for 10th
• School wise and 12th board exams
• Geography wise • Results with tailor made
• Device wise feedbacks
• Preference wise • Custom made beginners,
intermediate, advanced
courses
• Career counselling through
after 10th - 12th predictive
analysis
Context:
• Product penetration in target
market
• Business performance
standards
• Set standards for every
student to compare their
performance with others
 INNOVATION
FROM
• Business Decision based on the
knowledge and experience of senior
teachers and the business owner
• Ideas (opening more chains) are
difficult, expensive and slow
• Experimentation cannot happen
• Failure is avoided at all cost
• Focus on the end product
TO
• Business Decision based on the data
collected and from the insights drawn
• Digitization idea is affordable, fast and
easy
• Experimentation can be conducted on
the website constantly by experts
• Failure is learned from early and cheaply
• Focus on the minimal viable prototype
and iteration after launch
SCALING UP AN INNOVATION

Polished
Cannot iterate Polished roll
launch of
quickly after out of the
website and
platform to
launch app to target
the students
market

MVP rollout
Can iterate to the
students of
quickly after lyceum
launch coaching
students

Can limit roll-out Cannot limit roll-

out
 VALUE

Students
preferring
NEW Online video
videos in
classes
regional
languages

VALUE PROPOSITION
New
customers
Offline
will also
classroom
SAME come to the
teaching
coaching
center
SAME NEW

CUSTOMERS